The King of Huayu Science Fiction

Chapter 259
"The mermaid is so pretty!!"

"Westward Lion Camel Country is a scammer! Don't go to see it"

""The Mermaid" is very good-looking, don't be fooled by the vulgar trailer, the story is quite complete, and the style is very Stephen Chow"

“I like the mermaid very much, not bad”

""Operation Mekong" is so hot!"

"After watching several movies in the Spring Festival file"

"Lion camel country is not that bad, the special effects are very explosive"

"A realistic version of the mermaid, focusing on the theme of environmental protection, the ambition of Master Xing should not be underestimated"

"Hu Ge and Zhang Hanyu are handsome! It's so shocking!"

"The Mekong River is worth a second brush!"

"Casino 3 is a peerless and terrible movie! Refund the money!"

On the night of the first day of the new year, a certain film and television forum focused on the after-views of several heavyweight films during the Spring Festival. As the strongest Spring Festival film in history, netizens are also unprecedentedly curious about the evaluation and reputation of this year's Spring Festival film.

In fact, as the Spring Festival stalls have gradually matured in China over the past few years, more and more viewers not only regard the Spring Festival stalls as a social activity for family and friends, but also start to care about the word-of-mouth of the film, and even wait until the word-of-mouth of the film comes out. Then decide whether to go to the cinema or not, and which movie to watch in the cinema.

Because Douban and other public rating websites often have to wait two or three days to score, and even at the request of major film studios, there is a trend of getting later and later, so the word-of-mouth of a movie often has to be obtained from major social media, forums, and even Circle of friends to get.

In this mode, a lot of controlled reviews or forced word-of-mouth marketing will quickly start to be exposed, and the tide will gradually recede, and it will be possible to identify who is swimming naked.

As for the four films that received the most attention during the Spring Festival, "Casino III" has almost no positive reviews. Obviously, the producers and distributors may have expected that six or seven films may have their own preferences. , "Casino III" obviously does not fall into this category.

It’s impossible for the creators of this kind of absolutely bad film to have no idea. It’s just a dog’s tail, and you can earn as much as you can, so you don’t bother trying to save word of mouth. On the Internet, thousands of people trample on thousands of people and no one defends them.

"Journey to the West: The Lion and Camel Country" has mixed reviews. There are very admiring voices and some belittling comments. The output of positive and negative opinions is relatively fierce. It is the focus of the keyboard war, but as time goes by, it gradually scolds There are more voices than praise.

Only "The Mermaid" and "The Mekong" have maintained a strong reputation, which can be regarded as standing out from the audience.

The difference is that "Mermaid" has the largest number of comments and impressions. After all, it is the movie with the most films, and with the star master's reputation, the audience's sense of anticipation for "Mermaid" is unmatched by other movies.

There are many people who watch it, and there are also many people who comment and discuss it, including the memes in many movies that soon become popular on the Internet, and naturally there will be many voices of opposition.

Criticism of "The Mermaid" being a bad movie, or a major disappointment, is everywhere, but overall it's more positive than negative.

However, "The Mekong River" has only 17% of the film schedule, which is far lower than "The Mermaid" and "Lion and Camel Kingdom", so not so many people watched it.

But there are basically no bad reviews, and they are all voices of Amway and praise. It is inevitable that different people have different views on "The Mekong River", but basically there is only a difference in degree, that is, whether it is a magical movie or a good movie. , or just a good difference, even those who complain about "too much play to a little aesthetic fatigue in the later stage" admit that it is a good movie above the standard.

And Amway and praise are fancy flattery.

The highly praised answer to the question about "The Mekong River" on Zhihu even said, ""Operation Mekong River" is a milestone for domestic films with the main theme!"

"Large scale!", "Breakthrough scale!" and other comments are also high-frequency words in Amway and praise "Mekong River".

Of course, after praising "The Mekong River", many answers will also emphatically say, "This movie is not suitable for parents to take their children to watch."

Whether it's "large scale" or "too many dramas to make people breathless" evaluations can easily arouse people's curiosity and expectations.

Therefore, the word-of-mouth explosion of "The Mekong River" soon spread to the box office and film schedule.

2016年春节初一当天的票房大盘达到了破纪录的6.5亿, 《美人鱼》拿到了2.6亿的首日票房，《狮驼国》1.8亿，《湄公河》则仅有1.2亿。

However, with the effect of the high word-of-mouth on the first day, and the collapse of word-of-mouth of "Lion and Camel" and "Casino", the pre-sale of "Mekong River" increased by 50% on the second day.

Most of the films released from "Lion and Camel Country" and "Casino" went to "Mekong River", and a small part went to "Mermaid".

The number of "Mekong River" on the second day of the Lunar New Year directly increased by 1, an increase of 26%, and its film schedule accounted for 21%. Although it still ranked third, the film schedule is already close to "Lion and Camel Kingdom".

Although the box office of the second day of junior high school was 1.2 million less than that of the first day of junior high school, even the box office of "Mermaid" dropped slightly on that day, reporting 2.3 million yuan, a total of 4.9 million yuan in two days.

However, the box office of "The Mekong River" even rose slightly, and it got 1.3 million yuan. It is the only one among all Spring Festival movies that has achieved a reverse decline in the second year of junior high school compared to the first day of junior high school. Lion and Camel Country", so the box office of the day also slightly surpassed "Lion and Camel Country", becoming the runner-up of the box office, with a cumulative box office of more than 2.5 million in two days.

And the miracle of the "Mekong River" did not stop.

In the third year of junior high school, the film schedule became more and more polarized. Except for "Mermaid" and "Mekong River", other movies were spitting out films, and most of the slates produced by these movies were eaten by "Mekong River", which was like gluttonous.

"The Mermaid" reached 36% of the film schedule, and after two days of word-of-mouth, the film schedule of "The Mekong River" increased to 27%, and it got a box office of 1.7 million, which is only 2.2 million less than the 5000 million of "Mermaid". The cumulative box office It also came to 4.2 million.

And when the media and netizens saw the pre-sale schedule on the fourth day, they were even more surprised to find that "Mekong" even started to grab the schedule from "The Mermaid".

Undoubtedly, the counterattack of "The Mekong River" made it the focus of public opinion. Against the background of the decline in the box office for three consecutive days, its own box office has been declining day by day, and it is getting higher day by day. Not only the media are amazed, but netizens are even more excited It's crazy, because this kind of daily reversal phenomenon has never happened in the previous Spring Festival stalls.

On the evening of the third day of junior high school, after the Spring Festival movies were released on Douban one after another, "The Mekong River" scored 8.5 points, which stood out from the crowd, and only "The Mermaid" scored 7.8 points.

The astonishingly high ratings and counterattack at the box office made "The Mekong" the protagonist of discussions among the media and netizens, and even completely overwhelmed the popularity and controversy of "The Mermaid".

　Mermaid Douban's opening score of 7.8 is the real score, and then fell below 7 points within a month, and now it is only 6.7 points. For movies, it is not common for this kind of opening score to drop by more than 1 point in a short period of time
　　
　
(End of this chapter)