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Chapter 444 Silence is better than sound at this time, stunning the audience (fifth update, please subscribe)

Although "The King of Advertisements" was born out of the popularity of "The Truman Show"'s sky-high price placement ads.

But after all, Qiu Feng can be regarded as a famous director.

In addition, the previous publicity work of "The King of Advertising" is indeed very good.

Full of gags.

There are not only sky-high price placement ads, but also Li Yi's follow-up creative advertisements for "The King of Advertisements", and creative advertisements released by several companies in advance, and so on.

So "The King of Advertising" is about to be released, and many people are still very curious about this movie.

"The King of Advertising" can be said to be one step ahead, becoming the first movie to feature advertising content.

From this point of view, "The King of Advertising" is the first person to eat crabs.

For this, there is no shortage of attention.

Li Yi was naturally invited to the premiere of "The King of Advertising".

In fact, Qiu Feng had invited Li Yi during Fanhai Films' internal screening for "The King of Advertisements". However, Li Yi was filming the last episode of "The Truman Show", so he didn't go. join.

At that time, I heard from Mu Nanxing that the response from the internal screenings was not bad.

Especially Li Yi's two creative advertisements are the biggest highlights of this movie!

Beijing Xinhua International Cinema, where the premiere of "The King of Advertising" was held.

Don't look at it as if Qiu Feng's performance in the past few years is not as good as that of a movie, but his status in the circle is still quite high.

After all, there are really not many domestic directors who can make a name for themselves in Hollywood. Although Qiu Feng had to leave Hollywood disheartened in the end, he was once rich after all.

During the years when he was a director in Hollywood, Huaguo movies were still in the ascendant, so this internationally famous director really had more gold content than those international famous directors who only had some influence in Asia.

Therefore, for this premiere, the guests who came to join us were quite luxurious.

When Li Yi and Mu Qing entered the arena, Qiu Feng also gave Li Yi enough courtesy and greeted him personally at the door.

In fact, Qiu Feng really thanked Li Yi from the bottom of his heart.

Because this "King of Advertisement" has been shown during the filming, many theater representatives are full of praise for Li Yi's two creative advertising ideas in the movie.

It can be said that "The King of Advertising" is his work by Qiu Feng, but the biggest highlight is Li Yi's work.

Therefore, whether "The King of Advertising" can be sold well depends even on Li Yi's two advertising works.

Li Yi actually admired Qiu Feng.

He touched Li Yi's "The Truman Show" and put up a record-breaking high-priced placement advertisement, which really made it clear that it was just hype.

But in the film industry, this approach is actually understandable.

The point is, Qiu Feng can put down his body and ask Li Yi for help. Li Yi thinks it is difficult for him to be like Qiu Feng with his posture and face.

Mo Jun, as the chief creative officer of the future advertising of the top domestic advertising company, is actually quite unconvinced by Li Yi.

Because there is an advertisement in "The King of Advertisements" that was written by him, Mo Jun.

In particular, his creative advertisement was intended to be the first in the movie, but instead it was released in advance as an advertising product to set off Li Yi's creativity.

This naturally made Mo Jun very unconvinced. The most important thing is that the "King of Advertisements" movie did not keep the other advertisements secret at all, as if he didn't value them, but he was stubborn about Li Yi's two ideas covered.

Of course, it's useless to be unconvinced. Although Mo Jun is the chief creative officer of the future advertisement, he is still not comparable to Li Yi.

After all, advertising is just Li Yi's sideline!

Soon the movie started.

In terms of plot, there is nothing to say, which was not the main selling point of the movie.

As a movie that focuses on advertising, and it is a movie that really focuses on advertising content as a selling point, "The King of Advertising" can definitely be said to be groundbreaking.

It can even be said that, purely from this aspect, "The Truman Show" is a gimmick.

Finally, the plot has reached its first climax (harmony)!
coming!

The audience in the theater also stared at the big screen intently.

Because they all want to know and are extremely curious, what exactly is this advertising idea like?
Why can an idea sell for [-] million?

Sometimes, the higher the expectation, if it cannot be met, it will definitely be a fatal blow to the movie.

And this ad, and the ad that follows the final highest (harmonious) tide of the entire movie, is undoubtedly the top priority.

Because when the movie was being promoted, the audience's expectations for these two creative advertisements had been constantly raised.

However, what is surprising is that this first advertising idea is not a common video advertisement, but a radio advertisement!

Because this advertisement is for the opening of the first Minsheng Bank in this city.

Therefore, at the prime time of the evening when Minsheng Bank entered the city and opened, all radio stations released a message at the same time:
"Listening friends, from now on, the time of silence is provided to you by the Minsheng Bank."

Then all stations are silent for 10 seconds.

As a result, "silent time" became the most popular topic among the city's citizens after dinner, and the popularity of Minsheng Bank increased rapidly in the city.

It can be said that silence is better than sound at this time.

As soon as this advertisement idea came out, many people in the theater were amazed.

They had no idea that advertisements could be designed like this!
10 seconds of silence!The real interpretation of what is silence is golden!

The layman looks at the excitement and the insider looks at the doorway.

Compared with other ordinary viewers, they just feel surprised by the mode of this advertisement.

Mo Jun was completely shocked.

The so-called rationality does not lie in the loudness of the voice. It seems that a good advertisement can use a little more modest words and lower the volume, and it can still win the favor of the public.This silent ten-second advertisement without content can be said that silence is better than sound at this time, because this silent time is different, and the audience will think: Why should it be silent?Compared with the chattering advertisements, they quickly fell in love with the ten seconds of silence arranged by Minsheng Bank.

This unique advertisement, on the contrary, made Minsheng surprisingly successful and became a household name.

The curiosity of the citizens aroused by the silence drove them to visit the door the next day with suspense to find out what the new bank looked like. The effect of the advertisement was undoubtedly achieved!
The 10-second silence time carries no new information, and its novel silence time wins by being bold and unique.

If Mo Jun was still unconvinced before, then at this moment, all he has left is admiration and anticipation.

In fact, the ten-second "Silence is Golden" commercial really met the expectations of countless movie fans.

Because this advertisement is not to say how exciting it is, but at least, it is really incredible, it is impossible to imagine!
As a result, Ou Xuan, the leading actor in the film, also qualified for the King of Advertising Contest.

This can also be said to be a matter of course!
PS: Last night, the community had a power outage every half an hour, and I was about to be tortured crazy. It is said that someone tripped first, and then went to pull the switch, which caused the trip on that floor. All the buildings have tripped, I'm going to die!

(End of this chapter)