tearjerker director

Chapter 933 Spring in the Alps

Chapter 933 Spring in the Alps
After the New Year's Eve, there is a repertoire in the Spring Festival Gala, which is to select the most popular Spring Festival Gala programs.

Then something interesting happened.

Many netizens left messages: "Why are there no two public service announcements?"

"One thing to say, I'm here to vote for two short films, what's the result? What's the result?"

"Shadow, there is shady, why are the two programs that made me cry not listed in the voting options?"

"A dog director who takes away the host's attention, awesome!"

In previous years, most of the most popular programs of the Spring Festival Gala could be searched on the first day of the new year, but this year it turned out to be surprising. The most searched and topic list turned out to be two public welfare short films.

#One more person, one more pair of chopsticks

#春节two public welfare short films tear-jerking New Year’s Eve.

Wait, wait, it has become the hottest topic of public discussion.

Many people did not expect that the two short films could bring such a huge amount of traffic. Although it has a lot to do with the platform of the Spring Festival Gala, it still amazed many people.

Although the related short films shot by Li Yi earlier also received a lot of traffic, they still can't compare with these two short films.

After all, it was the Spring Festival Gala.

But even so, it still makes people sigh that Director Dog is so terrifying.

"Heidi" has been completed and is in post-production.

As for the announcement of a movie, it is impossible to really wait until it is about to be released before making preparations. In fact, the promotion and release of many movies start very early.

"Heidi" is no exception. In this movie, Li Yi actually doesn't have much confidence. Although he likes this story and this movie very much, after all, the audience's tastes have been changing. That kind of commercial blockbuster is not considered a literary film, but a child-oriented film.

This kind of movie, if it works well, can indeed have a lot of gains, but at the same time, it may also fail.

Because the original movie in my memory achieved good box office results in Europe, but in the two largest movie markets, North America did not show at all, and Huaguo was introduced after many years, so the same Applause but not seat.

Of course, it is different here, "Heidi" will not only be screened in China, but also in Europe and North America simultaneously.

Some publicity resources cannot be obtained simply by spending money. Of course, the main purpose is to highlight a cost-effectiveness. If you are willing to spend money regardless of cost, it is naturally another matter.

But this time, Penguin Video and Kumao Video all hope that Li Yi can use short films as replacement resources.

It made Li Yi a little dumbfounded, but he still agreed.

The publicity and release of "Heidi" at home and abroad will adopt a strategy of small-scale screenings first, to accumulate word of mouth, and then expand the screening strategy.

Li Yi is still very confident about the word-of-mouth of this movie.

And if you have confidence in word-of-mouth, then go to the screening-the strategy of screening is obviously the best choice.

Although "Heidi" is a foreign language film, the attention of this film is actually not low, especially in China, with Li Yi's name on it, it has a much higher starting point than other films.

As the most successful film director in Huaguo, Li Yi's fan base is really not small, especially the difference between Li Yi and most directors is that one of his films counts as one, and he has never messed up .

Even if you don't particularly like the genre, you have to admit that it is still an excellent work.

Therefore, the movie "Heidi" naturally has many fans paying attention.

These days, I actually watched a lot of commercial blockbusters. Small and fresh films have always had a big market. Although the box office of such films may not be comparable to those commercial blockbusters, there are still many fans who like them.

Just like in novels, some people like passionate ones, while others like everyday ones.

Another one is that although the story of "Heidi" itself is certainly not as influential as Switzerland in China, it still has some fans, so this is another appeal of this movie.

Of course, the most important reason is that Li Yihe's video of the Alps scenery released earlier made many people have special expectations for this movie.

Although "Heidi" doesn't have many book fans in China, there are still some.

At least many girls have heard or read the story of "Heidi" more or less when they were young.

Ni Wenjuan is one of them. It can be said that she has become attached to Heidi, a girl from the Alps since she was a child. It was a bedtime story her mother would tell her every night when she was a child.

She also has her own daughter now, and she also likes to tell her daughter the story of Heidi, a girl from the Alps.

Because this story is different from many fairy tales. Although Heidi is a fictional character, the things in the story are closer to reality.

She usually takes her daughter to the movies, but most of them are animated movies.

There are too few real-life children-oriented movies.

Having such an experience made Ni Wenjuan pay more attention to Li Yi's "Heidi" movie.

The story of the girl in the Alps has more than just a fairy tale influence on Ni Wenjuan. Her current career stems from this story.

I like this story, and I like to tell this story to my daughter, because in Ni Wenjuan's opinion, this is a very loving and warm story. It is not as imaginative as other fairy tales. It is just a story about a girl in the Alps. Eloquently.

So, she naturally wouldn't miss the trailer for this movie.

On April [-]st, the first trailer of "Heidi" was officially unveiled.

At the beginning of the trailer, there is a little girl wearing a straw hat happily walking in a green mountain.

She opened her hands and caressed the bushes, picked one off, and put it in her mouth.

When they came to the hillside, there was an eagle's cry. Heidi covered the sun with her hands and looked into the sky.

The eagle spread its wings and soared in the sky.

She spread her hands in the shape of wings, imitating the movement of an eagle soaring.

The camera showed an eagle flying high, as if looking down from the perspective of an eagle, and the little girl Heidi spread her wings like an eagle in the green field.

The camera gradually zooms in, she has dogtail grass in her mouth, and her face is full of clean and innocent smiles.

That smile seems to make people forget all their troubles and heal all their sorrows.

Heidi is running among the green fields in the mountains, the Alps are full of green mountains in spring, flowers are swaying, clear lake water, gorgeous scenery
In the Alps in the distance, the ice and snow have not completely melted, but together with the green mountains, they form an extremely moving picture.

Her pair of clear eyes are really the most beautiful scenery. Tired of playing around, she picked up a clear spring and drank it.

There are Heidi's good friends here, they lie together on the fragrant grass, look at the sky, and roll together on the hillside field.

In winter, the Alps are covered with snowflakes. Under the heavy snow cover, the Alps are like a world of ice and snow in fairy tales. Grandpa took Heidi to ski, and the whole Alps is full of cheerful laughter from the two of them.

(End of this chapter)

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