tearjerker director

Chapter 424 I have a bold idea
Due to the poor performance of "Nine Swords", the schedule of "Artificial Intelligence" is almost the only one.

Of the three movies, only one "Special Warfare Assault" is reliable, but it turned out to be embarrassing because of foreign humiliating advertisements.

Then, the remaining "Burning Blood Totem" went out of the sky on the first day. Although "Nine Swords" relied on Qiu Feng's name and the topic of placing advertisements on the first day, it won nearly [-] million in the first-day box office.

But in the follow-up, "Nine Swords" was completely abandoned.

If there are such similar movies in the same schedule, then maybe the crazy product placement of "Nine Swords" is not a big deal, but in the same period, there are "Artificial Intelligence" and "Special Intelligence" which is not as famous but of good quality. "Battle Assault", the endings of "Nine Swords" and "Burning Blood Totem" can be imagined.

The Prophet of Spring River Plumbing Duck, the barometer of a movie after its release, theaters always know one step ahead of the producers.

As a result, the film arrangement naturally began to lean towards "Artificial Intelligence".

Originally, several blockbuster films were encircling and suppressing "Artificial Intelligence", but it turned out to be a long time, but it was a bit like several blockbuster films together helped "Artificial Intelligence" clear the schedule, leaving "Artificial Intelligence" with almost no competitors.

"Artificial Intelligence" also lived up to expectations. It successfully broke through one billion at the box office in its first week of release. Although judging from the box office, it did not perform as well as "Garland Under the Mountain" and "I'm Not the God of Medicine", but such a box office is enough for "Artificial Intelligence" Become the biggest winner of the summer file.

And "Artificial Intelligence" is different from other movies, this movie also performed well in North America.

In the first weekend, it won over [-] million US dollars at the box office in three days, and its reputation on IMBD, Rotten Tomatoes, Popcorn Index, etc. is quite good. At the same time, under the public relations of Dean Films, film critics and the media also gave this Movies get higher ratings.

In this way, the extraordinaryness of "Artificial Intelligence" is naturally more evident.

Especially for sci-fi fans in Huaguo, the exaggeration of "Artificial Intelligence" almost made them cry, because it was too difficult.

Huaguo sci-fi movies finally have a work that can be sold.

Although "Artificial Intelligence" is a co-production film, it is not an exaggeration to say that this film is domestically produced.

This also boosted the movie's box office to some extent.

However, Li Yi didn't pay much attention to these anymore. After the movie was shot, everything that should be done was done, and the rest was left to the market.

There is also Cheng Hu's "Ultimate Rescue", which is no longer a threat to "Artificial Intelligence".

Cheng Hu's movies follow his personal style as always. After the release of "Ultimate Rescue", compared with the previous "Burning Totem" and the poor "Nine Swords", it is still as stable as ever, with a public score of 7.2 points. Not high or low, I can only say that Cheng Hu is old and can't move anymore. The movie has lost some explosive points, but it is better than stability.

It's just that this year's summer vacation seems destined to make advertising the protagonist.

"Ultimate Rescue" was not hacked like "Special Warfare Assault", and it was not as bad as "Nine Swords". In the end, something went wrong.

However, the problem is exactly the opposite.

"Ultimate Rescue" received an advertising placement contract from a well-known international brand, and agreed to present at least 5 scenes of advertising placement in the movie. As a result, after the movie came out, there were no advertising placement scenes from the beginning to the end. For this reason, "Ultimate Rescue" was sued by the brand, and the claim amount was as high as [-] million!

This amount also set a record.

Of course, this lawsuit itself is not negative news for the film, but it arouses the audience's curiosity, so they went to watch the film and look for advertisements.

But being sued is really not a good thing for Cheng Hu and the producer of "Ultimate Rescue".

After all, that brand gave "Ultimate Rescue" an advertising placement contract of more than [-] million yuan, but the result was treated like this. This will make it difficult for Cheng Hu's films to obtain such an advertising placement contract in the future. It becomes much more difficult!
Beijing Film Academy, Li Yi was invited to participate in a director's symposium on the theme of "Current Situation of Chinese Film Creation" held by the Beijing Film Academy!

What's interesting is that several directors from this year's summer file attended this symposium.

Among them are directors Wu Junming, Feng Nansheng, and Qiu Feng.

Kung Fu superstar Cheng Hu is also on the list.

Li Yi also met many old acquaintances here, such as Zhao Zheng, Lin Yue, Luo Teng and so on.

This director's symposium is actually not that serious.

The theme of "Current Status of Film Creation in Huaguo" is actually very general, and this directors' symposium is where directors sit together and talk about movies.

Because this year's summer vacation, it can be said that in August, "advertisement placement" became the real protagonist, so the matter of "advertisement placement" was naturally mentioned.

Wu Junming can be said to be the sufferer of "advertisement placement".

Therefore, the host of this symposium was the first to ask Director Wu Junming what he thinks about the placement of advertisements in movies.

"I believe everyone knows what happened not long ago. In fact, "Special Warfare Assault" was wronged, and I was even more wronged. Of course, we are also responsible, because we didn't understand the past of the implanted brand, so we were beaten. Caught off guard."

"There is nothing to say about embedded advertisements in movies. In "Special Warfare", there are not many embedded advertisements, and they will not affect the viewing experience. If you don't mention it, the audience may not be able to find it at all. When advertising, you must choose a good brand, otherwise, everyone will see it." Wu Junming was really struggling.

For this matter, Wu Junming really cannot be blamed, because he was indeed the one who decided the placement of the advertisement, but he was not the one to discuss which brand to cooperate with.

Then there is Qiu Feng. Qiu Feng is called an international famous director. He is really not talking nonsense. He has indeed succeeded in Hollywood.

Moreover, it was a commercial success, but later it screwed up a few big productions and couldn't survive in Hollywood, and it coincided with the explosion of the domestic market, so Qiu Feng came back.

"There is nothing to say. I just wanted to try the possibility of placing advertisements in ancient costume movies. As a result, everyone has seen it. In fact, compared with those modern movies, the placement of advertisements is not too much, but ancient costume movies are embedded in modern movies. It is indeed difficult to moisten things in a subtle and silent manner in product advertisements." Qiu Feng said calmly.

Although "Nine Swords" hit the market, in fact, Qiu Feng made a lot of money, because this movie had already made a lot of money before it started shooting.

And the advertising brand is not at a disadvantage. Although the box office of the movie is not good and the word of mouth is not good, it has led to the hot topic of being complained about the placement of the advertisement, so that their brand has gained enough exposure.

Then there was Cheng Hu, who said with a smile: "In fact, if you pay attention to "Ultimate Rescue", you will find that the advertisements placed by the brand did appear, but it is probably too moist and silent, so let us Everyone has overlooked it, so how to display the embedded advertisement is indeed a big proposition worth studying!"

Li Yi, as a popular fried chicken director and the biggest winner of this year's summer file, naturally cannot be ignored.

Soon it was Li Yi's turn to speak.

Everyone else also looked at Li Yi.

"Actually... I suddenly have a bold idea!"

(End of this chapter)