Huayu Zhihao

Chapter 524 Company Annual Meeting ([-])

Hearing about Shengda Literature, Chen Hao looked a little weird. He didn't expect that Shengda Literature still appeared without Chen Tianqiao buying Qidian.

Last year's network structure was Qidian, Magic Arrow, and Shengda's PT three-point world. Now Shengda has acquired Magic Arrow, together with Climbing and Tianying, just to compete with Qidian.

But Qidian has already occupied most of the market, and after the acquisition of Shengda Literature, the market share has only reached 25%!

Although Shengda is rich, the authors hired at a high price have not been able to bring enough high-quality works and readers. Now facing Qidian, the development can be said to have fallen into a passive state.

But Shengda did not give up, and still hoped to expand its market share through acquisitions and money, which put enough pressure on Qidian.

Chen Hao knew that the reason why Shengda didn't give up was because of Chen Tianqiao's Chinese Disney dream.

Chen Tianqiao wanted to turn Shengda into China's Disney, and after having games, he set his sights on online literature. In his previous life, he undoubtedly succeeded.

Later, he wanted to integrate comic resources, so he invested in Youqi, and everything was preparing for the Disney dream.

It's a pity that Qidian's listing was blocked many times later, and more importantly, he fell ill, so this Disney dream was forced to give up.

After selling Shengda Literature, he put more energy and money into medical research, hoping to cure his disease.

However, Chen Tianqiao has not been found to be ill yet. With the steady stream of funds brought by the game in his hands, after acquiring several well-known web sites, it will definitely launch an impact on Qidian.

In addition to facing the impact of Shengda Literature, Qidian also has a lot of internal problems.

One of the hidden worries is that the VIP bubble is serious.

In order to attract more authors, various online book sites keep lowering the signing standards for VIPs, resulting in a flood of VIPs. There are more than 3000 signed works on Huanjian and Qidian alone.

With so many contracted works, it is impossible to guarantee the quality of the works, resulting in the continuous decline of the overall quality of VIP.The occasional excellent works are also submerged in the mass of mediocre works, unable to be discovered by readers.

Among them, the "Huanxi Yuanfo" incident that occurred in October 2004 is a milestone event comparable to the "Cheerful Boy" incident that was frequently said at the end of 10.

"Huanxi Yuanfo" wrote less than 2000 words in total before reaching the top of the new book list of Huanjian, and then signed the VIP of Huanjian.

The second hidden worry is advertising fatigue.

In order to attract contracted authors, various websites have promised to promote the authors.

However, due to the rapid expansion of the VIP team, the original promotional slots were quickly unable to make ends meet, so we had to continuously lengthen the length of each recommendation list and add new promotional slots.

There are more and more recommendation lists of all kinds, but the quality of the promoted works continues to decline, resulting in a continuous decline in the brand effect of the recommendation lists.

The third hidden worry is the change of the author's mentality.

Under the influence of the VIP bubble, the new author's mentality is becoming more and more impetuous, and his appetite is getting bigger and bigger.

I only see the scenery of the famous author, but I don't pay attention to the hard process of others' struggle.Often after writing tens of thousands of words, they are eager to sign a contract and put it on the shelves. Once the results are not satisfactory, they complain everywhere instead of looking for reasons from their own level.

The fourth hidden worry is the "eunuch" problem.

The original purpose of the establishment of the VIP system was to provide material assistance to authors, provide high-quality reading for readers, and minimize the phenomenon of "works abandoned halfway".

However, during the development of the VIP system, the number of "eunuch" works is increasing. Among the works that have been put on the shelves of major websites, "eunuchs" should account for more than half.

There are various reasons for the "eunuch", the reduction of the author's free time (work, further education, marriage, etc.).

The publication of works (due to the seriousness of piracy, most publications require authors to slow down or even stop network updates), the income of manuscript fees is too low, and the exhaustion of ideas may produce "eunuchs".

Therefore, although VIP has been proven to be a suitable path for the development of online literature, the road is still long, and the harvest season is far from coming.

"In order for the author to create high-quality works and keep updating, in the final analysis, it is still a matter of money. If you make more money, you will naturally not be eunuchs, and you will have the motivation to create.

Therefore, in addition to VIP royalties, we also want to make efforts in publishing, acquire a powerful and influential publishing company, and publish by ourselves to generate income for authors.

At the same time, in order to cope with the competition from Shengda, on the basis of the company's own profits, we have to apply for another 1000 million yuan of funds this year. "Wu Wenhui said with some embarrassment.

Because the past few years have been the period when web sites are staking their land and determining the status and market share of the world, the profits of the sites are still very small, and at the same time, in order to strengthen their competitiveness, they have to spend a lot of money.

After being acquired in 2002, Chen Hao invested 150 million. In 03, he invested another 500 million. In 04 and 05, he invested 1000 million. Now he needs another 1000 million. Adding up, Chen Hao’s investment starting point is 3650 million. Ten thousand.

Of course, the investment of these funds is also very effective. Qidian’s current market share has reached 68%, and it is undoubtedly the number one online reading giant.

When Chen Hao heard the words, he nodded and agreed, "Okay, 1000 million!"

In the previous life, Shengda was even more victorious. In order to support the development of Qidian, it connected the recharge outlets of its game company to Qidian, and then injected capital three times successively, with a total of more than 1 million yuan.

Compared with Shengda, Chen Hao's investment is not much, and its future returns are immeasurable, Chen Hao has no hesitation at all.

"Thank you, Mr. Chen!" Wu Wenhui smiled.

Sure enough, Mr. Chen is still so reasonable and responsive, of course, the premise is that Qi Dian has indeed achieved outstanding results.

When Yang Bo and Yu Yongfu saw Chen Hao being so forthright, their hearts were also moved. It seems that this is indeed a good boss who is willing to spend money!

"Next, let me report on the development of Haotian Cinema Investment Management Company last year. Now the company has a total of 3 cinema lines.

The first Haotian Cinema Line, last year we built three five-star cinemas in Imperial Capital, Yangcheng and Pengcheng, and controlled 3 cinemas with a total of 48 screens.

There are 25 franchised theaters, 5 fewer than last year, and the number of screens has also dropped from 106 yuan to 90 yuan.

Now Haotian Cinemas has a total of 73 theaters with 296 screens. If the three theaters of Huaying Cinemas are not considered together, Haotian Cinemas has become the largest in the country after a new round of theaters signed contracts with theaters last year. theaters.

The company's shareholding in Haotian Cinemas has also risen to 75%.

The second Huaying Haoge cinema line has a total of 7 theaters and 42 screens, and the company holds 30% of the shares.

The third theater chain, Moying Haotian, was bought by the company last year at a cost of 4500 million. There are a total of 5 theaters and 30 screens, and the company holds 75% of the shares.

In total, the company now actually controls 85 theaters with 368 screens.

At the same time, last year, the company's box office revenue was about 6500 million yuan, an increase of 18% year-on-year, ranking third in theater revenue!

In addition, there are sales of snacks, advertising space rental, pre-screening advertising fees and other income totaling 550 million.

After deducting expenses such as theater acquisitions, taxes, and labor costs, the total profit was 1500 million yuan, a decrease of 9% year-on-year.

As for the plan for this year, the first is to speed up staff training to get the newly built theaters on the right track as soon as possible, and the other is to cooperate with the CGV Group of South Korea. " Chen Xiangang said.

(End of this chapter)