my return 2002

Chapter 373 Establishment of the Professional League
During the preparations for the [League of Legends] Internet Café League, the ground push team of [Dream Three Kingdoms] has just begun to be formed. This time, Xiao Ma also spent a lot of money to form a ground push team of 500 people.

Of course, these local push salesmen are not considered regular employees of Penguin. After all, regular employees have to pay social security, and they have to pay N+1 compensation when they are dismissed. The kind that can be discarded at any time at any time, naturally the lower the cost, the better.

All local push salesmen are affiliated to a third-party labor service company. Only a few regional managers are eligible to join Penguin, and the rest are dispatch workers.

In order to compete for the offline Internet cafe market, Penguin dispatched these local push salesmen to all parts of the country. In terms of management system, it basically copied Mountain Dew's local push structure.

At the same time, in order to prevent the grass-roots promotion salesmen from fooling the company like before, Penguin canceled the rewards for new user registration. You can get a bonus, but if you fail to complete it, not only will you not get the bonus, but you will also be punished publicly in the group.

The daily task of the ground push salesperson is to visit various Internet cafes in the area, and then stick the posters of "Dream of the Three Kingdoms" and various material labels in conspicuous positions, and then take photos and upload them.

It's just that there are only so many conspicuous positions in Internet cafes, and many of them are occupied by other game companies. go up.

The posters of [League of Legends] were naturally the key targets, and those of other game companies were not spared. For a while, the game companies in the circle had a lot of resentment towards Penguin Games.

Even some Internet cafe owners don’t like Penguin Game very much, the reason is very simple. The group of Penguin Game people complete their tasks every day just to take pictures. They don’t care whether the posters are beautiful or symmetrical, which makes many Internet cafe owners And wipe their asses.

Lu Bin also quickly learned about the Penguin game's actions, and slapped the table directly during the meeting.

"Have all the ground push salesmen in our company become mud bodhisattvas in the temple now? Where is the bloodyness before? Just let others destroy our promotional materials like this? Tell the ground push salesmen under him, whoever dares to Move our things, give me a call! If you can’t beat it, apply for support, and the company that won the lottery will pay medical expenses, nutrition expenses, and double the performance at the end of the year!”

As early as a few years ago, when various game companies were in the fiercest competition in the field of local promotion, Mountain Dew's local promotion salesmen were famous for their courage to fight. Any promotion that goes offline depends on a team that dares to fight. Team, if you don't be tough, the posters just pasted on the front feet will be torn off by the back feet, and the publicity effect will be almost zero.

Following Lu Bin's order, Mountain Dew's local push salesmen also began to toughen their attitudes. When someone from Penguin Games tore up their posters, they would warn them for the first time, and those who dared to move would immediately start.

At the beginning, the push salesman of Penguin Games also became angry. The two sides fought a few sticks, and the fights would inevitably lead to injuries and troubles. In the hospital and the police station, the gap between the two companies was obvious.

After Mountain Dew had an accident, they entrusted their relationship and paid bail to get them out. Those who went to the hospital were also provided with delicious food and drink. Not only did Penguin Games respond a few times slower, some were directly locked up in the detention center. It took several days before they were fished out, and some of them only paid basic medical expenses when they entered the hospital, without any other compensation.

Sometimes, the injured people from the two companies lived in the same ward. Seeing the difference in treatment, the people from Penguin almost burst into tears.

As a result, the morale of the Penguin game's local push salesmen dropped greatly, and no one wanted to fight with Mountain Dew's people anymore. After all, everyone is not stupid, and this is the only way to get beaten up for the company?Who is willing to work hard for the company?
After the news spread, in those areas where there were no hands-on fights, the salesmen of Penguin Games were very polite when they saw the salesmen of Mountain Dew Games, and sometimes they discussed with each other just to complete the task.

"Brother, I'll just take a picture and tear it up when I'm done. It's convenient."

"Okay, hurry up, 10 minutes is enough?"

"Enough is enough, it won't take more than 5 minutes, just look at it!"

It’s not easy to lead the team if people’s hearts are scattered. The ground push team formed by Penguin Games hastily did not play a very good role, and formed a set of thinking with policies and countermeasures. At the level of regional executives, basically They are out of touch with the grassroots salesmen, and they think that the people under them are working hard every day.

Of course, the local promotion team of Penguin Games is not completely useless. In some individual areas, there are indeed some salesmen who are serious about their work, and they did make posters of Penguin Games appear in some Internet cafes.

At the same time, it also brought the news that Dew Games is preparing for the [League of Legends] Internet Cafe League.

At first, Brother Ma didn't care about the so-called Internet Cafe League. After all, this game not only consumes energy, but also costs money.

But don’t think that it’s enough to pay team bonuses to hold offline competitions. First of all, group activities with more than a certain number of people in the mainland must be reported to the official, and a sufficient number of security personnel must be arranged on site, and the venue also needs to agree Fire regulations, otherwise it is an illegal assembly.

The usual small-scale Internet cafe competitions are fine, and can be held directly in the Internet cafes, but when it comes to city-level competitions, there are more than a dozen teams participating, and the Internet cafes must not be able to use them, not to mention there are so many offline audiences.

So generally speaking, team bonuses can only be regarded as a small part of the expenses for medium-sized and above competitions. The big part is the venue layout. Judging from the scale of this [League of Legends] Internet cafe league, the cost may be as high as tens of millions.

However, Yu Xiaoliang is very aware of the role of competition in promoting competitive games, especially this kind of Internet cafe league that directly faces ordinary players, which is more likely to ignite players' enthusiasm for games.

So Yu Xiaoliang approached Brother Xiaoma, understood the advantages and disadvantages, and finally succeeded in persuading Brother Xiaoma to start preparing for the "Dream Three Kingdoms" Internet Cafe League, and all configurations such as bonuses are also in line with "League of Legends".

Yu Xiaoliang is also full of ambition, personally participated in the game design of this Internet Cafe League, and quickly came up with a plan.

Brother Xiao Ma couldn't help being a little puzzled when he saw the event plan: "Why don't we hold it at the same time as [League of Legends]? Will it be held next year?"

Yu Xiaoliang secretly complained, he is not as optimistic as Xiao Ma, Mountain Mountain has experience in holding games such as "Ghost Blowing Lantern" and "Cross Fire" before. The offline team of Penguin Games has just been recruited and has not yet been integrated. , and have no experience in organizing large-scale competitions. Going directly to large-scale competitions will definitely cause problems.

Moreover, in Yu Xiaoliang's view, although [Dream Three Kingdoms] and [League of Legends] are in a competitive relationship, there is no need to fight to the death. His purpose is to make money. He knows that there is a wall in front of him, but he insists on bumping into it?He is not stupid.

Of course, you can’t tell Brother Xiaoma about your personal thoughts. Yu Xiaoliang persuaded Brother Xiaoma by reasoning that the local push team needs to be integrated, and arranged the [Dream Three Kingdoms] Internet Cafe League to be held in the spring of next year.

Soon the Penguin game's ground push team received orders from their superiors to start training the team and preparing for the competition.

However, the grassroots salesmen only have resistance to holding the Internet cafe league, and the reason is very simple. Doesn't this obviously increase their workload, and the key is that there is no benefit at all.

If it is done well, it is the leader who deserves the credit, but if it is not done well, they will take the blame. The salesmen greeted Yu Xiaoliang's family one by one in private.

But there is no way. When the monk knocks on the clock for one day, and the task is over, they can only obey the arrangement, and the superior leader is also very nonsense. In order to avoid affecting the performance, the work will continue as usual during the day. A subsidy of 20 yuan is enough for supper.

For a while, the grassroots salesmen were full of complaints and had nowhere to vent, so they could only curse in their hearts: the spicy chicken competition will definitely not work!

On the other side, the [League of Legends] Internet Café League has started the first round of auditions, and the rules of the audition are also very simple, as long as five members of the team reach the silver rank, they can sign up for the competition.

This also greatly lowered the registration threshold. There were even more than [-] teams registering for the competition in relatively large Internet cafes, and some small Internet cafes also had one or two teams registering. Of course, after registration, it is not certain whether they can participate on time.

According to Lu Bin's statistics, there are as many as tens of thousands of teams across the country participating in this audition alone.

It is a huge project just to set up the game time and inform the players. Fortunately, the salesmen of Mountain Dew Games already have experience, and although the preparations are busy, they are not chaotic.

In late November, that is, a week after the [League of Legends] public beta began, the [League of Legends] National Internet Cafe League officially started.

For a time, the occasion was unprecedented. Some Internet cafes, which were usually empty, also gathered a large number of [League of Legends] players, including some young and beautiful female players.

Due to the easy-to-learn feature of [League of Legends], it has also attracted many female players, and it has become the privilege of many expert players to bring girls. possible.

Wusheng also signed up with two roommates and two other students from Zhejiang University in an Internet cafe near the school. After all, the champion of the competition area has a bonus of 10 RMB, which is very attractive, and Wusheng also wants to pass this time. Competitions to hone your skills.

There are good and bad players in the Internet Café League. Many of them join together to sign up on a whim. Many players have just reached the silver division, not to mention teamwork. Many games are actually not good, but even with such sloppy performance , There are still many spectators watching.

Some qualified Internet cafes will even broadcast the game live on the big screen for customers to watch.

The Wusheng team naturally passed all the tests easily and got a place to advance to the city-level competition. There is no bonus for this stage of the competition. Only at the city-level competition will there be some small gifts. The team that won the city-level championship can Getting a bonus of 5000 yuan is actually not too little.

Until the final regional group competition, the competition began to become more formal, and the venues were arranged in places like the exhibition hall, which could accommodate thousands of spectators.

After nearly a month of fierce fighting, the teams from each region entering the group stage have also been released. At this level, there are basically two brushes, and some tactics have also begun to be used, such as the four-point belt, the wild auxiliary linkage game. go wait.

Wusheng's team directly advanced to the quarterfinals with the first place in the group stage, and finally passed all the way and won the championship of the East China Internet Cafe League.

The prize of 10 yuan made several students ecstatic. For a student, 2 yuan is definitely a huge sum of money, not to mention the honor. Standing on the podium, enjoying the excitement of nearly a thousand spectators Cheers, Wusheng once again ignited his enthusiasm for e-sports.

"I want to be a real professional player!" Wu Sheng secretly made up his mind.

As for what constitutes a real professional player, Wusheng also has its own standards. In his opinion, joining the EHOME team to play DOTA matches is not a professional player at all.

Because DOTA competitions are not stable, and there are very few domestic competitions, they are all played abroad. In many cases, they even have to raise their own travel expenses to go abroad, and if they don’t get the prize money, they have to post money to it.

In Wusheng’s view, real professional players can support themselves by playing games. He is very optimistic about the prospect of [League of Legends], and he also has confidence in Mountain Dew. If there is any game company in China that can create a completely commercial Mountain Dew is the most professional professional event.

In fact, as expected by Wu Sheng, the Internet cafe league is also a bargaining chip used by Lu Bin to attract professional clubs. Lu Bin has discussed cooperation with many professional clubs before, but only one or two are really willing to join. They all maintain a wait-and-see attitude.

The hosting of the Internet Café League this time is also a display of strength, letting these clubs understand that Mountain Dew has the ability and determination to hold large-scale events.

As New Year's Day approached, Lu Bin finally signed agreements with ten clubs including EHOME, IG, and Tianlu. These clubs announced the establishment of [League of Legends] professional teams one after another.

At the same time Mountain Dew Games also announced that it will hold the first mainland e-sports league in June next year, and at the same time, it will also hold global competitions with servers around the world such as the US server and European server.

Once the news came out, the entire game circle was in an uproar. Domestic game companies didn't expect that the game could still be played like this?It seems that the only game companies that can make games hold global professional competitions are Blizzard and Valve.

Of course, the group of players was even more shocked. Many players were exposed to competitive games for the first time. They never thought that they could participate in global competitions by playing games?

For a while, "e-sports" gradually became a hot word on the Internet, but the appearance of this word also aroused the vigilance of some parents.

(End of this chapter)