The King of Huayu Science Fiction

Chapter 260 Intangible Wealth

The box office trend of "Operation Mekong" somewhat exceeded Chen Jingxing's expectations, and of course it greatly exceeded the expectations of China Film and DreamWorks, and also exceeded the expectations of director Guo Fan.

Whether it is Qin Zhonghe, Guo Fan, or other executives of DreamWorks, they still have confidence in "The Mekong" in terms of film quality. The word-of-mouth and media reviews are very good, but everyone also has full confidence that "The Mekong" must be one of the best in terms of quality among the movies in the Spring Festival.

But isn't this the theme that doesn't quite match the Spring Festival stalls?Not to mention that the filming is behind.

Word-of-mouth fermentation is transmitted to the box office, which is also limited and takes time.

In fact, Dreamworks and China Films predicted that "The Mekong River" would be the No. The effect of the gap is not big, but the effect of the subject matter is even greater.

Fortunately, in the Huaguo film market where the number of screens is rapidly expanding, the predicted box office capacity of the Spring Festival in 16 is still quite considerable. Even if it is ranked third, according to the quality of "Mekong River", there will always be 10 billion, which is an ideal forecast. It is 15 billion.

According to the production and publicity costs of the film, a box office of 10 billion is enough to recover the cost, and even make a profit.

The income is on the one hand, as a proposition composition arranged by the Ministry of Public Security, a military action movie can reach a box office of 10 billion, internally and externally, from the top to the bottom, it is completely passable in face, and even the credit is also great, the official media praised it There is no problem with getting up.

The evaluation of "double harvest at the word-of-mouth box office" is completely affordable, and no one will blame why it can't win the box office championship in the Spring Festival stalls. This result is already a record in this genre.

This is the reason why Qin Zhonghe doesn't regret setting up the Spring Festival stalls even if the competitors are stronger than expected. The Spring Festival stalls have too much capacity, and he can earn a lot of money by following the leader.

However, "Lion and Camel Kingdom" quickly revealed its original shape, and the word-of-mouth transmission of "Mekong River" to the box office was so fast that the trend was obviously beyond most people's imagination.

Qin Zhonghe and Chen Jingxing talked on the phone almost every day, and Qin Zhonghe's mood became more and more optimistic day by day, smiling from ear to ear.

Inside DreamWorks, whether it is a group of senior executives or the marketing department, they are happy to be lost, as if they are in a dream.

Although only three days later, the cumulative box office is only 4.2 million, but this box office curve is too scary, Maoyan Movie even directly raised the box office of "The Mekong River" to 20 billion, second only to "Mermaid" 25 [-] million.

What is the concept of 20 billion?Even if you only look at the distribution of product distribution, there are more than three times the benefits compared to the cost.

In addition to income, "The Mekong River" is even more meaningful as a military action-themed movie. It is a milestone for the official department to gradually promote through film and television dramas in recent years, and it will even directly affect the In the future, other departments besides the Ministry of Public Security and the military may do like cats and dogs, and start large-scale wars to cooperate with film and television companies in this regard.

As a private enterprise, DreamWorks benefited even more than China Film.

To know the script of "The Mekong", Chen Jingxing is not only the creator of the script, but also one of the main screenwriters. In addition, he not only has half of the investment from DreamWorks, as the director of this high-level military action film that is comparable to the excellent Hollywood films of the same theme—— Guo Fan is also a signed director of DreamWorks.

DreamWorks will become a film company that cannot be avoided in future films with the main theme of this kind.

This is not only related to official resources, but more importantly, the official view of DreamWorks and its positioning.

These intangible things are the most precious wealth, especially for private enterprises. They will be reflected in all aspects of DreamWorks' future development, helping DreamWorks stabilize and even create a more special position in the film and television industry.

Therefore, although "The Mekong River" is not Chen Jingxing's own film, or even a film led by DreamWorks, both Chen Jingxing and CEO Xu Wenshen are very concerned about the performance of "The Mekong River".

And Chen Jingxing gradually understood the reason why "Mekong" counterattacked so quickly by browsing netizens' comments on "Mekong" and related supportive remarks.

It is important to have a high-quality movie, but what is actually more important is the subject matter of "The Mekong".

Maybe it's a stereotype, maybe it's the summary of past experience of the Spring Festival films by various companies. In short, this year's Spring Festival films are almost full of comedy elements, not only comedy films, even other non-comedy films have also added a lot of elements Comedy element.

The Spring Festival Gala itself has a lot of language works, and the movie theaters are full of comedy elements and works. "The Mekong River" has no comedy elements at all, and it doesn't even shy away from cruel and bloody action movies. Instead, it has become a different freshness during the Spring Festival. Air.

The theme and content of "The Mekong River" are not only not a shortcoming, but an advantage that can drive the audience to join in enthusiastically.

Chen Jingxing believes that not only DreamWorks has such a review and analysis, other film companies can probably come to similar conclusions.

I am afraid that the themes of the Spring Festival movies in the future will become more diversified. I am afraid that more "disgusting" movies like "The Mekong" will appear in the future Spring Festival movies.

But there is a limit to everything. Everyone in a schedule is a comedy, and you are the only one who is different, then you will be popular, but if everyone is a one-water war or drama style, and there is only one comedy, then it will also be popular as a comedy.

Of course, this is all for later. Back to the present, Chen Jingxing and the executives of DreamWorks can be said to have spent the Spring Festival holiday in a joyous atmosphere.

The seven days of the Spring Festival has become a two-horse battle between "The Mermaid" and "The Mekong", and other movies have been squeezed to the edge.

"Mermaid" reported a cumulative box office of 15 billion in seven days, while "The Mekong" received nearly 11 billion in box office. The two top films grabbed a total of more than 26 billion in box office, accounting for nearly 70% of the seven-day market during the Spring Festival.

And this is not the news that excites the media and the melon eaters the most.

The most surprising thing is that "The Mekong River" surpassed "The Mermaid" at the single-day box office on the seventh day of the lunar new year, the last day of the Spring Festival holiday, and it surpassed "The Mermaid" by a large margin.

After the two films pass the intersection point, according to the media and many netizens who have studied the box office, it is very likely that "The Mekong" will eventually surpass "The Mermaid" at the box office and become the biggest winner of the Spring Festival.

In fact, after the "Mekong River" came out of the amazing reverse curve in the three days of the Spring Festival, some supporters of DreamWorks and the "tap water" of "The Mekong River" raised this possibility, but it has not been taken seriously, or most people I didn't even dare to think so.

But with the passage of time, especially after "The Mekong" achieved a one-day box office overtake on the seventh day of the lunar new year, this possibility became more and more likely, and even became a topic of heated discussion on the Internet.

(End of this chapter)