Huayu Zhihao

Chapter 1044 Breaking Another 10 Million

The influence of Haotian Film and Television's acquisition of Kedun Media is still shaking in the industry, and a week later, Haotian Special Effects announced another big news.

"Haotian Special Effects has taken over the digital field and is marching towards the world's top special effects company!" --- Reported by Sohu Entertainment
"For 5000 million US dollars, Haotian Special Effects bought 70% of the equity in the digital field!"--Pain Technology
"Xiao Ma Feiteng takes the lead in the digital field, and Haotian Special Effects will become a general again!" --- Netease Entertainment
……

On August 2013, 8, Haotian Special Effects and Xiaoma Feiteng issued an announcement at the same time, announcing the change of ownership in the digital field.

Digital Realm is a special effects company established by Cameron and two others in 1993. It has participated in the production of world-class special effects blockbusters such as "Titanic", "The Day After Tomorrow" and "Transformers", and is also known as the world's four major special effects companies one!

However, since the outbreak of the global economic crisis, special effects production companies have been hit hard, and business is difficult to do, and the United States, which has always been at the center of the industry, has been hit the hardest.

Since 2008, many local film and television special effects companies in the United States have closed down one after another, and industry giants Industrial Light and Magic and the digital field have also been deeply affected.

In 2011, the digital field went public. Due to the improper management strategy of the CEO, the business area was greatly expanded, which eventually led to the rupture of the capital chain and bankruptcy.

Then in 2012, Pony Feiteng and India's Reliance MediaWorks jointly acquired part of the business and assets of the digital media group at a price of US$3020 million.

This part is its core business, special effects production, and the business situation in this aspect of the digital field is relatively healthy.

After filing for bankruptcy in the digital field, the money owed before can legally not be repaid, and then it can continue its previous core business.

Pony Feiteng and Indian companies accounted for 70% and 30% respectively!

Pony Feiteng was actually very smart. After the acquisition, he no longer had to bear the previous debts of the owner, and accepted the core business cleanly.

Xiao Ma is a company that wants to build the entire industry chain, and wants to occupy all the important and key positions in the film and television industry.

As a company that wants to go on for a long time, it must have a sense of urgency and complete the industrial chain. If this part of the industry is in recession, another field may be good, so as to prevent risks.

Xiaoma can withstand all kinds of wind and waves after being vertically integrated.

Pony's acquisition of the digital field is a very important point in its entire industrial chain layout. With the digital field, it will have a great advantage in technology compared with other domestic counterparts when investing in special effects blockbusters in the future.

It's a pity that things backfired. The main business objects in the digital field are Hollywood film companies, and the domestic special effects business is basically monopolized by Haotian, so it cannot be carried out at all.

As a result, since taking over the digital field, it has actually been losing money.

In order to get rid of this hot potato without affecting its IPO, it can only be sold again in less than a year.

When Li Ming wanted to sell the digital domain, the first thing he thought of was Chen Hao, so he asked Chen Hao if he was interested, and Chen Hao naturally agreed immediately.

As for the other major shareholder, I heard that it was Chen Hao who wanted to take over the digital field, and he agreed with both hands. After all, Chen Hao is well-known in North America and even the world. With Chen Hao, it is definitely great for the development of the digital field. beneficial.

So the entire negotiation process for this acquisition was actually very short, and an agreement was reached very quickly.

And Xiao Ma Feiteng's "reselling" this time is also a profit.

Pony Feiteng and the Indian company invested a total of 3020 million US dollars in the acquisition of the digital field, and then sold 5000% of the equity for 70 million US dollars a few months later, which is equivalent to a net profit of 1.84 million yuan!

As for Haotian Special Effects, the purchase of Digital Domain is naturally to make up for its shortcomings in CG special effects.

The current Haotian special effects are completely sufficient for domestic special effects production, but there is still a gap compared with top Hollywood special effects companies.

Now that the digital field has been acquired, the gap between Haotian Special Effects and top special effects companies can be further shortened.

At the same time, it also improved the strategic layout of Haotian special effects.

There are currently two bases for Haotian Special Effects, one is in the headquarters of the Imperial City, which is used to undertake special effects business in the Mainland.

One branch is in Xiangjiang, which is used to undertake special effects business in Xiangjiang, Formosa and other Asian countries.

Now with the addition of an American digital field, we can undertake the special effects business in Europe and the United States.

In fact, in Chang Hongsong's future blueprint, it is best to have a special effects company in Europe, so that Haotian's special effects can be extended to every corner of the world.

As for the fact that the current digital field is still at a loss, Chang Hongsong is not worried at all.

Because Haotian has its own Haotian Entertainment North America Company in North America, its subsidiary Liangtianchi Pictures, MGM and Marvel Entertainment all need a lot of special effects services.

Especially Marvel Entertainment's superhero movies, none of which do not require special effects.

It can be said that with Haotian Entertainment in North America, there is no shortage of business in the digital field, and I am afraid that they will be too busy at that time.

Of course, Chang Hongsong has also formulated an internal exchange plan within the company, and plans to send personnel from the headquarters of the Imperial Capital to exchange and study in the digital field in the United States to further improve the special effects level of the headquarters.

The industry and the media are not surprised or worried about Haotian Special Effects’ acquisition of the digital field.

Through the purchase and sale of Pony Feiteng within a year, everyone can actually understand that special effects companies are not so easy to play.

There should be only Haotian special effects in China that can not lose money, but can make a profit.

However, this is also the result of the continuous investment of Haotian Special Effects for nearly ten years. Others may not have such patience and financial resources.

It is foreseeable that after owning the digital field, Haotian Special Effects will undoubtedly make rapid progress again, and is expected to become the world's top special effects company comparable to Industrial Light & Magic!

……

When Haotian Film and Television and Haotian Special Effect released big moves one after another, Tudou.com launched a self-made online short drama, "Wonderful Expectations" on August 2013, 8.

"Unexpectedly" is jointly launched by Tudou and Haotian Film and Television, directed by Yi Xiaoxing, a cutting-edge director and professor of new media imaging, new screenwriter Zhi Zunyu, and starring Baike, a member of the group cucn201.

The director and professor Yi Xiaoxing is the most influential representative of China's new media video industry, and the screenwriter is Zhi Zunyu, who is famous on the Internet for "Looking for the Star Master".

In the film, the male protagonist who gained a large number of fans with his outstanding performance and "natural decline" temperament is a member of cucn201, the dubbing group of the Hiwa series, which was popular back then.

Regarding this lineup, netizens are also looking forward to the combination of these three people bringing something new.

"WanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWang" is a 3-minute episode each, known as "a professor-style live-action version of Hiyori", updated every Tuesday, with a total of ten episodes in the first season, involving funny, time-traveling, workplace and other current popular elements.

The theme of the first episode is "Low-Cost Martial Arts Drama", which tells a series of shocking encounters of the protagonist Wang Dahammer in a low-cost martial arts drama crew.

Many netizens said before: "We have been waiting for the professor's new work for too long, and if there is no new series, we will go to his house to demonstrate."

Now that "Unexpectedly" is online, fans are naturally looking forward to it: "The professor has finally started to update again, and the trailer is full of professors!"

At the same time, many netizens also said that "Never I didn't expect" was too spoofing, and there was no lower limit, but they liked it.

The launch of "Unexpectedly" also attracted the attention of the media.

"In addition to the highlights of the show itself, the format of "WanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWan Fang" is a big selling point in addition to the show itself. In today's pace of life, it is difficult for people to have a lot of time to follow the show. The emergence of mini-series just fits this trend and fills up the fragments. Time will definitely become a major trend in the development of web dramas."
-
pain news entertainment
"" Unexpectedly, "since it was launched on the Internet, it has been loved by many netizens for its unique style and has many fans.

Whether it is the various classic and funny lines in the play or the various cute expressions of the sledgehammer, they have once become popular expressions and popular expressions on the Internet, leading the new trend of the Internet along the way. "
-
Sohu Entertainment Report
……

Of course, in addition to positive reviews, there are also negative reviews.

"Whether it is thought or artistry, "WanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanwandidn't have the remarkable features of excellent works." --- New Wolf Entertainment
……

But corresponding to it is its rising click -through rate. Only 24 hours on the first day, the click rate of "Unexpectedly" successfully exceeded 500 million, which shows the love of netizens about it.

At the same time, the unlimited spoof not only did not arouse the dissatisfaction of netizens, but made them happy, satisfied the bad taste of netizens, and received great praise instead.

This also made the production team of "Never Expected" and Tudou very happy.

Therefore, "WanWanWanWanWanWanWanWanWanThe second season" has been put on the agenda!

"Never Expected" was recognized by netizens, Tudou is very happy, and even more happy is that it has made a good start for his own self-made drama.

Self-made dramas are one of Tudou's future development strategies. Now that they have made a good start, this strategy will be implemented more thoroughly.

Now, by relying on Haotian, Tudou has won many exclusive copyrights of Haotian Film and Television, Haotian Special Effects, Haotian Production, and Haotian Animation, plus MGM, Liangtianchi Pictures, and Marvel Entertainment. Huge movie library.

Let Tudou beat all other competitors in terms of content provision, and let Tudou.com far surpass other video sites in terms of registered users, paying users, click-through rate, advertising revenue, etc.

This is also the core reason why the market value of Youku Video keeps falling while the market value of Tudou.com continues to rise in the context of the global economic crisis.

At the same time, in the face of the rapid rise of two video sites, Tongxun Video and Kiwiguo, Tudou.com is already preparing to acquire Youku.com in order to cope with the competitive pressure from the two Internet giants, Tongxun and Qiandu.

……

Time flies, and soon the third week of August will pass.

In the mainland film market this week, a total of 4 new films were released, namely "The Little God Is Coming", "Guild Wars", "Ghost Nightmare" and "Lips Want to Move".

And these 4 new films, except for "Guild War" starring Zhang Jiahui, Peng Yuyan, Mei Ting and Li Feier, the other three films can basically be said to be three-no products, and there is no threat at all.

Even "Guild Wars", from the media's point of view, is probably helpless in the face of "Interstellar", which has been released to the third week.

Soon, the new week's mainland box office rankings were released, which also confirmed that everyone's guesses were correct.

The 33nd week box office list of the mainland film market (2013.8.12-2013.8.18):
No. 1, "Interstellar", was released for 18 days, with a weekly box office of 2.26 million yuan, accounting for 40.33% of the box office, 35.8% of the film schedule, 139580 screenings, and an average audience of 56;
The second place, "Little Times 2", was released for 2 days, with a weekly box office of 11 million yuan, accounting for 9600% of the box office, 16% of the film schedule, 20.1 screenings, and an average of 115698 people per game;
No. 3, "One Night Surprise", was released for 10 days, with a weekly box office of 8689 million yuan, accounting for 14.48% of the box office, 16.88% of the film schedule, 93251 screenings, and an average of 29 people per game;
……

""Interstellar" grossed another RMB 2.26 million in the third week, and won the weekly box office champion again!" --- Reported by Sohu Entertainment
""Interstellar" won the weekly box office for three consecutive times without any suspense!"--Taopiao.com

""Interstellar" has a cumulative box office of 10.006 billion yuan in three weeks, becoming the sixth film in the Mainland to break 6 billion box office!"--Qiandu Entertainment
……

8月份的第3周，新上映的4部新片只有《激战》以4691万人民币的票房排在了榜单的第4，但也没有能够挤入榜单前三甲！

As for the other three new films, they are all outside the top ten.

Fan Yaojing's "One Night Surprise" rose one place to the third place. Fan Yaojing, who has the "Transformers" series as a base and has not appeared in too many bad movies, still has considerable box office appeal at this time.

The second on the list is "Tiny Times 2". This film also has a bad reputation, but it has been ranked second on the list for two consecutive weeks, which shows the support of "Tiny Times" fans for this film.

This can be regarded as a manifestation of the fan economy. Although the filming is bad and the reputation is poor, there are fans who are willing to pay for it.

No wonder the major entertainment companies in the future will focus on studying the fan economy. After all, as long as there are young people, there will be no shortage of idols, and the fan economy will not stop. This is a long-term business.

The champion of the list is "Interstellar", which has won the weekly box office ranking for three consecutive times. It still won the box office of 2.26 million yuan in the third week, and the decline was controlled at 35.79%, which is a very good result.

The main reason is that "Interstellar" is a masterpiece, while "Tiny Times 2" has a poor reputation among its competitors, and other new films are not at the same level as "Interstellar".

The box office score of 2.26 million yuan ranked third in the mainland's box office rankings for the third week, second only to "Journey to the West: Conquering the Devil" with 3 million yuan and "Lost in Thailand" with 3.34 million yuan.

At the same time, the box office of "Interstellar" officially broke through 10 billion, the current ceiling of the mainland film market, reaching 10.006 billion yuan!

After "Avatar", "Inception", "Transformers 3", "Lost in Thailand" and "Journey to the West: Conquering the Demons", it is the 6th film in the mainland to break 10 billion at the box office!

(End of this chapter)