Huayu Zhihao

Chapter 1026 Haotian Film and Television Financing (6000 words for the leader "Qinglian Earth" plus 3)

"The Legend of Lu Zhen starts broadcasting on Shonan Satellite TV, and it is the first episode of the summer drama!" --- Reported by Sohu Entertainment
"The three episodes of "The Legend of Lu Zhen" were broadcast simultaneously, and the ratings of the first broadcast successfully broke 1%!"--Netease Entertainment
"Legend of Lu Zhen's premiere ratings were 1.133%, ranking No. [-] on the ratings list at the same time!"--New Wolf Entertainment
……

Haotian Film and Television's first TV series "Legend of Lu Zhen" this year landed on Shonan Satellite TV's Golden Eagle Theater on May 5th, with three episodes simulcast!

On the first day of its broadcast, "Legend of Lu Zhen" directly broke 1, scored 1.133% of the ratings, and directly airborne the No. 1 ratings list at the same time!
The story of "Legend of Lu Zhen" took place in the Northern Qi Dynasty in ancient China. In order to avoid being chased and killed, the girl Lu Zhen entered the harem.

From being ignorant as a court lady to being vigorous and resolute later, Lu Zhen's road to promotion is full of difficulties and obstacles. The various problems she faces resonate strongly with the newcomers in the workplace.

Survival or promotion, a disease that makes countless white-collar workers anxious, has found a solution to the symptoms in "Legend of Lu Zhen".

There are no textbooks in the workplace, only the law of the jungle. How to position yourself and win the favor of your boss?
Lu Zhen used her performance to teach the newcomers the most vivid lesson: intrigue is just a means, and fulfillment of ideals is the kingly way. The two are not hostile, but complement each other.

And several heart-wrenching romances in the play also made countless audiences worry. The bond between Lu Zhen and Gao Zhan, Gao Yan's absolute infatuation with Xiao Huanyun, and Shen Jiayan's deep love for Lu Zhen all made people cry.

If the battle in the workplace is the backbone of "Legend of Lu Zhen", then the pure and beautiful love is the flesh and blood of the whole play.

"Legend of Lu Zhen" has been enthusiastically sought after by many audiences and fans with its compact plot and the joining of many idol actors of the new generation.

When it first aired, because of the golden signboard of Haotian Film and Television, coupled with the appeal of Shonan Satellite TV's Golden Eagle exclusive theater, "Legend of Lu Zhen" became the first in the ratings at the same time.

With the continuous deepening of the plot, the ratings of "Legend of Lu Zhen" are also constantly rising. Not only has it firmly occupied the No. 1 rating in the same period since its broadcast.

In the end, its CSM46 city ratings reached 1.944%, and the National Network ratings reached as high as 2.8%.

At the same time, "Legend of Lu Zhen" was broadcast on four video sites, Tudou, Youku, PainXun, and Xunlei. club"!
The so-called "10 Billion Club" is calculated based on the combined click-through rate of TV dramas with all themes in recent years on the Internet. Currently, only 10 TV dramas with a hit rate of 53 billion are on the list.

The top performer is the hit costume drama "The Legend of Zhen Huan", with more than 68 billion views, which can be called the "drama king". With a length of 76 episodes, the average number of hits per episode exceeds 9000 million, and the producer earns a lot of money.

And the fastest to reach 10 billion on-demand is "Zhu Xian 2", which took 20 days!
At the moment when the Internet is developing rapidly and can drive topics and public opinion more than traditional media, although it cannot be said that Internet users win the world, it only has ratings, and it is definitely not a popular drama.

And this is not a relationship where you can have both. The hot dramas are reflected in the data, which means that netizens and audiences have both.

In this era when webcast data is not so exaggerated and bizarre, a TV series with more than 4 million webcasts is an excellent achievement, and the performance of "10 Billion Club" is quite excellent.

Such excellent ratings also allowed the second-round broadcast rights of "Legend of Lu Zhen" to be sold out quickly, and sold at a sky-high price of 600 million per episode, more than four times higher than the first-round exclusive broadcast rights.

Because there are a lot of people buying the second round of broadcasting rights, except for the eight satellite TVs in the mainland, including Shonan Satellite TV, Pengcheng Satellite TV, Lu Provincial Satellite TV, Jin Provincial Satellite TV, and Guangdong Provincial Satellite TV.

There are as many as 18 local stations, as well as KTSF26 in San Francisco, South Korea's Zhonghua TV, Baodao CTV, HD Jade, and Malaysia's Astro Quanjia HD, etc.

The high ratings of "Legend of Lu Zhen" made Shonan Satellite TV and Haotian Film and Television laugh from ear to ear, and officially started Haotian Film and Television's 2013 good start.

At the same time, the young and eye-catching new-generation actors in the play have also become the biggest surprise of the play. Starring Xiaoying, Chen Xiao, Qiao Renliang, Yang Rong, Wu Yingjie and others are the new screen forces.

Its fresh and natural performance style is also one of the keys for "Legend of Lu Zhen" to firmly occupy the hearts of young audiences.

With the popularity of the TV series, several leading actors also instantly attracted countless attention and popularity.

在Vlink新媒体指数5月22日艺人(电视剧演员)Top20榜单中：陈小9.44、小颖9.08、乔任亮8.83排名前3位，小狐、杨容两位胸妹分列4、5位！
Among the top five, apart from Xiaohu, the other four are all from "Legend of Lu Zhen", which shows the current popularity and popularity of this series.

In particular, Xiaoying, who starred in a TV series for the first time, even ranked first in the "Character Ranking" of the thousand-degree search engine.

With her superb performance, she has been loved by countless audiences, and she has directly jumped from a rookie actor to the most popular idol and Xiaohuadan in TV dramas.

At the same time, it has also become the new favorite of many well-known directors, and there are constant drama appointments.

However, after promoting "The Legend of Lu Zhen", Xiaoying directly returned to the crew of "You at the Same Table". In addition, "Shanshan is Coming" is to be filmed, and the schedule is already fully booked.

……

And at the same time that "Legend of Lu Zhen" was broadcasting hotly, Haotian Film and Television released an announcement, which directly shocked the entire industry!
"Huaxia IDG Capital, Sequoia Capital, and Yida Capital jointly invested in Haotian Film and Television!" --- Sohu Entertainment Report
"Haotian Film and Television has completed the first round of financing and is aiming for an IPO!"--Qiandu Entertainment
"The financing of 11 billion yuan, the valuation of Haotian Film and Television exceeds [-] billion!"--Douyan.com

……

Haotian Film and Television suddenly announced the news of accepting financing from three companies, which really caught the industry by surprise.

As a star company in the film and television industry, since its establishment in 2002, Haotian Film and Television has launched "Golden Branch Desire", a hit series that created a precedent for mainland palace dramas.

After that, it became uncontrollable, and many hit dramas were produced every year.

"Legend of Sword and Fairy", "Bright Sword", "Wulin Biography", "Soldier Assault", "Latent", "Zhu Xian", "The Legend of Zhen Huan", "Gong Suo Xin Yu", etc., have all become screen classics .

Moreover, the TV series produced by Haotian Film and Television have always had a good reputation, and even won the top three annual ratings of many CCTVs and local satellite TVs, and soon established their golden signature.

Haotian Film and Television has already become the top three film and television companies in the industry in terms of reputation, performance and influence.

Therefore, there are countless venture capital companies and giants who want to invest in Haotian Film and Television, but Haotian Film and Television and Haotian Holdings, which are not short of money, are insensitive to this and directly refuse.

Over time, venture capital firms gave up, and the media stopped reporting such frivolous news.

But now that Haotian Film and Television suddenly announced that it has accepted investment from three companies, everyone is naturally very surprised.

But everyone soon understood that Haotian Film and Television, which has stable performance, excellent performance and no shortage of funds, has suddenly completed the first round of financing, so the only goal seems to be an IPO!
Now that the entertainment sector in the mainland is constantly rising, film and television companies are established every day, and they all want to get a piece of the pie. Naturally, this is also a good opportunity for film and television companies to go public.

Therefore, it is not difficult to understand that Haotian Film and Television, which has always been honest about capital, suddenly accepted investment.

But even so, Haotian Film and Television accepts financing and wants to go public. After all, Haotian Film and Television's performance has always been at the forefront of the industry, and the possibility of successful listing is very high.

Then it means that the industry is about to usher in another listed film and television company!

The asset scale of Haotian Holdings will also be larger, and Chen Hao's net worth will be even more astonishing!
Therefore, the media is also very interested in the details of this financing, and they have tried their best to dig out the information.

Haotian Film and Television has given a total of 10% of the equity in this financing, and has received a total of 3 billion yuan in funds from 11 companies!
That is to say, the valuation of Haotian Film and Television by the three companies is about 3 billion yuan!

Compare that with CTI, another major company in the film and television industry. At this time, the market value of the company is 127 billion yuan!

And its performance last year was 7.2 million yuan, and Haotian Film and Television's 2012 performance was 6.49 million yuan, not much difference!
Therefore, this valuation is relatively reasonable.

And after the news that Haotian Film and Television was valued at 110 billion yuan came out, the industry was in an uproar again!
Although the film and television industry has now become a sunrise industry, and many film and television companies have successfully listed, there are not many with a market value of more than 100 billion.

And Haotian already has Haotian Films with a market value of nearly 400 billion. It is true that the industry estimated that Haotian Films would have a market value of more than 350 billion under the stimulation of "Emperor Meets Seattle" and "To Youth".

However, the industry obviously underestimated the stockholders' optimism for Haotian Films. Not only has the market value exceeded 350 billion, but it has directly rushed to 400 billion.

It is very likely that before "Interstellar" is released, the market value of Haotian Films will exceed RMB 400 billion.

Similar to Haotian is Huayi. Stimulated by the good box office of films such as "Journey to the West" and "Huaxia Partners", the market value of Huayi directly rushed to 200 billion yuan!

The rapid growth of the two major film and television companies can be said to make countless people jealous.

As a result, a large number of film and television companies were established, and many film and television companies submitted applications for listing.

Internet giants have also accelerated the layout of the entertainment industry again, and major venture capital companies are also looking for suitable targets. For a while, the entire entertainment industry is in turmoil!
Even Xiaohu, Yaya, and Dameitang were very excited.

The three of them had originally thought of merging studios to form a new entertainment company, but seeing the movement in the entire industry, they couldn't help getting excited and speeding up the pace of the establishment of the new company.

……

When the entire entertainment circle in the mainland was buzzing with the first round of financing of Haotian Film and Television, the second film "Fast and Furious 2" released by Liang Tianchi Films this year also officially debuted in the North American summer vacation.

All the original cast returned, and the fast-moving action blockbuster "Fast and Furious 6" successfully upgraded from "vehicle safe" to "vehicle tank".

The latest animation "Forest Warrior" of Blue Sky Studio performed mediocrely, taking the third place with the first-week revenue of US$3420.

North American weekend box office list (2013.5.24-2013.5.26):
No. 1, "Fast and Furious 6", with a weekend box office of 9852 million U.S. dollars, Tianchi Pictures, with a cumulative box office of 9852 million U.S. dollars, 3658 theaters, and an investment cost of 1.6 million U.S. dollars;
No. 2, "Star Trek 2", with a weekend box office of 3800 million US dollars, Paramount, with a cumulative box office of 14682 million US dollars, 3907 theaters, a decrease of 45.8% compared with last week, and an investment cost of 1.03 million US dollars;
No. 3, "Forest Warrior", with a weekend box office of 3420 million US dollars, Paramount, with a cumulative box office of 3420 million US dollars, 3882 theaters, and an investment cost of 1 million US dollars;
No. 4, "Iron Man 3", weekend box office of 1942 million US dollars, Tianchi Films, cumulative box office of 36750 million US dollars, 3424 theaters, a decrease of 45.7% compared with last week, investment cost of 2 million US dollars;
……

The champion of the North American film market this weekend is "Fast and Furious 6", which can't be less than action speed, muscular men and beautiful women, gun fights and plots.

With the accumulation of popularity of the first five films in the series, "Fast and Furious" is no longer satisfied with the camp of second-rate series of films, and strides into the fighting stage of first-rate productions.

Compared with the previous works in the series, most of them were released in the spring and autumn, or they would grab some box office before the arrival of the summer holiday.

Under the arrangement of Liang Tianchi Films, the now rejuvenating "Fast and Furious 6" entered the fiercely competitive summer market, and easily grossed nearly [-] million yuan at the box office!

The real commercial value of this series was not fully discovered until the fifth part of the series and nearly ten years after filming started. It has to be said that it is a "classic case" in the history of commercial marketing.

The film was screened in 3658 theaters, and the single-house revenue was as high as 26935 US dollars!

It recorded a series high of 9852 million U.S. dollars in three days on weekends, and ranked 13th in the May opening box office list of film history.

Although the film is inferior to a bunch of gods and monsters such as "Women's Federation", Iron Man, Shrek, Pirates of the Caribbean, X-Men, Indiana-Jones and Jedi Warrior in the previous May results, no one can deny that "speed and passion".

There has always been no shortage of speeding movies in the United States. On the contrary, racing chases have always been a reserved element in Hollywood-style action movies.

Many artists, including Sylvester Stallone ("Speed") and Jason Statham ("Dead Express") have been involved in the theme of flying cars, but only the "Fast and Furious" series starring Vin Diesel and Paul Walker Stick to it until now!
Looking back at the entire series now, when the first part of the series was released in 2001, I am afraid that even the main creators themselves did not expect the final direction of the "story plot" in and out of the play in the future.

In addition to the persistence and personal charm of the leading actors, the strong vitality of "Fast and Furious" is the most important thing is the precise positioning!

Since the filming started 12 years ago, "Passion" has honestly moved towards the texture of a B-grade film. It has never tried to pursue any high-end conception in the film, and most of the rare emotional portrayals are at the level of soap operas.

However, this single-minded pursuit of speed and sensory pleasure has become the unique symbol of the series, and it has always been the only way to attract customers for more than ten years!
And the fifth part of the series in 2011, under the background of the "big finale effect" (the last part was used as a publicity stunt at the time) + the deployment of all members of the series + awesome creativity + Diesel vs. Jushi, an unprecedented burst of huge business energy.

Not only did the investors make a lot of money, but it also saved the entire series.

Of course, "Fast and Furious" can continue to shoot, and it also has its own slippery way.

In the fourth part of the year, I lamented that under the scythe of time, things will always be different. I think that Dominic's majestic and legendary team was killed and injured in the fourth part, and the initial feelings were also blown away by the wind.

Unexpectedly, after the release of the fifth film, I found out that I was purely self-indulgent. In "Tokyo Drift", Han's death can be resurrected on the spot. Anyway, from the timeline, there is no sequence relationship, and it will become a parallel world at worst.

The sixth part is even more powerful, Litty's return is like flowing water, the situation of two women robbing one husband never happened at all, and all problems were solved so smoothly and satisfactorily.

Sure enough, in the world of "Fast and Furious", there is really no need for too many plot twists and emotional foreshadowing. It is better for everyone to focus on the speeding car.

Judging from the current trend, it should be reasonable to surpass the final value of 2 million in the previous series. If we can withstand the impact of "Return to Earth" next week and control the decline within 50%, there is a possibility of hitting 2.5 million. possible.

"Fast and Furious 6" has a comprehensive media rating of 61 points, 72% freshness on Rotten Tomatoes, 99 votes for fresh tomatoes, and 39 votes for Rotten Tomatoes. Positive reviews dominate the mainstream.

"As always, you can idle your brain at home, as always, the adrenaline soars, and it is an unmissable entertainment masterpiece in the summer file!"

"In my opinion, this film is more interesting than Skyfall and Star Trek Into Darkness! Because we can laugh at the stupid plot of "Fast and Furious 6", and some plots of the other two No matter how stupid we are, we have to take it seriously!"

"The consistent standard of the series has been maintained, and there has not been a decline in quality that many people expected!"

"Although the explanation for the return of "Liddy" is ridiculous, it is not unacceptable. A lot of crazy action scenes and soap opera-like emotional clues are suitable for switching. There are not many surprises but enough entertainment!"

"It's stupid, ridiculous, and clichéd, but it's enjoyable from beginning to end!"

"From a creative point of view, it is not as bright as the fifth part of the series, but the thrill of speeding is still there. I believe many people have already begun to look forward to the seventh part of the series!"

……

"Fast and Furious 6" hit a new high in the series and won the weekend box office championship. It should be said that it was within the prediction range of the media and the industry.

As a racing action movie that purely pursues sensory stimulation, "Fast and Furious 6" is also absolutely pure.

As a result, it has received good reviews from the media and has the potential to hit the box office of 2.5 million US dollars.

It is worth mentioning the good news of "Iron Man 3"!

《钢铁侠3》本周北美票房突破了3.6亿美元，创下影史突破3.5亿的第五速度（前四名分别是《复仇者联盟》的10天、《暗夜骑士》的14天、《黑暗骑士》的17天、《阿凡达》的17天）。

At the same time, the total global box office of the film has also climbed to 11.42 billion US dollars, successfully entering the top five in global film history, and has a great possibility to surpass "Harry Potter 7"!
"Fast and Furious 6" and "Iron Man 3" respectively ranked No. 1 and No. 4 on the list, which also shows the strength of Liangtianchi Pictures.

Next, Liang Tianchi Films will release three series of films, "The Hangover 3", "Thor 2", and "The Hunger Games 2", as well as MGM's "The Hobbit 1".

These 4 films are either sequels to the series, or works in the same series as "The Lord of the Rings", which are undoubtedly not blockbusters with great box office potential.

This also made the North American media and the industry full of expectations for Haotian Entertainment North America's year-end performance this year.

Perhaps Haotian Entertainment North America will be able to reach the top of Hollywood this year? !

……

When Haotian Entertainment North America set off a box office frenzy in Hollywood, Chen Hao was honestly handling company affairs in the company.

"Chen Dong, I need to report to you about the acquisition of Kuwo Music." Huo Shaowen said.

"Huh?" Chen Hao frowned when he heard this, "Say it, I'll listen!"

"That's right, originally we and Ocean Interactive both wanted to acquire Kuwo Music, but our two conditions were similar, so we fell into a stalemate.

Then, people from Ocean Interactive approached us yesterday and proposed a plan for the two companies to jointly acquire Kuwo Music. "Huo Shaowen said.

"Joint acquisition?" Chen Hao frowned upon hearing this.

"That's right." Huo Shaowen nodded, "And Ocean Interactive also revealed a piece of news to us, that is, Ocean Interactive hopes to acquire Kuwo Music to improve its online music business, and then integrate it with its own company's music business. Beauty listed!"

"Going public in the US?" Chen Hao couldn't help shaking his head when he heard that.

Now it is not like a few years ago. The bubble of Huagai stocks has not burst in the United States, so it is very popular in the United States.

However, since the Huagai stock bubble burst, it has become difficult for Huaxia companies to go public in the United States, and they are not welcomed by American investors.

The most obvious examples are Tudou and Bernard!

Tudou was listed early and caught up with the good time, so the current market value is as high as 40 billion U.S. dollars, while the market value of Berna, which was just listed last year, is only more than 40 billion yuan!
The gap is too big, and even compared with the film and television companies in the mainland, Berner is far behind.

Yu Dong, who was full of ambition at the beginning, was still full of confidence after the listing broke, but now he is also depressed. He is already thinking about whether to delist directly from Nasdaq, and then find a chance to return to the mainland for a second listing!
Berner is the epitome of Huagai stocks in the United States, so it is not as easy as imagined to go public in the United States.

"Ocean Interactive said they want to go public around 2015, and whether the listing is successful or not, they can sell their shares to us for cash, and they can also sell Ocean Interactive's music business to us as a package," Huo Shaowen said.

Chen Hao frowned after hearing this, Ocean Interactive is willing to sell his music business?

You must know that Ocean Interactive itself is engaged in music copyright operations, and its music library is no less than that of Kuwo Music. If it can win Kuwo Music and Ocean Interactive at the same time, then Haotian Music will face the pain in the future. And Ari will also be full of confidence!

"What about the conditions?" Chen Hao asked.

(End of this chapter)