Rebirth 05 Be a car tycoon

Chapter 106 Another new move
"Minister Li, are you sure there is no problem with this data?"

Inside Nanshan Automobile, Xiao Hui looked at the income data displayed in the PPT, feeling a bit exaggerated.

"Mr. Xiao, this is the cost calculated by the Finance Department based on the actual situation after the mass production of N7. All the data can stand scrutiny."

Li Jinming is still very confident in his professional affairs.

After more than a year of rapid development, Nanshan Automobile has expanded a lot of manpower in various departments.

In this way, everyone will have time to further do the work in detail.

"One car earns 3 yuan, which is as good as selling [-] domestic products. No wonder those international giants want to produce mid-to-high-end models."

As the head of the sales department, Zheng Zhihua also attended the earnings report today.

Generally speaking, this kind of meeting with a relatively high level of confidentiality, that is, the heads of the finance department, purchasing department and sales department will participate.

After all, revenue data is closely related to several of their departments.

Even a lot of their goal setting is tied to this information.

"Compared with the cost of an N7, except for the powertrain and some newly added equipment, the cost difference of an N5 is not particularly large.

Therefore, the more high-end models or configurations, the better the income will be, which is also in line with everyone's perception. "

Wang Fugui's reaction was not that great.

Although the current actual income situation is much better than when the target was set before.

But you can understand it if you think about it.

After all, the procurement department is the clearest about the cost of external work.

"What Wang said makes sense. Taking the body-in-white as an example, how much more expensive can an N7 body-in-white be than an N5?

But the price of N7 is 5 yuan more than that of N8. "

Li Jinming added another sentence next to him.

"From this point of view, it is enough for us to use the light of domestic products for our sales. If we really want to make money, we still have to produce more than [-] models."

Xiao Hui definitely does not want Nanshan Automobile to become a relatively low-end car company.

The best thing is to be able to be like Fengfeng Automobile, which has corresponding products in the global market, high, medium and low.

"Yes, only products worth more than [-] yuan have enough room for profit.

Otherwise, it is basically losing money and making money. "

As the main person in charge of cost reduction, Wang Fugui naturally hopes that the company will produce more high-end models.

That way he won't be under so much pressure.

"Although high-end models make money, consumers' recognition of high-end models produced by independent brand car companies is still relatively low.

I don't think we can blindly set future model plans based on the revenue of the N7. "

Zheng Zhihua was afraid that all the company's new models would be benchmarked against international giants in the future, and some expensive models that would be difficult to sell would be produced.

That would put a lot of pressure on the sales department.

"Okay, I understand what you mean. When I go back to discuss the new model with the research center, I will fully combine this information."

Each department has its own interests, and Xiao Hui was not too obsessed with their different attitudes.

However, the light of domestic products, N5 and N7 are now on the market.

Nanshan Automobile must also consider new models in the future.

Otherwise, the two new factories will be repaired next year, and it will be embarrassing if there is no product sales.

……

"Mr. Tang, this time Nanshan Automobile's new model quotation, I heard that they not only gave us a quotation, but also asked their electronic business department to officially participate in the quotation.

It is estimated that future electronic parts will adopt this model. "

Zhou Benqiang came to Tang Guizhong a little worried.

The development of Zhenhua Electronics in the past year can be described as changing with each passing day.

Now they are considered to be the most successful companies in private enterprises in the production of automobile ESP, ECU and ABS parts.

Although many of the technologies come from Nanshan Automobile, their own level has really improved.

The most important thing is that after the scale of production is up, it starts to attract the attention of other customers.

Although Nanshan Automobile now accounts for [-]% of Zhenhua Electronics' sales, Dream Auto, Miracle Auto and other car companies have successively received orders for new models from Zhenhua Electronics.

Even they have some early contacts with international giants such as Niche Automobile.

"Didn't their Electronics Division mainly promote the use of prototypes and small-scale production backups?"

It is not a day or two since the establishment of Nanshan Automotive Electronics Division.

So Tang Guizhong didn't find it strange.

It's just that he doesn't understand that the electronics business department should come out to take the lead this time.

"At the beginning, they lacked sufficient experience in the production of electronic parts, so they mainly made them for us.

But now after more than a year of accumulation, their technology has also improved very fast.

So I guess they want to make the electronics division really work. "

As the head of the sales department, Zhou Benqiang has the most contacts with Nanshan Automobile Purchasing Department.

Therefore, Zhou Benqiang also has a good understanding of their procurement strategy.

"It seems that the matter of letting Nanshan Automobile become a shareholder must be finalized as soon as possible.

Otherwise, it will not be so easy to rely on Nanshan Automobile for development in the future. "

Although Zhenhua Electronics has obtained the technical authorization of Nanshan Automobile, it can also supply products to other customers, as long as it pays 5% of the sales to Nanshan Automobile.

But everyone is not a shareholder relationship after all.

Before Tang Guizhong was a little worried that the introduction of Nanshan Automobile would affect the cooperation between other OEMs and the company.

But now that I think about it, the advantages of investing in shares still outweigh the disadvantages.

So he quickly made a decision in his mind.

……

"Mr. Huang, Nanshan Automobile has launched a new model."

Inside the dream car, Qin Hanming reported to Huang Changfu as soon as he got the news.

As a private enterprise in Nanjiang Province, Dream Motor is very concerned about the movement of Nanshan Motor.

"Didn't their N7 just go on the market not long ago?
Why did you start to launch a new model so soon? "

Huang Changfu found that he could not keep up with the pace of Nanshan Automobile.

This new car after another, even if their tape measure department wants to imitate, it feels a bit busy.

Just like the N7, they just finished dismantling it, and they haven't even fully scanned the data into the computer.

Now Nanshan Automobile has started to make new models again.

Is it possible that Dream Car will also have several new models advancing at the same time?
This kind of rhythm is nothing more than a normal thing after more than ten years.

After all, who does not launch several new models at the same time, or even more than a dozen models at the same time?

However, in 2006, there were very few models sold by various OEMs in China.

It is still relatively rare to engage in three or four models at the same time.

"It is said that Nanshan Motors invests a lot of money in research and development every year.

This year, more than [-] R&D personnel were newly recruited.

And their actions of poaching R&D personnel from various industries have never stopped.

However, even if they come up with a new model, limited by the production capacity of the existing factory, the total sales volume will not change much. "

"The capacity problem is only temporary, don't they have two new factories under construction in Mingzhou and Hanzhou?
At that time, where will people still have production capacity problems? "

Huang Changfu sighed, thinking that Dream Car should consider taking a different path in the future.

Otherwise, it will never be possible to surpass Nanshan Automobile.

(End of this chapter)