The King of Huayu Science Fiction

Chapter 418 Will Invincible Be Lonely?

Chapter 418 Will Invincible Be Lonely?

2018年的大年初一不出人意料的再次打破了华国单日票房纪录,单日票房大盘超过了13亿,比17年的8.3亿足足增长了57%。

And in fact, it also created a single-market daily box office record. The previous record was US$1.4 million in the North American market.

"Monster Hunt II" even earned more than 5 million in box office in one day, creating a single-day box office record. This has caused many people in the industry to withdraw the evaluation of Jianghe Culture's big coin, which is as high as nearly 2 million. The cost of publicity and distribution does not seem so unreasonable.

This miraculous box office figure would definitely not have been obtained without the staggering announcement.

And "Operation Red Sea" came in second with a box office of 3.9 million, and "Kung Fu Panda" got a box office of 1.1 million on the first day, becoming the first animated film in the history of Huaguo to exceed 86.3 million on the first day, which is more attractive than the box office. The most notable thing is the attendance rate of "Panda", [-]%.

It is more than ten percentage points higher than the 72.8% of "Red Sea"!
Of course, the reason why "Panda" has such a high attendance rate is not only a faintly formed basic disc, but also a small number of films. If it is really to double its film lineup, the attendance rate will definitely drop significantly.

However, the attendance rate of "Monster Hunt II" is actually not low, 70.6%. A large part of the market for the Spring Festival stalls is just in demand. This is the fundamental reason why theaters can raise prices for producers and distributors. There must be audiences watching, at least for the first three days.

"It seems that this year the media didn't brag about the strongest Spring Festival stall in history."

Chen Jingxing leaned comfortably on the chair and scrolled through the tablet to read the news about the Spring Festival box office competition.

After the release, the main creative team of "OPERATION RED SEA" couldn't be idle. They still had to run road shows all over the country, audience meetings, fan meetings, and media meetings one after another.

And because of the coin-throwing tactics of "Monster Hunt II" this time, the difficulty of scrambling to film is indeed a higher level than last year. Compared with the star-gathering of "Monster Hunt II", the star lineup of "Red Sea" seems not enough. .

That's why Chen Jingxing also joined the lineup of the "Red Sea" road show. His topicality and popularity have indeed surpassed that of Guo Fan, and even surpassed that of the male number one Zhang Yi.

Just after attending an audience meeting, Chen Jingxing and Guo Fan complained on the spot how difficult the filming of "Red Sea" was, what kind of problems the script creation experienced, and those interesting things encountered during the five-month filming in Africa, and then they had to answer Questions from the audience and reporters.

After tossing and returning to the hotel, he won't be able to rest for a long time, and he has to take a flight to the next city at night, so Chen Jingxing can only give up his sleep and browse the word-of-mouth feedback on the Internet.

Public opinion on social platforms is the focus of Chen Jingxing's attention. Douban ratings are only one aspect of word-of-mouth. Movie viewing experience and ratings are not the same thing.

The marketing department of DreamWorks will naturally collect and sort out big data information such as WeChat and Weibo indexes, as well as public opinion analysis reports.

But Chen Jingxing still prefers some intuitive things and emotional expressions.

A movie is very popular, but is it good or bad?Or is it so-so?Even if it is a bad review, a negative review with elements such as novelty hunting can also help the box office.

If it is a good review, where is the audience's emotional point for the movie's good reviews?There is also no peeing point, one is that you want to re-watch it immediately after watching it, and the other is that you are exhausted by the movie and drained of emotions, like a mess after a carnival.

There is also the word-of-mouth gap with competitors, how big the gap is, and how hard netizens step on competitors, all of which will affect market feedback and consumer behavior.

From top to bottom, it was applauded. As a result, there are many movies and TV dramas with mediocre box office ratings.

Faced with Chen Jingxing's exclamation, Guo Fan put down the phone and laughed: "Isn't this being slapped in the face too many times, and the media has become more cautious."

Every time before the release of the Spring Festival, I analyze the lineup and cast of each film, the bursting trailer, and then create the momentum of "Gods fighting for hegemony" to hype the topic of "audiences in this Spring Festival can't keep their wallets".

However, the result is either "Hundred Ghosts at Night", making the audience call "I'm tired, hurry up and destroy Huaguo Movies", or it is unilaterally slapped.

Thought to be a hundred flowers blooming, it turns out that only one or two films live up to their title.

In short, the gap between expectations and reality has also made netizens a little tired of the saying "the strongest Spring Festival in history".

"But fortunately, "Red Sea" will surpass "Monster Hunt II" in tomorrow's lineup. It seems that the audience is still very satisfied with "Red Sea"."

Guo Fan has been preoccupied for the past two days, and the frowning expression finally disappeared, and his smile showed some relief and relaxation.

Huaguo, especially DreamWorks, has a director-centered system. Since it is a director-centered system, the director is the first person responsible for the success or failure of a movie, and he has to bear as much responsibility as he has power.

In addition, the cost of announcing close to 5 million puts a lot of pressure on Guo Fan, and he was originally the number one seed player in the Spring Festival file, but he was beaten by "Monster Hunt II" in the ability to use money. Outsiders are excited about this counterattack , it is quite tormenting for the parties involved.

Moreover, "Spike II" was the most popular, and its box office entered the miraculous 40 billion club, and its popularity has not diminished. Last year, it recorded a ratings score of 2.56% when it was broadcast on the movie channel on National Day, becoming the annual ratings champion. The princess did the same thing in this year's Spring Festival, once again offering "Spike II", which also got 2.43% of the ratings, topping the ratings champion.

"Spike II" seems to surpass "Operation Mekong" and become the benchmark of military action blockbusters. As the same theme and even many elements are similar, "Operation Red Sea" will inevitably be compared with "Operation Red Sea" from pre-screening to post-screening. Wolf Fang II" benchmarking.

How can Guo Fan's pressure not be too great, and everyone can breathe a sigh of relief. As an excellent commercial film director, it is even more impossible not to have some serious thoughts in his heart.

The premiere of "Red Sea" yesterday was 3.9 million. Although it is not over today, it is expected to be at least 3.5 million. Although the box office has dropped, the proportion of the box office has greatly increased.

In contrast, the expected box office of "Monster Hunt II" today is difficult to break through 3.7 million, dropping from 5.2 million to 3.7 million, a significant drop.

Although "Red Sea" is unlikely to surpass "Monster Hunt II" at the box office today, but tomorrow's film schedule will surpass it, and Guo Fan can finally breathe a sigh of relief.

Word-of-mouth and "Spike II" are hard to say, but at least the box office is not too far behind, surpassing the box office record of "Spike II" at 43 billion. Guo Fan still dare not think so at this time, but 30 billion is enough There is no big problem.

With a box office of 30 billion, the basic goal is achieved. This is not Versailles. Although this "basic goal" seems outrageous to other companies, the production cost as a joint investment of DreamWorks and China Film is second only to "Gravity" " blockbuster, the number one seed player in the Spring Festival file recognized by many people, 30 billion is not a particularly high goal.

Last year's Spring Festival champion "Tang Detective II" had 29 billion. This year's market has grown so much, if the championship standard is not 30 billion, it will be a bit stretched.

Unless the overall quality of the Spring Festival film is excellent and evenly matched, the champion will not be able to stand out.

But this kind of gluttonous feast, which has been expected by countless media and audiences for a long time, has never happened. Although word-of-mouth has not been fully fermented, judging from the feedback from audiences and film critics on the first day of the Lunar New Year, this is another film quality. The Spring Festival stalls of DreamWorks stand out from the crowd.

Chen Jingxing just sighed "Everyone here is rubbish, life is as lonely as snow", suddenly pointed to the tablet and said strangely: "It seems that I am not the only one who feels that life is as lonely as snow."

Guo Fan leaned over to look at the article Chen Jingxing pointed to, and blurted out, "Jiang Yong? Is this film critic the author of the famous film review on "The Martian"?"

Guo Fan's words also brought back Chen Jingxing's memories. After "The Martian" was released, there was an article on the Internet, which was clearly a film review of "Mars", but in fact it was an in-depth analysis of Chen Jingxing, connecting many of Chen Jingxing's films. Together, he summed up a philosophy of Chen's science fiction.

This article had a great influence on Chen Jingxing's fans, and objectively contributed to Chen Jingxing's "Fengshen".

Of course, Chen Jingxing himself was also extremely shocked, because he didn't know the lofty sci-fi philosophy in the article, but it didn't prevent him from being quite satisfied with this film review.

However, this person's film review during the Spring Festival this year is not so friendly to Chen Jingxing and DreamWorks.

[…… If we say that the first part of "Monster Hunt" is quite ambitious, initially constructing a world of monsters, even though there are some comedy elements, the world view still retains a little seriousness.

Then "Monster Hunt II" is completely reduced to a juvenile plot, extremely young, and this world where humans and monsters coexist has become a stage where everyone laughs and laughs around cute babies. This young farce is even more embarrassing than the Spring Festival Gala.

Watching "Monster Hunt II" is better than watching "Kung Fu Panda". At least the narrative of "Panda" is very smooth, and the cg modeling is obviously better than "Monster Hunt II". Reasonable, entertaining and entertaining.

I'm very disappointed with this Spring Festival show. Although "Panda" is technically better than last year's "The Great Sage", its conception is not as good as "The Great Sage", and it lacks a lot of shock and aura. The plot has become more family-friendly.

I understand DreamWorks' commercial considerations. Stories like "Skyhawk Warrior" and "Special Mobile Team" are not suitable for family audiences, and they are not even suitable for children. "Your Name" is a combination of brain holes and delicate emotions. Animated movies can't gather audiences of all ages. It is a very correct and reasonable choice for animated movies to follow the Disney style.

But I still feel sorry for this. "Kung Fu Panda" may be an excellent animation film, and it is also of first-class level in the world, but it is still a bit mediocre for DreamWorks, although this mediocrity may be for others. ceiling.

"OPERATION RED SEA" maintains the level of "Spike II", perhaps with stronger firepower and more ammunition. I think military action movies have reached their limit at this point.

The same evacuation of overseas Chinese in Africa, the same turmoil in small African countries, the same dealing with KB elements, the same special forces—one is the Spike Special Forces, the other is the Marine Corps, the same unity and cooperation, and the same amazing results Individual hero plots, the same teammates sacrificed, the same warship...

I'm not saying that "Red Sea" is not good. The movie-watching experience is not inferior to "Spike II". A high-caliber finish was achieved, but it didn't wow me.

I was somewhat disappointed by DreamWorks’ Spring Festival this year, but the other movies, as always, allowed DreamWorks to sit safely on the throne. When I wrote this film review, the box office of “Monster Hunt II” still surpassed that of “Red Sea”. But I believe that the counterattack of "Red Sea" will start soon.

I'm just disappointed with all of this. The first decent sequel to "Monster Hunt" proved itself without any surprises. The blockbusters from major studios continue to ignite the audience's expectations, and they keep saying "it's true "The disappointment.

Even though DreamWorks has released relatively mediocre works, it is still able to dominate the film market. This is really a tragedy for the Huaguo film market.

As an ordinary viewer and an ordinary film critic, I really don't want to see only DreamWorks stand on the top of Mount Tai and become the top. I hope that the Huaguo film market can flourish.

I just don't know if DreamWorks will feel lonely waiting on the top of the mountain all the time. 】

(End of this chapter)

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