My movie scares global audiences to tears

Chapter 181 So You Can Play Like This! [Please subscribe! 】

After a little thought, Song Qi said seriously: "First of all, the first point, all major stores need to further strengthen personnel training, especially the NPC employees who play zombies, they must be sent to the film and television base for unified training before they can take up their jobs.

And every six months, NPCs have to go to the film and television base for back-to-stove training to continue their studies, including the makeup artists in the store, who must go through training and master the makeup skills of special effects outfits. This must be implemented.

The second point is that the props and equipment of each store must be in good condition. The store manager will patrol and check every night before closing the store. The maintenance cost will be deducted from the profit and counted as special maintenance cost.

The third point, which is also the most important point, is to deeply develop the theme content, expand the plot template, develop store features, attract high-end customers, and finally form a grid-style theme world. "

After listening to Song Qi's words, Ni Yongji carefully memorized them in his notebook.

But after hearing the third point, he was a little confused: "Mr. Song, can you elaborate on the third point you mentioned?"

Song Qi had this intention, nodded after hearing the words, and explained: "Let me give you an example! Suppose a viewer who has watched "Resident Evil" is very interested in the zombie world shown in the movie, and then searches for a nearby restaurant. Resident Evil-themed room escape store, so I invited friends to play together.

After going there, they found that the scenes and lighting inside were very similar to those in the movie, and there were NPCs dressed as zombies chasing them.

They can also break through the level by solving some puzzles and obtaining some props, and finally escape from birth.

They had a lot of fun and felt like they were in a movie.

But after playing a few times, they feel a little boring.

Because they know that those zombies are all fake, and those puzzles are nothing more than changing the soup. In the end, they still have to find the key to open the door, or get some props to add time, pass the level, and so on.

So, after they went there for the last time, they stopped going.

So, if you are the manager or owner of a store, what strategy do you have to attract them to shop again? "

Ni Yongji thought for a while, and said: "I will increase the turnover through several aspects. The first is the change in the consumption model. Through membership points and old members to attract new ones, while adding new customers, maintain The stickiness of old customers.

The second is the development of new scenes, which is the main factor for theme stores to attract customers, so new scenes must be developed regularly to increase the freshness.

The third is to improve service quality. For example, we can provide customers with drinks and snacks to increase customer satisfaction, and we can also provide NPC free photo services to enhance customers’ social experience. "

Listening to Ni Yongji's method, Song Qi nodded: "That's right, it's a relatively standard marketing routine, but the effect won't be very good, and there is a big problem, that is, the cost is very high.

Whether it is developing new scenarios or providing better services, it is essentially attracting customers by raising costs, which will depress profit margins and increase customers’ expectations, making it more and more difficult to acquire customers, and eventually the cost exceeds Profit, the store collapsed.

Therefore, it is impossible to maintain the store operation for a long time with this method of increasing costs. The only way to keep the store in operation for a long time is to introduce new models and contents. "

Ni Yongji listened very carefully, his expression vaguely agitated.

He knew that what Song Qi said was pure nonsense, if he could learn a little bit, it would be of great benefit to him for the rest of his life!

Song Qi took a sip of his tea and continued, "I've said many times that escape room themed stores are a content service industry. What is a content service? It is to use high-quality content to attract customers and provide customers with a wonderful service experience.

The new scene development you mentioned is useful, that is, a way to introduce new content, but it still has the same problem, and the cost is too high.

The average cost of decorating a themed store is 1000-1200 per square meter, which is 1000 yuan. For the most common scene, the minimum area is hundreds of square meters, so the decoration needs at least 10 yuan as a base.

Including props and costumes, it is calculated at 5 yuan, and a new scene costs at least 15 yuan.

Now half of the small stores in the country have a daily turnover of 5000-8000 yuan.

Calculated based on the minimum daily turnover of 5000 yuan, the monthly turnover of those small stores is only 15 yuan. How do you ask them to introduce new scenarios?

Therefore, the cost of acquiring customers by relying on new scenarios is extremely high and basically unrealistic. "

Ni Yongji was puzzled: "However, how can you make money without investing? How can you get customers while lying down?"

"Although there is no good thing to make money while lying down, there are still ways to achieve efficient customer acquisition at a relatively low cost, which is what I call content innovation."

Song Qi explained: "Let me give you an example! Let's take the few customers just now as examples. They are already old players, and they are already very familiar with the routines of the store. It is more difficult to attract them to enter the store again.

But they suddenly heard that the store they went to had a chain story with another store in the same city. Do you think they would be interested in going to see it? "

"What is a chain plot?" Ni Yongji felt that he had caught Song Qi's thinking.

"For example, you got a script at store A, and the script assumes that you are a survivor of Resident Evil, and your relatives are at store B, and they have been bitten and need serum urgently.

You learn that there is serum in store A, but you have to break through the siege of zombies to get it.

So you tried every means to clear the copy of store A, got the serum, and then rushed to the store to save your loved ones.

The script assumes that the outside world is already a world of zombies, so you can’t take public transportation, you can only go to store B by walking or driving by yourself, and you can’t have any physical contact with outsiders on the way, otherwise it will be regarded as an infection .

Then when you arrive at store B, you still need to clear the copy of store B. In this way, whether it is the game duration, difficulty or sense of immersion, it will be much stronger than before. "

As he said that, Song Qi spread his hands: "This is just a single-line plot, what if it becomes multi-line? If you use an app to combine stores across the country, each store is an independent node. There are interlocking plots in between.

Ordinary players can form teams online to complete tasks and experience the plots of other stores. High-end players can directly engage in offline real versions and do tasks across cities. Expanded to the whole country, or even the whole world? "

Listening to Song Qi's explanation, Ni Yongji couldn't help but tremble all over while imagining the world he constructed.

He just felt as if a new world had been opened up, and he was suddenly enlightened!
It turned out to be like this!
It turns out that you can still play like this!
He looked at Song Qi and admired sincerely: "President Song, I am convinced! You are simply a business genius!"

　Chapter 4
　　
　
(End of this chapter)