Huayu Zhihao

Chapter 1075 Company Annual Meeting ([-])

"Hao Tian Brokerage did not sign any new artists last year, and now the company has a total of 9 artists, of which 6 actors are Xiaoying, Mina, Xiaodi, Song Zu, Guan Gege and Zhao Jinmai.

And 3 singers, namely Zhang Hanyun, Xue Qianqian and Xu Song.

In terms of actors, Xiaoying was promoted to a popular actress by virtue of "The Legend of Lu Zhen". The scripts, endorsements, and commercial performances came one after another, including 2 big brands, which also made Xiaoying the busiest artist in the company last year.

Mina, Guan Gege, and Song Zu gained popularity thanks to their participation in many of the company's film and television dramas, and they had some endorsements and commercial activities.

Because Zhao Jinmai participated in Chen Dong's "Interstellar", he became one of the most watched young flowers of the new generation, and he also picked up some commercial performances and endorsements selectively.

In terms of singers, Zhang Hanyun and Xue Qianqian each released an album last year, and the sales volume was pretty good, maintaining their popularity. The endorsements and commercial performances increased a little compared to last year.

The company's total revenue in 2013 was 5500 million yuan, a year-on-year increase of 57.14%, and its net profit was 2000 million yuan, a year-on-year increase of 53.84%. "Li Wanli said.

Chen Hao nodded when he heard the words. With the departure of the three girls and the three fast girls, among the artists actually signed by Haotian Brokerage, there were no artists who could stand up to the stage, only those who were not famous or who were too young.

Fortunately, last year Xiaoying suddenly emerged and became a new popular actress.

Zhao Jinmai, relying on "Interstellar", became the most well-known post-00 Huadan.

Others are still fighting monsters and leveling up, waiting to become famous in one fell swoop.

Xiaoying has undoubtedly become the main source of Haotian Brokerage's income, and with the increase in artists' remuneration and appearance fees, Haotian Brokerage's income has directly increased by more than 50%.

From this we can see how terrifying the increase in artist remuneration is.

"Next, let me talk about the business of Haotian Advertising last year." Chen Hou said, "In 2013, the company took over 70 cases in total.

Among them, there are 30 advertising businesses, 5 photo shoots, 10 MV shootings, and 25 film promotion businesses, with a total revenue of 9000 million. After deducting costs and taxes, the net profit is 2500 million. "

"Haotian Copyright spent a total of 8000 million RMB to purchase copyrights last year, the cost of adaptation rights is still rising, and the competition is getting more and more fierce!
Now there are many more companies in the industry, and they are frantically buying IP copyrights. Even if they are temporarily unable to develop them, they are still hoarding them in large quantities, and the prices are also changing every day.

At the same time, Haotian Copyright earned 4000 million yuan last year by selling IP adaptation rights, which means that Haotian Copyright spent 4000 million last year. "Sister Shi said.

Haotian himself is the biggest and best example of the success of IP adaptation. Film and television dramas such as "Zhu Xian", "Legend of Sword and Fairy", and "Xuanyuan Sword: Scars of the Sky" have become popular one after another, enough to attract the attention of any film and television company.

Coupled with the influx of a lot of capital and hot money, the IP copyright fee has once again increased, so Haotian's expenditure on copyright has also increased.

Correspondingly, when the copyright in hand is sold again, it will earn more.

This is when most of them are sold to Haotian companies, otherwise Haotian's copyright income will definitely not only be 4000 million yuan.

"Let me talk about Yuewen Group, we still occupy a dominant position in terms of market share, and the company's profit has doubled last year.

As Secretary Zhang said before, copyright income has grown rapidly.

At the same time, in addition to Qidian Chinese website, the operating conditions of several other Chinese websites have also improved.

In general, Yuewen Group's annual revenue last year was about 12.1 billion. After deducting server rental, manuscript fees, wages and other expenses, Yuewen's annual profit was around 1 million yuan. "Wu Wenhui said.

Chen Hao nodded when he heard the words. As IP copyrights are getting more and more attention, the value of Yuewen will continue to increase exponentially.

When the right to adapt a hot IP in the future can be sold for tens of millions, it will directly make Yuewen Group a huge empire worth hundreds of billions.

Afterwards, Chen Hao looked at Chen Xiangang and said, "Mr. Chen, tell me!"

"In 2013, Haotian Cinema invested in the construction of 5 multi-functional 3D cinemas, with a total of 50 screens and a total investment of 1 million yuan.

In addition, the company purchased another 83 sets of 3D projection equipment last year, including installation, modification, and training costs, a total cost of 8000 million yuan!

So far, all the theaters under Haotian Cinemas have been converted into theaters capable of 3D projection, and the 3D transformation has been completed.

At the same time, last year, 8 theaters joined the Cosmopolitan Haotian Cinemas, bringing 40 screens.

Now, Sihai Haotian Cinemas has 82 theaters of its own, with a total of 580 screens, and 58 screens of 220 franchised theaters.

Including Poly Wanhe's 140 screens, Sihai Haotian Cinemas now has a total of 1100 screens.

As of 2013, the total number of screens in the country has reached 18195, ranking second in the world, second only to the United States!

The number of screens of Sihai Haotian Cinemas accounts for 6.04% of the total number of screens in the country!

In the United States, the movie screening process is controlled by several large cinema chains. Among the nearly 4 yuan screens in the United States, the large theater chains control about 45% of the screens and earn about 80% of the box office revenue.

While there are nearly 40 cinemas in China, the largest Wanda cinemas account for less than 10% of the national total.

This situation is related to the construction speed of nearly 12 screens in the country every day, and the share of large theaters is constantly being diluted. It is also related to the local protection policies of some local governments, which keep powerful theaters away.

However, the data in 2013 can clearly reflect that the growth of the number of moviegoers has not kept up with the pace of theater construction. Coupled with the irrational staking of land in the past few years, the high rent has put a large number of new movie theaters in a position where they cannot get rid of losses. status quo.

If this situation continues, some theaters will not be able to persist, and will be merged or reorganized by powerful theaters.

In addition, there is another possibility. Since the contract of franchise theater chains is generally signed every three years, it is not ruled out that franchise theater chains will disintegrate due to the withdrawal of theaters in the future. If it happens, the ranking of theater chains will also change. New changes occur.

In 2013, the national film market had a box office of 216.5 billion, breaking through the 200 billion mark for the first time, an increase of 26.8% over the previous year.

In terms of the annual box office performance of theater chains, in 2013, there were 7 theater chains with a box office of more than 10 billion yuan.

They are Wanda, Huaying Xingmei, Magic City United, Sihai Haotian, Guangdong Dadi, Pengcheng Jinyi, and Huaying Southern Shinkansen.

Annual box office revenue of more than 7.4 million yuan has become the lowest threshold for entering the top ten theaters, an increase of 5.7% from last year's 27.58 million yuan.

Judging from the specific box office rankings of theater chains, Wanda Cinemas continues to maintain its leading position in the industry, and the advantages of the top 4 theater chains are relatively stable.

However, Cosmopolitan Haotian's ranking dropped by 1 place again, and it ranked 4th in the theater's annual total box office list!
Wanda Cinemas ranked first in the total box office of national cinemas in 2013, with a total annual box office of 1 billion.

Huaying Xingmei Theaters ranked second in the total box office of national theaters in 2013, with a total annual box office of 2 billion.

The Shanghai Metropolitan United Cinemas ranked third in the total box office of the national theaters in 2013, with a total annual box office of 3 billion.

Sihai Haotian Cinemas ranked fourth in the total box office of national cinemas in 2013, with a total annual box office of 4 billion.

……

Sihai Haotian Cinemas has an annual box office of 17.05 billion yuan, plus 6000 million yuan in revenue from snacks, drinks, and pre-screening advertisements. The turnover in 2013 was 17.65 billion yuan.

According to the proportion, after deducting basic expenses such as wages, training, and taxes, as well as 3D modification costs, and the investment in five new multi-functional 5D theaters, the net profit is 3 million yuan! " Chen Xiangang said.

Chen Hao nodded when he heard the words, and the annual box office of Universal Haotian dropped by 1 place again, which is also expected, after all, Haotian is relatively backward in terms of the development speed of the theater scale.

Those who fall behind will definitely be beaten. Fortunately, in terms of brand operation, Haotian should be the ace theater chain second only to Wanda.

Chen Hao thought for a while and said, "It seems that you still haven't made a move to acquire a theater chain, right? How many years has it been?"

"Chen Dong, it's like this. Although the annual box office in the mainland is still growing rapidly, and the speed of theater construction is not inferior, it has begun to appear that the growth in the number of moviegoers cannot keep up with the speed of theater construction.

The comprehensive attendance rate of theaters in the mainland has dropped to 15%.

Coupled with the fact that there are too many theaters in the mainland and fierce competition, many theaters are operating at a loss. For example, a theater in a mountain city sold 4 yuan at the box office in 3005 months.

Moreover, the lease term of many theaters is signed every three years, and the theater under a theater chain we are optimistic about will expire this year, and then will be the best time for us to make a move. "Chen Xiangang said.

Chen Hao nodded after hearing this, "You just have to know what's in your mind."

"Then let me talk about the special effects of Haotian!" Chang Hongsong said with a smile, "In 2013, the company mainly participated in the production of projects such as "Interstellar", "Monster Hunt" and "Maze Runner". , the company has a total revenue of 2.5 million yuan.

At the same time, the company also took on other relatively small projects, with an income of 8000 million RMB.

In addition, the company has 2 animated films "Crazy Primitives" and "Despicable Me 2" released this year.

The global box office of "Crazy Primitives" is 5.87 million U.S. dollars, and "Despicable Me 2" is even more amazing, reaching 9.18 million U.S. dollars. "Iron Man 2013"!
Not long ago, the company also spent 6000 million US dollars to acquire Digital Domain, and established the company's branch in North America.

At present, the number of employees of Haotian Special Effects has officially reached 1800, making it one of the largest special effects companies in the world. "Chang Hongsong said.

Chen Hao smiled and shook his head after hearing this, Chang Hongsong's goal should be 2000 people.

In addition, the performance of "Despicable Me 2" was indeed unexpected, almost exceeding 10 billion US dollars. This achievement will undoubtedly greatly enhance the status of Haotian Special Effects among global special effects companies.

Everyone also had to feel that Haotian's special effects can make a lot of money. You must know that it is US dollars. The combined box office of the two films is nearly 15 billion US dollars, which is terrifying!
Chang Hongsong continued, "The main task of the company in 2014 is to produce "Divergent 2", "Maze Runner 2", "Guardians of the Galaxy" and other films.

At the same time, the company has two new animation film projects this year, namely "Despicable Me 2" and "Coco"!
"Despicable Me 3" invested 2 million yuan, and "Coco" invested 3 million yuan!
The total investment is 5 million RMB. At the same time, the company has to repay the group’s debt of 20 billion RMB for the construction of Haotian Plaza, which is 2.4 million RMB per year. Including wages and other expenses, the company’s known expenditure in 2014 is 8.7 million RMB! "

"Are there any new animated films released this year?" Chen Hao asked.

"There is a "How to Train Your Dragon 2" scheduled to be released globally on June 6." Chang Hongsong replied.

"Haotian Production launched two music variety shows, "I Am a Singer" and "The Voice of China 2013" in 2.

"I Am a Singer" has an average audience rating of 2.361%. Once it was broadcast, it was widely acclaimed and became one of the most popular variety shows.

The total investment of the program is 8000 million RMB, Liby Laundry Detergent paid 1.5 million for the naming fee, Wahaha Special is about 50 per episode, Fuanna SMS Interactive is 30 per episode, and Tianyifei YOUNG is 30 per episode.

Including other advertising revenue, the total revenue of the program is 3 million yuan, and the profit is 1.87 million yuan.

The average ratings of "The Voice of China 2" broke through 4.553%, and it is still the most popular variety show at that phenomenal level.

The total investment of the program is 1 million RMB, the title is 2 million, the sponsorship is 8000 million, Jiangsu and Zhejiang satellite TV introduces 1200 million per episode, 15 for 25-second advertisements, 25% advertising revenue, and 2.1 million for series activities.

The program "The Voice of China 2" currently has a total revenue of 6.98 million yuan.

After excluding the production costs of the two variety shows, publicity and distribution expenses, and wages and other expenses, the company achieved a net profit of 2 million yuan in 2013!

This year, the company will launch "I Am a Singer Season 1", with a total investment of RMB 4 million. Currently, [-] episodes have been aired.

Also, "The third season of The Voice of China" will also be broadcast in summer, and the production cost is still 1 million yuan!

In addition, considering that the current variety shows in the mainland are mostly music, and there is an extreme lack of comedy and documentary reality shows, the company decided to introduce South Korea's popular reality show "Running Man" in Asia this year!
When broadcast in the mainland, the program will be changed to "Run, Brother", with a total production cost of 2 million. " Long Danny said.

Chen Hao raised his eyebrows when he heard that, "Run, Brother", the pinnacle production of variety shows in the mainland, is finally coming out!
At the same time, when Chen Hao heard about comedy variety shows, he thought of "Happy Comedian", which is a masterpiece of such variety shows in the Mainland.

What's even more rare is that many comedians from the mainland have been discovered. These will be golden supporting roles in comedy movies in the future. They may not be able to support the leading roles in movies, but they will definitely add a lot to comedy movies.

Chen Hao felt that Haotian Production should start producing "Happy Comedians", and it would be best to sign all these people, so that they can be used in variety shows or movies in the future.

"Happy Twist created and performed new dramas "Amelie the Clown" and "The World of Sumati" last year, with a total of 400 performances.

What is even more worthy of celebration is that in 2013, we will have two skits appearing in the Spring Festival Gala for the second consecutive year, namely "Little Things in the Big City" and "Today's Happiness 2".

In addition, we have 3 skits that landed on Shonan Satellite TV, Jiangsu and Zhejiang Satellite TV Spring Festival Gala, and CCAV Lantern Festival Gala.

This has made Happy Twist more and more popular, and it is not limited to stage plays!
In 2013, the company even made a decision to set foot in the film and television industry, and invested in the production of the comedy film "Charlotte Annoyance" adapted from our own stage play. "Zhang Chen said.

(End of this chapter)