tearjerker director

Chapter 78 What should I do if I get spoiled ahead of time?
"Mom Loves Me Again" chose May [-]st, and there are currently three "main" movies to be released in this schedule.

One is Wu Junming's suspense/action movie "Fatal Companion", the male and female protagonists are not comparable to "Mom Loves Me Again".

At the same time, Wu Junming has been famous for a long time, the background of "Deadly Companion" and the energy of light and shadow in the era of the distribution company are not comparable to "Mom Loves Me Again".

In fact, Wu Junming did not regard "Mom Loves Me Again" as his biggest opponent.

Huang Zhenyi, a veteran director of Hong Kong Island, is also a senior veteran director. His reputation is not weaker than that of Wu Junming. "Companion", and the publisher at the same time, is Hong Kong Star's partner in the mainland, Universal Film and Television, and its strength is not weaker than Times Light and Shadow.

In terms of publicity, similarly, the exposure of "Mom Loves Me Again" is far less than the previous two.

However, relatively speaking, compared with the earliest "Gift in Room No. [-]", the amount of exposure is not the same.

There is still not a short time until April [-]th, but the promotion of the film has already spread, in fact, the same is to strive for more film schedules.

The cinema schedule is not only about the quality of the movie, but also comprehensively considers the promotional effect of the movie, the popularity of the topic, and so on.

If you don’t promote a movie yourself, it’s simply unrealistic to expect theaters to arrange more movies for you.

With the strengthening of publicity, many related topics have begun to appear on the Internet.

"Li Yi's movie, "The Gift of Room No. [-]" was pretty good before. It doesn't do fancy things and has a heart-wrenching style. I'm looking forward to it."

""Trade" started to know about this director, and I went to watch "The Gift of Room No. [-]" on purpose. It is in the same line. I hope "Mom Loves Me Again" will really make me cry happily!"

"I cried so much when I watched "The Deal", I hope "Mom Loves Me Again" won't let me down!"

""Deal" is too short, I cried, but to be honest, it's not enjoyable, I hope the feature film "Mom Loves Me Again" will make me cry once and for all!"

"Mom Loves Me Again" is not like "Deadly Companion" which takes the star promotion route, nor does "Heroes of the Walled City" shout the slogan of the revival of action movies on Hong Kong Island, but takes a warm and tear-jerking promotion route.

In fact, it's not that Li Yi and Mu Nanxing don't want to, but that it's hard for a smart woman to cook without rice. The movie doesn't have any big stars who can do it for promotion, so I can only promote the style of Li Yi's tear-jerking movie.

Fortunately, turnips and greens have their own preferences. Although feature films have never been the mainstream type of film that sells well in the market, there are quite a few people who like this type of film.

And Li Yi's previous feature film and short film can be said to be overwhelmingly popular, especially "Deal", which is even more influential than "Gift in Room No. [-]", and Penguin Video, because as "Deal" "'s exclusive release platform, has gathered many fans of this short film, so the effect of promoting the works of the same director is very good.

Many people even became interested in Li Yi's new film because of the short film "Deal".

Everything seemed to be moving in a positive direction. During this time, Mu Nanxing kept contacting theaters, hoping to get more films.

Although the distribution contract has been signed, the specific number of films to be scheduled, the number of shows, the time slot, and so on.

Of course, in general, the initial film scheduling rate arranged by major theaters is not bad.

But only in relative terms.

Don't think that the representatives of those theaters are arranging a lot of films for this movie when they cry after watching it.

The film market is not that simple.

Likes belong to likes, business belongs to business, and one yard belongs to one yard.

After watching the movie, the representatives of the theater chain will eventually return to reason and consider the movie from a commercial perspective.

It is not to say that a good movie must have commercial attributes at the same time.

At the same time, they will also adjust the schedule according to the performance of other films in the same period.

Everything seemed to be going well, but on this day Mu Nanxing suddenly called Li Yi.

The content of the script of "Mom Loves Me Again" has been leaked!
Li Yi hurried over.

Mu Nanxing hung up the phone with a gloomy expression.

He just received a call from a theater company, who expressed concern about the leak of the script of "Mom Loves Me Again".

In fact, this was already the fifth call from the cinema that Mu Nanxing had received.

As I said earlier, for a feature film like "Mom Loves Me Again", too many spoilers are tantamount to driving away the audience.

Therefore, even when doing publicity, there are very few spoilers.

But now, the complete content has been leaked, and this is nothing, but this matter has been reported by many media, which is completely different.

"Mom Loves Me Again" is different from those action movies, sci-fi movies, and blockbuster special effects movies, and there are not many stars. The novelty immediately dropped a lot.

As for the theater chain, although a contract has been signed, they have the right to adjust the film schedule at any time if there are accidents in the film promotion or other aspects.

And if the theaters can call to inquire, then obviously, the impact of the leaked script has spread, and even the theaters think that it will affect the movie's box office, which is not serious!
Li Yilai also watched it before, and the content of the movie "Mom Loves Me Again" on the Internet, including the complete story, was indeed written.

And the point is, there are more than a dozen media reports on this matter.

It's obvious that someone did it on purpose, but who could it be?Actually it doesn't matter at all.

"The current situation is very unfavorable to us. The people behind the scenes obviously came prepared. They not only spoiled "Mom Loves Me Again", but also used some spring and autumn style of writing, with an obvious bias towards the rhythm of the plot. , outdated."

"No, even the several theaters that we negotiated with before called to inquire. Their meaning is very clear. If we can't eliminate the impact, then the film schedule may be greatly adjusted!" Mu Nanxing said with a headache.

"What are you going to do?" Li Yi asked noncommittally.

He was actually not as nervous as Mu Nanxing.

Spoilers are unavoidable. The only problem is when it will be sooner or later.

Of course, the problem now is that the time to be spoiled is too early.

But it's not without a solution.

Mu Nanxing said with some headaches: "Although this incident broke out suddenly, you can understand the speed of information dissemination and spread on the Internet. We have no time to eliminate the negative impact of large-scale spoilers. "

"That's not necessarily the case. This incident was obviously intentional by our competitors. At the same time, more than a dozen influential media reported on this incident, with the purpose of catching us off guard!"

"However, movie spoilers will bring a lot of negative effects to the movie, but why do other movies and competitors rarely use this trick?" Li Yi asked rhetorically.

"Afraid of being tit for tat?" Mu Nanxing's eyes lit up immediately.

Li Yi shook his head and said: "This is one aspect, but there is another point because this method is easy to be countered!"

"What do you mean?" Mu Nanxing was a little puzzled.

"After all, before the movie was released, you said that this is the complete content of the movie "Mom Loves Me Again", but who knows if it's true?" Li Yi asked Mu Nanxing with a smile.

(End of this chapter)