tearjerker director

Chapter 934 Is This Movie Used For Prenatal Education?

In the first trailer, there is not much plot, more is to show the style of the Alps, and the little heroine Heidi.

But for Ni Wenjuan, those scenes were like jumping out of a book.

Beautiful things can always cleanse people's hearts. Although it is only a short one-minute trailer, it still makes many people sigh.

"Heidi's story is not particularly unusual, but the scenery is really picturesque."

"Seeing Heidi and her friends rolling on the hillside gave me an inexplicable sense of familiarity. When I was a child in the countryside, I often played around with my playmates like this, but now."

"I haven't read the novel "Heidi". However, seeing this picture, this scenery, and this little fairy, I couldn't help but go back and read it. Not to mention, it's quite healing."

Of course, the trailer is just the beginning, what really matters is the follow-up screenings.

Movies like "Heidi" cannot be promoted in China like Li Yi's past movies. After all, this is a foreign language film, and the genre is a bit special. It's not a commercial blockbuster, it's still a fairy tale Adapted from the story.

But the well-known thing is that it is difficult to get a good box office simply by relying on young audiences.

Because although the economic conditions have improved this year, it is common for parents to take their children to watch movies, but after all, the decision-making power still lies in the hands of the parents.

Therefore, it is really necessary to be suitable for all age groups in order to have a good result.

This point can be seen from the results of those animated films. As long as it is a purely low-level animated film, it has never been really difficult to get good results.

After all, although children's money is easy to earn, children basically have no right to make decisions about movies. It's not that they can't decide what movies to watch, but they can't decide whether to go to the movies.

This thing is different from clothes, snacks, and toys, because children really don't have much concept of movies.

Therefore, those who say that animated movies that conquer children can sell well are all nonsense, because how many children actually go to movies for the sake of movies?

Just like when we watched open-air movies when we were young, in fact, we didn't go for the movies at all, but for the food, fun and excitement.

According to the previously set publicity strategy, "Heidi" will be screened one month in advance.

Release the word-of-mouth of the film through small-scale screenings, laying the foundation for subsequent releases.

The first screening is exclusively for the media and film critics. After all, the first wave of the word-of-mouth battle depends on them to start.

Li Yi's movie will be screened, and the media and film critics will naturally not miss it.

Almost all the media people and film critics who received the invitation came.Among them were many old acquaintances of Li Yi.

For example, Du Xianghai, who is known as Li Yi's queen film critic, Fang Long, who had some feuds with Li Yi earlier to find fault with Li Yi's movies, but later became really fragrant, and Zhou Qingquan of "Film Weekly".

Li Yi's fans are also self-media film critics Liu Fei and Chen Jingning.

"What do you think Director Li thinks? It's understandable to shoot a series of literary films about Hong Kong Island's past events like "The Thief of Time". What's the point of the movie?" Before the movie started showing, Fang Long asked in a puzzled manner.

"I've really heard of this." Zhou Qingquan who was sitting on the side couldn't help but smiled.

"Lao Zhou, you are well-informed about the media, let's talk about it." Du Xianghai was also quite curious.

In fact, not only him, but also many of Li Yi's fans and other film directors.

It can almost be said that the path taken by domestic directors is mostly small-budget to large-scale production, and the cost of each film is higher than that of the other. Even if they occasionally return to make low-budget films, they must be literary films aimed at awards.

With Li Yi's current status and achievements, it is understandable for Hong Kong island film directors to make literary films, such as "The Thief of Time". In terms of image awards, "The Thief of Time" and "Sister Tao" can be said to have won more than half of the important awards.

But Li Yi suddenly made such a foreign language film, and it was also a special child-oriented film, which made them a little incomprehensible.

Because as we all know, children-oriented movies are not to say that there are no merits, but in fact, there are almost no children-oriented movies on the box office list.

This kind of movie is more suitable for ordinary directors, or directors who are less popular.

"Have you forgotten? Director Li's wife, Director Mu, is pregnant?" Zhou Qingquan said with a smile.

"What do you mean, he wanted to show his children?" Fang Long was stunned.

"The children haven't been born yet, and it will take several years before they know how to watch movies. Why are they filmed for children?" Zhou Qingquan couldn't help laughing.

"That..." Fang Long was also a little dumbfounded.

is not that right?If this movie is really going to be watched by Li Yi's unborn child, it will probably be several years later.

So this idea is definitely not valid.

But this made Fang Long even more puzzled.

"He was also asked this question when he was interviewed by our weekly magazine. In fact, the reason why he was born to shoot the movie "Heidi" was because Director Mu Qing listened to this story when he gave prenatal education to children, so Can he make this movie as a better prenatal education for his wife?" Zhou Qingquan couldn't help laughing when he said that.

"Do prenatal education?" Du Xianghai and Fang Long looked at each other in blank dismay. The answer was really beyond their guess.

After all, don't look at the movie "Heidi" as if it is not a big production, but that is only relatively speaking. In fact, because this movie is a foreign language movie, it also uses foreign actors, and it is shot in Switzerland throughout, so , The production cost of this movie is actually not low.

It is equivalent to more than [-] million Chinese currency.

Just to give prenatal education to their daughter-in-law, they spent so much money to make a movie, so they can only call them rich and willful.

Of course, they just smiled. After all, what Li Yi said might be entirely out of the need for movie promotion.

But it is conceivable that after this news spread, countless female movie fans will inevitably be envious and jealous. After all, this is also a different kind of romance, isn't it?
The point is, Li Yi is really a bit like the princes of Fenghuo drama in it.

Playing with the princes in Fenghuo sounds like a foolish and immoral act, but in the eyes of women, major events in the world are just small things, and romance is the biggest thing!

In the first special screening for the media and film critics, Li Yi naturally wanted to give them face, so he brought his pregnant wife to attend.

Seeing Mu Qing's belly puffed out, Fang Long and Du Xianghai believed it.

After all, apart from this, they couldn't think of any other reason for Li Yi to make such a movie.

(End of this chapter)