My movie scares global audiences to tears

Chapter 180 Peripheral Project Business Report 【Subscribe! 】

"First of all, it is the first business, the authorized operation of the company's film-related toys, figures, souvenirs and other peripheral products."

Ni Yongji reported: "So far this year, all the peripheral product licenses of Miracle Films' giant beast movies have been sold, and a total of 7.62 million Huaxia coins have been collected in copyright fees, so that 10% of the product profits will be drawn. Settlement at the end of the year.

At present, the souvenirs sold around movie scenic spots including Queensland City in Australia, Fanyang Lake Scenic Spot in Jiangxi Province, Jinsha City in Gango Province, Afei Country, and Miracle Island Dinosaur Park are all from the suppliers designated by our company For purchasing, our company can also get 10% profit commission.

Our company has cooperated with Roewe Toy Factory to develop the second set of "Jurassic Park" figurines. There are a total of 128 kinds of dinosaurs and Jurassic creatures. Millions of copies..."

Song Qi suddenly interrupted him and asked, "Over one million? That means it's not over two million? What's the exact number?"

Ni Yongji glanced at the data and reported: "The sales volume in May was 107 million copies, in June it was 124 million copies, and in July so far, it is 136 million copies."

"Just so much?"

Song Qi frowned and asked, "When the first set came out, 100 million copies were sold out in less than a week. The second set only sold more than 100 million copies a month?"

Ni Yongji explained: "When the first set of figurines came out, it was also when the movie was released. The momentum was fierce and the topic was the highest. The sales of figurines would be boosted by the popularity of traffic, and the sales would be better.

It has been two years since the release of "Jurassic Park", and the popularity of the movie has dropped a lot. During the period of declining popularity, it is already a very high figure to still have this sales volume. "

"not enough."

Song Qi shook his head and said, "You also heard the report from the film and television project department just now. "Jurassic Park" still contributes hundreds of millions of online box office every year. Its popularity has not passed. problem."

Ni Yongji pursed his lips and didn't refute, but he didn't seem to agree with Song Qi's statement.

"You have to study the psychology of consumers. If players buy figurines, that's not called buying, it's called collecting."

Song Qi instructed: "You go back and contact Boss Huang and ask him to launch a new packaging sales model, wrap all the figures in a unified package, so that consumers don't even know what is inside before opening the box. Which figure.

Then, another event will be held to collect the figures to win the prize. The first player who collects all the figures can get a cash prize of 100 million and can appear in the future "Jurassic Park 2".

The most important point is to reduce the output of Tyrannosaurus rex figures to one ten-thousandth to create scarcity.

Finally, the publicity must keep up, the event must be launched, and it is best to cause a big discussion in the circle and create heat..."

Listening to Song Qi's arrangement, Ni Yongji's expression gradually became solemn, and then he became faintly agitated. At the end, when he looked at Song Qi again, he became a little fanatical.

Ni Yongji himself is also an expert in marketing, so he can naturally hear the gold content of Song Qi's plan.

Although it sounds like just changing the packaging box, once the packaging box is changed, it blocks the view of shoppers, and instantly adds a sense of mystery and fun to the handicraft, which is absolutely amazing!

The same is true for the activity of collecting big prizes. It sounds like the old supermarket opening, shopping for a lottery to give a car a routine, but the facts have already proved that this routine is quite effective!

Ni Yongji can foresee that once this sales strategy is launched, this set of figures will probably sell like crazy!
"This model, let's call it a blind box! Go back and communicate with Lao Huang, and implement it as soon as possible."

After Song Qi gave his orders, he nodded his head, "Go ahead!"

"Oh!"

Ni Yongji hurriedly looked at the next business, looking a little nervous.

As soon as an expert makes a move, he will know whether there is one. Song Qi's precise advice on a business has already demonstrated his understanding of the market and his control over human nature.

He is by no means a lucky person who can have the present by good luck alone. Just a meeting, Ni Yongji was instantly convinced, and even became nervous.

If it was an ordinary leader, with his professional level, he would be fooled if he dealt with it casually.

But Song Qi is obviously a powerful boss, such a person is not easy to fool!
Ni Yongji raised [-] points of caution and began to report on the next business content.

"The next business is the operation of offline theme parks and theme stores. Miracle Island Dinosaur Park is not under my jurisdiction. I will only report the operation of the escape room store.

At present, the number of escape room escape stores nationwide has reached 385, and another 127 are under renovation, and the plan of 500 stores nationwide has been initially completed.

After the start of the summer vacation in June, the turnover of each store is also slowly increasing.

As of now, the No. 1 store in Shimen City with the highest daily turnover has exceeded 20 in a single day, and the number of stores with a single-day turnover exceeding 17 has reached 39, and 106 have exceeded [-]. There are [-] companies that broke through [-].

According to the data analysis collected by our department, there should be at least 500 stores in the domestic market that can be tapped. This can also be used as the company's offline theme store business task target to break down the task next year. "

After hearing this, Song Qi spoke again: "I heard your data, the stores with a daily turnover of more than 500 are less than half of the opening. With this sales situation, where does the potential of [-] new stores come from?"

Ni Yongji explained: "At present, there are more than 1000 high-quality customers applying to join the escape room store. The financial strength of these customers is more than 500 million, so..."

"So you think they are the potential for new stores?"

Song Qi frowned and said: "The more franchisees, the better. Our franchise strategy is franchising, which is to ensure profits. If we do not make money, we will make up the profits.

Even if it is an ordinary franchise model, if you recruit so many franchisees, but they can't make money, isn't that a scam? "

"Yes…"

Ni Yongji's head was already sweating.

"The number of [-] stores is enough. The content service industry requires refinement but not too many, and the expansion should not be too radical. The most important thing is to concentrate on the operation of existing stores."

Song Qi slowed down his tone, and said seriously: "Mr. Ni, you just joined the company not long ago, and I understand that you want to make some achievements, but no matter what you do, you have to be steady and steady. The pace is too big, click! It's easy to scratch your head. "

"Yes, yes, I understand."

Ni Yongji wiped the sweat from his forehead and said yes again and again.

"Ah."

Song Qi nodded, and then ordered: "I have a few opinions about the operation of the theme store, please write them down and write a report to me later."

"it is good."

Ni Yongji picked up the pen and listened attentively.

　Chapter 3
　　
　
(End of this chapter)