Huayu Zhihao

Chapter 318 Haotian Music
"Happy Girls" has attracted many grassroots players to participate because of the extremely low entry threshold, and the event itself has a unique schedule, so it has attracted a lot of viewers.

This allowed it to achieve outstanding ratings during the trial broadcast of the Shonan Entertainment Channel, which triggered a wave of enthusiasm in the Shonan area, and then spread quickly.

Because after the results of the two-week trial broadcast of the Shonan Entertainment Channel came out, Shonan Satellite TV finally decided to let the show air on the stars.

Therefore, in April of this year, the audition work for the five national competition areas of "4 Haotian Production of Happy Girls" officially started.

Star City, Fengtian, Modu, Rongcheng, and Yangcheng finally became the five competition areas of "Happy Girls".

Chen Hao was a little dumbfounded, because the domestic talent show has not yet formed, so "Happy Girls" has not found a title sponsor!

You may not have much impression of the Happy Girls in 2004, because the one in 2005 was so outrageous that it could be called a phenomenon.

In 2004, the brilliance of Happy Girls was completely overshadowed by the 2005 class. The only memory should be Zhang Hanyun and the widely circulated song "Sweet and Sour is Me".

But in fact, "Sweet and Sour is Me" is a song released by Zhang Hanyun when he endorsed Mengniu Sour Yogurt and Happy Girl in 2005.

Because Mengniu Sour Yogurt found Zhang Hanyun as the endorsement, and the commercial songs were widely circulated, and later also named the 2005 Happy Girls, so many people confused Mengniu with the 2004 Happy Girls.

Thought that Mengniu also named the 2004 Happy Girls, but the fact is not.

Mengniu just found Zhang Hanyun, the third runner-up of the 2004 class, as an endorsement. At the same time, he saw the influence of Happy Girls, so he named the 2005 and 2006 two sessions, which has nothing to do with the 2004 session.

It can only be said that such a low-threshold and large-scale talent talent show for female voices is the first time in China. In addition, talent variety shows are also very rare in the mainland at this time, and there are no cases that can be used as reference.

So what kind of results can be achieved in the end, everyone has no idea, and the merchants who don't see rabbits and don't spread eagles are naturally unwilling to take risks, so no one named the 2004 Happy Girls in the end.

Later, Haotian Productions named it itself, because Shonan Satellite TV agreed to spend 1000 million for the production of programs, so Haotian Productions saved half of the expenses.

In the end, only 100 million RMB was used to win the naming right of 2004 Happy Girls. Of course, the specific amount has not been announced.

Because both Haotian and Tianyu are focusing on developing the "Happy Girls" brand, as long as the results are not too bad this time, they will definitely launch 2005 Happy Girls next year.

In order to increase the naming fee, it is best not to let anyone know about the 100 million, so as not to make it difficult to raise the price in the future.

And throughout April, "Happy Girls" has preliminarily completed the audition work for the five competition areas, and has already started the semi-finals for the competition areas.

Now the time has entered May, after a month of fermentation, the influence of "Happy Girls" is no longer limited to the southern part of Shonan.

Instead, it has attracted widespread attention from national audiences and industry insiders.

Unwilling to be outdone, the media quickly reported on such a novel talent show.

Sohu Entertainment reported: "2004 Haotian Production of Happy Female Voices" is a "no-threshold female voice competition" that has not yet seen similar TV products in domestic satellite channels.

This time, Shonan Satellite TV and Haotian jointly "started the show". Its unique form, super interactive participation and cruel elimination rate will make audiences across the country feel the real feeling of commenting on TV and expressing independent opinions.

Netease Entertainment: "2004 Haotian Production Happy Girls" is a cutting-edge brand jointly created by Shonan Satellite TV and Haotian Production, a "large-scale non-threshold music talent show".

The activity is characterized by an interactive and highly participatory "audition" regardless of singing style, appearance, and region. As long as women who love singing, they can sign up to participate.

Through layers of elimination and selection, it brought endless joy and enjoyment to the TV audience, and had a very wide influence across the country!
……

Although the 2004 Happy Girls is not as mature and dazzling as the 2005 class, the groundbreaking talent show model, especially the high level of interaction and participation, has aroused great enthusiasm from the audience.

The program created a whirlwind in the mainland in a short period of time, and became one of the hot spots of media attention.

The most direct reaction is the increase in the ratings. Now the rematch of the five major regions is in full swing, and the finals have not even been reached, but the ratings have reached 0.39%.

This result directly surpassed all the local star TV programs at the same time, ranking second in the country, second only to CCTV CCAV1.

At the same time, Shonan Satellite TV's overall monthly average ratings for the same time period rose from 0.21% to 0.31%, an overall increase of 147%.

The ratings ranking has also risen by 4 places from the original sixth place in the country (including all CCTV channels), to the second place.

"Happy Girls" brought significant changes in the ratings of Shonan Satellite TV, which made Shonan Satellite TV overjoyed, and directly established a special team to organize and prepare programs with Haotian Production to strive for higher ratings.

At the same time, Shonan Satellite TV has become more confident and louder when advertising investment and collecting sponsorship fees.

Haotian Productions is naturally also very happy. After all, Virgo has achieved good results, but the real peak ratings should be in the national finals. Long Danny is looking forward to where "Happy Girls" will eventually go.

It is worth mentioning that when looking for judges for "Happy Girls", Chen Hao specifically mentioned Huo Shaowen.

This person's musical accomplishment, ability and enthusiasm have deeply shocked Chen Hao, and as his teacher and right-hand assistant in his previous life, Chen Hao naturally wants to invite him again.

As the project leader and a member of Haotian Holdings, Long Danny naturally took over this task.

In the end, she not only invited Huo Shaowen to be the judge of "Happy Girls", but also successfully persuaded him to be the general manager of Haotian Music.

The music field is an indispensable part of Chen Hao's future business sector. Now it happened to be quietly established while making "Happy Girls", and with Huo Shaowen in charge, the problem will not be too big.

Because Chen Hao was filming, he was unable to meet Huo Shaowen in person, but the two talked on the phone and talked about the future of Chinese music development.

Because I have worked with Huo Shaowen for a long time, and he also served as the producer of Chen Hao's album, Chen Hao is very familiar with his preferences and music views, so the two chatted very speculatively.

Chen Hao also agreed to Huo Shaowen's direct investment of 1000 million, which will be used to purchase equipment, recruit personnel, sign singers, and acquire the music website Kugou!

(End of this chapter)