tearjerker director

Chapter 466 From quantitative change to qualitative change, who can refuse the cute and funny him?
More than [-] promotional videos, divided into categories.

There are Wall-E and hip-hop, there are Wall-E and basketball, Wall-E and baseball, Wall-E and ocean ball, Wall-E and magnets, Wall-E and rugby and so on.

It can be said to be divided into categories.

"Put these promotional videos on the social sections of these categories," Li Yi said with a smile.

James Dean and Leslie Muller are both experts, so they naturally understood what Li Yi meant.

Attract attention and publicize by segmenting the market.

It may not be possible to get a huge number of clicks and exposures for a single promotional video, but so many promotional videos add up and are classified into categories to target specific types of audiences.

The ultimate goal is naturally to change from quantitative to qualitative.

"If these are not enough, we can continue to launch these series of promotional videos of Robot Eva!" Li Yi added.

"Great publicity strategy!" James Dean praised authentically.

In fact, Dean Films can't say that it doesn't pay attention to "Robot Wall-E", but after all, this is an animated film from Huaguo. Dean Films just took over the distribution, and the competitor is the top animation film company in North America. Light animation studio.

Therefore, the prospects for "Robot Wall-E" are not so optimistic.

However, a lot of resources have been given in terms of publicity, but the promotion of animated films is relatively weak.

But now Li Yi's strategy is based on quantity, and there is a great possibility of a qualitative change in the end.

Because although not many people watched the previous trailer, the comments below were all full of curiosity about the movie.

Of course, with such a large-scale promotional film, there must be a lot of publicity expenses that need to be invested.

After all, even if it is a small investment in a promotional video, the sum of so many promotional videos will cost a lot of promotional funds!
After a large number of "Robot Wall-E" promotional videos were put on the market, at the beginning, it was just as Li Yi imagined.

The traffic and exposure obtained by each promotional video are not particularly high.

But even if there are tens of thousands of playbacks, there are millions of them.

And as time passed day by day, as the broadcast volume of "Wall-E" increased, as the saying goes, beauty is temporary, but cuteness is forever.

Who can refuse such a silly and cute robot as "WALL-E"?
So the promotional video of "Robot Wall-E" began to receive more and more attention in various sports sectors.

Began to be shared with friends by more and more people.

As a result, overnight, the robot named "Wali" exploded!

Quantitative changes lead to qualitative changes, but Li Yi and Dean Films did not expect that Wall-E would become popular so quickly and suddenly.

As for how it suddenly became popular, even Dean Films, the instigator, is still puzzled.

Anyway, overnight, on the social networks in North America, if you don’t know that there is only one omnipotent, but cute and funny little robot Wall-E who can play basketball, baseball, football, hula hoop, etc. , then you are OUT!
And at this time, Shengguang Animation Studio noticed this animated film "Robot Wall-E" from Huaguo!
The new work of Shengguang Animation Studio is the third part of the "Cute Pet Adventure" series!
The first two series of the Great Adventure series of Shengguang Animation Studio have accumulated many fans, so the third one can also be said to have a crushing attitude towards "Wall-E" in the initial publicity.

When it comes to animated movies released in February, they are all "Cute Pet Adventure 3"!
As for Wall-E?what is that?
It’s no wonder that Orion Pictures, the distribution company of Shengguang Animation and “Cute Pet Adventure 3”, didn’t care about “Wall-E”, which is mainly an animation film from Huaguo. This is really the first to enter the North American market.

And the key is, in their impression, does Huaguo have animated movies?
Therefore, arrogance and prejudice made them ignore this animated film to be released at the same time.

But now they can't ignore it, because "Wall-E" suddenly became popular on the Internet.

It also allowed this movie to emerge from its previous obscurity.

Both are animated films, the competition is the most direct competition.

However, despite this, they only noticed "Wall-E"!
At most, it is to increase their own propaganda efforts, and "Robot Wall-E" will not allow them to personally target it.

"Robot Wall-E" successfully launched the first shot of publicity, and also gave Li Yi and Dean Films confidence.

"At present, the gap between us and "Cute Pet Adventure 3" is still very large! It is still not optimistic!" James Dean sighed.

""Cute Pet Adventure 3" is the third film in the series after all, so it naturally has huge advantages. However, this movie also has disadvantages. I think we can take advantage of this." Leslie Muller Said.

"What is it?" Li Yi was a little confused.

You must know that "Cute Pet Adventure" can make the third part, and its reputation is also very good, with a huge fan base.

Therefore, regarding the shortcomings mentioned by Leslie Muller, Li Yi really couldn't think of what it was for a while.

"Although "Cute Pet Adventure" is very popular, there is a problem with the series of movies, that is, the lack of freshness!" Leslie Muller said.

But Li Yi and James Dean couldn't help but frowned.

A series of movies has never attracted audiences by novelty, but by accumulated popularity and feelings.

So what Leslie Mueller said is not a disadvantage or a disadvantage at all.

"Robot Wall-E" is an original animated film, which is full of freshness, but its popularity is still not a little bit worse!
"Don't forget the critics!" Leslie Mueller added.

Li Yi frowned even deeper.

To be honest, the era of film critics has long passed. In this era, the influence of film critics on the audience has long been reduced to the lowest point.

Therefore, Li Yi didn't understand at all what Leslie Mueller wanted to say.

"You mean, correlation versus hype?" James Dean asked suddenly.

Li Yi also frowned when he heard that, but his brows stretched out.

Isn't it just touching porcelain?

It's just using film critics to touch the "Cute Pet Adventure" series.

Not to mention, the idea is really good.

Bundle hype, public relations film critics, the main thing is to let film critics take the initiative to compare "Wall-E" and "Cute Pet Adventure 3"!
From this point of view, it is definitely a good choice for "Robot Wall-E".

Especially in terms of freshness and innovation, the series of movies will definitely have a gap with the original movies.

And James Dean and Leslie Muller hope to show this gap through film critics.

Widely advertising!
(End of this chapter)