my return 2002

Chapter 311 BYD

On this day, when Lei Jun came to Building No. [-] again, some employees froze in place along the way, and some took the initiative to say hello.

Lei Jun also smiled and nodded all the way, giving a response.

"What's the situation? Mr. Lei is coming back to take charge of the overall situation again?"

"Didn't you say Mr. Lei went to start a business? Why did you come back?"

"Who knows, maybe Mr. Shen repented and called Mr. Lei back?"

For a while, the whole company was discussing this matter, and all YY groups became extremely lively.

Lei Jun pushed open the door of Shen Lang's office, and for a moment, he felt as if he had passed away, and was stunned at the door, until Shen Lang stepped forward and gave him a hug, and Lei Jun came back to his senses.

"Welcome home." Shen Lang said softly.

Lei Jun walked into the office with mixed feelings. He is a very nostalgic person. When he left Jinshan in embarrassment, it was Shen Lang who brought him to Inspur Technology. table emotions.

"Thank you." Lei Jun patted Shen Lang's back lightly, and heaved a sigh of relief.

Shen Lang was also a little emotional for a while, but he joked: "Okay, let's two big men stop here holding hands and looking at each other with tears in our eyes. It's a hindrance to the view. Let's sit down and talk."

Lei Jun also laughed, sat on the sofa, made himself a cup of tea with ease, and drank it.

"Well, sure enough, the free tea here is delicious."

"If you like it, you can come here often in the future. If you want, the industrial park can also reserve an office building for you."

Lei Jun shook his head when he heard the words: "It's better not to, otherwise I will develop a habit in the future, no matter what difficulties I encounter, I will ask you for resources, then it is not self-employed."

"Okay, you have the final say." Shen Lang spread his hands and gave Lei Jun 100% trust.

After the joke, Lei Jun's expression became serious. During the Chinese New Year period, he only stayed at home for three days during the Chinese New Year, and spent the rest of the time visiting upstream and downstream factories in the mobile phone industry chain, conducting a comprehensive survey of the entire mobile phone industry. Find out.

"Actually, there is no need to be in a hurry." Shen Lang couldn't help shaking his head when he heard this.

Lei Jun sighed, and said in a deep voice: "I'm not young anymore, I'm going to be forty soon, I don't know if I will have the momentum I have now when I'm 40, I can only use it while I still have enough energy. Go for it!"

What else can Shen Lang say?Could it be telling him: buddy, don’t worry, even in 2022 you will be very vigorous, not only will you make mobile phones, but you will also make cars.

"How is it? The result of the investigation?" Shen Lang asked seriously.

A confident smile rose from the corner of Lei Jun's mouth: "To be honest, if I don't have more than two months to figure it out, I really don't have much confidence."

Shen Lang smiled playfully: "Oh? The current mobile phone market is full of hegemony, not to mention giants such as Nokia and Sony, there are mobile phone brands in China alone: ​​ZTE, Huawei, Coolpad, Lenovo, Gionee, and Tianyu. So confident?"

Lei Jun took out the Meizu M6 that he always carried with him from his pocket, and then shook his head calmly: "This product shows me what a smart phone should look like in the future. Domestic mobile phone brands are still struggling at the low end. Nokia and Sony currently have all Even mobile phones can’t be called smart, and I really can’t find a reason to fail.”

Shen Lang secretly appreciated that he is indeed a future mobile phone tycoon, and his sense of smell is really keen.

But on the surface, Shen Lang still said seriously: "Don't take it too lightly, the complexity of mobile phones is far more than Meizu M6, and you are starting from scratch, there are many problems that need to be solved by you, supply chain, production, sales channels, one If there is a mistake in the link, it will be beyond redemption.”

Lei Jun nodded solemnly: "There is no need to worry too much about the supply chain at present. The mobile phone accessories market is currently very large, and there are many manufacturers to choose from. As for production, you can directly find an OEM for processing in the early stage."

Shen Lang frowned when he heard the words: "How to control the quality of the products to the foundry? Electronic products are not daily necessities. Users need to spend thousands of dollars to buy one of our products. Once something goes wrong, maybe he will spend his whole life. Will never buy again.”

Lei Jun paused while pouring tea, put down the teapot, and explained: "In fact, there is no need to worry too much about quality control issues. Mobile phone brands such as Nokia and Sony also have a large number of orders for OEM production. Many domestic mobile phone manufacturers even only Provide the design and brand, and leave everything else to the foundry.”

In fact, most of the early domestic mobile phones used the platform of MediaTek. Since MediaTek provided an integrated multimedia solution, and low-end phones did not have complicated Internet access functions, many mobile phone manufacturers directly handed over accessories and design drawings to save trouble. Foundry, and then OEM sales, even many Huawei models are produced in this way.

Shen Lang was silent for a moment: "But, this is not a long-term solution after all."

Lei Jun helped Shen Lang continue to serve tea, and smiled: "The factory will definitely be built in the future, but building a factory is a heavy asset, and the factory + production line will cost at least hundreds of millions of dollars in investment, and there are still a lot of management costs. We don't need to invest so much in the early stage. Big, when the sales increase, investors will naturally come to our door and give us money."

Although Shen Lang can fully afford the investment of hundreds of millions and doesn't care about such an extra sum of money, but as Lei Jun said, it is possible, but it is not necessary, and Apple does not have its own factory, which does not prevent it from becoming a mobile phone company. A monument in the industry.

Thinking of this, Shen Lang no longer struggled with whether to build his own factory: "Then which factory do you plan to hand over the order to?"

"Foxconn or BYD. During the Chinese New Year period, I inspected a number of foundries, and I feel better about these two."

Lei Jun had already achieved great success when he was in Jinshan, and his status in the business circle has risen even higher since he joined Inspur Technology. The news about Lei Jun's plan to start a business has also spread in the circle. These foundries received Lei Jun's inspection News, even during the holidays, high-level managers were arranged to receive them.

Shen Lang nodded, and was about to say something, Lei Jun said again: "Actually, I personally prefer BYD."

"Oh, why?" Shen Lang asked curiously.

"Because BYD is cheap!"

Well, Shen Lang didn't expect such an answer, but on second thought, it was true. At this time, BYD is far from the glory of later generations. Many people have the impression of BYD as a car manufacturer.

In fact, BYD first started out as a mobile phone battery, and then gradually began to contact the OEM of electronic products. In fact, BYD's OEM business has always been its main business, but it is not as famous as cars and batteries.

While talking, Lei Jun's cell phone rang suddenly.

"Hello, oh, it's me, Mr. Wang? Hello."

On the other end of the phone, Wang Chuanfu said with a smile: "Mr. Lei, I'm really sorry. I went back to my hometown during the Chinese New Year. I didn't expect you to come to Pengcheng at that time. I really didn't greet you well. When Mr. Lei is free, come again." Pengcheng, let's have a good chat, and I will show you around our BYD factory?"

Lei Jun took a look at Shen Lang: "Where is it, I should be embarrassed, and the New Year's Eve will cause you trouble."

"President Wang? BYD's Wang Chuanfu?" Shen Lang asked curiously.

On the other end of the phone, Wang Chuanfu seemed to have heard it, so he asked casually, "Is there someone with Mr. Lei? If it's inconvenient, let's talk later?"

Lei Jun smiled: "It's nothing inconvenient. I'm in Boss Shen's office. I'm drinking tea with him. It's okay."

Wang Chuanfu's eyes lit up: "Is it Shen Lang, Mr. Shen?"

"Correct."

Shen Lang took a look and took the phone from Lei Jun: "Hey, Mr. Wang, I'm sorry to hear you talking."

"Where is it? I have heard that Shen is always a young talent. I have never had a chance to meet him. My call is worth it." Wang Chuanfu smiled heartily.

"Boss Wang is joking, I'm just lucky, standing on the cusp of the wind, I can't compare with an industrialist like you." Shen Lang said hastily.

Wang Chuanfu said a few words modestly, and then invited: "Mr. Shen, I heard that you are interested in making mobile phones. When you are free, can you come to Pengcheng with Mr. Lei. Let's sit down and have a good chat?"

"Okay, let me discuss it with Mr. Lei and get back to you?"

"Then it's a deal. I'll prepare two bottles of good wine. Let's have a few drinks then."

After hanging up the phone, Shen Lang returned the phone to Lei Jun, feeling somewhat puzzled.

"Is Wang always a little too enthusiastic?"

Lei Jun smiled and explained: "BYD is in a lawsuit with Foxconn!"

"Oh? And this matter? Let's talk about it." Shen Lang asked curiously.

Lei Jun took a sip of tea, and then talked about it.

The reason why BYD has developed so fast in recent years is actually related to a strategy of Mr. Wang. BYD internally manages this as reverse innovation. To put it bluntly, it relies on cracking other people's production lines and transforming the fully automatic assembly line into a semi-automatic + manual method. , saving the huge cost of purchasing production lines.

For example, in the 90s of the last century, an advanced nickel-chromium battery production line of Japan’s Sanyo Company cost 8000 to 100 million yuan. BYD couldn’t afford it at all, so it went to a factory with three production lines to “observe” and copy it bit by bit. A slightly backward production line only costs more than [-] million RMB.

In fact, many domestic companies did this at that time, and the reason was very simple. At that time, Japan's technology was advanced, but the price was so high that domestic companies could not afford it.

Moreover, the attitude of Japanese companies is also extremely arrogant. Not only do they earn money to buy assembly lines and various core accessories, but they also charge high fees for daily maintenance and repairs. The meager profits of domestic companies have been taken away by them. There is no money to invest in research and development.

Later, BYD relied on the "reverse innovation" method to gradually gain a certain market share in the battery market, so it began to be not satisfied with just making batteries, but also wanted to enter the electronic product assembly and production industry.

Therefore, Wang Chuanfu thought of Foxconn and visited Lao Guo in the name of custom-made battery casings. At that time, Lao Guo believed that the cooperation between BYD and Foxconn was a match made in heaven, so he warmly received Wang Chuanfu.

As a result, BYD's order could not be handed over to Foxconn, and BYD also started to do mobile phone OEMs, and in turn competed with Foxconn for the order. Lao Guo was furious about this and began to bombard BYD on various occasions.

In the past two years, the competition between the two has become increasingly fierce, and Lao Guo even sued BYD to court.

Lei Jun said in a low voice: "I heard that BYD plans to spin off its mobile phone OEM business and list it on the Hong Kong stock market, and it is now at the last juncture."

Shen Lang couldn't help being amused: "Old Guo is really ruthless in his actions. Suing BYD at this juncture is clearly to prevent BYD Electronics from going public."

"More than that, Lao Guo has bombarded BYD several times in public, and there have been many unfavorable remarks on BYD on the Internet. I guess, Mr. Wang invited you to Pengcheng this time to win you over." Lei Jun smiled. road.

"How is it? Are you still going?"

"Go, why don't you go? Is the icing on the cake better than giving charcoal in the snow?"

Two days later, Shen Lang and Lei Jun boarded the flight to Pengcheng.

Just after exiting the airport, I saw someone holding a sign with their name on it.

"Mr. Shen, Mr. Lei, welcome to Pengcheng." Wang Chuanfu greeted them warmly.

Shen Lang smiled and shook hands with the other party: "Mr. Wang is too polite, he even went there himself."

"It should be, you two are distinguished guests that I can't even look forward to." Wang Chuanfu said and led the two into the commercial vehicle.

Along the way, Wang Chuanfu was chatting with Shen Lang about the Meizu M6, full of praise, and of course also praised Lei Jun by the way.

"Mr. Lei chose the mobile phone as the entrepreneurial track this time. It is really a wise move. my country currently has a huge gap in mobile phones, and it will definitely show explosive growth in the future."

Everyone carried the flowery sedan chair, and Lei Jun also praised it in return.

"Hey, I'm also rushing to the shelves. Mr. Wang has a great vision. Since the 90s of the last century, he has been able to find the track of mobile phone batteries, and then he has dabbled in mobile phone processing. It will be listed in Hong Kong in just a few years. It really makes those of us who are juniors admire."

For a while, the atmosphere in the commercial vehicle was extremely harmonious.

Soon, the group arrived at the hotel. After Shen Lang and Lei Jun put down their luggage, they offered to visit BYD Electronics.

Wang Chuanfu also knew that Shen Lang's time was precious, so he was not hypocritical, and a group of people drove to the factory.

"Mr. Shen, Mr. Lei, this factory area is our electronic product factory. It is mainly responsible for all electronic product OEM business. We have long-term and in-depth cooperation with internationally renowned companies such as Nokia and Motorola. There is no difference in quality. Need to worry."

Wang Chuanfu also acted as an explainer when he took Shen Lang and Lei Jun to visit the workshop of BYD Electronics. Lei Jun nodded secretly. Before that, he came to the factory during the Spring Festival holiday. What I saw was completely different.

After walking around and coming out of the factory, Shen Lang suddenly asked.

"Mr. Wang, does BYD lack investment in its battery and auto businesses?"

Wang Chuanfu was stunned. It was not surprising that Shen Lang wanted to invest in BYD's battery business. After all, BYD's accumulation in the battery field was already at a world-class level.

But BYD Auto, to be honest, even he himself was muttering in his heart.

(End of this chapter)