Huayu Zhihao

Chapter 9 Interview
Early in the morning, the Three Musketeers of Haotian Studio gathered and got ready to go.

Although the speaker was Chen Hao and it was not Sunday, both Hao Yi and Ning Hao came to show their support for Chen Hao and the studio.

Chen Hao was arranging his clothes, but he couldn't help thinking of Yaya, his first suit in his previous life, and the scene when Yaya was arranging his suit.

"Why are you in a daze, let's go!" Hao Yi pushed Chen Hao and said.

"Don't be nervous, just be normal." Ning Hao obviously thought that Chen Hao was nervous.

Chen Hao didn't say much, just smiled, "Let's go!"

Half an hour later, the three of Chen Hao arrived at the designated place, and were then taken to a conference room on the third floor under the guidance of the staff.

As soon as the three of Chen Hao entered the door, they saw that there were already many company teams waiting, and at the same time, they immediately attracted everyone's attention.

However, after seeing the three of Chen Hao, everyone seemed to be relieved, and started talking in low voices to themselves.

"Sure enough, there are a lot of people, and the competition is fierce." Hao Yi said, looking at the opponents in the room.

After finding a place, the three of them hadn't sat down when the door of the meeting room was opened again.

The people who came in, Chen Hao and the three of them all knew each other, Wu Ershan.

He is the senior brother of the three of them, and he graduated from the Directing Department of Diying 94. When Chen Hao was admitted to Diying in 98, he just graduated.

After graduating, Wu Ershan started to work as an advertising director, and quickly made his mark. He also won many awards and shot advertisements for many big-name companies, making him a little famous in the industry.

There are also quite a few directors like Wu Ershan who started their commercials with commercials, like Ning Hao, before his first theatrical movie, "Crazy Stone", he also relied on commercials to make money and practice his skills.

After Wu Ershan came in, everyone in the conference room was staring at him, and the discussion was obviously louder, and it could be seen that everyone present was concerned.

Unlike when the three of Chen Hao came in, they didn't even make a sound.

Chen Hao wondered if he should go to say hello. Although it was the first time they met, they were all from Emperor Ying after all.

Entertainment is a circle, and there are countless small circles in this big circle. The two of them obviously belong to the emperor shadow circle, and they can still help each other if there is no absolute conflict of interest.

This time it is a competitor who naturally won't, but in the future, if you often stay in the same circle, you may be able to use the other party.

While Chen Hao was still hesitating, the staff came in.

"Everyone is welcome to come here today, because there are a lot of people coming, so it will start right away, please prepare first, and I will invite everyone to the next room for interviews in order later."

Everyone fell silent after hearing the words, and looked at the staff.

"Please follow me first from 523studio."

After the staff finished speaking, Wu Ershan followed him to the next door.

"I didn't expect to see senior brother again." Hao Yi said.

"It's so strange that Emperor Ying has a director." Ning Hao pouted.

Chen Hao didn't say much, but looked at the plan in his hand, and was always ready to appear on the stage.

As time passed, there were fewer and fewer people in the conference room, Hao Yi and Ning Hao were anxious to wait.

"Why isn't it our turn yet?" Hao Yi asked anxiously.

"Don't worry, we will always be let in." Chen Hao said.

As soon as I finished speaking, I heard the staff shout, "Please follow Haotian Studio!"

The three were shocked when they heard the words, Hao Yi and Ning Hao took a deep breath to relieve their tension, while Chen Hao said calmly, "Let's go!"

The staff led the three to the next door, opened the door and signaled the three to go in.

Chen Hao glanced at Hao Yi and Ning Hao, nodded, and took the lead to walk in.

"I think 'Nongfu Mountain Spring, pure natural, more natural, the most natural!' is a good advertisement, which reflects the advantages of our products very well. The word natural! Three consecutive 'natural' at the same time can deepen consumers' perception of us. impression of the product.

When it comes to natural water, we will naturally think of our Nongfu Spring!Once this impression is branded, the signboard of Nongfu Spring Natural Water will be erected. "

"But 'Nongfu Spring, the only natural water in the country!' is more direct, isn't it? The only one not only embodies the concept of our natural water, but also vividly shows the uniqueness of Nongfu Spring, and the impression is even more profound!"

"I still think three are naturally better!"

……

When the three of Chen Hao came in, the people from Nongfu Spring were obviously still discussing which of the previous plans was better.

But if you look closely, you can see that everyone's discussion is obviously aimed at the middle-aged man sitting at one end, and they obviously want to persuade him.

This also proves that it was this middle-aged man who made the final decision.

But in the face of everyone's discussion, the middle-aged man kept frowning, as if he was still not satisfied.

Chen Hao saw that the three of them seemed to be ignored, so he could only cough and said, "Hello everyone, we are from Haotian Studio, I am Chen Hao, and these two are Ning Hao and Hao Yi."

Everyone couldn't help looking at Chen Hao after hearing the words, but after seeing the faces of Chen Hao and the three of them clearly, they frowned slightly, and some even shook their heads slightly.

Obviously, the three of Chen Hao are too young!

As the saying goes, if you don't have hair on your mouth, you can't do things well!

Sometimes being young inevitably becomes one of the appearances that others despise, just like when everyone goes to see a doctor, they are obviously more willing to trust older doctors!

The middle-aged man sitting at one end also frowned, and said immediately, "Let's get started!"

Chen Hao motioned to Hao Yi, plugged in the USB drive, opened the PPT, and Jia Yueting possessed him!

"In today's market, with the advancement of technology, it is easy for everyone to have a high degree of homogeneity in products. Then, how to make your products attract consumers' attention among many homogenized products has become a top priority. heavy.

Therefore, the essence of the product itself is no longer the first requirement. How to attract consumers instantly, so that they can understand your product and recognize your brand in the first impression, has become particularly critical.

In a highly homogeneous market, only when communication can create a differentiated brand can it have a sufficient competitive advantage.The embodiment of this differentiated concept requires imagination and sufficient creativity.

Let consumers know the brand most intuitively through simple and profound concepts. "

Chen Hao's words made everyone on the scene who had been indifferent before to concentrate a little bit.

But it's only a little bit, because many company teams have mentioned these arguments before.

The key is whether you can extract this so-called simple and profound concept, the only difference is this finishing touch, otherwise it is useless to say more.

Seeing that everyone's eyes were focused on him, Chen Hao smiled.

"The concept proposed by our studio for your company's products is that Nongfu Spring is a bit sweet!"

(End of this chapter)