The King of Huayu Science Fiction

Chapter 352 "The New Mummy" is over!
"Only $800 million? The box office of "Matrix" was cold in the first week. Several reasons are the key"

""Matrix" is popular in China, but cold in North America, all because of these three reasons"

"The two embarrassments of the release of "Matrix" in New York, the reason for the poor box office in North America has been found"

"Why is the climate unacceptable? The seven-day box office in North America is less than [-] million. The reason is that everyone..."

""The Mummy" is back with a vengeance! It topped the box office on the first day, and the filmmakers raved about it. "Matrix" may not have the power to recover."

Li Weiming, the bar owner of Chen Jingxing Bar, looked at these domestic news headlines with a look of shit on his face, which really made him feel absurd and helpless in his anger.

"The New Mummy" filmmakers rave about it?Is the 27% of Rotten Tomatoes a ghost raving?
At any rate, it is also a well-known Internet media. Should foreign hydrology be translated as news without any refutation?
Although he has long known that the domestic media is used to the pissing of Erdao dealers, but when this kind of thing happens to his favorite director and movie, Li Weiming can't keep his cool and turn a blind eye.

What is the reason for the coldness of "Matrix" in North America?It's not the lice on the bald man's head, is it obvious?

To be honest, Li Weiming is not actually a box office research expert. Before he became a fan of Chen Jingxing, he was just an ordinary movie lover. He only watched movie content and didn't pay much attention to things like box office, ratings, and broadcast volume.

But the so-called long-term illness becomes a doctor, and being a fan is the same.

After becoming a fan of Chen Jingxing, he not only has a deep research on the domestic box office, but also has a lot of understanding of foreign countries such as Japan and South Korea, and even the North American market on the other side of the ocean. After all, Chen Jingxing is currently the most popular director in Huaguo overseas. .

Although he doesn't know the twists and turns of the game between Universal and DreamWorks, but a popular view among DreamWorks fans is that Universal abandoned "Matrix" for "The New Mummy", leaving DreamWorks alone in North America. Li Weiming agrees with this statement for market release.

Universal has just signed a cooperation agreement with DreamWorks, and even said that the two companies will co-produce a movie. Isn't it because Universal is unkind and treacherous, is it because DreamWorks thinks it makes too much money?
As a fan of the movie "Matrix" very much, in Li Weiming's mind, how can there be people in the world who can't appreciate the shocking feeling of this movie?He believes that if the release scale of "Gravity" is followed, the box office of "Matrix" in North America will only be high but not low.

Now "Matrix" is very popular in the domestic and even surrounding markets, but it suddenly fell silent in North America. In this case, how could those media and marketing accounts not join in the fun?Regardless of whether you know the North American market, or even know about Rotten Tomatoes and MTC, and regardless of what North American film critics say, they just grab sensational titles and start fabricating content.

While Li Weiming and other movie fans refuted these baseless speculations on the Internet, they were always paying attention to the box office curve of "Matrix" in North America, and even paid little attention to the domestic box office.

Today, fans of Chen Jingxing, including Li Weiming, breathed a sigh of relief because the word-of-mouth of "The New Mummy" was released, and it hit the street to the end.

If there is a head-on collision, "Matrix" cannot be afraid of any movie. This is what Li Weiming, a fan of "Matrix", firmly believes.

But isn't this a movie that can only be counted as a small-scale release?The starting point is too low. If "The New Mummy" is really a dominant blockbuster, it might really smother "The Matrix" to death.

There is never an inevitable relationship between a good-looking movie and being able to get a high box office.

The popularity of "The Mummy" will inevitably affect its dominance. Li Weiming doesn't know the details of North American theaters and distribution, but he and other fans of Chen Jingxing think that this will be a good opportunity for "Matrix".

And the opportunity for "Matrix" has indeed come.

……

"I didn't expect the performance of the morning show to be very good. Even the earliest show, the attendance rate was above 40%..." Paul, the editor of Box Office Mojo, the largest online box office statistics website in the United States, looked at the data on the computer. Said a little surprised.

Someone in the office responded with a gloating tone: "Ha, "The New Mummy" is over!"

A heavyweight project of a major Hollywood company, it even claimed to be the key to the dark universe before it was released, and super A-list stars were invited to participate. There is no doubt that such a special effects blockbuster is regarded as a box office bomb.

Seeing that such a box office bomb is going to die in a dramatic way, many people are holding the mentality of watching the excitement. Who doesn't want to see the jokes of Hollywood giants?
Especially when a giant is killed by a movie that should have been released by itself, it is too dramatic.

Everyone was startled suddenly, but found that no one could refute this judgment.

""Matrix" has expanded to 1500 theaters this time, right? The attendance rate is still so high?" I don't know who sighed aloud.

"It's mainly because of the hunger before. It was released on a small scale for a week before, and many people's viewing needs could not be released. This time it can be regarded as a concentrated release."

"Who has seen it in our department? Why don't you watch it after get off work? Look at the manuscript sent by Wailian. Even Lucas is convinced. Is this movie really so good..."

Paul shook his head and sighed, and continued to rush to draft. He is a special editor who drafts box office news and reviews, and wants to summarize and comment on box office results and trends.

The opening performance of "The Mummy" was indeed very good. 4165 theaters opened on Friday, and the box office on the first day was 3500 million.

The word-of-mouth spread in the self-media era is too fast, and by Sunday, there were only 1810 million left. This diving rate is fully worthy of the exaggerated Rotten Tomatoes index of 27%.

And on Monday, it was cut in half, down to 900 million, and the attendance rate hit a new low.

In contrast, on Monday, "Matrix", which was originally only shown in 2600 theaters, was directly expanded to 795 theaters, and it got a box office of 1600 million in one day, surpassing the box office of the past week, and the cumulative box office has come to [-] million.

Moreover, "Matrix" is still expanding. Obviously, the three major theaters have opened the door for Firefly.

As a senior practitioner and box office analyst, Paul certainly knows why "Matrix" can suddenly open up the situation. It is completely "The New Mummy" that directly gave the good situation to the opponent.

"The New Mummy is simply my great benefactor!" Chen Jingxing was overjoyed and almost danced in the office: "I want to call Robert to thank him now."

Why are there basically no particularly heavyweight blockbusters in the gap around Halloween in the North American market?
And isn't it because of the situation Universal has created for its highly anticipated The New Mummy?Even for this reason, the partner DreamWorks' "Matrix" was suppressed.

And Chen Jingxing directly picked the peaches for these.

We must know that the water in the North American distribution market is not shallower than that in China, but deeper. In addition, the big Hollywood companies are not very friendly to DreamWorks. Normally, without the cooperation of big companies like Universal and Lionsgate, Firefly has no way to do it. Knock on the door of the three theaters.

However, the word-of-mouth and box office dive of "The New Mummy" not only hurt Universal, but also hurt the theaters. An expected heavyweight movie suddenly shrank, and not everyone can fill the gap.

With "The Mummy", which was supposed to support the market, suddenly fell to the ground, last weekend's box office market has shrunk visible to the naked eye, but other heavyweight blockbusters will not be able to suddenly raise the file, and the announcement and debut Screenings, as well as the arrangement of the global market, are difficult to change suddenly.

Therefore, almost as soon as the pre-sale on Monday was released, the attitude of the three major theaters towards DreamWorks became loose.

It's not our fault for "leading wolves into the house". You're such a dignified Hollywood tycoon that your hips have shrunk our box office. We also have to eat, okay?

Coupled with Chen Jingxing's timely reduction of the proportion of accounts, the first week was 43%, the second week was 40%, and the third week was 37%. It's just too cheap for a line.

Therefore, the three major theater chains almost just took advantage of the slope to get off the donkey after a little restraint.

Of course, the intensified online public opinion may also have played a role. The explosive word-of-mouth on social platforms "Matrix" could not be watched, or there were few shows, while "The New Mummy", which was full of every theater, fell to the bottom of the word-of-mouth. It was criticized again and again by film critics, and the voice for large-scale release of "Matrix" in theaters has become stronger and stronger.

Xu Wenshen also had a happy expression on his face, but after hearing Chen Jingxing's words, he still persuaded him seriously: "It's better not to provoke him too much, after all, we still want to cooperate with Universal, and this bargain is not always available. "

Xu Wenshen's joy was no less than that of Chen Jingxing. He was prepared to stop the North American market because of Chen Jingxing's toughness, but he didn't expect that "Matrix" would suddenly be taken aback because of the big gift package of "New Mummy". It's dollars, can he be unhappy?

And there is no need to share the box office with Universal!
However, this time is actually a special case. It does not mean that Firefly's distribution capabilities have reached this point, nor does it mean that DreamWorks has opened up in North America, and the faint hostility of Hollywood majors towards DreamWorks will disappear.

Chen Jingxing naturally knew this truth. He was not dazzled by the sudden change of ideas. Universal still had a need for cooperation, not only for distribution in Europe and the United States, but also for some film projects that were really difficult to release in China, or really International co-productions are needed, after all, DreamWorks still needs a Hollywood partner.

"Of course I won't take the initiative to call Robert." Chen Jingxing said with a smile: "Huawei should take the initiative to call me."

Xu Wenshen frowned and said, "I'm afraid Robert won't be able to lose face."

"Hmph, it's up to him. They finally understand the value of "Matrix" this time. How could they let go of the sequel of "Matrix"? But this time, the conditions are not so cheap. It's time for me to ask the price!"

(End of this chapter)