my return 2002

Chapter 399
Without online traffic, apps like Sina Weibo, whose users are generally younger, have mediocre offline promotion effects, not even half the effect of online promotion, and the price is more expensive than online promotion.

In 2011, the position of the TV platform was still unbreakable, and the advertising costs were also increasing day by day. The price of a ten-second advertisement on CCTV on Sina Weibo was equivalent to a month’s promotion cost on the previous online platform of Sina Weibo.

Cao Guowei is also under great pressure, but he dare not save the money, because behind Sina Weibo there are QQ Weibo and Sohu Weibo approaching step by step. Once Sina Weibo falls behind, it will be difficult to rush up in the future Even Cao Guowei didn't dare to pin all his hopes on the Android system.

Of course, doing so is not completely useless. The advertisement on CCTV still helped Sina establish a certain brand image, which is also the main reason why shareholders did not criticize Cao Guowei too harshly.

However, Cao Guowei knows that there is not much time left for him. If he does not find a way to pull up the data of Sina Weibo as soon as possible, the shareholders will doubt his leadership sooner or later.

In the end, Cao Guowei decided to work harder on the PC side. After all, there is no such bug as the Star System on the PC. As long as you have money, you can still buy promotional resources.

Among them, the largest traffic pool comes from Baidu and Penguin. Although Penguin itself has competing products such as QQ Weibo, Penguin is relatively easy to talk to as long as it gives money. As for Baidu, it is even more so. Learn about bidding rankings.

Under Cao Guowei's frenzied distribution of coins, the data on the PC side of Sina Weibo soon increased and the overall data was pulled up, which also made Cao Guowei secretly heave a sigh of relief.

However, this does not change the decline of Sina Weibo on the mobile side, and this vacant market has been missed by Sohu Weibo.

In the Internet circles in the mainland, if anyone is to say who is the most Buddhist, it must be Zhang Chaoyang. He became famous at a young age. After Sohu went public, he basically didn't care much about company management. star.

It was not until the last two years that Zhang Chaoyang realized that the era of belonging to the three major portals was over, and only then did he start to focus on the company's business.

Sohu Video and Sohu Weibo are the works of Zhang Chaoyang's ambitions. Sohu Video's business is running well, second only to 360 Video, Youku, and Tudou, and it can be regarded as the goalkeeper of the first echelon.

And Sohu Weibo is following the trend. Seeing that the Weibo business is getting more and more prosperous, Zhang Chaoyang can't sit still and starts to end in person. For this reason, Zhang Chaoyang and Cao Guowei once exchanged trash talk on the Internet because of the competition for celebrities.

This time Sina was unlucky, and Zhang Chaoyang was the happiest. On the second day after Shen Lang lowered his rights to Sina Weibo, Zhang Chaoyang sent a promotion order of hundreds of millions to Inspur Group.

Shen Lang also knew that the YY Weibo family would definitely not be able to kill Sina Weibo, and it would be nice to have a helper at this time, so he accepted the order.

Therefore, in the application store that comes with the star system, as long as you search for the word Weibo, Sohu Weibo ranks second.

Various advertisements on Sohu Weibo have appeared on various products in the YY and 360 ecological chains.

And Zhang Chaoyang’s money was not in vain. In just half a month, Sohu Weibo announced that their number of users surpassed Sina Weibo’s 1.5 million, reaching 1.62 million, second only to QQ Weibo’s 1.71 million, ranking among Weibo users. Bo ranked third, while Sina was directly squeezed to the fourth position.

After seeing the announcement, Cao Guowei said on his Sina Weibo account that the data released by Sohu Weibo is not true and has no reference value.

Zhang Chaoyang responded immediately, the data of Sohu Weibo can stand all tests, some people should not afford to lose.

This is no longer referring to Sang scolding Huai, but directly pointing at Cao Guowei's nose.

Cao Guowei was so angry that he started a scolding war with Zhang Chaoyang on Weibo.

While everyone was scrambling to watch the fun, sharp-eyed netizens discovered that Shen Lang had reposted Zhang Chaoyang's Weibo.

This is interesting, I thought it was a two-legged stand, but Shen Lang also joined in. Although he didn't say a word, it was obvious that this was to support Chaoyang.

Cao Guowei's face turned black when he saw the relevant reports at the time. Isn't this clearly a murderous intention?

The point is that Cao Guowei has nothing to do, he just wants to deal with it calmly, lest those words offend Shen Lang and really block the Sina Weibo mobile terminal.

"That's right, this guy must think so, you can't give him this excuse!"

Thinking of this, Cao Guowei was frightened into a cold sweat. Fortunately, he didn't say anything aggressive and didn't leave any excuses for Shen Lang. Cao Guowei even deleted all the Weibo he posted before.

This is a bit boring, everyone wants to see the three of Shen Lang fighting, but Cao Guowei is directly persuaded.

Immediately, some netizens left messages under Cao Guowei.

"Old Cao, don't be cowardly, come on, just do it with them!"

"Yeah, Lao Cao, this is unbearable, since when did the CEO of a dignified listed company suffer from such anger? Damn them!"

"Mr. Cao, it's boring for you to do this. Brothers, the peanut melon seeds and ham sausage are all ready, why are you holding back?"

Seeing these comments, Cao Guowei turned his nose up in anger, and directly turned off the comment function on Weibo.

"There are always bad people trying to harm me!"

It's a pity that Cao Guowei was able to shut down his Weibo, but he couldn't stop the mouths of netizens. On some other Weibo, self-media and forums, the popularity of this matter has always remained high.

Business bigwigs are still far away from ordinary netizens, and the incident that broke out this time is so full of twists and turns, netizens are naturally happy to discuss it.

This reflects a problem. Entering 2011, the general age of netizens is gradually getting younger, and the post-90s generation has become the main force on the Internet, and they are more willing to express their opinions.

After Cao Guowei died down, the heat of the Sina Weibo incident gradually cooled down, but the private competition became more and more fierce, especially the competition between Sina Weibo and Sohu Weibo.

Originally, there was a fierce competitive relationship between these two companies. As the number of registered users of Sohu Weibo climbed to Sina Weibo, the competition between the two parties was completely revealed.

The advantage of Sina Weibo is that it runs relatively fast and has accumulated a large number of celebrity bloggers, while Sohu Weibo is at a disadvantage in this regard. However, since the news broke that Sina Weibo squeezed bloggers, many bloggers chose to leave Sina Weibo, the gap between the two sides in this regard is already negligible.

Moreover, Zhang Chaoyang also specially asked his employees to pry the bloggers of Sina Weibo. Zhang Chaoyang could see very clearly that Sohu did not have the strength of Penguin and Inspur Group. It is a good project to keep the third position, and it may not be impossible to become a unicorn in the industry if it is gradually implemented in the future.

The bad thing about Zhang Chaoyang is that Sohu Weibo is not poaching people. If bloggers from Sina Weibo are invited to open Weibo on Sohu, some bloggers are unwilling to come, and Sohu's employees will tell them.

"Can you guarantee that Sina will always maintain the current percentage?"

This move is very effective. Sina Weibo’s previous actions made many bloggers feel uneasy. Although Sina made concessions later, it was due to pressure from public opinion, and it was the result of everyone’s struggle together.

Next time if Sina wants to revise the sharing ratio, who can guarantee that public opinion will still be on the side of bloggers?After the netizens lose their sense of novelty, maybe they won't even lose their popularity.

The bloggers of Sina Weibo think it makes sense. Except for those bloggers who have signed an exclusive contract, a large part of the bloggers of Sina Weibo have opened accounts on Sohu Weibo.

This made Cao Guowei very angry, so he also asked the employees of Sina Weibo to go to Sohu Weibo to poach people.

It's a pity that the previous events on Sina Weibo have left a very bad impression on the bloggers.

In the end, the executives of Sina Weibo thought of a way to use the other's way to repay the other's body.

Didn't Sohu Weibo use the Sina Weibo incident to instigate bloggers to open accounts on the two platforms? Sina can also use this incident to pull Sohu Weibo bloggers over.

"Can you guarantee that Sohu Weibo will always maintain the current rake ratio? The world is as dark as crows, and it is always right to prepare with both hands."

This trick is a bit self-defeating, let alone the effect is really good. Many bloggers from Sohu also came to Sina to open Weibo.

In this way, it is very interesting. The overlap between Sina and Sohu bloggers has reached more than 40%. Many users even sometimes doubt whether they are logged on to Sina Weibo or Sohu Weibo.

At the beginning, Cao Guowei thought that this was not bad, neither of the two sides could take advantage of it. However, Cao Guowei soon discovered that something was wrong.

The data of Sina Weibo showed another big fluctuation. At first, Cao Guowei thought that the effect of offline promotion had reached a bottleneck.

But he soon discovered that it was not the case. The data diving mainly came from the mobile terminal. Since Sohu Weibo received traffic support from Inspur Group, the number of Sohu Weibo on the mobile terminal has surpassed that of Sina Weibo.

In the past, Sina Weibo had the advantages of the number and quality of bloggers, and it has always maintained a lead over Sohu Weibo, but now the situation of bloggers on Sina Weibo and Sohu Weibo is almost the same, and many original users of Sina Weibo have switched to Sohu Weibo.

Cao Guowei almost vomited blood after learning the reason, and it was because of the mobile terminal again!

Some things are only known to be precious after they are lost. Before the development of Sina Weibo was smooth, Cao Guowei did not notice the driving force of the Star System on Sina Weibo.

Now after being blocked by Shen Lang, Cao Guowei finally felt what it meant to be struggling.

Compared with Cao Guowei's head full of lawsuits, Zhang Chaoyang's life is quite comfortable. Sohu Weibo's various data are rising in an orderly manner, and there is a faint tendency to shake off Sina Weibo. This is still Sohu Weibo. For the first time, Bo stood at the third position in the industry, well, the scenery is very good!

During the period when Sohu Weibo was fighting with Sina Weibo, WeChat Moments also started to show strength.

Compared with Weibo, the circle of friends is more suitable for socializing with acquaintances. After posting the circle of friends, it has become a daily routine for many WeChat users to get those red hearts and likes.

Some users even ask their relatives and friends in real life to give them likes.

At the same time, the offline payment project has also begun to gradually advance. According to Jin Hao's plan, the first batch of offline promotion objects of WeChat Pay are the owners of those offline stores.

Because the owners of offline stores have a lot of cash settlement needs every day, sometimes there will always be situations where customers forget to bring their wallets.

Generally, when encountering such a situation, the store owner needs to make a judgment, whether to trust the other party, and let the other party take the item away before paying.

It’s okay to talk to acquaintances, anyway, it won’t be short of this little money, but I’m afraid of encountering those who are half-acquainted, occasionally come to the store to buy, but don’t know where the other party lives, what should the customer do if such a request is made?
If you don't agree, the customer will think: I bought so many things at your house, and I won't accommodate such a small matter.

If you agree, the boss will be worried, what if someone else takes something and doesn't show up?
Offline payment basically solves this problem. Nowadays, people may forget to bring their wallets when they go out, but they will never forget to bring their mobile phones.

And there is another advantage of offline payment, that is, it eliminates counterfeit money. Anyone who has done business knows that counterfeit money is the most hated, especially hundred-yuan bills. up.

There is also the problem of getting change. Sometimes there will be a tail of [-] cents behind the retail price of some commodities. Don’t charge it. If the profit is reduced, take it. Sometimes the change is not enough.

For offline payment, you only need to press a decimal point, even if it is a dime, you can accept it.

Of course, no matter how good the idea is, it needs to be promoted to the bosses offline. After all, this is only 2011, and many bosses have never used WeChat payment themselves, so it is still very difficult to promote it.

This is a process of cultivating the market, which requires the cooperation of a large number of offline promotion teams.

Shen Lang once again handed over this task to Lu Bin. Without any hesitation, Lu Bin began to mobilize manpower and organize an offline promotion team of 500 people. The first batch of selected promotion areas were in various first-tier cities.

The reason why the strategy of encircling cities from rural areas is not adopted is mainly because the penetration rate of smartphones in first-tier cities is relatively high, and the proficiency of users in using smartphones is also relatively high.

But don’t underestimate this point. In 2011, a large number of domestic users still use feature phones. Without a sufficient market environment, the promotion effect of offline payment will be greatly reduced.

But even so, the promotion of offline payment was not smooth at the beginning. After all, this is a matter of money, and the attitude of the public is generally cautious. Many users have not even used WeChat before. It is indeed difficult to bind a bank card, and there are even cases where offline promoters are regarded as liars by the public and sent to the police station.

(End of this chapter)