Huayu Zhihao

Chapter 1043 Acquisition of Kedun Media
The cumulative box office of "Interstellar" in two weeks was 2 million yuan, climbing to the runner-up position in the 7.746 mainland annual box office list.

This is expected by most people, so everyone is not surprised. What everyone is curious about now is whether "Interstellar" can finally overthrow "Journey to the West: Conquering the Demons" on their heads and win the annual box office champion in 2013 !

Chen Hao and Master Xing also played against each other many times before, and their records were mutually exclusive. However, in recent years, Chen Hao can be said to be a god who blocks and kills gods, and Buddhas block and kill Buddhas.

When there are movies released every year, the box office performance is very good, and it is now the owner of the box office champion in the history of mainland movies, and has also been dubbed by the media as the number one commercial leader in the mainland.

Relatively speaking, the output of Master Xing is much smaller, and the works released after "Kung Fu" are not satisfactory.

However, this year's Spring Festival "Journey to the West Conquering the Demons" once again demonstrated the strong popularity and box office appeal of Master Xing.

Now that the two met in 2, there is naturally a lot to watch.

In particular, Xing Ye has also entered the billion-level director with "Journey to the West: Conquering the Demons". Although he is not as prosperous as Chen Hao, he is still a powerful one.

Therefore, which of the two can win the annual championship is also quite interesting.

In addition, this year's mainland film market, in addition to Xingye and Chen Hao, also has Feng Dapao's "Private Order" and Cheng Long's "Police Story 2013".

Feng Dapao's works in recent years have also been controversial. "If You Are the One 2", which is a dog-tailed sequel, and "[-]", which failed disastrously at the box office, made Feng Dapao, who was once at the top of the box office, show his decline.

This year Feng Dapao's "Private Order" was advertised as another Fung comedy that is suitable for all ages, but it was favored by many media and theaters.

Some people even think that with the surge in the number of theaters in recent years, more and more fans love to go to the movie theater, especially the development of communication technology, which should break the previous dilemma that Feng Dapao's films could not pass the Yangtze River.

It means that Feng Dapao is likely to create a new personal box office record with "Private Order"!
Not to mention more than 10 billion, but at least it should show considerable competitiveness.

This idea is not wrong. After all, Feng Dapao's position as the top four directors is still there, and he has always performed well at the box office. As for the failures a few times, that's normal. After all, not everyone is as perverted as Chen Hao.

And comedy is a hotbed for small and big. Watching a comedy film for fun during the holidays is the appeal of most audiences. If the filming is really good, it is still very possible that the box office will explode.

But in fact, after watching "Private Order", everyone will definitely have an idea that this is simply a fried rice.

"Private Order" cannot be said to be exactly the same as "Party A and Party B" filmed by Feng Dapao before, but they are indeed very similar.

There are even some plots that are almost completely copied, but the protagonist has changed gender.

The point is that you didn't fry the cold rice well. Except for the more prominent link of thinking about the rich aunt Song Dandan, the others are not as good as the original version.

"Private Order" can be said to be a failure.

Of course, Feng Dapao will definitely not admit that it is fried rice, but shouted: I just like to eat leftovers, delicious!
Speaking of fried rice, in fact, Cheng Long's "Police Story 2013" is the same this year. Of course, people are talking about paying tribute to his own classics.

But after watching it, everyone will still feel that although Cheng Long is indeed very hardworking, this movie still does not feel sincere after watching it, it is just a bad movie.

It's also what we're used to in the current world. It's an obvious seller's market, and anyone with a bit of fame can make money.

The result now is that you can make money by making money with your heart or fooling around. How do you choose?
"Personal Customization" and "Police Story 2013" are aimed at the Lunar New Year file, but if they want to compete for the annual crown, they can only be ranked second.

As for Guo Shi who just broke up with Lao Zhang, then also rejected Chen Hao and joined forces with Leshi, there is no new film this year.

The same is true for Chen Kaige, but this one has been going downhill since "Farewell My Concubine", and he doesn't see any sign of getting up.

As for Hollywood blockbusters, this year's focus is on Iron Man 3, Fast and Furious 6, Man of Steel, Skyfall and Jurassic Park 007D.

前面4部已经上映，《钢铁侠3》票房高达7.54亿表现最好，位居2013年内地年度票房排行榜第3！

Other Hollywood films performed mediocrely, and "Speed ​​and Furious 6", which is currently being released, is even more severely suppressed by "Interstellar".

As for "Jurassic Park 3D", it will be released in the fourth week of August. This big IP is worth looking forward to.

But at present, among all the Hollywood blockbusters, none of the "Transformers" series seems to be as popular in China.

Therefore, the 2013 annual crown should still be decided between "Interstellar" and "Journey to the West: Conquering the Demons".

And now "Journey to the West: Conquering the Demons" is already on the throne with a box office of 12.46 billion yuan, and the next step is to see if "Interstellar" can counterattack.

However, the 4th week of the release of "Interstellar" will soon meet "Jurassic Park 3D", and the box office will definitely be affected. This is not good news for "Interstellar".

……

Turning back the time a bit, at the end of July 2013, after Haotian Film and Television completed its first round of financing, it released another blockbuster!

"Haotian Film and Television acquired 17% equity of Kedun at a price of RMB 100 billion!" --- Reported by Sohu Entertainment
"Haotian Film and Television spends the highest price in the industry to acquire peer Kedun!" --- Qiandu Entertainment
"Haotian Film and Television acquires Kedun, and the TV drama field will become more powerful?" --- Netease Entertainment
"Haotian Film and Television acquired Kedun at a sky-high price, aiming at an IPO!" --- Pain News Entertainment
……

Shortly after completing the first round of financing and obtaining 11 billion yuan of funds, Haotian Film and Television announced the acquisition of 100% equity of Modu Kedun Culture Media Co., Ltd., with a transaction amount of 17 billion yuan.

This is the largest merger and acquisition project among the transactions announced by the domestic film and television industry so far.

This acquisition and reorganization shocked all TV drama film and television companies, and the entire TV drama field in the mainland was shaken three times.

Because companies such as Haotian, Huayi, Hairun, Xiaoma Feiteng, Jinyingma, Hualubaina, and Kedun have been ranked among the top ten TV drama production companies in the Mainland before.

Now that Haotian has suddenly acquired Kedun, it will immediately surpass other TV drama production companies.

Many people immediately thought of the structure of the film company, one super and many strong!
Needless to say, Haotian Film and Television does not release the most dramas every year, but the frequent release of classics is a guarantee of ratings, and its profitability is also among the top three in the industry!

Founded in 2004, Modu Kedun Media also owns a number of wholly-owned film and television companies such as Juku Culture Communication, Syndicate Film and Television, and Haoju Distribution.

The TV series produced include "Three Daughters of the Xia Family", "Love Woke Up", "Love Is A Little Blue", "Story of My Mother's Family" Part [-] and Part [-], "Sunshine Road" and so on.

And as of 2012, Kedun has accumulatively owned 215 TV series with a total of 6883 episodes, and is also one of the private companies in China that owns the most TV broadcasting rights for TV series nationwide.

In addition, a total of 2013 12-episode TV series obtained distribution licenses in 382, ranking sixth in China in terms of the number of distribution licenses obtained, second only to Haotian Film and Television, Huace Film and Television, Hairun Film and Television, Huayi Brothers and other film and television giant.

Many people think that the acquisition of Kedun by Haotian Film and Television is obviously a powerful combination of two film and television companies, which will help Haotian Film and Television to expand its business scale and copyright scale.

At the same time, everyone also guessed that Haotian Film and Television should be preparing for an IPO.

After all, companies such as Huace Film and Television and Huayi Brothers have already gone public, and Haotian Film and Television is obviously unwilling to lag behind.

However, Zhuang Liqi, the person in charge of Haotian Film and Television, gave his own explanation.

In fact, during the planning and acquisition process of Haotian Film and Television, several companies have been delineated as consideration targets, and there are many film and television companies with large copyrights of self-produced dramas, TV station resources and commercial scale.

But in the end Ke Dun was chosen because of Ke Dun's "personality".

The biggest highlight of Kedun is not the content, but "the pioneer in the development and application of intelligent data platforms for domestic film and television dramas".

At present, the domestic film and television industry presents a competitive landscape that is small and scattered, which is determined by the characteristics of the industry itself.

The founders of most companies are either producers, directors or distribution backgrounds, and more of them operate on their own experience, without a very formed and obvious business model.

From the current point of view, Kedun Media is quite different in the industry and has individuality.

Kedun's model is to extend to 4 subsidiaries around the 6 centers of data, script, R&D, and producers.

Providing data, evaluations, scripts and producers, the six major companies are responsible for the specific production and sales of TV drama projects.

Kedun Media has more than 40 people in the data department alone, and more than 20 people in the evaluation center, who are responsible for collecting all data related to TV dramas.

At the same time, Kedun also has many TV experts, including co-founder Liu Zhi, who was once the director of the advertising department of Shonan Satellite TV. These have laid a good foundation for future copyright accumulation and channel cooperation diversity.

In addition, it also has two patented software: "Ke Dun Consultant Rating Engine Software" and "New Drama Golden Eye System".

Compared with other private film and television enterprises that only rely on "aggregation of film and television", "large production scale" and "abundant capital", it is obvious that Kedun's "alternative" is more attractive to Haotian.

In addition, in the eyes of ordinary people, TV series production and TV series copyright sales seem to have nothing to do with big data systems and analysis technologies, but they do not know that the tracking and analysis of data bears the fate of a TV series or even an entire film and television company.

The tracking and analysis of data can provide a clearer understanding of various core resources of the film and television drama industry chain.

Records the evaluation of the broadcasting of nearly ten thousand film and television works, such as screenwriters, directors, actors, production companies, broadcasting platforms, advertisements, etc., and records their achievements, abilities, relationships, market acceptance and changing trends.

By mapping with changes in market demand, it provides pre-decision-making basis and in-process analysis guarantee for film and television companies to produce excellent plays.

Simply put, it is possible to analyze what kind of TV series is suitable for which type of media, which type of actor has produced what kind of effect, or which type of TV series can generate a better market share when it is broadcast.

It grabs the data from the two, and then extracts which TV series should be produced, and then sells them to specific TV stations and broadcasts them at specific time slots.These can reduce the risks of TV series and film and television companies, and make the entire operation more clear.

After the merger, Kedun Media will play more of a think tank role within Haotian Film and Television.

Haotian Film and Television's rich experience and resources in the film and television industry are combined with Kedun Media's 'big data' application technology and quantitative research and analysis capabilities.

In this way, an intelligent, industrialized, and standardized production system for film and television drama production can be effectively established, greatly reducing the investment risk and production cost of film and television drama.

This kind of serial production idea is still a relatively new attempt in China, and Haotian Film and Television has obviously been at the forefront of the industry after acquiring Kedun.

At the same time, after the merger, Haotian Film and Kedun Media will share resources in development strategy, brand promotion, creative production resources, database resources, knowledge training, copyright resources, customer resources, distribution channels and marketing promotion.

And Haotian Film and Television is expected to become the first company in the domestic TV drama industry with a market share of more than 10%, and its production scale will be expanded to more than 1000 episodes of TV dramas per year.

At the same time, film and television drama research, film and television production, new copyright, script creation, data software, media development, channels, artist brokerage, brand resources, etc. will all be rationally integrated.

Through the upgrade of the business model, the operating cost can be effectively reduced, the product quality and service quality can be greatly improved, and it strives to become the first open platform in the Chinese film and television industry.

Of course, Zhuang Liqi finally admitted that Haotian Film and Television is seeking to go public, and Haotian Film and Television is already queuing up on Pengcheng's Growth Enterprise Market!
The influence of Haotian Film and Television's acquisition of Kedun will gradually be revealed.

The rise of private capital in the past two years, especially the influx of countless hot money, has repeatedly changed the original film and television market structure. Film and television companies that are still in full swing today may disappear in the market tomorrow.

At the same time, the ten larger film and television companies, including Haotian, Huayi, Hairun, Pony Feiteng, Huace, and Hualu Baina, were always in the chaotic Spring and Autumn and Warring States Period.

This time Haotian Film and Television acquired Kedun with such a big move, it is obvious that it will once again bring an opportunity to reshuffle the TV drama film and television companies, and the ranking structure will definitely change.

Originally as a media group, Haotian and Huayi had the greatest advantages. Now that Haotian Film and Television has acquired Kedun, and relying on the Haotian department, the Huayi Brothers will be under the greatest pressure.

Not to mention, Haotian Film and Television is seeking to go public. If the listing is successful, it will be even worse for Huayi!
In addition, the acquisition of Kedun by Haotian Film and Television is likely to raise the threshold of film and television.

In the eyes of many people in the past two years, the TV drama market is "people are stupid and rich in money", which seems to be bright and bright, and the temptation is constant.

It has attracted a lot of private capital to invest one after another, coupled with the fact that some film and television companies hope to expand investment to go public, giving many people a false impression of "climax", and making the entire film and television industry present a "small and scattered" competition pattern.

The number of institutions is large, the market is fragmented, and competition is fierce.

The acquisition of Kedun by Haotian this time is bound to make many film and television companies see the advantages and strong competitiveness brought about by the "integration of high-quality resources".

Moreover, this method of mergers and acquisitions, reorganization or marriage will definitely become the mainstream of film and television companies in the next few years.

Industry consolidation has just begun, and there will be many more in succession.

In the future, large film and television groups will occupy a larger share of traditional TV channels, while small companies will take the route of high-quality products and seek space in new media.

In addition, big brands and large-scale business models must upgrade the production model and establish a more complete "research, production, and development" system to ensure the high-quality stability of their works. Such changes are bound to revolutionize the film and television industry. The bar is raised!
(End of this chapter)