Huayu Zhihao

Chapter 523 Company Annual Meeting ([-])

Haotian Film and Television will invest in 2006 films in 5. Ning Hao's "Crazy Stone" is 500 million wholly owned by Haotian. For this movie, except for Chen Hao, no one else has much hope.

Chen Hao's new film "I Am Legend" has a total investment of 1.2 million yuan, of which Haotian Film and Television invested 7000 million yuan.

"Love has an afterlife" is the movie that Yu Feihong has been obsessed with shooting, with a total investment of 800 million. He sold everything by himself, and frantically took over the film to collect 400 million. Chen Hao asked Haotian Film and Television to make up the rest.

"Yun Shui Yao" was originally jointly invested by Huaying, Yinghuang and Baodao, but Chen Hao invested 500 million, accounting for one-sixth of the total investment, in order to ask Han Sanpin for the role of the second female lead for Mr. Xun.

The last "Wulin Biography" was proposed by Chen Hao, and the original crew brought this story to the big screen.

Chen Hao remembers that "Wulin Biography" was extremely popular in his previous life. In addition to TV dramas, its copyright and peripheral development are also very extensive, which is an active attempt to develop IP.

Of course, what is more important is that all the peripheral development of "Wulin Gaiden" has been successful, and the development company has earned more than 2 million yuan in profits!

This is still at the beginning of the century, which shows the popularity of "Wulin Biography" and the huge prospect of IP peripheral development.

Thinking of "Wulin Biography", Chen Hao thought of the development of IP peripherals, and just started to try from "Wulin Biography". If it is successful, then the company will continue to deepen the development of IP in the future.

Any popular IP is worth trying to develop in depth. Chen Hao also believes that although omni-channel development like Hollywood cannot be achieved, it is still of great significance to the industrial linkage and peripheral expansion of domestic film and television works.

Although piracy is still very serious now, this kind of development may face losses in the early stage, but the industry will become more and more standardized in the future, especially the country attaches great importance to the protection of intellectual property rights.

The national awareness of authenticity is also getting stronger and stronger, and the profits obtained by that time will increase exponentially, and Haotian, which has been prepared for a long time, will definitely eat the biggest cake, and the stock price will be greatly increased by then!

Therefore, this year, Chen Hao decided to fully develop the IP of "Wulin Biography", so the movie was put on the agenda, and at the same time, other peripherals such as comics, animation, games, novels, toys, etc. will also be fully launched.

Now Haotian is short of a game and peripheral product development.

In terms of games, they are actually very profitable. Just look at Chen Tianqiao directly becoming the richest man in the Mainland, and you will know how terrifying the profits of games are.

And the game is a very good cash cow, even scarier than variety shows. The monthly turnover of popular games is as high as tens of millions, and it is indeed a super cash cow.

It just so happens that there is still a lack of a game in my industry, so I will buy another game company. The first project is to develop "Wulin Biography"!
Peripheral products need processing factories, mold factories and the like. Chen Hao is still a little hesitant about this. Whether he wants to get involved in the industry, or just do a good job of copyright authorization.

Anyway, Chen Hao wants to develop the IP of "Wulin Biography" with all his strength now, for the future, and it can be regarded as a road trip for the industry!

"In terms of brokerage business, in addition to Yaya, Dameitang, Xiaohu and Zhang Hanyun, the company also signed Li Yuchun, Zhang Liangying and He Jie last year.

Yaya's "Scheming in the Palace" has not been aired yet, and there is basically no income for the time being. The income mainly comes from the other 6 people, especially Li Yuchun, Zhang Liangying and He Jie.

Xiaohu only starred in "Taken 2" last year, and the endorsements he received were few but excellent, all of which were well-known brands or international big names.

Dameitang starred in "Legend of Sword and Fairy" last year, which was very popular and received many domestic endorsements.

Zhang Hanyun released the album "Sweet and Sour is Me" last year, which is very popular.

And Li Yuchun, Zhang Liangying and Sister He have received a lot of endorsements and commercial performances by virtue of the super popularity of Fast Girls, and they are the bulk of the company's revenue last year.

The 6 people brought a total revenue of 2000 million to the company, a year-on-year increase of 266%, and a net profit of 950 million yuan, a year-on-year increase of 296%.

This year, Yaya's "Scheming in the Palace" will be broadcast, Li Yuchun and the three will release a new album, and there should be happy boys joining the company, so the revenue in 2006 should be higher than last year. "Li Wanli laughed.

Li Wanli is still very satisfied with the company's brokerage income. The revenue is 2000 million and the net profit is 950 million. This result definitely ranks in the top five in the mainland, and it is also worthy of Haotian's leading position in the industry.

If it weren't for Chen Hao not allowing more artists to be signed, and Fan Yaojing and Mr. Xun joining in the form of a studio, the company's brokerage income would actually be even higher.

"Next, let me talk about the company's advertising business this year." Chen Hou coughed twice. Last year, he took over halfway through Hao Yi's advertising business.

"In 2005, the company's advertising business took over a total of 80 cases, a year-on-year increase of 133%, including 20 advertising cases, 20 photo shoots, 20 MV shooting cases, and 20 film publicity business cases.

The total revenue was 2200 million yuan, and the net profit was 880 million yuan, a year-on-year increase of 166%.As for the plan for next year, we will continue to dig deep into the film publicity and distribution business, and at the same time strive to maintain a 50% growth rate in profitability. "Chen Hou said.

"Haotian Copyright purchased the copyrights of 15 novels last year, including "My Leader My Team", "Beauty's Scheming", "Latent", and "Supporting Humanity", and spent a total of 500 million yuan.

In terms of income, he made a profit of 100 million, which was the money he earned from selling "Beauty's Scheming" to Haotian Film and Television. "Xiaoying stood up and said.

The current work of Haotian Copyright is relatively simple, which is to acquire the film and television adaptation rights of novels, comics and games according to Chen Hao's intention.

Since Xiaoying came, Xing Aina was no longer in charge of Haotian's copyright, but handed over all rights to Xiaoying.

As for copyright authorization, it is really because the piracy in China is too serious now, and it is impossible to ask for copyright fees.

"Let me talk about Qidian's Chinese Internet cafes. Last year was the second year that Qidian implemented the VIP system. In this year, the number of VIP works of Qidian has achieved a great leap forward.

At present, Qidian's market share has reached 68%, ranking first in the country, and it is still growing slowly.

In July of last year, Qidian’s manuscript fees exceeded one million, creating a miracle in the industry. "Wu Wenhui said.

Chen Hao nodded when he heard the words. Qidian is the birthplace of the company's IP in the future, which can be said to be the top priority. Now that Qidian occupies 68% of the national market, it can be regarded as a temporary completion of the staking.

"However, Qidian is also facing strong competition. After Shengda failed to acquire Qidian, they turned to Huanjian. They not only acquired Huanjian, but also climbed. Tianying was paid by them to form Shengda Darwin."

(End of this chapter)