The King of Huayu Science Fiction

Chapter 465 Can't we leave a way out?

The summer of 2018 is undoubtedly a movie-watching feast for Chinese audiences. Many media and netizens call this year’s summer the strongest Spring Festival ever!

This time it was real.

"Matrix II" kicked off the curtain first, and when the market was waiting for a blockbuster comic book adaptation from Hollywood to take over the baton of "Matrix II", the domestic film "I'm Not the God of Medicine" was born, relying on the accumulated experience of screenings. Gao Koubei has captured theaters across the country within two or three days of its premiere.

Then it teamed up with "Zhenglian: Flashpoint Paradox" to push the market to a climax.

When the summer file came to an end, "Matrix II", which had been delayed for a month, came to an end with a box office score of 34.1 billion. "I'm Not the God of Medicine" won the third place in the summer file with 31.7 billion. "Won the third place with 25.8 billion, and broke the box office record of foreign films in China at the same time.

And it is precisely because of such a booming film market that the Huaguo film market has exceeded 500 billion in the annual box office before the end of the third quarter, a year-on-year increase of 23%. The Huaguo film market has reached a scale close to that of the North American market. It is still able to maintain high-speed growth, which surprised many domestic and foreign media.

According to this progress, it should not be a big problem for Huaguo's annual box office to exceed 670 billion or more.

This also means that Huaguo's box office is likely to reach 100 billion US dollars this year, which is already on par with the North American market. The annual box office in North America is just over 100 billion in a normal year.

In Chen Jingxing's memory, this box office scale was much higher than that of the same period in the previous world.

Going to the theater to watch movies is actually not a rigid need for most people. Even if they develop the habit of watching movies, they need at least enough weight and quality movies in each schedule to maintain the habit of the audience.

Movie viewing habits are fragile and easily faded.

It is normal for every movie market to have a lot of bad movies, especially in markets like Huaguo or Hollywood that produce hundreds of movies every year, it is in line with the laws of mathematics that bad movies account for the majority.

And the most important thing is to have a few heavyweight or well-reputed commercial blockbusters every year.

There must be at least one commercial blockbuster of decent quality in each schedule, so as to maintain the audience’s movie-watching habits, or let the audience take regular movie theaters as a routine entertainment consumption activity.

If there are no commercial blockbusters above the standard for a long time or for several consecutive schedules, audiences who originally like to watch movies in theaters will also reduce the frequency of going to theaters.

After several years of market cultivation, there is no doubt that many audiences in Huaguo have developed the entertainment consumption habit of going to movie theaters regularly, at least from the beginning of the year to the end of the year. After all, compared to other entertainment, movies are still cheap entertainment. this type.

This is considered to be one of the important reasons for the rapid growth of the Huaguo film market every year.

What made Chen Jingxing happy was that the role played by DreamWorks had not been ignored.

For example, "Hua Guo Daily" published an article at the moment when the domestic box office broke through 500 billion for the whole year, highly praising DreamWorks for its contribution to the vigorous development of the Hua Guo film market.

In particular, it is believed that DreamWorks has arranged film releases in almost every important period of the Spring Festival, May 2015st, summer and National Day since [-], and without exception, they are all films with a double harvest of word-of-mouth and box office.

This arrangement has a positive effect and an important impact on cultivating audience viewing habits.

Audiences will have at least one or even more movies in each schedule that will make them feel that the movie ticket is worth the money. This will form a positive feedback and make the audience believe that there will be movies worth watching in every popular schedule theater. Thereby repeating and fixing one's own consumption patterns, and even spreading them to families and social groups.

You must know that just before the rise of DreamWorks, domestic audiences complained more about domestic films than national dramas, and they are almost close to the national football team. You may not be able to see domestic commercial films with a score of [-] or even commercial films with a score of [-] or [-] throughout the year. They can stand out from the crowd, and most of the domestic films with higher ratings are literary films, which makes people not interested in going to the theater.

It's not like now, but only a few years later, although domestic films are still dominated by bad films, the audience's complaints and ridicules about domestic commercial films are much less, and the impression that domestic films have made great progress has almost formed a consensus.

Because one white covers one hundred ugliness, in fact, if there are three, four, four or five good-quality commercial films every year, then the audience's impression of the film market this year will become "There are not many good films this year", and the rest Unless the bad movie is too "excellent", most people are unlikely to miss it.

This kind of logic is also applicable to TV dramas. If there are five or six good dramas with good reputation and influence out of the circle in a year, the audience's impression of this year will be "this year is a big year for TV dramas". The drama is just a foil.

And because of DreamWorks, high-quality domestic commercial films with good word-of-mouth and box office revenue have more than doubled throughout the year. Two, three, three or four high-quality commercial films in one year have a huge effect on improving the impression of ordinary people on domestic films. of.

There are many people and articles that praise DreamWorks, but Chen Jingxing still thinks that this article really "won my heart".

After all, Chen Jingxing couldn't "take credit for not curing the disease".

From everyone's point of view, DreamWorks is a part of Huaguo's film industry, at most it is one of the few enterprises in the cultural industry that wins glory for the country.

Most people would not exclude DreamWorks from the development process of domestic films.

Therefore, normal people would not imagine what would happen if there were no DreamWorks domestic films.

Chen Jingxing still felt a little regretful about this hidden merit and fame in a certain sense.

Now some people are analyzing and commending DreamWorks' great achievements in the development of Huaguo's film and television industry, which makes Chen Jingxing lament that there are still discerning people in the world.

It's just a pity that there are not many discerning people who can see and understand DreamWorks' contribution to the development of the Huaguo film market, especially in the industry.

"Chen Dong, can't you leave us a way to survive? Isn't "Inception" finished in April? This is scheduled for National Day? You don't even leave us any meat?"

The Zhongguancun Software Park in the capital city looks square at first glance, but its shape is a bit sci-fi, full of sharp geometric elements everywhere.

At the center of the building, at the heart of the square, triangular prisms have been excavated to create a spectacular courtyard that brings daylight and nature indoors.

Chen Jingxing and a group of executives from DreamWorks accompanied several bigwigs in Huaguo's film and television industry to stroll around the courtyard.

This is the headquarters building that DreamWorks built for nearly three years.

After half a year of renovation, DreamWorks finally has its own site.

The total cost of this headquarters building is 24 billion. Compared with the headquarters of Internet companies such as Huanshiwang, Qiandu, Penguin, etc. in Beijing, the area is not large, the investment is not high, and the construction is not difficult. However, in the film and television industry Among them, this is definitely the headquarters building with the largest investment.

In fact, even the top domestic film and television companies such as Jianghe Culture and Tianrun Films did not build their headquarters buildings in the capital themselves, but bought or even rented them.

After all, land in the capital is precious, and even places with spare space like the Zhongguancun Software Park are basically precious resources used by the government to win over Internet or high-tech companies.

Moreover, it cost a lot of money to build their own headquarters. Most of the film and television companies' annual revenue is less than 24 billion. In fact, when Chen Jingxing finalized the design plan of more than 20 billion, both inside and outside the company felt a little radical and crazy.

And how many employees can a film and television company need, is it necessary to build a building of this level, and where does the money come from? At that time, DreamWorks was even burdened with a 5 million CDB loan to invest in Station C.

It's just that with the development of DreamWorks, the 24 billion investment has no pressure on Chen Jingxing. There is no financing or debt, and there are no funding problems during the construction of the project.

And up to now, not to mention the employees of the headquarters of DreamWorks, the number of employees in Mo alone has exceeded 800.

Although DreamWorks is surrounded by major Internet companies, it seems a bit inconsistent, but who made DreamWorks be classified as a high-tech enterprise as early as 15 years ago?

If at that time it was only official encouragement and rewards for DreamWorks as a pacesetter of cultural output, which was not worthy of the name, then now, no one has any doubts about DreamWorks' title as a high-tech enterprise.

If DreamWorks, which has Asia's top animation technology and Asia's first-class special effects technology, is not considered a high-tech enterprise, then more than half of the domestic Internet companies will have to be expelled from the ranks of high-tech enterprises. It ranks among the top among all high-tech companies that have preferential tax treatment in China.

Moreover, the brand image and brand value of DreamWorks also make him feel that he will not feel out of place among the neighbors of many Internet star companies.

Among the latest top 294 world brands released, DreamWorks even ranks as high as [-]. It is the only company in the film and television industry on the list, and it is also the only studio outside of Hollywood among all film and television companies on the list. It can be seen that DreamWorks The brand is highly recognized internationally.

If we really want to talk about the level of the brand, some well-known Internet companies in China may not be able to compare with DreamWorks.

Today is the official opening of the new headquarters building of DreamWorks. Not only the top leaders of the city government came to cut the ribbon for investigation, but also the bigwigs in the industry came to participate in the housewarming ceremony of DreamWorks.

After the big leaders left, Chen Jingxing accompanied the bosses to visit the biggest highlight of the design of the headquarters building, the central courtyard.

After seeing something new, several people also chatted about the current film and television industry and market. Fu Sheng, the boss of Jingying Films, accused Chen Jingxing of "eating alone." It’s time to share a few pieces of meat with other companies.”

Chen Jingxing really wanted to refute it with "Arranging DreamWorks movies in every schedule will help cultivate audiences' confidence in domestic movies, cultivate movie-watching habits, and expand the movie market."

But he also knew that if he said this, everyone present would think that he was too thick-skinned.

(End of this chapter)