The King of Huayu Science Fiction

Chapter 351 General
"A film that will undoubtedly leave its mark on cinema and popular culture, one of the best sci-fi films ever made, and a revolutionary sci-fi fable."

"The Matrix is ​​a cinematic experience like no other, and the experience is what it's all about, blasting through theaters with dizzying visuals and transcendent excitement."

"This film is a new kind of cinema, a visionary amalgam of technology, philosophy and thrilling action."

"If you're curious where the next generation of directors is coming from, look at Gravity and The Matrix."

"The Matrix is ​​a terrific sci-fi thriller that reveals the human imagination as the most precious saving force in the universe. For those who have been waiting for movies to catch up to the possibilities of human imagination, wait no longer , "The Matrix" is among us."

"A wildly futuristic thriller determined to overwhelm the imagination, The Matrix combines a traditional sci-fi premise with fresh visual technology in a way that's almost indescribable, and it's perfectly brought to life on the big screen." .”

"A special tribute to johnson chen for creating a horrific and riveting nightmare."

"Watching the movie is a journey into a real vision of the future of Internet technology, and then at the end it makes you check the reality you are in. I have to say that "The Matrix" completely raised the standard of science fiction movies in my mind, which for me so unlucky."

Chen Jingxing looked at the almost unanimous praise from the film critics, and sighed, "It seems that Hollywood still knows its goods."

Zheng Hong, the department director in charge of film publicity and marketing, reported with a smile on his face: "Common viewers also rated it very highly. The imdb score is currently 9.2, which is the highest score among all DreamWorks films so far. Rotten Tomatoes critics and Viewer freshness is 92% vs 94%... MTC also has...

Moreover, on Twitter and other social platforms, the topic of "Matrix" is also very hot, and Firefly is in contact with theaters. According to such word-of-mouth and popularity, there may be a chance to greatly expand the theater, and the box office is not without a fight. "

Chen Jingxing nodded, he was still secretly pleased with these words, because Universal did not cooperate, and Chen Jingxing didn't want to be blackmailed, so he directly distributed it in North America through Firefly Publishing Company.

Of course, without the cooperation of major filmmakers, Firefly would not be able to get many theaters, so the contrast with "Gravity" is that the release of "Matrix" is quite low-key.

Dreamworks did not hold any premiere ceremony in North America. Although if it were held, it would definitely be good for the film's publicity, but "Matrix" can only be regarded as a small-scale opening. Yingli is also a joke, so fortunately let it go.

But gold always shines, the feedback from film critics and audiences is quite high, and Chen Jingxing's fans on the other side of the ocean are also quite strong, but by accident, he embarked on the road of online marketing, which became very popular on social media, and was even popular among netizens. It topped the second place on Twitter's hot list in North America.

Such a high word-of-mouth communication has also increased the attendance rate of "Matrix" day by day, and even reached a record-breaking 80% or more during the day. Of course, this is also related to the fact that there are fewer theaters showing "Matrix". Many local theaters don’t have the news that fans of “Matrix” are planning to drive to other cities to watch, especially the Chinese theaters are almost full.

"Matrix" has only about 780 movie theaters in North America, and it is mainly distributed on the east and west coasts. In major cities, it is also mainly concentrated in areas populated by Chinese or Asians, and the number of films is not high.

This number of studio openings is pretty good for normal foreign movies, but it is a very low number for Chen Jingxing's movies, especially after the summer release of "Gravity".

But there is no way, the North American market is highly monopolized, the market share of the three major theaters exceeds 60%, without the cooperation of major studios or distributors, this is the result of making full use of the reputation of Chen Jingxing and DreamWorks .

But the good news is that it has been three days since "Matrix" was released, and the attendance rate and theater schedule are increasing almost every day. The number of theaters showing "Matrix" has also increased to nearly a thousand, and the positions of the three major theater lines have also loosened. .

Although the box office of movies is falling every day, fans are still more and more anxious-why is the box office of such a good-looking and shocking movie so low?Why are there still so many theaters that haven't screened yet?
It is indeed the rule of the game for small-scale films to be expanded or reduced step by step in the North American market according to word-of-mouth, but is "Matrix" an ordinary film?
Compared with those audiences who don’t know how to check information on the Internet and go to imdb to score points after watching the movie, many core audiences—not necessarily Chen Jingxing’s fans, are just active audiences who are attracted and shocked by "Matrix" and fall in love with it They all very much hope that "Matrix" can get a box office that matches the quality of the film.

They all turned into free salesmen one after another, soliciting customers for the movie on social media and various forum websites.

[This is really the best movie I have ever seen!You guys have to go to the theater, I can't spoil it, but The Matrix completely redefined sci-fi movies. 】

[A better movie than "Gravity"! 】

[According to Box Office, "Matrix" won the weekly box office championship in 17 countries and regions including Japan, South Korea, Huaguo, and Singapore last week!They are all maxed out on Twitter, why can't I see it!Are the movie theaters in our country suffering from Alzheimer's disease? ! 】

[I'm wow--the whole movie came here, whether it's fighting or sci-fi creativity, I've never seen it--I haven't seen it in Chen's previous movies! 】

[This is a good movie worth going out in the snow, this is what I want to say, go watch it! 】

[Although it's exciting, it's really scary. It's a sci-fi nightmare. "Matrix" should be a limited-time Halloween treat! 】

While movie fans were cheering for "Matrix", while Chen Jingxing and DreamWorks executives were delighted to see "Matrix"'s reputation and popularity in North America continue to ferment, some people felt resentful about it.

Among them, the worst mood is naturally Robert Kent, the president of Universal Pictures.

He just wanted to take a crack at DreamWorks, and wanted Chen Jingxing to make concessions and get more cakes from DreamWorks' film plans-what about the sequel of "Matrix" and the joint development of zombie movies, what unconventional pseudo-documentary form Alien stories, in his opinion, these are not enough weight, they are all perfunctory words of Chen Jingxing, a Chinese man, to Jeff Miller, a son of a bitch, these unreliable things are not enough to buy Universal's global distribution service .

Originally he thought so.

But I didn't expect DreamWorks to be so single that they didn't accept the offer at all, and directly arranged for the release and release in North America, completely ignoring the embarrassment of only getting a few hundred theaters.

And let's not talk about other things now, the performance of "Matrix" has indeed completely exceeded his expectations-not the performance in North America, but the performance overseas, or to be precise, the performance in Asia.

Huaguo's box office sword is at the level of 4 million to 5 million US dollars, let alone, although he is still extremely eye-catching, but it is the local box office of DreamWorks, but the performance of "Matrix" in Japan, South Korea and Southeast Asia is simply amazing. It can be called a box office bomb, even worse than "Gravity".

Seeing that it will be released in several countries in Australia and Europe one after another, it can be said that the popularity of "Matrix" is unprecedented-for non-Hollywood blockbusters, and the Internet knows no borders. Regarding the popularity of "Matrix" and Discussions have long been brewing and erupting on social media.

However, most of the theaters in North America did not show "Matrix", so it became a forum for discussion around North America on social media.

With such internal and external attacks, "Matrix" created a popularity on social media that far exceeded its actual screening scale before it was released in most theaters in North America.

In this case, even the non-network media have started to report on the topics and enthusiasm caused by "The Matrix" from the beginning, almost turning a blind eye to the "Matrix". After all, if you don't report it, it doesn't mean that the audience can't see it. , what else is there to be reserved.

This situation actually made "Matrix" take the lead in Universal, because "The New Mummy", which Robert has high hopes for, is about to be released.

Not only was "Matrix" the first to go to the city - under the current public opinion, "Matrix" will definitely continue to expand, and it will directly become a competitor of "New Mummy".

Moreover, the enthusiasm that should have been warmed up to the peak before the release of "The Mummy" was also overshadowed by "Matrix".

More importantly, his opponent, Jeff Miller, the vice president who facilitated the cooperation with DreamWorks, must be going crazy now.

"Matrix", which was supposed to be distributed in Europe and the United States by Universal Pictures and brought Universal a share of the box office, has now been forced by him to become a competitor. The loss between this plus and minus is quite a lot.

If the situation continues to develop, Robert's operation of extreme pressure will become self-defeating, and it will be difficult for the board of directors to explain.

The less money earned in "Matrix" is good. In case "New Mummy" and the dark universe plan based on it are messed up, the board of directors will not let him go easily.

Thinking of this, Robert naturally wouldn't sit still. He sneered, made a call, and said, "I don't care what you do. When "The New Mummy" premieres, I want "Matrix" to disappear from the mainstream media." No matter what, "The New Mummy" must cover him in terms of momentum, I want TV and Hollywood media to talk about "The New Mummy" on that day! How much money do I need to add an additional publicity budget.

Also, contact a few right-wing media and... that Huaguo person and Huaguo company have taken enough box office in North America, and they are still promoting Huaguo's culture. Isn't this phenomenon worthy of vigilance? "

(End of this chapter)