tearjerker director

Chapter 716 Bizarre box office trend, mysterious assists

Qin Bing is not a film critic, but he is a celebrity in a certain circle.

Different from other film critics, Qin Bing's articles are targeted more at parents and more at education circles.

Of course, it is difficult for Qin Bing's articles to spread immediately like some celebrities.

However, Qin Bing's article and the movie mentioned were easily seen by some old folks.

So, out of curiosity, I also went to see this movie.

The so-called rarity is the most precious, "Heaven's Reply" may not be called a classic simply from the perspective of a movie.

The highlights and highlights are far from being comparable to those commercial productions.

This is a very simple family movie.

But this is an excellent children's movie that has been rarely seen in recent years. Qin Bing is not the only one who thinks so.

Many of Qin Bing's old friends and colleagues also felt the same after watching the movie.

"Heaven's Reply" was released, Li Yi was not in China, he was busy filming "Life is Beautiful" in North America.

Because the expectations for this movie were not too high, there was no grand premiere ceremony.

The film schedule given by the theater is not high, of course, mainly because compared with Li Yi's past films, the box office of this film is actually not particularly high.

It's a bit like Li Yi's previous literary films, such as "Paradise Cinema" and "Suyuan".

The first-day box office of "Heaven's Reply" was not unexpected, and it was not too high.

Only [-] million.

For other low-cost feature films, this is actually a very high box office.

But for Li Yi's movie, such a box office can almost be said to be at the bottom.

Of course, this is something that can't be helped. "Heaven's Reply" is certainly sensational and tear-jerking.

However, this movie is not a mother-daughter relationship like "Wedding Dress", nor is it a father-daughter relationship like "Gift in Room No. [-]".

Compared with father's love and mother's love, this kind of family love film has a wider audience and is more likely to resonate with people. The selling point of love between grandparents and simple love between grandparents and grandchildren obviously has fewer audiences.

In addition, the promotion of this movie is not that strong, and the promotion of this movie is lacking, so it is not surprising to have such a first-day box office.

We must know that the publicity of "Paradise Cinema" was much higher than that of "Paradise Reply", and it even won the Golden Lion Award.

However, this kind of literary drama still lacks commercial elements.

A good movie doesn't necessarily sell well.

However, although the word-of-mouth of "Heaven's Reply" has declined compared to when it premiered, it is still considered strong. The score of 8.6 points is enough to prove that in the eyes of those audiences, this is still a good movie.

In fact, "Heaven's Reply" is not without promotion in the direction of "children's movies".

But the effect did not meet expectations.

There aren't many real family audiences.

"Heaven's Reply" is not the kind of super popular superhero movie, and it has no reputation among children.

So even if children want to watch a movie, generally speaking, they will not deliberately ask to choose this kind of movie.

Parents take their children to watch movies, more "children watch" and "parents accompany"!
Therefore, naturally, I would not take my children to watch such a movie.

Because as long as the children are not interested, the process of watching movies is definitely a torment for parents.

This is probably one of the reasons why real children have difficulty giving birth to movies.

Naturally, Li Yi was notified of the box office performance of "Heaven's Reply", but he didn't care too much about it. In fact, this kind of box office performance is already pretty good in Li Yi's opinion.

Similarly, the movies released in the same period did not take this movie too seriously.

The performance of "Heaven's Reply" in the next few days was just as they expected, tepid.

People who like it praise God, but those who don't like it can't empathize.

After the box office of [-] million on the first day, it reported another [-] million and [-] million.

The box office trend is stable and the decline is not large, but obviously there is no potential for an explosion.

In fact, such a box office trend is normal.

Some movies are not guaranteed to be blockbusters if they have a good reputation.

However, on the fourth day, "Paradise Reply" suddenly broke out.

After two consecutive days of slight declines, the stock closed at [-] million on the fourth day.

But this day is not a holiday, and there is no special reason.

Such a sudden surge in the box office has made many people a little confused.

Including Fanhai Film and Television, Mu Nanxing and the others are also at a loss.

"what's the situation?"

There must be a reason for a movie to suddenly explode against the trend, not to mention the box office that suddenly skyrocketed by more than [-]%. Such an explosion cannot happen for no reason!

Soon Oceanwide Film and Television launched an offline investigation.

It turned out that among the audience in the theater, there suddenly appeared many older audiences who took their children to watch the movie.

Although "Heaven's Reply" is about the relationship between grandparents and grandchildren, it doesn't mean that the main audience of this movie will be this.

Because the elderly have never been the mainstream audience of movies, and it can even be said that there are few movies that can attract the elderly to watch movies.

However, "Heaven's Reply" is an exception. The key point is that the reason for the skyrocketing box office is really because of the addition of such a neglected audience.

Although the reason for the skyrocketing movie box office has been found, it is even more confusing.

why?
How did you do it?
You know, what kind of movie promotion is aimed at the elderly?
What are you kidding?
But it just attracted so many grandparents and grandchildren to watch the movie. Where did they get the news from?

Also, how did you get attracted?
The results of offline interviews are even more puzzling.

"Grandpa, do you often take your grandson to the movies?"

"How can it be?"

"So how did you come up with the idea to take your grandson to see this movie?"

"Hey, an old buddy of mine recommended this movie to the sky, and even asked me to take my grandson to watch it when I have time. No, I'm here. Not to mention, this movie is so good, what about us? Sooner or later, I will leave, but I can't let go of my grandson, after watching this movie, maybe I can feel relieved when I leave someday."

This is obviously not the answer the reporters want.

So this is even more confusing, what is the reason?
On the Internet, they did not find any clues, and when interviewed by many elderly people, they often said that they were recommended by old friends.

But the question is, how to get old friends to recommend this movie?How did they even think of watching this movie?

On the fifth day, the box office of "Heaven's Reply" rose again. Although the increase was not as large as before, it should not be underestimated.

It was reported that the receipt was [-] million that day.

I thought this was the end, but I didn't expect it to be the sixth day.

"Heaven's Reply" actually broke out again, reporting [-] million for the day.

And this time, the media and Oceanwide Film and Television finally found the reason for the box office explosion.

It's just that everyone never expected it.

(End of this chapter)