The King of Huayu Science Fiction

Chapter 543 Trust can come stronger

"Is "Inside Out" going to be screened today?" Yuan Wei asked in surprise.

Seeing Chen Jingxing nodding, he couldn't help sighing: "It's so fast, my daughter told me she wanted to watch it half a year ago, but I'm afraid her father will have to take her to watch it."

Chen Kun also came over and said, "Then I'm going to disconnect from the Internet these days to avoid spoilers. I remember that DreamWorks hasn't screened animated films since "The Return of the Great Sage", right?"

Chen Kun is also considered a veteran anime fan, and was even known as the star who knows how to cosplay. He likes many animations of DreamWorks, and of course the favorites are dramas like "Skyhawk Warrior".

My favorite among animated films is of course "Wall-E". During the Spring Festival last year, he was the first star to post on social media.

Chen Jingxing sighed and said, "Who made the competition too strong? It may not be possible to keep the film if it is not screened for the Spring Festival."

"Dreamworks' animation is still afraid of others?" Nini was not too interested in animation, but she couldn't hide her surprise.

In the past few years, the brand power established by DreamWorks in the field of animation is no less than that of science fiction.

Even audiences who don't watch animation will immediately think of DreamWorks when they mention domestic animation.

Yuan Wei thought for a while and said: "But I heard that "Rebirth of the Lingzhu" is also very popular recently, and it started to be screened last week, and it seems to have a good reputation. My daughter told me about it. She is very fond of this animation. Interesting too."

Seeing that Chen Jingxing didn't look unhappy, Chen Kun added: ""Rebirth of the Lingzhu" was produced by the same company as last summer's most popular animation "Journey to the West: Legend of the Devil". good.

However, I feel that I have been exposed to the theme of Journey to the West. Technically, it is a little less than "The Return of the Great Sage". Although the story is also passionate, it is not as natural as "The Great Sage". The sensation is a bit blunt. The point of "Rebirth of the Lingzhu" According to word of mouth, I think it seems to be good on the Internet. "

Nini has a little impression: "I've heard of "The Legend of the Devil". It was popular in August last year, but I haven't watched it yet. How does it compare with "Wall-E"? It shouldn't be as good as "Wall-E", right? ?”

In fact, she has only watched "WALL-E" in the animated film, so it can be seen that "WALL-E" has a domestic box office of nearly 38 billion and has a wide audience.

"That's a long way off. The imagination and completion are incomparable." Chen Kun shook his head again and again.

As the Spring Festival is approaching, Chen Jingxing can only put down the filming work of "[-]" again, and meet with the main creators of the crew to start the offline announcement of "Interstellar". Of course, Lei Jiayin is not included in the main creative cast.

During the conversation, several people also chatted about the annual traditional feature of DreamWorks, which will be screened today, the Spring Festival animation film "Inside Out".

The number of movies for this year's Spring Festival is not as much as last year. It seems that the sudden explosion of "Wall-E" last year grabbed a lot of cakes, and it also made many film producers who plan to squeeze the Spring Festival festival have more concerns.

Coupled with the fact that Chen Jingxing brought "Interstellar" to the Spring Festival for the first time, it still had a deterrent effect and persuaded many movies to quit.

For example, "Assassination of Novelists" by Lu Yang, another "classmate" of Chen Jingxing.

The film has been in preparation since 17, started in 18, and finished at the end of March 19.

It is a joint investment project between Tianrun Pictures and Fantasy World. Since investing in Chen Jingxing, Fantasy World has also begun to target young directors.

It's just that directors like Guo Fan and Tian Xinye have been firmly tied to the boat by DreamWorks.

Chen Sicheng's rise was no less rapid than Chen Jingxing's. He joined United Cinemas early on and became his own boss.

Not to mention Ning Hao.

Lu Yang, a classmate who went abroad to study in Hollywood with Chen Jingxing, came into view.

Moreover, Lu Yang's father is the founder of the director department of Central Opera, and he has a very deep network in the circle.

Huanshiwang and Tianrun originally wanted to aim at this year's Spring Festival, but they hesitated after "Interstellar" was announced.

In fact, after Chen Jingxing went to Huanshiwang.com to record the program, the main topic that Zhang Jingyan and Chen Jingxing talked about at the dinner table was also the project of "Assassination of Novelists".

"Assassination of Novelists" itself is a short story in a collection of imaginative short stories, and the metaphor is also very deep. After a little interpretation, it is actually about a person who participated in or covered up human trafficking in the early days and became a big shot.

On the way to promotion, he used all means to get rid of his colleague (or reporter or public prosecutor) who wanted to expose him, that is, the father of the novelist, leaving the novelist orphaned and widowed.

From then on, the novelist gave up his career and love career, and focused on collecting the evidence that the big man killed his father. The sky paid off, and he finally found the key evidence.

The novelist's progress aroused the vigilance of the big man, so he sent his men to hire killers to kill the novelist.

The killer is the father who lost his child. He has been searching for his daughter for many years but has failed, and needs more money to maintain this search, so he took this task.

But after getting to know the novelist, the killer discovered that the employer was the culprit who caused his daughter Xiaojuzi to be abducted by a gang of human traffickers, so he decided to report against the officials together with the novelist.

The stories written by novelists are the process of collecting criminal evidence of important people, and there are quite a lot of allusions in the stories.

The world in this kind of novel is related to reality. If the story of simultaneous development is well adapted, it will definitely be a very interesting movie. It’s just a pity that apart from the really good visual effects, the other narratives are mediocre, and the villain’s settings are exaggerated and degraded. Zhi, in order to create the so-called movie universe, the supernatural elements introduced are even more nondescript, and it is a hodgepodge that is not very tasty.

After chatting with Chen Jingxing, Huanshiwang finally made up its mind, and "Assassination of Novelists" was withdrawn.

Although "Assassination of Novelists" officially claims to have an investment of 6 million, the actual production cost is only 3 million. Of course, the cost of publicity and distribution is at least 3.5 million or even 4 million. It's not an exaggeration, but it's quite Chen Sicheng's demeanor.

In order to recover the cost, more than 10 billion is the minimum limit.

And this year's Spring Festival file includes 7 movies including "Assassination of Novelists".

The heavyweights are mainly "Interstellar" and "Beacon Fire Cloud Mountain", in addition to the happy twist "Desperate Master Husband", which kind of means to carry the homophonic stalk to the end.

The top two blockbusters this year have no comedy elements, and the comedy movie "Desperate Husband" is quite popular. After all, there is still a great demand for comedy during the Spring Festival.

After the top three giants, there are two animated films that are getting more and more attention.

"Inside Out" is produced by DreamWorks, and has a great record in the past. Even if this animation still doesn't show up this year, the lessons from last year are still palpitating.

The production company of "Lingzhu Rebirth" released a "Westward Journey: The Legend of the Devil" last summer, which earned 17 billion at the box office, and is also an upstart in the animation industry.

No one can guarantee that these two animated films will not be dark horses.

"Assassination of Novelists" obviously lacks confidence, but even if "Assassination of Novelists" is removed, the remaining lineup is very stressful.

Leaving aside "Interstellar", no matter the schedule and popularity are guaranteed.

On the contrary, "Inside Out" is a more intense project of DreamWorks.

DreamWorks continues to leave behind the sequels of "Kung Fu Panda" and even "Wall-E" that many audiences are eagerly awaiting, and once again launches an original sci-fi animation that does not touch any popular IP.

Although fans and the media admire DreamWorks' courage and persistence, there is still a price to pay.

That is, there is no popularity bonus. Even under the name of DreamWorks, in addition to cultivating diehard fans who are full of expectations, many passer-by viewers are still confused by this unfamiliar sci-fi animation.

Especially compared with "Rebirth of the Pearl" next door, which is endorsed by a myth familiar to Chinese people, "Mind" has not been overwhelmed by it in terms of momentum, and the reputation of the king of DreamWorks animation has played a role.

In addition, the protagonists of "Mind" are all anthropomorphic images, and there are no such cute images as pandas or Wall-E, which is a big disadvantage in publicity.

Unless an animated film is a princess film, generally speaking, non-human images are more pleasing than human images, and even monsters are more attractive to the audience.

Not to mention the images of the five protagonists of "Mind", red, blue, gold, green, gaudy, quite a kind of blah la la little magic fairy feeling, unless you are really a fan of DreamWorks, otherwise it is difficult to be simply attracted by the poster or the trailer draws to.

Chen Jingxing himself was actually beating himself up in his heart. After all, although "Brain" performed well in the North American market and other overseas markets in his previous life, with a global box office of 8.6 million US dollars, the box office in China was really mediocre, even less than 1 million yuan.

Of course, the original story is a shortcoming, and too much publicity is also an important reason.

Even if the story is changed to the background of Huaguo this time, the audience will definitely have a sense of substitution, with the addition of the DreamWorks brand and the hard-working publicity, and it has been changed to the Spring Festival file, but there is still no way for Chen Jingxing to have confidence in it .

However, Chen Jingxing himself did not have too much expectation, otherwise he would not insist on producing "Inside Out". If he puts "Kung Fu Panda II" or "Dabai" in production, why should he worry about the box office?

It is absolutely no problem to recover the cost of "Mind". After all, the cost is only 2.4 million. Even if "Mind" cannot achieve the results of "Kung Fu Panda" and "Wall-E", it is still valuable to DreamWorks. .

Such high-level animation will also become the background of DreamWorks. As the saying goes, it is a work that has a place in DreamWorks' animation crown, just like "Aquila Warrior" and "Special Mobile Team".

Box office records may be broken, but classic works have longer vitality and are also a company's invisible wealth.

However, during the chat, Yuan Wei said that he planned to take his daughter to watch "Inside Out", which gave Chen Jingxing a little more confidence.

After all, Yuan Wei is not an animation fan like Chen Kun, and she will take her daughter to watch an original animation like "Mind", which also shows that the work of DreamWorks in the past few years has not been in vain.

Not only has it cultivated the habit of many family audiences to watch animated films during the Spring Festival once a year, but it has also firmly embedded DreamWorks into this habit. To make a comparison, it is like Zhao Benshan used to be in the Spring Festival Gala in the past.

There must be tens of thousands of parents like Yuan Wei in China who will take their children to the theater every Spring Festival to watch a DreamWorks family animation film without thinking about it. Years of trust.

This kind of trust is also the most precious asset of DreamWorks, and it is also the reason why Chen Jingxing insisted on producing "Inside Out". This kind of trust can be stronger.

　The next update is in the morning
　　
　
(End of this chapter)