my return 2002

Chapter 374 The Post-90s Begin to Grasp the Right to Discuss Internet Public Opinion
Since 2001, Chen Tianqiao has completely opened up the mainland online game market with a "Legend". By the end of 2009, in eight years, the entire mainland online game has shown a blowout development.

Online games have created myths of wealth one after another. Chen Tianqiao and Ding Sanshi have both ascended the throne of Forbes' richest man in mainland China because of this, and Zhu Jun and Shi Yuzhu have also earned massive wealth from the online game market.

But what followed was all kinds of negative news, especially for some parents, online games are the root of all evil, children's poor academic performance is caused by online games, and children's poor learning is also caused by online games woe.

In fact, most online game companies make money from adults. Except for a few children from good families, most of the student party don’t have much money in their pockets. It’s good to have money to surf the Internet. Where do you get the money to top up?
However, parents still hate online games, and they turn pale when they talk about it. In their opinion, online games should be banned, all online game companies should be banned, and the bosses of game companies should be sent to prison to work on sewing machines.

However, no matter how strict the parents are, children still love online games, and often adolescent children have a rebellious mentality. The more you don't let me play, the more I want to play.

The news of [League of Legends] forming a professional league this time also gave many children who are addicted to online games an excuse.

"I'm not playing games, this is called e-sports, understand? The competition held by Dew Games has a prize of 10 yuan!"

The parents are so angry that their noses are crooked, is this okay?They don't understand e-sports, but they remember Mountain Dew Games.

As a result, parents began to report Mountain Dew games one after another, claiming that they carried out improper publicity to lure minors into indulging in the game. In just one week, thousands of parents complained and reported, and the momentum was huge.

Some media also took the opportunity to grab the heat and began to report on it, and some so-called experts jumped out to give pointers and criticize Mountain Dew.

Among them, "Internet Addiction Fighter" Tao Hongkai has become the leading figure among them. He has publicly stated in the media many times that he will resolutely ban online games, and he just had a heated debate with [World of Warcraft] player Water Demon not long ago.

Players hate Tao Hongkai deeply, and feel that he is overgeneralizing and disrespecting the game player group, but parents think Tao Hongkai is a "fighter" and a scholar with a strong character. Under the leadership of the leader, the online game industry was directly banned, so that the existing network environment could be "purified".

Tao Hongkai can be regarded as an "old friend" of Mountain Dew, and he has criticized Mountain Mountain before, but no one paid attention to him before. After all, the general trend in society is such that the entire industry is making money silently, so there is no need to push yourself to the forefront superior.

And Tao Hong’s repeated "battle victory" made him feel that he had great appeal, so he criticized online games more actively. If there are popular games in the market, no one will be spared.

This time Tao Hongkai focused on [League of Legends] again. In his remarks, any game with fierce confrontation, killing monsters, and dropping games is addictive, and it is the chief culprit that causes people to become addicted to the virtual world.

Moreover, Mountain Dew not only operates the game this time, but also dares to "cry" to form a professional league. What is this for?Is it to rectify and vindicate the name of online games?Can online games poison teenagers more openly?

Tao Hongkai will never agree!In order to gain more support from parents, Tao Hongkai also specially opened Sina Weibo, his Weibo name is "Internet Addiction Fighter Tao Hongkai".

Soon, Tao Hongkai posted his first Weibo, directly bombarding Mountain Dew, saying that forming a professional league is illegal and immoral, it should be stopped immediately, and he apologized to the people of the whole country.

Poor Weibo has a character limit. Tao Hong's first Weibo was full of thousands of words, but it could only be divided into eight articles and published.

However, this did not prevent some parents from coming to support her. In just one day, Tao Hong's Sina Weibo has attracted thousands of followers.

And as Tao Hong's Weibo articles were quoted by some media, his Weibo fans also increased. Of course, there are many gamers who oppose him.

The incident became more and more troublesome and attracted great attention from the society. It was not because Tao Hongkai himself had much influence. Any incident that could become a hit on the Internet was a manifestation of a social phenomenon behind it.

The group of players is getting bigger and bigger. In addition to teenagers, there are many post-2009s and post-[-]s who have gradually become the mainstream of society. In [-], the first batch of post-[-]s also became adults, and they began to gradually grasp the right to speak in the online world.

They no longer passively accept all information, they will try to be true for one thing, and they are eager to express their views and attitudes.

The confrontation with the "Tao Hongkai" is actually to a large extent the young people's disdain and doubts about the so-called "experts".

Not only Sina Weibo, but also YY Weibo and QQ Weibo homepages have discussions on similar topics. What is more interesting is QQ Weibo. Originally, this topic was suspected of promoting for competitors. The moderation team is still hesitant to make these articles the front page.

Later, when I saw that this topic was so popular and the traffic was so large, I didn't care whether it was an enemy or not. I wanted to keep my users first.

Shen Lang didn't intend to respond at first, but as the incident intensified, he still called Wang Tao and Lu Bin to the office for a small meeting.

"What do you think about this?"

Wang Tao and Lu Bin looked at each other: "I think it's better to make a response. After all, our application for holding professional e-sports events is still under review. If we get stuck because of this matter, the loss outweighs the gain."

Shen Lang nodded: "Then how are you going to respond?"

Lu Bin continued, "That's right. We're going to weaken the concept of video games, and instead emphasize competition and teamwork. At the same time, we'll also publicize the deeds of some mainland professional players who won international awards, and let the higher authorities know. E-sports is also a kind of competition, just like intellectual games such as Go and chess, and should not be treated differently."

"Well, this plan is feasible. How about I ask Liang Han to cooperate with you and let some celebrities and big Vs publish some similar articles. In addition, let 360 Video make an e-sports column dedicated to providing similar articles. E-sports game video." Shen Lang added two more points.

Wang Tao and Lu Bin were overjoyed and were preparing for the next step of publicity work.

However, Shen Lang kept Lu Bin: "Are there any difficulties in the preparation of the professional league? Are you sure it will be held in June?"

Lu Bin said solemnly: "The biggest difficulty now is the problem of commercialization. Ever since the superiors banned video game programs from appearing on TV platforms, the development of the entire industry has completely stagnated. Without a broadcast platform, it will be difficult for us to obtain long-term and stable crowns. It is difficult for other professional teams to get sponsors.”

In fact, the earliest e-sports broadcasting in the mainland can be traced back to 2004. A non-governmental organization called GamesTV was established in a coffee shop. Later, due to lack of qualifications, the GamesTV team joined the game channel at that time.

However, even with a background like Modu Wenguang, Game Fengyun Channel can only appear in digital TV programs, and cooperate with some online video platforms at the same time, so the audience is not large.

Shen Lang thought for a while: "You can go and contact Game Fengyun, we can give them some funds to let them live broadcast the [League of Legends] professional league throughout the whole process, and in addition"

"How about this, you can negotiate with Zhou Shengjun again, and let 360 Video directly create a game zone. In the early stage, you can add some commentary to the video of this Internet cafe league, put it up to accumulate popularity, and then live broadcast the [League of Legends] professional league. , since no one will do it, we will do it ourselves!"

As 2010 approaches, the network speed at this time can actually support live webcasting, but the required servers and bandwidth costs are relatively high. Some live broadcasting platforms on the market are basically relying on female anchors to play side-by-side, attracting rewards and business cooperation. For example, six rooms and 56 videos are all such routines.

Doing game live broadcasting now is basically equivalent to losing money, and the reason is very simple. [League of Legends] has just started its official public beta, the user base is limited, and the concept of domestic e-sports has not yet spread. ?

Gamers in this era are basically liver emperors, and they can play many skin-changing games with gusto, so they don't waste time watching the games, even if they watch live broadcasts, they only go to watch those ladies who are posing.

Cultivating the market requires a process, and it cannot be accomplished overnight. Shen Lang is also prepared to lose money in the first two years.

Shen Lang directly called Zhou Shengjun to the office and asked Lu Bin to talk to him directly about the game zone and the follow-up live broadcast.

Zhou Shengjun was naturally not happy at first, but now 360 video is still carrying a loss, which is also strange. The two brothers Youku and Tudou are like Xiaoqiang who can't be beaten. Platforms such as 56 Video and [-] Video have all gone to the sidelines, and Youku and Tudou can still raise money from investors.

On the contrary, due to the fierce competition among the three companies, the cost of film and television copyright has increased a lot. Basically, the money lost in the past two years has been spent on this.

However, burning money also has the benefits of burning money. 360 Video has accumulated a large number of high-quality film and television copyright resources. At the same time, due to the tightening of copyright, pirated video websites have been hit hard. The number of 360 Video members has also shown explosive growth. As of 2009, the first In the third quarter, the number of 360 video members has exceeded [-] million.

Shen Lang saw that the tone of the two people was a little fierce, so he cleared his throat and made a decision directly: "Well, the part of the loss will be paid from Mountain Dew first, but if the broadcasting rights of the professional league are valuable in the future, don't come looking for it." I cry poor."

Zhou Shengjun was overjoyed when he heard it. As for the broadcast rights of a game competition, how much can he have?At the top of the sky, it is only 80 million, which is not enough for his bandwidth cost, so it is not worth mentioning.

Seeing this, Shen Lang couldn't help laughing inwardly. It is estimated that in two years, Zhou Shengjun will regret today's decision.

After Lu Bin left, Shen Lang left Zhou Shengjun alone and asked.

"Has Hou Hongliang finished the post-production of Ghost Blowing Lantern? Can it go online during the Spring Festival?"

[Ghost Blowing Lantern] The first season has been completed around October. Since there are a lot of special effects in the play that need to be done in post-production, the amount of work is not small, and the requirements for technology are also very high. For this reason, Hou Hongliang originally planned to send it abroad to do it. Yes, but after asking the price, I gave up directly.

Originally, the production cost of [Ghost Blowing Lantern] was very high. There were only 21 episodes in the first season, which was beyond the budget. During the filming period, 3000 million RMB was spent. According to this budget, it is already possible to shoot an A-level production. It's a movie, and for this reason, many colleagues laughed at him for fooling around, that a web drama actually costs so much money.

At the same time, many people joked that Shen Lang didn't know anyone, and that he found such a raw egg, but he was cheated.

Fortunately, Shen Lang expressed his [-]% trust in Hou Hongliang, and said that he could still afford to pay this little money. This also moved many people in the film and television industry, thinking that Hou Hongliang could get such a large investment, Why can't I do it myself?
Of course, Hou Hongliang did not rely on Shen Lang's trust to stop treating money as money. Instead, he calculated carefully in all aspects. In the later stage of "Ghost Blowing the Lamp", the foreigner directly offered 500 million US dollars, but Hou Hongliang refused without thinking. We have cooperated with a domestic company called Tiangong Yicai.

Zhou Shengjun nodded: "It's finished. Yesterday Hou Hongliang was discussing the promotion plan with me. I guess we will get the trailer in two days."

"Well, this is Mountain Dew's first self-produced drama. You should pay close attention to it. If there is anything that needs to be coordinated with other departments in terms of publicity, you can help share it. After all, Hou Hongliang has just joined the company not long ago, and you are more familiar with the head. "Shen Lang exhorted.

Human society is inevitable. As a newcomer who just joined the company, Hou Hongliang directly took the position of general manager of the film and television company. It is inevitable that some people will not be convinced.

"Yes, I know."

Two days later, Shen Lang saw this version of "Ghost Blowing Lamp: The Exquisite Ancient City". Even by the standards of 2010 film and television dramas, this is a very well-produced drama series.

If it is placed in 2022, it will definitely be a masterpiece of the gods, and it will definitely become popular on the Internet.

Shen Lang greatly praised Hou Hongliang: "You did a good job, you have worked hard during this time."

Hou Hongliang hurriedly said: "It's not hard work, what we eat in this line of work is this bowl of rice."

Shen Lang nodded, and reminded: "Well, then, don't be idle, you can start preparing for the next one."

Hou Hongliang hesitated: "Mr. Shen, isn't it too early? At least wait until the premiere data comes out before starting it?"

Shen Lang waved his hand: "There's no need to think so much. We need to have confidence in the audience's aesthetics. The audience can still tell who is filming with heart and who is fooling people."

"By the way, have you signed a sequel contract with some of the main actors?"

(End of this chapter)