The King of Huayu Science Fiction

Chapter 417 Pleasant Movie Watching Experience

"Panda Hero!"

"Crocodile!"

"Haha, it turned out to be a dream!"

"Shh, Yangyang, how many times have I said it, don't speak loudly, sit down, and block the sight of the little sister behind..."

Cheng Ruijun and his wife pushed their son back into the seat. His son Yangyang was quite obedient, and obediently sat back in the seat that seemed a little too big for him, his eyes still fixed on the screen in front of him.

Chen Ruijun and his wife looked at each other and smiled, thinking to themselves that the money spent today was worth it.

His son, Yang Yang, is actually not a good boy. He was the naughty one among the boys at school, and his concentration is not very good, but he can concentrate when watching his favorite cartoons.

Not only do they like cartoons on TV, but they also like animated movies on the big screen. The couple also often go to the cinema to watch cartoons as rewards for their children.

For example, the "benefit" of watching cartoons during the Spring Festival this year is that my son got two hundred points in the final exam. Of course, since he is in the first grade of elementary school, this requirement is actually not too high.

Since watching "The Return of the Great Sage" in the cinema last year, Cheng Ruijun found that his son especially likes watching animations in the cinema, and often begged the couple to go to the cinema. After all, the audio-visual experience of the big screen can actually be obtained by the child.

It’s just that there are many cartoons, but not many animated movies. There are not a few throughout the year, and most of them are especially low-level animated movies. Children can watch them, but adults will only find them boring.

But a child needs at least three tickets, which may feel a little worthless.

It is better to have a movie like "The Return of the Great Sage" that both adults and children can have fun.

Perhaps children may not be able to understand the story of "The Great Sage", but Monkey King, Zhu Bajie, Jiang Liuer and monsters are favorite characters, and superficial stories can be read similarly, and children can understand emotions, even more sensitive than adults.

In "The Great Sage", the monkey is constantly defeated by the Chaos Demon King, and then keeps resisting. Children can feel the emotions of depression, sadness and anger, and the subsequent story of the return of the Great Sage is more exciting for children than adults. The excitement is even greater.

Moreover, children can also feel the sophistication of animation production. The beauty of the screen in "The Return of the Great Sage" can be appreciated by men, women and children.

It's just that animated movies like "The Great Sage" are even rarer.

So Cheng Ruijun and his wife have made up their minds to take their children to the theater since they heard that "Kung Fu Panda" was scheduled for the Spring Festival in the parent group.

In a sense, watching movies is a relatively cheap entertainment between parents and children.

On holidays, a family brings their children to the shopping mall, let them play with other children on slides and other amusement items, go shopping, have a hot pot meal, buy some clothes or a toy for the children, and finally go to the cinema to watch a movie that is suitable for all ages— —The order can be messed up, but this is the one-stop consumption service provided by the commercial center to families with children.

So the movie "Kung Fu Panda" is really just what families like Cheng Ruijun need.

The era of consumption is very good at creating a sense of ritual, and the speed is very fast. Let alone the shopping festival, a family of young and old go out to watch a movie during the Spring Festival. This is a consumption habit that has been formed within a few years.

The same is true for watching animations during the Spring Festival. In the past, there were also animated films during the Spring Festival and summer holidays, but they were all embellishments. The movie earned tens of millions at the box office.

Movie theaters don’t seem to have much to do with children. Adults come to watch movies in theaters, and those with children at home are taken care of by the elderly. Or going out with children, even shopping in shopping malls, and going to theaters is not an option for most people.

Although children have needs to watch animated films, these animated films often fail to cater for the needs of adults.

Adults are the decision makers of family consumption activities. This is the meaning of family carnival animation movies. It inspires adults to take care of children’s animation needs. If you want to attract as many children as possible to watch movies, you must let adults People can have a little fun too.

It wasn't until "The Return of the Great Sage" in the Spring Festival file last year that this demand really exploded.

And DreamWorks released another animated film during the Spring Festival this year. From the perspective of many families with children, especially the parents who tasted the sweetness of "The Return of the Great Sage" last year, a new " Consumer demand during the Spring Festival”—Take your children to the cinema to watch DreamWorks animations during the Spring Festival.

As long as DreamWorks continues to release another animated film next year, provided that the quality is above the standard, then a new consumption custom during the Spring Festival can basically be formed, which will form the basic situation.

And because DreamWorks has set the standards for Spring Festival animated films to a relatively high level, DreamWorks, which owns the top animation studio in Huaguo, will be able to give the most to other people who want to snatch this basic disk. Companies create obstacles.

Cheng Ruijun got the news from the parent group that DreamWorks will launch an animated film "Kung Fu Panda" suitable for all ages during the Spring Festival this year. It can be seen that there are many parents who have the same ideas and consumption needs as Cheng Ruijun.

It's just a pity that "Kung Fu Panda" doesn't have a lot of film schedules, and the evening shows are also very sparse. There are only two most prime time slots from 18:20 to [-]:[-], and there are no IMAX shows. " and "Operation Red Sea" monopoly.

However, the attendance rate of "Kung Fu Panda" was quite astonishing. When the film was about to start, the small screening hall was almost full, and people kept entering the theater.

Most of the movies are watched by families, except for Cheng Ruijun, two big and one small, there are also many three-generation movie-watching groups of four or five people or more.

Cheng Ruijun was also a little surprised. He is not an insider in the film and television industry, but he is a market analyst by profession. He also faintly admires the appeal of DreamWorks' animated films, and wonders that there are few films scheduled for theaters.

In his opinion, the fundamental reason why this can be achieved is that DreamWorks’ animated films cater to adults. If the animation content is too low, perhaps adults are still willing to let children watch it, but it may only be one big, one small, two big. One hour is the limit.

Let mom or dad alone take the kids to the cinema, because every extra ticket you buy is a waste.

Only when adults don’t feel tormented, and can even get fun in the animation, will there be more and more “movie groups” where families from old to young are willing to accompany their children to the theater. .

Cheng Ruijun's willingness to give up "Monster Hunt II" for "Kung Fu Panda" is on the one hand accommodating to his son. After all, "Monster Hunt II" is still a live-action movie even though it claims to be suitable for both adults and children, and no amount of animation elements will change it. Not this.

Another aspect is the trust in DreamWorks, and I believe that "Kung Fu Panda" will not be a perfunctory work.

At the beginning of the movie, there is an animation with a strong oriental classical color in the style of shadow puppetry. The panda hero, who is like a knight-errant of the ancient dragon, appears coldly, with strong martial arts, helping the poor and helping the poor, and doing justice for the sky.

Cheng Ruijun is too familiar with the opening style of "The Return of the Great Sage". I have to say that Dreamworks' animated films are really good at aesthetics. He actually thinks that children should watch more high-level animations like this. This is also subtle. Influenced by aesthetics, if you see too many good things, you will naturally not regard bad things as good in the future.

The innocent panda Po who was immersed in his sleep was awakened, and the hero's dream was shattered.

The richly colored shadow play-style animations are transformed into a realistic 3D animation style.

"Wow..." As an adult, Cheng Ruijun is more sensitive to picture quality than children. He can see that "Kung Fu Panda" seems to have more texture than the picture of "The Return of the Great Sage" during the Spring Festival last year.

In particular, the camera sweeps across the bedroom of Panda Po, the graffiti on the wall, the puppet of tiger mantis and crane, the sunlight coming in from the window, and the Tyndall effect of sunlight.

It is more realistic and full of details, and the ubiquitous details make up a more visually impactful and exquisite picture.

While following the plot, Cheng Ruijun still had time to observe the short hair on the panda, the down feathers on the face and long neck of the duck father, the rabbit and pig diners in the noodle shop, the image and hair of the little panda master, the tiger, green Snakes, cranes, apes, praying mantises and little panda masters fight, full of the oriental charm of Huaguo, surrounded by clouds and mists, beautiful landscapes, flying eaves and bucket arches, red walls and green tiles.

Even though the story has just begun, Cheng Ruijun can already conclude that this animation has made a lot of progress compared with "The Return of the Great Sage".

Dreamworks did not perfuse the audience because of the success of "The Return of the Great Sage", and did not immerse themselves in the glory of the past. Not only is the technology still improving, but the various details that he can notice also prove that Dreamworks is treating such a movie. In fact, the animation that is mainly for children has also devoted great sincerity and effort.

This made him feel relieved that his trust had not been betrayed.

He turned his head and looked at his son who was sitting upright, with his neck stretched forward and his eyes not wanting to blink, and sighed in his heart: "Boy, you don't know how lucky you are. Your father didn't have animations of this level of production to watch when he was young." , especially domestic animation..."

With the development of the plot, Cheng Ruijun also put more energy into the story.

The tortoise dragon master recently had an ominous premonition: the great demon Snow Leopard Taro is about to break through the black prison that has trapped him for many years. After Taro is released from prison, he will definitely come to Hepinggu for revenge. Therefore, Hepinggu will hold a martial arts conference immediately to elect a representative Against Taro.

What Gu Min is most optimistic about is the five masters in the valley: Master Tiger, Green Snake with Bamboo Leaf, Master Monkey, Master Crane and Master Praying Mantis.

Of course Ah Bao didn’t let go of such a lively scene, and planned to take a good seat to observe it early in the morning, but the weather didn’t go his way. Because of Ah Bao’s natural obesity, it took him a lot of effort to crawl to the competition site, and he also missed a lot of good scenes. But Po accidentally fell into the scene when the turtle dragon master announced the winner.

A Bao, who originally only wanted to be a happy spectator, was inexplicably favored by the turtle fairy in the martial arts conference, and became the representative of Hepinggu who would fight the big villain Snow Leopard Taro who escaped from trouble. The master was quite shocked.

Since it was God's will, the little panda master had no choice but to certify Po's qualifications.

However, it is a fact that Po does not know martial arts, so turning this fat panda into a martial arts master in a short period of time has become the biggest challenge in his career.At the same time, the five masters, that is, Abao's brothers and sisters, treat Abao with various mentalities and ways.

When the little panda master was desperate, Master Shenlong affirmed Po's strength with a firm attitude, and believed that he would definitely become the owner of a martial arts secret book!
In an accident, the little panda master saw Po's potential and decided to tap this potential.The little panda master uses a special teaching method to make Po become a master of martial arts in a short period of time. After getting the real martial arts cheats, Po opens the cheats, but is surprised to find that the cheats are actually empty.

Therefore, the little panda master decided to deal with the snow leopard by himself, and let Abao and his disciples lead the people of Pinggu to escape.

On the way to escape, Ah Bao’s father told him that the family’s ancestral noodle soup does not actually have any secret ingredients. The secret to good taste is the noodles themselves!
Ah Bao suddenly thought of the cheat book that was empty but could reflect himself, and he suddenly understood that there was no cheat book at all, and the meaning expressed by the cheat book was that the highest state of martial arts was himself!So he decided to go back and help Master Panda defeat Taro!
After a fierce battle, Abao defeated Taro with his understanding of martial arts and the martial arts taught by his master, saved the valley, and brought peace to the valley.

Although the story is not very new, it is a heroic story that is not new, but Cheng Ruijun still enjoys watching it. To be honest, many live-action film and television dramas, even Hollywood blockbusters, are nothing more than this kind of routine, and most of them are There is no "Kung Fu Panda" that is more attractive and has a more solid narrative.

The transition from beginning to end and the rhythm of civil and martial arts are excellent, and the humorous part of the comedy is also very natural, not childish, and even the laughter in the theater comes from adults more than children.

The design level of the action scenes is also very high, which not only conforms to the physical advantages and characteristics of various animals, but also conveys the sharpness and elegance of kung fu.

Although the implication is not new, it is quite profound in an animated film.

And the whole movie-watching experience is very smooth, and time flies in a blink of an eye. Although the emotional mobilization is not as strong as last year's "The Return of the Great Sage", the sense of humor and joy are even better.

At the end, the subtitles appeared in the freeze-frame pictures like shadow puppets, and most of the audience in the entire theater still didn't get up. Even the gray-haired old man was willing to accompany his children to watch the freeze-frame pictures like Easter eggs.

(End of this chapter)