Huayu Zhihao

Chapter 10 Developing a Business Concept
Nongfu Spring is a bit sweet?
Hearing this concept from Chen Hao, many people present could not help but groan softly.

Then he frowned, weighing whether the ad was simple and profound enough!
When the middle-aged man sitting at one end heard the words, he put his hands on the chair and put them on the table. He couldn't help but leaned forward and began to mutter to himself.

Chen Hao observed the changes in the crowd with his eyes, but his mouth did not pause at all, continuing his PPT.

"Is Nongfu Spring really a bit sweet?
uncertain.More importantly, it is a concept of marketing communication.

The water of Nongfu Mountain Spring comes from Qiandao Lake, which is the spring water gathered from many mountains. After the natural purification of Qiandao Lake, it can be said to be sweet spring water.

But how can consumers intuitively and vividly recognize the "origin" of Nongfu Spring, and how to form a beautiful "Oasis" impression?
This requires a simple and vivid marketing communication concept.

"Nongfu Spring is a little sweet" does not require that the water must be a little sweet, just because sweet water is synonymous with good water!
Just as coffee tastes bitter, but Nescafe says it tastes great, which means it is good coffee.

There is a word "Oasis" in Chinese, which means sweet water.

"Sweet" not only conveys good product quality information, but also directly reminds people of sweet and refreshing spring water, which naturally feels 'a little sweet' when drunk. "

After Chen Hao finished speaking, everyone present nodded, and the middle-aged man sitting at the other end did the same, which made Chen Hao excited.

What made Chen Hao even more happy was that the middle-aged man said, "This concept is very good, then, um, it's Chen, Mr. Chen, right, how do you specifically shoot the commercial?"

Seeing this, other people at the scene were slightly surprised. It seems that the leader is very optimistic about this concept!
Chen Hao said with a smile, "The so-called clear water comes out of hibiscus, and it is natural to carve! As the first natural water in the country, there is no need to invite big-name stars. We only need to take pictures of the production process of Nongfu Spring for consumers to see.

Let consumers clearly know that Nongfu Spring is real pure natural water, without artificial or additives.

The philosophy of Nongfu Spring is that we do not produce water, we are just porters of nature! "

"We don't produce water, we are just porters of nature!" After these words came out, the people present couldn't help being stunned, and many people immediately clapped their hands.

"aweason!"

"This sentence really perfectly interprets our Nongfu Spring!"

"Wonderful! Really wonderful!"

……

The middle-aged man immediately stood up when he heard the words, and said happily, "Hahaha, well said, well said!"

However, Chen Hao continued with a smile, "Nongfu Spring should be transported from Qiandao Lake, so why is your company's transportation cost always high?"

"That's right, in order to ensure the pure nature of the water, there is really no way." The middle-aged man said helplessly.

"This seems to be a difficulty of your company, but it is not an advantage. This just proves that Nongfu Spring has a high-quality water source base, which is also your company's greatest advantage." Chen Hao said.

Everyone present heard the words and nodded with a wry smile, and they were right.

"This advantage of your company just confirms the saying of Nongfu Spring, 'We don't produce water, we are just porters of nature'!
And this concept can also reflect three major concepts at the same time.

The first is the concept of environmental protection.

Nongfu Spring never uses city tap water, and every drop of Nongfu Spring has its source.

Nongfu Spring believes that only good natural water sources can produce high-quality bottled drinking water.

Drinking water containing natural mineral elements is most in line with the needs of the human body, and any artificial water is incomparable.

The second is the natural concept.

Nongfu Spring insists on building factories and producing in water sources.Each bottle of Nongfu Spring is clearly marked with the water source, ensuring consumers' right to know.

Nongfu Spring insists on establishing a production base in the deep mountains and forests far away from the city, and the entire production process is completed at the water source.

Every bottle of Nongfu Spring has gone through a long transportation route and comes from a long distance from nature.

The third is the concept of health.

Nongfu Spring only produces natural weakly alkaline healthy drinking water, and firmly opposes adding any artificial minerals to the water.

The World Health Organization's "Guidelines for Drinking Water Quality" indicates that regardless of whether the diet is rich or not, the human body must absorb a certain proportion of minerals and trace elements from drinking water.

Therefore, Nongfu Spring believes that drinking water should contain comprehensive, balanced and natural mineral elements needed by the human body, and opposes adding any artificial minerals to the water.

These excellent corporate concepts have created a unique Nongfu Spring!
The corporate philosophy is the soul of an enterprise, and it is also the solid foundation for the success of the enterprise! "

After Chen Hao finished speaking, everyone present was stunned, even middle-aged men.

It turns out that our Nongfu Spring still has such an awesome corporate philosophy!Why hasn't anyone mentioned it before?

The people present looked at each other, and then looked at Chen Hao, who was still smiling. He was still a young man with a brain, and he actually came up with a set of corporate ideas for Nongfu Spring!
"Hahaha, young and promising!" The middle-aged man looked at Chen Hao and nodded approvingly.

Chen Hao replied, "I'm overwhelmed!"

"I really didn't win the prize. I didn't expect to see such an excellent advertising plan today, and I got something else. We, Nongfu Spring, have to thank you." The middle-aged man laughed.

"Congratulations!" Chen Hao continued to maintain a humble smile, and then said, "However, in order to clearly show the characteristics of Nongfu Spring's natural water, I think every process needs to be photographed, and the advertising time may have to be about 3 minutes. "

"Seven minutes?"

Everyone present was very surprised, because in 2001 at the beginning of the century, there had never been such a long advertisement, usually around ten seconds.

Three minutes is enough for others to shoot ten commercials.

"The so-called first-rate sales are selling yourself, second-rate sales are selling services, and third-rate sales are selling products. This 3-minute advertisement is not only for selling Nongfu Spring natural water, but also for selling your company.

Sell ​​your company's corporate philosophy and corporate culture to consumers, so that they not only understand the natural water of Nongfu Spring, but also let them recognize Nongfu Spring as a company! " Chen Hao explained.

The middle-aged man frowned slightly upon hearing this.

"There hasn't been a 3-minute commercial before, but it doesn't mean there won't be any in the future. Since your company dares to make an enemy of the entire industry, why are you still afraid of shooting a 3-minute commercial?" Chen Hao continued.

The middle-aged man nodded slightly when he heard the words, "I understand what you mean, let's wait for our notice on the final result!"

Chen Hao didn't expect to get the answer on the spot, and after nodding to everyone, he left the office with Ning Hao and Hao Yi!

(End of this chapter)