The King of Huayu Science Fiction

Chapter 544

Chengdu, a cinema hall.

"How is it? Isn't it good?" Zheng Wei asked Zhou Junpeng a little apprehensively.

Zhou Junpeng's expression was very indifferent: "Not bad, I heard from my colleagues that Zhao Cheng, the director of your studio, worked with our project director when they were in the United States. It seems that the Sun God has indeed made great efforts. Your technical level It's improving very quickly."

"This is nearly [-] million yuan invested in real money, what do you think?"

Although the two went their separate ways after graduating from the newly opened "Digital Media Art and Design" major at Beijing Normal University, one entered DreamWorks, and the other went to the animation upstart Helios, but their families are in Chengdu.

After returning home from the holiday before the Spring Festival, we got together for a little while, of course, the main purpose was to watch the animation film produced by the other company that was going to be in the ring during the Spring Festival.

Both "Rebirth of the Pearl" and "Inside Out" were screened in Chengdu, and there were not many shows. The two of them bought tickets for the screenings without much effort. It was still in a cinema, which was also the largest cinema in Chengdu. Went on a journey.

The first thing the two watched was "Nezha: Rebirth of the Lingzhu" produced by the Sun God, and the storyline can be guessed from the name.

Nezha was forced to commit suicide by Ao Guang because he killed the third prince of the Dragon Palace in the East China Sea. After being reborn, Nezha lost his memory.

Ao Guang took the opportunity to use Nezha with false memories, and Nezha was involved in the conspiracy to destroy the world and became the master of Mietian Seal. Finally, at the foot of Buzhou Mountain, Li Jing awakened Nezha with his own life.Nezha destroyed the Mietian seal, thwarted Ao Guang's plot, and settled down with his father Li Jing.

Although the story is not particularly novel, nor does it have any brain-burning plots, it is not complicated, but its advantage is that the narrative is smooth, the production is quite sophisticated, and the sensational skills are more natural.

Although Zhou Junpeng can still see some small flaws, there are still many deficiencies in details, but for most ordinary viewers, there is actually no difference between the picture of "Kung Fu Panda".

In his opinion, this is already a well-produced, non-sub-supplied animated film that can eat all sizes, and the previous word-of-mouth online screenings are not false.

It is impossible to say that Zhou Junpeng was not surprised, but he had already expected it.

It can only be said that Huaguo's 3D animation talents are indeed blowout, of course, most of this is due to the development of the game industry and the film industry.

Needless to say, in the game industry, the scale of Huaguo's mobile games is already the largest in the world, and the game is also going overseas smoothly, and the development of console games has also entered the room.

Of course, console games are mainly subject to capital investment, creativity, and planning. Technically speaking, there are no special obstacles in making so-called 3A games. The main reason is that the funds are not invested in mobile games, and the development of console games is full of emotions and power for love. just work.

The rapid expansion of the film market has also given birth to the great development of the special effects industry. Although Mo, a subsidiary of DreamWorks, is recognized as the number one in Asia, other special effects companies have also emerged one after another.

Both industries have provided a large talent pool for the 3D animation industry.

Ever since DreamWorks made a lot of money from animation movies, capital has been quickly invested in the animation industry. As long as the salary is improved, there is really no shortage of talents. Companies like Sun God who are not short of money are also full of talents.

Regardless of creativity and story arrangement, as long as real money is invested, there is no obstacle to achieving a high level of audio-visual effects in animated films.

In the past, DreamWorks monopolized high-level 3D animation movies because of its technical reserves and the advantage of being one step ahead, but it was actually a matter of time before other companies produced animations of the same level technically.

However, Zhou Junpeng's jealousy is just let go, because the crown of DreamWorks' animation king is obviously not only based on technical strength, just like DreamWorks' status as the king of science fiction. Is it purely based on special effects?
Technology is easy to chase, but the ability to tell stories, and even truly extraordinary imagination, and the implementation of imagination is not easy to chase.

In layman's terms, it is a script.

Zheng Wei urged: "Are you scared? The Sun God is still recruiting. Of course, our studio is full, but there are still positions in other studios. Although you are no longer a freshman, you have not even had a year of work experience. , but you belong to DreamWorks, so there must be no problem.

Employees who came from DreamWorks who took the initiative to quit, tsk tsk, this name alone can make our company management happy for two days, even if you are offered as a mascot. "

"You are the mascot." Zhou Junpeng replied angrily: "Water flows to low places, and people go to high places. I am sick and switched jobs to other animation companies."

Although Zhou Junpeng is still a newcomer, he also has the pride of DreamWorks. For the animation department of DreamWorks, domestic animation companies, including the aggressive Sun God, can only be counted among others.

"There is no eternal king in the world. When your dream factory is pulled down from the throne, changing jobs at that time will not be as profitable as investing earlier."

"Anyone can say big things, wait until you Sun God approaches us first."

While the two old classmates are teasing and exchanging with each other, the screening of "Inside Out" is about to start.

The Spring Festival has not yet arrived, and the two high-profile animated films have already begun to secretly confront each other when they are screened. Judging from the screening schedule, there is a sense of back and forth.

Looking at the increasingly crowded hall filled with young people, Zheng Wei, who was bickering with Zhou Junpeng, couldn't help but feel a little sour: "Is there too many people here?"

The screenings of "Rebirth of the Pearl" and "Inside Out" are not small-scale screenings, not the kind of roadshow meetings where journalists, film critics, and fans are invited. In fact, they are equivalent to small-scale screenings, creating word-of-mouth marketing and competing The official release schedule.

Screening tickets are also sold on the ticketing platform.

Therefore, the attendance rate is naturally impossible to be 50%. Generally speaking, more than [-]% is considered very high.

As for the last screening of "Rebirth of the Lingzhu", the attendance rate probably exceeded half, which is already quite good.

But the screening of "Inside Out" is approaching, and the hall is already bustling with people. There are even audience members from other screenings curiously asking what movie is next.

Zhou Junpeng took out his mobile phone to open the ticketing platform, and the red color caught people's eyes.

"Hey, is this all filled?"

At a glance, the occupancy rate is at least 85%, except for the corners and corners are filled.

"Hehe, the king of animation, do you think you're joking?"

This time it was Zhou Junpeng's turn to be frightened. Both of them paid close attention to their company's films, so they naturally knew that the film schedules of "Rebirth of the Pearl" and "Inside Out" were around 0.8%. .

The number of screenings for "Mind" is no less than that of "Lingzhu". The same city, the same theater, two shows, "Mind" beats "Lingzhu" in terms of attendance. This is the appeal of DreamWorks.

Even if there are no mythological elements familiar to audiences in Huaguo, and it is not a sequel, there are still enough fans to try it out.

And it’s different from the official release, which mainly focuses on family audiences. Although there are parents with children, the largest crowd in front of them is still young people, even students.

Zhou Junpeng smiled: "This is not only the credit of "Wall-E", "Panda", "The Great Sage" and "Your Name", but also animation masterpieces such as "Skyhawk Warrior" and "Special Mobile Team". If you want to compete with DreamWorks, you need to be rich and powerful, and you still have a long way to go."

What is the background?
This is the foundation.

In the past few years, DreamWorks has established not only an enviable copyright library for its classic works, but also a good reputation and brand image that can make movie fans start without thinking.

Even Zheng Wei, who has great confidence in the Sun God, has to admit that this is not an invisible wealth that can be accumulated overnight, and it may not be accumulated even after spending time.

The development plan of Helios is completely different from DreamWorks' boutique strategy. In fact, few companies in the world can follow DreamWorks' development path.

The way the Sun God realizes his ambitions is to cast a wide net. Relying on the huge investment of Internet giants and major studios, he starts the acquisition war. The interior is composed of multiple studios, and each studio is responsible for its own projects. Internal competition is quite penguin. style of.

Relying on internal competition and volume will naturally produce fine works, but there will be no shortage of mediocre or even rubbish works.

In this way, it is almost impossible to establish the audience's trust in DreamWorks.

And the result is also obvious. Even though "Rebirth of the Pearl" has the advantage of IP, has a hard-working publicity, and is screened a week earlier than "Brain", so far the momentum has not overwhelmed "Brain", which is an original story.

Of course, from another perspective, it can also be regarded as the power of "Wall-E" that has continued from last year to the present.

Even the netizens and media who are not optimistic about "Mind" dare not make any conclusions or make any predictions this time. Even if "Rebirth of the Lingzhu" has so many advantages, no one dares to say that they are more optimistic about "Lingzhu" than the bad news. "mind".

However, DreamWorks’ prestige is not without a solution. As long as there is a miss, a Waterloo, even if the word of mouth is still strong, but the box office is suppressed by competitors, this "superstition" will have a breach, and then break. achievement.

Will the original sci-fi animation of "Mind", which is not good enough and not attractive enough, be a breakthrough for DreamWorks?

Facing the menacing challenge of the sun god, can they successfully defend the ring?
On the contrary, Zheng Wei felt a little excitement. Since he joined Helios, he has also felt the vigorous ambition within the company. The challenge itself is exciting. Let's see if Dreamworks, the king that makes every animation company hard to come by, can still do it. Bringing new surprises is another excitement.

　Too sleepy, just saved and forgot to publish

　　
　
(End of this chapter)