tearjerker director

The title "When I Became a Mother", after the short film was launched, everyone understood the meaning of the title after watching the entire short film.

There are two meanings here. One is that when you become a mother, you will know the kindness of your parents when you raise a child. The other is that when the mother is old and sick, in fact, they are like children at that time, so she Become a mother's mother!
Although they are old, they don't actually have "dementia". They just return to the state of children and be more patient with the elderly, just like they did to you when you were young!That's what this short film wants to express.

However, in a special festival like Mother's Day, the lethality of such a short film is undoubtedly huge.

For many children, time is the biggest obstacle to filial piety, but time is the most ruthless. In a blink of an eye, we grow up, but our parents are also old.

When we were young, how did our parents treat us? When they get old and return to the state of children, can we as children treat them like they used to treat us?
Therefore, the emotional resonance brought by this short film to many audiences is undoubtedly the most prominent on Mother's Day.

For example, Shen Yun called her mother immediately.

"Girl?"

"Woooooh, mom! I miss you!" Shen Yun couldn't help crying anymore.

"You child is going to be a mother, and you still cry so much. Is something wrong? Tell Mom!" The mother's voice came from the other end of the phone.

In another corner of the city, after watching the same video, the daughter ran into the kitchen and suddenly hugged her mother.

In the end, I was scolded by my mother, because at that time, my mother happened to be beating egg liquid, but she was hugged by my daughter for no reason, and directly spilled on the ground.

"This kid is frizzy!"

Of course, on this day, many fathers are destined to be sour. After all, this day is Mother's Day, a mother's day.

So many interesting topics appeared on the Internet.

"After watching the short film directed by Dog, I couldn't help but go to the living room to hug my mother. Our mother and daughter are tired, but my dad is so sour!"

"Can I say, I almost didn't slap my mother down?"

"Upstairs, is there a story?"

"I used to hug my mother and act like a spoiled child, but in the end, my mother looked at me defensively, and asked: I have nothing to do to be courteous, tell me, is it because I don't have enough money? She closed herself on the spot!"

"Suddenly, I felt that my mother had a lot of gray hair on her head, crying!"

Of course, in many cases, the same short film or work, when you choose to go online, will have completely different effects on the work.

Romance movies on Valentine’s Day, Spring Festival comedies have the biggest bonus, National Day is naturally the home of the main theme movies, Ching Ming Festival oh, forget it.

Therefore, the effect of such a short film on Mother's Day is indeed surprising enough.

Of course, there are actually many reasons. After all, there is only one Li Yi, and there is only one short film king.

It’s not that no one makes good short films anymore, but whether it’s popularity, popularity, or influence, it’s not just the quality of the work itself, there are many variables.

...

For example, this time, if this short film was not shot by Li Yi, it would definitely not have such a high degree of popularity. Similarly, it is impossible for Kumao to spend a lot of effort on promotion, and if there is no Kumao who spends a lot of money to promote it. Pushing a public welfare short film, it is impossible for this short film to sweep the Internet in such a short period of time.

In fact, this is also the star effect, but compared to the star, the identity of director Li Yi is still somewhat different.

The most recognizable faces of celebrities are their faces, but the most recognizable directors like Li Yi will always be his works.

The same is true for the release schedule of "Heidi". Naturally, the June [-]st schedule was chosen because of Children's Day.

Although it is impossible for a movie to rely solely on family audiences, it is undeniable that choosing to release it on the Children's Day schedule immediately put out the signboard of "Heidi". This is a story about children. .

In fact, don't look at June [-]st as if it is not at the same level as the May [-]st Labor Day or the summer vacation starting in July, but the fact is that on June [-]st, a total of four animated films are released.

Because for children, in fact, there is no difference between the summer vacation and the summer vacation.

For parents, what does summer vacation have to do with them?Should go to work or have to go to work.

On the contrary, it is Children's Day. In the early years, perhaps the way to celebrate the festival was to buy something delicious, fun, or watch movies for the children at most, which was not popular.

And kids don't necessarily like it either.

However, with the outbreak of the film and television industry, as the wallets in the pockets of the big guys thickened, it gradually became popular.

Because I usually want to take my children to the movies, there may not be suitable movies to watch. Adults will never take their children to watch some commercial blockbusters. If you can't let the children watch it, then it's not watching a movie, but coaxing the children and apologizing!

Children's Day is different. On Children's Day, everyone takes their children to the movies.

Compared with other animated films, "Heidi" originally did not have an advantage among children's movie-watching groups.

When children watch movies, it doesn't mean how much they want to watch a certain movie, but whether they are familiar with it or not.

This is why those animated series often have theatrical versions. In fact, they are really not good, but the box office is often good.

To put it bluntly, because for children, when they come to the cinema and watch movies, they must first choose animations that they are more familiar with.

And parents don't care much, because they are just accompanying their children anyway.

But this year's June [-] is different. "Heidi" will be screened one month earlier, and there will be movie viewing activities in hundreds of cities and thousands of homes. In addition to the word-of-mouth detonation in advance, many children are actually familiar with "Heidi" , and for parents, do you need to think about choosing a movie that you can only watch on your mobile phone throughout the whole process, or choosing a movie that you and your children can watch?
And don't look at a city where only a hundred families are invited to participate in the screening, but children like to show off the most.

The speed of transmission is actually not weak at all.

Therefore, children are indeed no strangers to this movie. What's more, although "Heidi" does not have many book fans in China, there are still some, especially some girls, who have watched it more or less when they were young, or Heard the story of "Heidi".

For this reason, when "Heidi" was officially released nationwide, at least the tickets for Children's Day were almost sold out.

Especially the tickets for the golden sessions are hard to come by!
Of course, there is only one day in June, but it is very critical. The specific follow-up box office will play a vital role in the effect of the first day of release.

tearjerker director