tearjerker director

Chapter 465 The golden time before the opening of the Spring Festival Gala

In fact, it's not just domestic animation that doesn't perform well in the domestic market.

Even if it is a Hollywood animated film, it is difficult to compare with Hollywood in terms of domestic performance.

This is the environment.

Therefore, no matter how good Li Yi's animated film is, in their opinion, it is only at the level of 10 billion.

A movie of this level is definitely top-notch when it comes to animated movies.

But in all movie categories, there is no such a big threat.

What's more, the Spring Festival schedule is a must-have schedule for major film companies, and there is no question of avoiding or avoiding this schedule.

In fact, animated films are indispensable during the Spring Festival every year, but generally speaking, these animated films are low-level.

"Robot Wall-E" chose to be released during the Spring Festival, and those companies that produced animated films were on the verge of a formidable enemy.

But Li Yi knew that from beginning to end, the opponents of "Wall-E" were live-action movies, not these low-level animated movies!
Of course, even if you have confidence in the movie, the promotion of the movie is also essential, not to mention that the Spring Festival is different from other schedules, and the outbreak period is too short, so we must work hard on the promotion before it is released.

During this period of time, movies released during the Spring Festival will all be heavily publicized, so it is also necessary to consider strategies for spending money on publicity.

After all, everyone is spending money on publicity. For regular publicity, the price/performance ratio is really too low before the Spring Festival.

"The golden five minutes before the opening of the Spring Festival Gala?" Mu Nanxing was astonished.

It is also interesting to say that in foreign countries, especially in North America, the Super Bowl halftime advertisement has become the reserved place for the trailers of many blockbuster movies.

But in China, there are very, very few movies advertised on TV.

Not to mention the golden five-minute commercial time before the opening of the Spring Festival Gala.

Without him, the price is too high!

For example, the golden five minutes before the opening of the Spring Festival Gala, that is, from 19:55 to 20:00 on the evening of the New Year's Eve, has always been the advertising time for brand owners to compete first.

Because the opening of the Spring Festival Gala is approaching, hundreds of millions of people tune in and wait during this time.At this time, the "show face" has gained billions of exposures, and the price the brand has to pay will naturally be more expensive.

And the advertisements at this time period are really expensive. In the exposure time of about 15 seconds to 30 seconds, the advertisement price relatively close to the opening position of the Spring Festival Gala is as high as more than 4000 million, while the usual CCTV advertising cooperation costs are hundreds of thousands to several million. wait.

Of course, the effect is also very good!
"It's really a good idea to put up a short trailer before the opening of the Spring Festival Gala. It can be done, but the problem is that the golden five-minute advertisement at the beginning of the Spring Festival Gala has already been sold. The month or so has already been decided." Fang Dongbai's eyes lit up first, then he frowned and said.

Li Yi also had a headache.

The main reason was that "WALL-E" hadn't finished filming yet, so it was naturally impossible to pre-determine a publicity strategy so early.

The progress of animated films is sometimes difficult to guarantee.

At this time, Lou Jianjun suddenly said, "Actually, it's not impossible to get it!"

Li Yi and others all looked at Lou Jianjun.

"Mr. Li, your film-placement advertisements can be said to have become famous after "The Truman Show". The advertisements for the Spring Festival Gala have been sold, but we can find brands that can buy advertising time and use them for future movies. Insert advertising resources and exchange for one." Lou Jianjun said.

Li Yi and the others couldn't help but suddenly realized.

Indeed, since "The Truman Show" let those brand placements taste the real sweetness, so it is not impossible for the placement advertisements of Li Yi's movies to replace advertising resources.

"Contact a few more brands that have photographed the advertising time, 15 to 30 seconds is fine!" Li Yi said after thinking about it.

He is not afraid to spend money. For "WALL-E", he has to spend money on publicity anyway, so spending tens of millions on an advertisement before the opening of the Spring Festival Gala, for the promotion of the movie "WALL-E", The price/performance ratio is definitely high enough!

Moreover, "Wall-E" is different from other movies. This movie must attract both adult audiences and underage audiences.

Therefore, broadcasting trailers on TV is definitely very suitable for the audience of "Robot Wall-E".

In fact, as the box office of the first film in the Huaguo film market continues to grow, the promotional expenses of the film are also rising.

Especially the Spring Festival stalls.

From the beginning of the twelfth lunar month, the movies to be released during the Spring Festival can almost be said to be full of firepower for various promotions.

As for the promotion of animated movies, compared to live-action movies, there are much fewer routines.

After all, there are no real people in animated films, no celebrities, and it is not easy to advertise, so the means of publicity are really no better than live-action films.

Online, there is nothing to say about the promotion of "Robot Wall-E", which is to launch the trailers of each version step by step.

On the offline side, for "Robot Wall-E", Li Yi entrusted domestic toy manufacturers to produce many large-scale "Robot Wall-E" and "Robot Eva", and put them in the commercial center plazas of those first-tier cities.

These investments alone are not a small sum.

Still, the feedback came back pretty good.

And the line of sight shifted to North America.For the promotion of "WALL-E" in North America, Li Yi personally flew to North America to participate in the promotion of "WALL-E".

Here, the promotion of "Robot Wall-E" is much behind that in China.

As mentioned above, although the Spring Festival stalls on Huaguo's side are not the hottest in North America, there are still competitors.

For example, the trailer of "WALL-E" in China attracted tens of millions of viewers as soon as it went online.

And it sparked quite a heated debate.

But in North America, after the trailer of "Wall-E" was launched, it doesn't mean that there is no traffic, but compared with China, it is very different.

The gap between hundreds of thousands of views and tens of millions of views is too great.

However, this was also expected by Li Yi.

The biggest competitor of "Robot Wall-E" is the top animation studio from North America, Shengguang Animation Studio.

The reputation of Shengguang Animation Studio and Xingman are quite different.

Of course, the other party didn't take "Robot Wall-E" seriously at all.

"So many?" James Dean, and Leslie Muller, who was in charge of the announcement of "Robot Wall-E", inserted Li Yina's USB flash drive into the computer, and saw more than twenty densely packed "Robot Wall-E" "Force" promotional video, they couldn't help but click their tongues.

In fact, Li Yi learned from "Wall-E" from another world in his memory.

A trailer only has hundreds of thousands of views, but the word of mouth is actually very good.

It's just a little less base.

Then Li Yi simply played the quantity card directly!

A promotional video attracts some people, and that number adds up to a lot!

(End of this chapter)