Huayu Zhihao

Chapter 824 Released Simultaneously Around the World

Chapter 824 Released Simultaneously Around the World
After getting a satisfactory promise from Han Sanpin, Chen Hao felt excited. Receiving the most important help in film distribution is the first step to the success of "Inception", and it is also a very crucial step.

It can be said that in terms of distribution, "Inception" has achieved the ultimate in the distribution of mainland movies.

This is undoubtedly an excellent start for the release of "Inception".

After coming out of the Huaying Building, Chen Hao returned directly to the company and came to Haotian Films. At the same time, he approached Chen Hou from Haotian Advertising to listen to their promotional plan for "Inception".

Because the publicity cost is as high as 1 million, the publicity plan formulated by Haotian Advertising can be described as overwhelming.

Except for hard advertising such as buses, taxis, movie theaters, stations, landmark buildings, etc., all companies under Haotian will be promoted on the website.

Including UC Browser, UC Nine Tours, Qidian Comics, Haoyou Yaoqi Animation Network, Yuewen's 5 major literary websites, Weibo, Douban.com, etc. are very popular and gather a large number of young netizens.

In addition, there are several major portal websites such as Sohu, Xinlang, and Wangyi, and well-known forums such as Tianya, Xici Hutong, caoliu community, and Qiandu Tieba.

There are also button pop-up advertisements, Focus Media's elevator advertisements, and so on.

Of course, the meeting of the main film creators, interviews and variety shows, etc. need to travel all over the country for publicity.

"Can Leonardo come to the mainland to participate in the promotion?" Chen Hou asked.

As a movie superstar who unifies the global aesthetics, Xiao Lizi still has a very high reputation and attractiveness in China. If he can come to the mainland to promote it, it will undoubtedly be a big boost to the movie box office.

Chen Hao nodded when he heard the words, "When I signed the agreement with him before, it included the clause of going to the mainland for promotion."

Chen Hou laughed and said, "That's like a tiger with wings added."

"The media that we often cooperate with should also be dealt with properly." Chen Hao said, "In addition, our water army must also become restless, and there must be floods."

Chen Hou heard the words and nodded, "It's ready."

"The focus of the hype is on the first 3D film in China and even in Asia, and the other thing is to bring back our own film history box office champion!" Chen Hao said.

"Understood!" Chen Hou nodded.

Afterwards, everyone discussed and confirmed the plan again, and it didn't end until the evening.

And Chen Hao himself has a task, which is to edit several promotional videos for the promotion of "Inception".

A good promotional film can present the essence of the movie well in front of everyone, so that fans will have a strong interest and then choose to watch the movie.

Of course, some promotional videos look really good, but the 3-minute promotional video is all the wonderful content of the whole movie, and the other 90-minute content is so bad that many viewers shouted that they were fooled.

Just like the highlights of the players, just watching one CBA player highlights, I feel that he can be in the NBA every second.

Just watching the promotional video of "Magic City Fortress", everyone thinks that domestic science fiction is about to usher in another peak!

However, this also proves from the side that promotional films do have the ability to turn decay into magic, and can attract audiences to the cinema to a great extent.

This applies to both bad movies and good ones.

Therefore, Chen Hao had to edit some of the highlights of the movie as a promotional video, and at the same time, he had to send it to Liang Tianchi Films for promotion in Europe and the United States.

Therefore, Chen Hao hurriedly contacted Haotian Special Effects and Digital Field, asked for the completed special effects, and then entered the editing room again.

"Chen Dong, "How to Train Your Dragon" will be released in North America this weekend." Chang Hongsong laughed.

It took 3 years for Haotian special effects, and the second animation film, which invested 8000 million yuan, is finally coming out.

Seeing the nervous and expectant expression on Chang Hongsong's face, Chen Hao smiled, "What? Don't you have confidence in How to Train Your Dragon?"

"Of course not." Chang Hongsong shook his head and said, "I just don't know how it will compare with "Kung Fu Panda."

Chen Hao smiled when he heard the words, "Kung Fu Panda" has a global box office of 6.31 million US dollars, and it still holds the global box office record of a Chinese film!
This is indeed an insurmountable pinnacle, and it is indeed very difficult for "How to Train Your Dragon" to surpass "Kung Fu Panda".

"Since you are confident, don't think too much, anyway, the result will come out in a few days." Chen Hao said.

"I just want to say that you must notify me immediately when the results come out." Chang Hongsong laughed.

The distribution of "How to Train Your Dragon" in North America has been handed over to Tianchi Pictures and Sony Columbia, and Chen Hao will definitely be notified first when the time comes.

"Don't worry, I promise to be the first to tell you." Chen Hao nodded.

In view of the previous box office hit of "Kung Fu Panda", this time in North America, the two companies once again arranged for "How to Train Your Dragon" to be shown in 4055 theaters, which shows their confidence in this film.

Soon, a week passed, and the new North American weekend box office rankings were freshly released.

North American weekend box office list (2010.3.26-2010.3.28):
No. 1, "How to Train Your Dragon", Haotian special effects, weekend box office of 4330 million US dollars, cumulative box office of 4330 million US dollars, 4055 theaters, and cost of 1200 million US dollars;
No. 2, "Alice in Wonderland", Disney, with a weekend box office of 1730 million US dollars, a cumulative box office of 29310 million US dollars, 3384 theaters, a decrease of 49.4% from last week, and a cost of 20000 million US dollars;
No. 3, "The Time in the Bath", MGM, with a weekend box office of 1365 million US dollars, a cumulative box office of 1365 million US dollars, 2754 theaters, and a cost of 3600 million US dollars;
……

"How to Train Your Dragon" earned $3 million at the box office in North America in its first weekend of three days. Compared with "Kung Fu Panda"'s first weekend of $4330 million, there is a certain gap.

At the same time, the box office performance of "How to Train Your Dragon" in the first weekend ranked eighth in the history of North American film premieres in March, and only defeated "Dragon Rider" to win the championship among the films with "dragon as the protagonist" in the past.

At first glance, "How to Train Your Dragon" is a bit sorry for the number of theaters with the first luxury opening this year in 4055 theaters, but it is not surprising when you think about it carefully.

Because "Avatar" and "Alice in Wonderland" still occupy a considerable number of 3D theaters.

While "Alice in Wonderland" and "The Diary of a Crazy Boy" have made the majority of young audiences cash-strapped, "How to Train Your Dragon" is indeed not having a good time.

However, the luck in the misfortune lies in the well-known quality of the film, which provides the possibility for the long-term operation of the film.

"How to Train Your Dragon" received an overall media rating of 73 points (B in Yahoo, 97% freshness on Rotten Tomatoes: 101 votes in favor: 3 votes against), and the positive reviews occupy an overwhelming advantage.

"It's like flying on a dragon, giving people a condescending and hearty pleasure!"

"Dizzying, exciting and lively scenes continue, and the wonderful balance of humor and suspense makes the story unexpectedly deep. It is a very effective high-quality cartoon for both children and adults!"

"Maximizing the visual potential of 3D images, the impact of the dragon flying scene is indescribable; at the same time, the traditional Hollywood theme of communication between teenagers and animals brings good nostalgia and warmth!"

……

Among the authoritative organizations, only "Box Office Chronicle" and "Entertainment Weekly" showed full marks, and most of them stayed between 75 and 85 points.

The reason for being mildly criticized is that "the action flight scene is too similar to "Avatar", and it is a bit lacking in novelty."

However, "How to Train Your Dragon" is still a masterpiece, and it should already have the qualifications to participate in the Oscar for Best Animated Feature Film next year!
At the same time, relying on good word-of-mouth, "How to Train Your Dragon" should be able to last as long as "Kung Fu Panda".

……

For How to Train Your Dragon's $4330 million premiere, Haotian Special Effects is both happy and disappointed. Obviously, the company's second animated film is considered a success.

It's just that compared with the first "Kung Fu Panda", the box office and influence may be weaker.

But according to the evaluation of the North American media, being nominated for an Oscar is also a great achievement.

……

In a blink of an eye, on March 2010, 3, Haotian Yuewen Group announced the formal acquisition of Xiaoxiang Academy.

This is the second acquisition after the establishment of Yuewen Group. At this time, the number of Chinese novel websites under Yuewen Group has increased to six.

Founded in 2001, Xiaoxiang Academy is an original literature website featuring women's reading.

The academy has 10 resident authors, with daily updates of 1000 million words, 100 million daily visits, and more than 2500 million daily views.

Yuewen Group believes that Xiaoxiang Academy, which started from martial arts literature, has now developed into a high-quality original literature site integrating various types of literature. Its addition will further strengthen Yuewen Group's strength in content provision.

Since 2004, Haotian Yuewen Group has acquired Qidian Chinese.com, Hongxiutianxiang.com, Xiaoshuo Reading.com, Romance Xiaoshuoba, Rongshuxia and Xiaoxiang Academy through acquisitions.

At present, Haotian Yuewen Group has occupied 80% of the market share of domestic online literature.

With Chen Tianqiao leaving Singapore due to illness, Shengda Literature has obviously slowed down its competition in the market share of online literature.

As for Qiandu, Tongxun, and the three major portals, although they are ambitious, it is still difficult to open up the situation in the face of the strength of Yuewen Group.

As for taking the bottom line and directly acquiring Yuewen Group?

Sorry, Chen Hao is not short of money, and this is the core industry of his future career, how could he make a move.

And when Yuewen Group announced the acquisition of Xiaoxiang Academy, Chen Hao had already arrived in Xiangjiang.

"Inception" is going to be released simultaneously around the world. Western countries and regions such as Europe and the United States have handed over to Sony Columbia for distribution, while the Asian regions outside the mainland are still looking for Jiang Zhiqiang to cooperate.

"Chen Dong, a rare guest!" Jiang Zhiqiang smiled when he saw Chen Hao.

Chen Hao laughed and said, "Mr. Jiang, I have nothing to go to the Three Treasures Hall!"

"Chen Dong has something to do, so I have to listen carefully." Jiang Zhiqiang joked.

In fact, he already knew that Chen Hao's purpose of coming here was nothing more than for the Asian release of "Inception".

Jiang Zhiqiang is still very happy that Chen Hao came to him, although the two companies have cooperated for a long time.

However, Jiang Zhiqiang also knows that Chen Hao and Sony Columbia have cooperated for a longer time, but Chen Hao can always entrust him with the Asian distribution of the film, and Jiang Zhiqiang will naturally reciprocate.

Chen Hao said with a smile, "Then I'll just say it straight, I want "Inception" to be released globally simultaneously, and I hope Mr. Jiang can help with the release in Asia!"

"It seems that Chen Sheng has high expectations for "Inception"!" Jiang Zhiqiang looked at Chen Hao and said.

"Yes, I think "Inception" will break my box office records in all countries and regions." Chen Hao said confidently.

"Oh?" Jiang Zhiqiang didn't expect Chen Hao to be so confident, but he smiled immediately, "Since Director Chen is so confident, I am also happy to be an adult, and I hope I can help you break your box office record."

"Thank you so much. With your nod, the record-breaking matter must be settled." Chen Hao said happily after hearing the words.

"Listen to you, are you relying on me? If you don't break the record, I have to make it up for you!" Jiang Zhiqiang laughed.

"You said it yourself." Chen Hao laughed.

"You, you..." Jiang Zhiqiang smiled while pointing at Chen Hao.

"I hope Mr. Jiang can pay more attention to the island country." Chen Hao said.

As the second largest box office market in the world after the United States, the island country, if the box office can explode, it will undoubtedly be very beneficial to the global box office of "Inception".

Jiang Zhiqiang thought for a while after hearing the words, "If Leonardo can go to the island country, it will be easier to handle. In addition, he can use the name of Tianchi Pictures or Sony Columbia, so the island country filmmakers should be more attentive."

Chen Hao nodded after hearing this. American superstars are extremely popular in the island country.

One is because of political reasons, and the other is that as the world's second largest market, both box office and record sales, many superstars in the United States often go to the island country to promote, which makes island fans flock to American superstars even more.

"At that time, I will be there with Leonardo." Chen Hao said.

"That's easy." Jiang Zhiqiang said, "Chen Dong will definitely be satisfied."

After eating with Jiang Zhiqiang, it was already dark. On the way back to the hotel, Chen Hao took out his mobile phone and called Tianbao.

It is a pity that Tianbao is not in Xiangjiang at this time, but in the island country.

Although Chen Hao intervened in advance, Tianbao has already changed her job to become an actor, and relying on Chen Hao's film exposure rate has greatly increased, allowing her to star in several low-cost films.

It's just that Tianbao's acting skills are really worrying, and the box office is not high, so it gradually fades away from everyone.

Therefore, Tianbao still chose to go to the island country for gold plating.

Without contacting Tianbao, Chen Hao went directly back to the hotel, and then contacted Smart to inquire about the release of "Inception" in Europe and America.

"We have already contacted Sony Columbia. "Inception" will premiere simultaneously in 7 countries and regions around the world on July 2, of course not including Asia." Smart said.

Chen Hao nodded when he heard the words. If the Asian region is included, then nearly 60 countries and regions should be screened at the same time.

"How many premiere theaters are there in North America?" Chen Hao asked.

"3792!" Smart replied.

Chen Hao frowned slightly when he heard that, the number of theaters did not reach 4000, and the scale of releases was not in the forefront of North American film history. However, for a not-so-pure Chinese-language film, this scale is unprecedented.

After chatting with Smart about the film distribution, and finally settled the global distribution of "Inception", Chen Hao was ready to go to bed.

Just as he was walking towards the big bed, the doorbell rang.

Chen Hao went to open the door in doubt, but saw Wen Yongshan standing pretty in front of the door, "Why are you here?"

Wen Yongshan smiled, "It was Tianbao who told me you were here."

After finishing speaking, Wen Yongshan entered Chen Hao's room.

Chen Hao smiled, it seems that Tianbao and Wen Yongshan are true girlfriends, and they should share all good things with each other!

(End of this chapter)

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