tearjerker director

On June [-]st, "Heidi" got a good lineup of films. Of course, this was not only because of Li Yi, but also because of the word-of-mouth and publicity that had been screened before. During this Children's Day schedule, getting the highest ranking has become a matter of course.

But even so, in fact, many people are still not particularly optimistic about the movie "Heidi". After all, there are too few hits. This kind of small and fresh movie may have a good reputation and the box office is OK, but in many people's eyes , It is almost impossible to achieve the performance of Li Yi's commercial films in the past.

But the result was far beyond everyone's expectations, even Li Yi himself did not expect it at all.

"Heidi" is in another world. Although it has achieved a new high box office in Switzerland in Europe, the embarrassing thing is that the European film market has long since declined.

And this movie was introduced into the country and released in theaters, but what's even more embarrassing is that this movie was frankly a few years ago, and many people have even watched it on the Internet.

Because the other party's online copyright is first sold to a domestic platform, it will be a ghost if the box office can do well.

Who is willing to spend money to buy tickets when they can get free tickets?good reputation?That's not as fragrant as white tickets.

So, it's not that the movies are bad, or that good movies don't sell well, but that the right time, place and people are not available.

But here, on the contrary, "Heidi" itself is a film directed by Li Yi. Although it is a foreign language film, but Li Yi's current status, the treatment of this film in China is no different from that of a co-production film.

In terms of publicity, "Heidi" has done much better than the other world, coupled with the blessing of Li Yi's own appeal, and the word-of-mouth accumulated in advance, so, on the first day of the June [-]st screening, domestic The market box office has directly exceeded [-] million.

The first-day box office of 1.2 million, to be honest, this box office is indeed not enough to watch compared to Li Yi's past blockbuster movies, but don't forget that "Heidi" itself does not belong to the category of commercial blockbusters. It can be said that it is a real children's film, although adults can also watch it, but realistically speaking, the audience for such a film is actually relatively limited.

Therefore, as soon as this box office came out, it also created a box office record for the June [-]st Festival. Compared with the second-ranked animation film, it is simply not in the same class.

Because the second-ranked domestic animation film is low-level, but it is also a well-known IP. As a result, the single-day box office on June [-]st is only [-] million, which is only a fraction of "Heidi".

In fact, the reason is very simple, because Children's Day is considered Children's Day, but for movies, it can be regarded as a family audience day, especially family audiences with children at home.

When there is no choice, they will naturally let their children choose an animated movie, even if they don't want to watch it, but because there is no choice.

Because children are not interested in watching movies watched by other adults, and parents don't like to let their children watch those messy things.

The disadvantages of this aspect have emerged in the absence of a domestic rating system. Why do domestic films seldom have children-oriented films?Because of children's movies, usually many parents may not be willing to take their children to watch. …

Without ratings, many children turn to movies, and there are often many things that are not suitable for children.

But this time "Heidi" is a bit of an exception, because first of all, it is adapted from a world-renowned fairy tale, and secondly, it has an overwhelming reputation, not only among film critics and media, but also during the screening period, many parents and even teachers expressed their concern. Recommend this movie.

For this reason, for many parents, it is rare to have such a movie that they can really watch with their children, so naturally they don't have to think about cartoons or anything.

Of course, June [-]st is only one day, so under normal circumstances, it is estimated that it will be difficult for the subsequent box office trend to follow a beautiful curve.

After all, the schedule in June is really not that good.

The students are not on vacation, but are in the final sprint stage. How can they have time to go to the movies?
"Heidi" is actually no exception. Since June [-], the box office has dropped sharply. However, compared to other animated films in the same period, it is surprisingly good.

Sixty-eight million!Although the decline has almost reached [-]%, such a result is still extremely impressive. You must know that June [-] is a working day.

Although the box office of "Heidi" was still falling in the next few days, it remained at around [-] million.

In one week, the national box office of "Heidi" reached 3.2 million!
Such a result is enough to make people jaw-dropping.

The key is that the overseas box office of "Heidi" is also amazing.

In North America, the same strategy is based on on-demand screenings—expanding screenings. However, compared to China, in North America, there are strong competitors, and there are not just one or two films.

Hollywood is not like China, they have a clear classification system, and the same release in this schedule is suitable for minors, and there are several films for children to watch.

Therefore, although "Heidi" has a good reputation, the box office is not so impressive. The box office of "Heidi" in North America is only less than [-] million after the same release for a full week, although the unit is US dollars. .

Of course, this is only compared to previous movies like Li Yi's "The Truman Show", in fact, this performance is already very good.

At least Dean Films is very satisfied, because the box office trend of "Heidi" in North America is very stable. According to their prediction, the box office of this movie in North America should be between [-] million and [-] million.

However, compared to the theme and genre of "Heidi", this film can achieve such results, which is definitely considered a great success.

The popularity of "Heidi" has gradually dropped, but Father's Day is coming soon.

The "When I Became a Mother" that Li Yi launched on Kumao on Mother's Day is still vivid in my memory.

So naturally we can't favor one over the other, and there are naturally Father's Day works for Father's Day.

Penguin, in fact, has already started brewing publicity early in the morning.

Of course, in fact, many netizens have even discussed it.

A short film that has not yet been launched can make netizens look forward to it so much. It is the only one in the whole country, and there is no other branch.

"On Mother's Day, I hugged my mother and said: I love you, my dad was so sour, and even complained that this director named Li Yi must have loved Xiao Que's father! I almost laughed to death, Father's Day It's almost here, this time, I'm going to watch the short video first, brew it up, and then go hug dad! Haha!"

"I just don't know, Father's Day, will the dog director have any new tricks this time?"

"Tear-jerking, fan-love, director dog, the first thing to say may be questioned by some people, but when it comes to tear-jerking and fan-love, there is no one more dog than him, right?"

"Tsk tsk, a short film is actually more exciting than a big one, director dog, awesome!"