Rebirth 05 Be a car tycoon
Chapter 105 Competing Models Launched
Chapter 105 Competing Models Launched
There is a saying in the auto market that gold, nine and silver are ten.
In fact, this statement is not entirely accurate.
At least for China's current auto market, it is not completely accurate.
In one or two months at the end of each year, there is often no need for gold, nine and silver.
No, in December this year, several new cars from OEMs have chosen this time to go on the market one after another.
In this way, it can just catch up with the needs of consumers who are going to go home for the New Year.
"Editor Lai, I can finally see you in the company."
The vehicle home, Lai Liang was caught by the advertising manager Lu Jiansheng just after returning to the office.
"Old Lu, do you have something to do with me?"
The business of the two has a very close relationship, but there is no competition between them.
In this way, the relationship between Lai Liang and Lu Jiansheng is naturally not bad.
"It's not a big deal, but it's not that several car companies such as Yongan Automobile and Northeast Automobile are advertising here.
Then they sent several soft articles and asked us to help promote them.
Let me send it to you to see which one is more suitable for the home page.
At that time, I will give the other party an answer as soon as possible. "
Although Autohome also accepts advertisements and plays soft articles.
But it also has its own bottom line.
They are not willing to send out the kind of advertising text that looks complete at first glance.
"I just came back from an event held by Wing On Star yesterday, and they are really willing to do so.
Not only invited a group of people to travel to Sanya City, but also placed advertisements on the Namaiduo platform.
With the price of Yongan Star, can you make money back? "
Lai Liang obviously has a good understanding of the situation of Yongan Automobile and Northeast Automobile.
There's no way, this month he has taken carriage and horse fees from others several times.
After eating and drinking a few times, you have to know a little bit about others.
"Hey! None of them are private enterprises, and they value sales more than profits.
As long as the company's sales go up, their performance is considered to be out.
As for whether to earn money or not, and how much money you earn, that is the icing on the cake. "
Lu Jiansheng's words were very straightforward.
But to some extent, it reveals a fact of the current automobile industry.
"Send the article to my email, and I'll take a look later.
But don't expect to have a good position. I have a few good ideas here and I am about to arrange for someone to write them.
At that time, it will be our main content for the past few days,"
As the content editor, Lai Liang definitely has his own ideas.
Although he will also compromise because of the advertising fee, it is not without any principles.
Unless, you add money.
……
"Chai Hang, how is the Yinbei No. [-] of Northeast Automobile? Is it putting pressure on the domestic product?"
In Boshi Automobile, Lu Weimin has also been paying attention to the sales of Yinbei No. [-] in the past few days.
In order to suppress Nanshan Automobile and their sales king, Huozhiguang, the doctor directly gave the cost price for the parts supplied to Northeast Automobile this time.
It can be said that they are refueling Northeast Automobile and suppressing Nanshan Automobile.
Of course, the doctor will make such a choice, not entirely purely for the purpose of suppressing Nanshan Automobile.
It also has the meaning of befriending Northeast Automobile.
After all, although the strength of Northeast Automobile is not great, it is also the first automobile company in China.
Many leaders of Northeast Automobile have been promoted, and they have considerable influence on the policies of the automobile industry.
A doctor who is very good at grasping these things naturally knows how to choose.
"Judging from the current situation, the sales of Silver Cup One are still good.
I talked specifically with people from Northeast Automobile, and they received more than [-] orders in the first month of their launch.
According to the current pace of development, monthly sales of over [-] should not be a problem.
It is even possible to go one step further and challenge the monthly sales of [-] units.
After all, the configuration of Silver Cup No. [-] is better than that of domestic products. "
As Lu Weimin's confidant, Chai Hang naturally knows what his boss usually pays attention to.
So he also did related work in advance.
This is also an important reason why Chai Hang can always be trusted.
"Where is the Yongan Star of Yongan Automobile? How are their grades?"
As the main opponents of the domestic products, Lu Weimin paid more attention to Yinbei No. [-] and Yongan Star.
It is estimated that if the sales department at the headquarters knew, they would not be able to understand Lu Weimin's thoughts at all.
After all, it is not this kind of miniature car that the doctor car is mainly equipped with.
"Yong'an Star's actions are not small, and the current results are not much worse than Northeast Automobile.
However, they seem to focus mainly on the southwest and central China, and the marketing efforts in other places are not so strong. "
"The southwest market and central China market are markets that Yongan Automobile is relatively familiar with, and they can also be regarded as their traditional advantageous markets.
Let Yongan Star focus on these markets, in fact, there is no problem.
After all, the positioning of this model is relatively high-end. If you stare at the market in some cities every day, it is meaningless. "
Lu Weimin's vision is still online.
The main market for entry-level minicars like Yongan Star is the vast rural areas and urban-rural fringe areas.
"That's right, so it's really hard to say who will be better than Northeast Automobile or Yongan Automobile."
"It doesn't matter which one of them wins, as long as they can seize the market for domestic products."
……
"Mr. Xiao, during this period of time, there have been a lot of competitors from China's Shining Light on the market.
Among them, Yongan Star and Silver Cup No. [-] are the most important, and they have the momentum to surpass us. "
Nanshan Automobile and Zheng Zhihua specially came to Xiao Hui's office to report the latest market situation to him.
"It's no secret that car companies such as Yong'an Automobile and Northeast Automobile are engaged in models similar to the domestic product, and we have known it for a long time.
Now that they are officially listed, we just need to see the real trick in the market. "
The classic of the light of domestic products cannot be challenged by other models.
Xiao Hui was not particularly worried.
Of course, there are other backhands in his heart that he hasn't used yet.
"That's what I said, but Yongan Automobile and Northeast Automobile have taken more aggressive actions this time, not only placing advertisements on many local TV stations.
Also promote relevant marketing measures simultaneously on the Internet and newspapers.
This sales fee is at least two or three times that of ours. "
Zheng Zhihua reminded Xiao Hui inside and outside the words that the marketing cost of the light of domestic products is too low.
There is not even any marketing expenses at all.
This makes the sales department very passive.
In the past few days, they have clearly felt that the sales pressure from dealers is increasing.
The price increase of the light of domestic products is completely gone.
The situation encountered by Fengfeng Automobile Hanlanda was also encountered by their domestic products.
"Although the equipment of the domestic product is very simple, and there are no new technologies or new materials, it does not mean that it does not have any technical content.
Not to mention other things, the equipment and technology used in our paint shop alone are not comparable to Northeast Automobile and Yongan Automobile.
At the beginning, the difference may not be visible.
After using it for a year or two, there is no problem at all with our domestic products, but for cars from other car companies, the steel plates on the body may start to rust.
When the time comes to expose it on the Internet, do you think Silver Cup No. [-] and Yongan Star can still threaten the light of domestic products? "
Although the price of the domestic product is very low, Xiao Hui didn't really make people cut corners.
For key parts, galvanized steel sheets should be used, and galvanized steel sheets should be used.
The painted brackets did not save this process.
This situation is certainly not comparable to Northeast Automobile and the others.
"Then...then I'll ask someone from the technical department to follow up and see if we can make a move earlier."
(End of this chapter)
There is a saying in the auto market that gold, nine and silver are ten.
In fact, this statement is not entirely accurate.
At least for China's current auto market, it is not completely accurate.
In one or two months at the end of each year, there is often no need for gold, nine and silver.
No, in December this year, several new cars from OEMs have chosen this time to go on the market one after another.
In this way, it can just catch up with the needs of consumers who are going to go home for the New Year.
"Editor Lai, I can finally see you in the company."
The vehicle home, Lai Liang was caught by the advertising manager Lu Jiansheng just after returning to the office.
"Old Lu, do you have something to do with me?"
The business of the two has a very close relationship, but there is no competition between them.
In this way, the relationship between Lai Liang and Lu Jiansheng is naturally not bad.
"It's not a big deal, but it's not that several car companies such as Yongan Automobile and Northeast Automobile are advertising here.
Then they sent several soft articles and asked us to help promote them.
Let me send it to you to see which one is more suitable for the home page.
At that time, I will give the other party an answer as soon as possible. "
Although Autohome also accepts advertisements and plays soft articles.
But it also has its own bottom line.
They are not willing to send out the kind of advertising text that looks complete at first glance.
"I just came back from an event held by Wing On Star yesterday, and they are really willing to do so.
Not only invited a group of people to travel to Sanya City, but also placed advertisements on the Namaiduo platform.
With the price of Yongan Star, can you make money back? "
Lai Liang obviously has a good understanding of the situation of Yongan Automobile and Northeast Automobile.
There's no way, this month he has taken carriage and horse fees from others several times.
After eating and drinking a few times, you have to know a little bit about others.
"Hey! None of them are private enterprises, and they value sales more than profits.
As long as the company's sales go up, their performance is considered to be out.
As for whether to earn money or not, and how much money you earn, that is the icing on the cake. "
Lu Jiansheng's words were very straightforward.
But to some extent, it reveals a fact of the current automobile industry.
"Send the article to my email, and I'll take a look later.
But don't expect to have a good position. I have a few good ideas here and I am about to arrange for someone to write them.
At that time, it will be our main content for the past few days,"
As the content editor, Lai Liang definitely has his own ideas.
Although he will also compromise because of the advertising fee, it is not without any principles.
Unless, you add money.
……
"Chai Hang, how is the Yinbei No. [-] of Northeast Automobile? Is it putting pressure on the domestic product?"
In Boshi Automobile, Lu Weimin has also been paying attention to the sales of Yinbei No. [-] in the past few days.
In order to suppress Nanshan Automobile and their sales king, Huozhiguang, the doctor directly gave the cost price for the parts supplied to Northeast Automobile this time.
It can be said that they are refueling Northeast Automobile and suppressing Nanshan Automobile.
Of course, the doctor will make such a choice, not entirely purely for the purpose of suppressing Nanshan Automobile.
It also has the meaning of befriending Northeast Automobile.
After all, although the strength of Northeast Automobile is not great, it is also the first automobile company in China.
Many leaders of Northeast Automobile have been promoted, and they have considerable influence on the policies of the automobile industry.
A doctor who is very good at grasping these things naturally knows how to choose.
"Judging from the current situation, the sales of Silver Cup One are still good.
I talked specifically with people from Northeast Automobile, and they received more than [-] orders in the first month of their launch.
According to the current pace of development, monthly sales of over [-] should not be a problem.
It is even possible to go one step further and challenge the monthly sales of [-] units.
After all, the configuration of Silver Cup No. [-] is better than that of domestic products. "
As Lu Weimin's confidant, Chai Hang naturally knows what his boss usually pays attention to.
So he also did related work in advance.
This is also an important reason why Chai Hang can always be trusted.
"Where is the Yongan Star of Yongan Automobile? How are their grades?"
As the main opponents of the domestic products, Lu Weimin paid more attention to Yinbei No. [-] and Yongan Star.
It is estimated that if the sales department at the headquarters knew, they would not be able to understand Lu Weimin's thoughts at all.
After all, it is not this kind of miniature car that the doctor car is mainly equipped with.
"Yong'an Star's actions are not small, and the current results are not much worse than Northeast Automobile.
However, they seem to focus mainly on the southwest and central China, and the marketing efforts in other places are not so strong. "
"The southwest market and central China market are markets that Yongan Automobile is relatively familiar with, and they can also be regarded as their traditional advantageous markets.
Let Yongan Star focus on these markets, in fact, there is no problem.
After all, the positioning of this model is relatively high-end. If you stare at the market in some cities every day, it is meaningless. "
Lu Weimin's vision is still online.
The main market for entry-level minicars like Yongan Star is the vast rural areas and urban-rural fringe areas.
"That's right, so it's really hard to say who will be better than Northeast Automobile or Yongan Automobile."
"It doesn't matter which one of them wins, as long as they can seize the market for domestic products."
……
"Mr. Xiao, during this period of time, there have been a lot of competitors from China's Shining Light on the market.
Among them, Yongan Star and Silver Cup No. [-] are the most important, and they have the momentum to surpass us. "
Nanshan Automobile and Zheng Zhihua specially came to Xiao Hui's office to report the latest market situation to him.
"It's no secret that car companies such as Yong'an Automobile and Northeast Automobile are engaged in models similar to the domestic product, and we have known it for a long time.
Now that they are officially listed, we just need to see the real trick in the market. "
The classic of the light of domestic products cannot be challenged by other models.
Xiao Hui was not particularly worried.
Of course, there are other backhands in his heart that he hasn't used yet.
"That's what I said, but Yongan Automobile and Northeast Automobile have taken more aggressive actions this time, not only placing advertisements on many local TV stations.
Also promote relevant marketing measures simultaneously on the Internet and newspapers.
This sales fee is at least two or three times that of ours. "
Zheng Zhihua reminded Xiao Hui inside and outside the words that the marketing cost of the light of domestic products is too low.
There is not even any marketing expenses at all.
This makes the sales department very passive.
In the past few days, they have clearly felt that the sales pressure from dealers is increasing.
The price increase of the light of domestic products is completely gone.
The situation encountered by Fengfeng Automobile Hanlanda was also encountered by their domestic products.
"Although the equipment of the domestic product is very simple, and there are no new technologies or new materials, it does not mean that it does not have any technical content.
Not to mention other things, the equipment and technology used in our paint shop alone are not comparable to Northeast Automobile and Yongan Automobile.
At the beginning, the difference may not be visible.
After using it for a year or two, there is no problem at all with our domestic products, but for cars from other car companies, the steel plates on the body may start to rust.
When the time comes to expose it on the Internet, do you think Silver Cup No. [-] and Yongan Star can still threaten the light of domestic products? "
Although the price of the domestic product is very low, Xiao Hui didn't really make people cut corners.
For key parts, galvanized steel sheets should be used, and galvanized steel sheets should be used.
The painted brackets did not save this process.
This situation is certainly not comparable to Northeast Automobile and the others.
"Then...then I'll ask someone from the technical department to follow up and see if we can make a move earlier."
(End of this chapter)
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