my return 2002

Chapter 310 Star-making dream factory

In the office, assistant Yang Mei knocked on the door of Shen Lang's office.

"Enter."

"Mr. Shen, Dean Li from the Design Institute is here."

Shen Lang put down the pen in his hand, stood up, and gestured to the thin man wearing glasses to please sit down.

"Dean Li, please sit down."

Li Lin squeezed out a smiling face and sat down nervously.

"Mr. Shen, you came to me because you have any new ideas about the industrial park?"

Shen Lang couldn't help laughing secretly, did he think of him as Party A?
"Dean Li is too worried, it's not about the industrial park."

Li Lin secretly breathed a sigh of relief, seeing that the design drawing was half done, if Shen Lang wanted to change it at this time, all the previous work of the design institute would be in vain.

"That's right, Dean Li, our company plans to do a charity project to build ten comprehensive schools in Sichuan and Sichuan. I still plan to hand it over to the Design Institute. I hope Dean Li can help us arrange a reliable one. The design team." Shen Lang said seriously.

When Li Lin heard that it was so simple, he couldn't help being a little puzzled, Shen Lang didn't need to tell him about such a trivial matter, right?

"President Shen, do you have any special requirements for these ten schools?"

Shen Lang cleared his throat: "As you know, Dean Li, this is the first time our company has undertaken such a large-scale charity project. The quality must be guaranteed. I hope these schools can withstand an earthquake of magnitude 8.5."

After listening to Shen Lang's request, Li Lin was obviously stunned for a moment. Sichuan and Sichuan are not areas with a high incidence of earthquakes, and general buildings do not have the demand for earthquake resistance.

Shen Lang didn't explain the purpose of his move, and he couldn't explain it. Before this thing happened, telling others would probably only treat him as a fool, and how could he explain that he can predict the future?Said that he came back from time travel?Will it be sent to the lab for sectioning?
"Mr. Shen, don't worry, I will definitely arrange the best design team for you." Although he was puzzled, facing a big client like Shen Lang, Dean Li still agreed.

Shen Lang happily patted Dean Li's arm: "Then please trouble Dean Li. Also about today's conversation"

Dean Li understood in seconds: "Today, Mr. Shen just talked to me about the details of building the school, especially emphasizing the need to strictly control the quality of the building."

Shen Lang nodded in satisfaction, and sent Dean Li out.

Walking out of Shen Lang's office, Dean Li couldn't help shaking his head, Party A really has all kinds of weird requests these days.

After finishing the design institute, Shen Lang finally breathed a sigh of relief, hoping that these ten schools can play some role.

In 2007, many first-tier cities began to popularize fiber-optic access to the home, and the average network speed reached 100Mbps. This also indicates that the era when it took at least ten seconds to open a website is gone forever.

The rapid development of the Internet industry in the Mainland is inseparable from a large amount of infrastructure investment. Affected by this, the Internet industry in the Mainland has once again ushered in a period of development climax, and countless domestic and foreign capitals have also shown their pursuit of Internet companies in the Mainland , The stock prices of the three major portal websites, Baidu, and Penguin also rose sharply.

Even the valuations of the three companies under Shen Lang who have just completed the B round of financing have risen slightly. Sometimes the capital market is so unreasonable.

Undoubtedly, the most profitable industry from the increase in network speed brought by optical fiber is the video website. Youku and Tudou, which have been suppressed by 360 video before, have begun to exert their strength.

In the case that the copyright of film and television dramas has not been tightened, the gap between Youku, Tudou and 360 Video is actually not that big. The reason why 360 Video can always lead before is the first-mover advantage and a group of loyal users. Rely on online buffering technology.

However, the increase in network speed has gradually reduced the technical advantages of both parties. Many users have found that watching videos on Youku and Tudou seems to be smooth.

This also directly led to a slight decline in the number of 360 video members, and Zhou Shengjun was very depressed about this.

Zhou Shengjun came to Shen Lang's office that day and told Shen Lang about the situation.

The overall piracy situation in the video website industry is difficult to solve in a short period of time. 360 Video currently holds a large number of exclusive broadcast copyrights. Video websites such as Youku and Tudou can be used at will. The number of members is growing slowly. No wonder Zhou Shengjun felt confused.

Shen Lang also has some headaches. If you want to talk about losing money, Shen Lang can't afford to lose it. The key is that the money must be worthwhile. The video industry has suffered huge losses until 2022. Even Baidu couldn't support it once. The fundamental reason It lies in excessive involution and consumption.

Why can Netflix make money just by buying members?Many people only see the development of Netflix after becoming a video website. However, in fact, Netflix’s success is closely related to the company’s disc rental business and the payment habits of European and American families for cultural products.

Since the era of Hong Kong movies in the mainland, due to the backward economy, there has been no awareness of genuine or pirated copies for a long time. Even when Mr. Jin Yong came to the mainland, many book fans asked him to sign. The book in Li Na was actually a pirated version, which made Mr. Jin Yong dumbfounded.

Coupled with the fact that digital TV in the mainland lags even behind the popularization of the Internet, mainland audiences have become accustomed to the model of free viewing + advertising, and there is no soil for paid viewing at all.

In the Internet age, piracy is even more rampant. Viewers can find various high-definition TV series on any website, and even many movies need to spend a lot of effort to supervise the copies when they are released, otherwise they will be available on the Internet on the first day of release. See the high-res source on .

Finally, after the indentation of the copyright policy, the copyright fee of Aiyouteng’s Triwizard Contest for Hegemony remains high. At the same time, because the copyright is too scattered, many users have to recharge the VIP members of the three companies in order to watch certain episodes. .

Shen Lang naturally didn't want to fall into this kind of endless chaos, and it was imperative to break the situation.

"It's really impossible to continue like this, 360 video must have its own characteristics." Shen Lang said seriously.

Zhou Shengjun said with a bitter face: "But, apart from copyright and online buffering technology, we don't seem to have any special advantages."

After thinking for a moment, Shen Lang snapped his fingers: "Who said there is no? How did YY diary stand out?"

Zhou Shengjun fell into deep thought when he heard the words, and suddenly his eyes lit up: "Mr. Shen, you mean that we should also train a group of video creators?"

Shen Lang nodded: "Yes, in any cultural industry, high-quality content is the core competitiveness. Do you still remember the murder caused by a steamed bun? How much traffic did this video alone bring? It shows that users are interested in high-quality videos. There is a great need."

However, Zhou Shengjun raised a question: "However, if the problem of piracy is not resolved, it will be useless even if we have the best content. People will upload it to their website in minutes."

Shen Lang laughed, Zhou Shengjun was deeply poisoned by piracy.

"First of all, there are actually historical reasons for users' tolerance for piracy of film and television dramas, but their tolerance for original videos is not so high."

Zhou Shengjun nodded thoughtfully: "However, how do we attract video authors to enter? You must know that video production is not like a blog. You only need to touch the keyboard, and you need to shoot and edit, which is impossible for ordinary people to complete."

Shen Lang smiled, and spit out four words: "Drive them away with profit."

Zhou Shengjun turned pale when he heard that: "But, our 360 video has been losing money, isn't this more loss?"

Although he doesn't need to pay this money, but as a professional manager, the projects he manages have been losing money, which is not good for his reputation.

Shen Lang smiled and patted Zhou Shengjun on the shoulder: "So we need to open source."

"Open source?"

Shen Lang drank saliva to moisten his throat: "It's actually very simple, just copy the model of YY's blog. Think about it, since bloggers can use words and pictures to promote soft articles, why can't more direct videos?"

Zhou Shengjun patted his thigh: "Yes, you can accept commercials!"

"And we can also meet those freshmen from the directing department of the film and television academy or young directors who are not doing well in the film and television industry. Even if they have no money to make, they definitely hope to have a platform to showcase their works!"

As if Shen Lang's words had opened up the two channels of Ren and Du, Zhou Shengjun was in the posture of drawing inferences from one instance.

Shen Lang nodded with satisfaction: "Well, how about this, after you go back, hold a meeting with the team members, brainstorm, see what other good ideas you have, and then come up with a plan, I will help you coordinate the various project teams resources, I will give you some promotion in the early stage.”

Zhou Shengjun was overjoyed, and hurried back to call the management of the 360 ​​video into the meeting room.

The managers were very interested in this original video zone, and they all put forward some suggestions of their own. After Zhou Shengjun sorted it out, he went to Shen Lang with the plan.

"Okay, let's follow this plan, and I will allocate another 500 million for you as the initial funds."

Soon, 360 Video began to contact original video authors. In fact, at this time, each video site also had a group of original video authors. The base is small, it seems very tasteless, and I can't support myself, how can I have money to give these video authors?
Most of the original video authors are generating love.

So when 360 Video called on these original video authors and revealed that it could help them monetize, most of the video authors readily agreed to quit.

Most video sites choose to ignore the action of 360 video, and the reason is very simple. The authors of these videos have very few clicks, but they take up a lot of server costs. For video sites, it is actually very tasteless. In order to make it easier for employees to pretend to be users and upload pirated TV series, many video sites may directly disable the user upload function.

Of course, there are those who are extremely nervous about it.

Youku's Gu Yongqiang immediately called a meeting of all the company's executives to discuss countermeasures, and Tudou's Wang Wei also looked like he was facing an enemy.

Especially Wang Wei, he is a standard literary youth who has not only published novels, but also worked as a screenwriter. He is well aware of the appeal of original video content.

However, neither Gu Yongqiang nor Wang Wei had a good solution to the massive incorporation of 360 videos, and the reason was very simple - no money!
Now Youku and Tudou have not found a suitable business model. No, to be precise, the entire video website does not have an effective business model that can make money.

Everyone is relying on venture capital institutions for blood transfusions, but the money from venture capital institutions is not blown by strong winds. 360 Video has always been far ahead. The market share of Youku and Tudou has not been ideal, and the combination is not enough for 360 Video. How can there be money to distribute to those original video authors?
However, when they saw the original video author incentive plan released by 360 Video, they couldn't help but see it brightly. If this matter is handled well, maybe they can also follow suit and drink some soup?

So Youku and Tudou also successively launched their own original video platforms. With the development of the past two years, Youku and Tudou have also accumulated a number of advertiser resources.

However, after actually doing it, Gu Yongqiang and Wang Wei found that the effect was not satisfactory. On the one hand, there was a gap in the number of website views. The daily page views of 360 videos had already exceeded [-] million, while the two of them did not even reach one-third.

On the one hand, there is a gap between advertisers. Rich advertisers are naturally the first in the industry they are looking for for promotion. Those who advertise on Youku and Tudou are basically small and medium-sized businesses. Once the playback volume fails to meet the target, they are unwilling to cooperate with these original video authors.

This made Gu Yongqiang and Wang Wei very depressed. In fact, Zhou Shengjun also encountered this problem. After all, the original video zone has just been established, and the traffic is not high. Only well-known video creators like Hu Ge can attract many fans to pay attention immediately.

However, with the promotion of the 360 ​​ecological chain, the traffic of the original video zone has gradually increased. Gu Yongqiang and Wang Wei are so envious that they are drooling. It is different to have a background.

With the increasing traffic of the original video zone, coupled with Zhou Shengjun's team's constant contact with various film and television schools, some small professional teams also began to settle in the original video zone.

As Zhou Shengjun said, these people have professional equipment, can shoot, edit, and can even write scripts, and find professional actors to participate in the performances. When they arrive, they will instantly attract the original video zone.

This forms a virtuous circle. With good works, it will naturally attract more traffic, and with traffic, it will attract more high-quality creators, thus producing more good works.

In just one month, more than a dozen video creators with more than 360 fans appeared in the original section of 20 Video, and some people started to become famous on the Internet through these videos.

The term internet celebrity has been popular since the early days of the Internet, and everyone from Sister Furong to Sister Tianxian has gained a lot of attention.

In this era of novelty hunting, as long as you are famous, you can make money, and more and more young people are starting to join the ranks of video creation.

With this wave of operations, 360 video has also become a dream factory for Internet celebrities to make stars, and is even more favored by the capital market. Some media even call it: Huaxia YouTube.

(End of this chapter)