my return 2002

Chapter 395 Mobile Phone Market Analysis Report
Having acquired the ownership of Legendary, while starting the two projects of Legendary web game and mobile game, Wang Tao had a whim, whether it is possible to release a Legendary client game as well.

While retaining the basic gameplay of the legend, certain optimizations have been made to character and scene modeling, art, and skill special effects.

Shen Lang gave support to Wang Tao's idea. In fact, the reason why the legend has such a long vitality is that apart from feelings, the passionate PK gameplay and the thrill of killing and explosive equipment are its selling points.

The reason why many games are bad is not because of the game itself, but because of the operation. Legendary World later canceled the setting of killing equipment, which is also one of the reasons why players quit quickly.

With Mountain Dew's mature planning and operation over the years, it is not impossible for an old game like Legend to have a second spring.

Of course, browser games and mobile games don't need to be so particular, they are for making money. Shen Lang directly asked Wang Tao to set up a separate game company to operate. After all, Mountain Dew's reputation still needs to be taken into account.

Just a week after the legendary page game and mobile game project was established, the mobile game [Ghost Blowing Lantern] conducted an internal test without deleting files. In fact, the mobile game [Ghost Blowing Lantern] has conducted several closed tests since last year.

The results of the test were very good, and it was also highly praised by the beta test players, so this time I skipped the internal test process directly, saying that it was an internal test without deleting files, which is actually equivalent to a public test.

[Ghost Blowing Lantern] The mobile game basically reproduces the gameplay of the end game, but the screen has been modified, mainly to adapt to more low-end mobile phones. At the same time, [Ghost Blowing Lantern] mobile game also provides a high-quality mode and There are two versions of standard mode for players to choose from.

The high-definition mode can basically achieve the same quality performance as the end game, which is also due to the fact that [Ghost Blowing Lantern] itself was a game a few years ago. First, it consumes more power.

The standard mode is relatively simple, some skill special effects have been simplified, and various shadows and jagged teeth have been simplified, but it does not affect the player's operation.

[Ghost Blowing Lamp] It took only two hours for the internal test without deleting files to start, and the number of people online at the same time exceeded 60. Such a result surprised even Shen Lang. After all, mobile games are still in their infancy at this time, and they can actually attract so many players.

In fact, it is precisely because [Ghost Blowing Lantern] is the first large-scale mobile phone online game, and it has caught up with the explosion of 3G mobile phones in the past two years. Detonate.

The emergence of [Ghost Blowing Lantern] just caught up with this wave of market prices, and also made the entire mainland game industry see the prospect of mobile games.

No, it should be said that "Qian Jing" is more appropriate. The pursuit of profit by game companies is more naked than any other Internet company. This is an industry born for making money, especially online games. Many game companies plan and research It's not about how to play, but about human nature. How to make players willingly spend their money is what game companies are most interested in.

[Ghost Blowing Lantern] As of 150 o'clock in the evening on the day of its launch, the number of simultaneous online users exceeded [-] million, which has exceeded the scale of many large-scale end games.

At the same time, in terms of profit, [Ghost Blowing Lantern] is even more terrifying, with a single-day revenue of 3000 million, of which more than 50 copies of the first charge package alone were sold.

All of a sudden, Netease, Ninetowns, Penguin and other mainland game companies began to study the feasibility of mobile games, especially Netease, seeing such a beautiful revenue of [Ghost Blowing Lantern], it was almost envious to drool.

Moreover, NetEase itself has a mature IP like [Fantasy Westward Journey], which can completely reproduce the success of [Ghost Blowing the Lantern]. So Ding Sanshi immediately made a decision to start the project [Fantasy Westward Journey] mobile game.

Ninetowns Zhu Jun also started the development of [Miracle Mobile Game] non-stop.

On Penguin’s side, Brother Xiao Ma also started to move around. Games have always been a big concern for him. Before that, he spent countless efforts and funds on game projects, but unfortunately they didn’t get any rewards in the end. Penguin also had games that performed well. Too bad it didn't last long in the end.

The only [Dream of the Three Kingdoms] has never reached the level of a big hit, and the appearance of the mobile game immediately attracted the attention of Xiao Ma.

The development time of mobile games is short, and the technical requirements are not so high, but the ability to attract money is not weaker than that of end games.

But soon, Zhang Zhidong poured cold water on Brother Xiao Ma: "[Ghost Blowing Lantern]'s explosion is based on the huge user base of the star system. At present, no matter whether it is Android or IOS, there is no such condition in the mainland market!"

Brother Xiao Ma froze in place, like a punctured balloon, completely deflated, yes, how could he forget this.

After figuring this out, Brother Xiaoma was hit hard. Even if QQ was completely surpassed by YY's data before, he never felt so aggrieved.

That's right, it was just aggrieved. Only then did he realize that the Xingchen system was already like a fishing net covering the entire mainland Internet market, and he was like a fish in the net. , can only be slaughtered in the end.

But it is not easy to tear the fishing net. It is said that the net is broken when the fish is dead. In fact, the reality is that the net is not necessarily broken when the fish is dead.

Brother Xiaoma knows very well that Penguin's current strength alone is no longer able to compete with Inspur Group, and he can only hope that the Android system and IOS system can break this predicament.

Zhang Zhidong reminded: "Actually, I think the mobile game market still has a lot to do. Since the mainland market can't do it, we can simply do it in the overseas market. Even if it fails, it can be regarded as accumulating experience. Wait until the Android system, IOS system and Xingchen system are available. Comparing the ability, we will fight back, then the situation will be completely different."

Brother Xiao Ma nodded in surprise when he heard the words: "That's right, that's right, we haven't lost yet, the temporary dormancy is for the future blockbuster!"

At this time, the competition among Apple, Google, and Nokia in the overseas market has entered a fierce stage. Apple has successfully occupied the high-end market in Europe and America with the iPhone 4, and Google's Android camp has also absorbed Samsung, HP, Sony and other first-line manufacturers to launch the "machine-sea strategy". ".

Nokia seems to be under attack from both sides. Whether Apple or Samsung, they only occupied a niche market before, and Nokia is a well-deserved overlord.

This has formed a situation where Apple, Samsung, Sony and other mobile phone manufacturers are encircling Nokia. Originally, Nokia occupied a large market share in the world. This also directly led to the establishment of factories and offline store sales channels around the world in order to be able to supply products to the world. , and the cost of these funds is huge.

The sharp decline in Nokia's sales directly means that Nokia has no money. In this case, generally speaking, it should choose a shrinking strategy and withdraw its fists in order to fight better.

However, Nokia’s executives chose to fight head-to-head with other mobile phone brands and defend their dominance to the death. Doing so is undoubtedly seeking a dead end. Nokia’s sales have not increased because of its policies. On the contrary, various costs have remained high. Further dragged down Nokia's financial situation.

Especially in the low-end mobile phone market, Nokia's low-end mobile phones are basically feature phones, which can make calls, receive text messages, and play small games such as Snake. The function can only be described as pulling the hips.

In the Android camp, although Samsung and Sony's low-end phones are also poorly configured, they have comprehensive multimedia functions and Internet access functions that entry-level smartphones should have.

For Nokia, this is simply a blow to dimensionality reduction. Nokia has also tried to reduce the price to improve competitiveness. Unfortunately, in front of smartphones and feature phones, users obviously prefer the former.

At this time, Nokia is like a cumbersome dinosaur, being hunted by a group of velociraptors and gradually eating away.

Nokia has also tried to fight back. For example, when the "antenna gate" of iPhone 4 broke out, it publicized it through the media, and mocked Apple's move to issue protective cases for mobile phones as unnecessary.

The president of Nokia even faced the reporter's question and said directly and unabashedly: "I think what users need may be to change a mobile phone."

Google has tasted the sweetness, and the Android system is advancing by leaps and bounds in the European and American markets, and its market share has gradually increased to nearly 15%, while Apple's shipments of only one mobile phone have exceeded 100 million units. Jobs began to develop the iPhone 4S non-stop. While eliminating design defects, iteratively upgrade products.

In the mainland market, Nokia's life is not easy. With the gradual strength of the star system, Nokia's share in the low-end mobile phone market has dropped to the lowest point in history. Influence.

There are also a bunch of brands that are silently working on mid-range models. At the same time, Nokia’s executives have to focus most of their energy on the European and American regions due to the pressure from Apple and Google in the international market. Since New Year's Day in 2011, the market share has dropped below 35%.

The once invincible giant now has a scene of few people, and what is even more frightening is that due to the previous strong position of Nokia, Nokia is also very serious about channel dealers.

First of all, if you want to get the right to sell Nokia mobile phones, you need to pay a deposit. At the same time, Nokia also has task requirements for channel vendors every quarter. Nokia that fails to complete the task requirements will not be ignored. The supply of goods also makes the channel merchants' capital chain very tense.

In the past, the Nokia brand was strong, and everything was easy to talk about when it sold well. However, as Nokia’s products have become increasingly difficult to sell in the past two years, channel dealers can’t handle it anymore. The mobile phone store at the front of Nokia has also begun to change the door of domestic mobile phones.

A series of brands such as Gionee, Tianyu, and Bird also took the opportunity to seize the market, using more favorable prices and more relaxed conditions to attract channel dealers to join. The store at the front of Nokia is gone.

Two years ago, almost half of them were Nokia stores, because without Nokia's door, no users would come in at all.

In just two years, the scene has completely changed. Many old Nokia users can't help but feel that things are different. Of course, it is impossible for them to continue to use Nokia's feature phones.

After all, apart from being better in quality and resistant to falling, that thing really does not meet the needs of current users for mobile phones.

A mobile phone that cannot chat, video call, fast surf the Internet, and watch dramas is only bought by middle-aged and elderly people in the mainland market.

Of course, smart phones are also different. The star system is the most widely used and the most widely applicable. The Android system is only supported by a few mobile phone manufacturers. The only one with a relatively large market share is the Bumblebee mobile phone. It is obvious that this type of mobile phone has a disadvantage, that is, it will be very stuck after a long time of use.

In fact, this problem not only exists in the domestic market, but also exists in Android phones in the international market. Since Android adopts a completely open source solution, it is easy to generate a lot of system fragments. Once it is used for a long time, it will Affects the computing speed of the system, even if the configuration is higher, it will cause stuttering or even freezing.

The Apple mobile phone does not have this problem, but the software ecology of the Apple mobile phone is not even as good as that of Android. The key is that it is still expensive.

After two years of marketing of domestic mobile phones, the use of the Star system is far smoother than that of the Android system, and the acceptance of domestic mobile phone brands by domestic users is getting higher and higher.

Huawei, which originally reserved one hand and was preparing to develop the Hongmeng system, has reduced the research and development expenditure of the Hongmeng system, and Yu Dazui has also put more energy on the research and development of Huawei mobile phones.

For Yu Dazui's decision, Mr. Ren also expressed his support. After all, mobile phones are not Huawei's main business. The development of the Hongmeng system will not only consume a lot of manpower and material resources, but also the development of the Hongmeng system means competing for the market with the Xingchen system. .

Judging from the current situation where the Android system and the IOS system are running into obstacles everywhere in the mainland, waiting for the Hongmeng system in the future will definitely be a hard battle. In this case, it is better to slow down the development progress.

In addition, ZTE has completely turned to the star system, and all its mobile phones are equipped with the star system.

In the mainland market, domestic mobile phones are showing a thriving scene, which naturally attracts a lot of capital to intervene. Low-end mobile phone brands such as Gionee and Bird have received a lot of investment, which also makes them have greater ambitions and start to invest in China. Enter the high-end market.

Not to mention Xiaomi and Meizu. The sub-brand strategy of high-end phones plus low-end phones has made the valuations of Xiaomi and Meizu inflated all the way. In just two years, they have grown to tens of billions of dollars.

(End of this chapter)