Rebirth 05 Be a car tycoon

Chapter 107 Just Reaching the Top
New Year's Day is a festival that doesn't have a strong sense of presence in China.

Although there is a day off, there is no Chinese New Year atmosphere.

Even the foreign festival Christmas is much more grand than it.

Of course, for Nanshan Motor, the New Year's Day in 2007 was a good day.

For various OEMs in the automotive industry, the beginning of each month is the time to release the sales of vehicles for the previous month.

Those who are interested will find a very interesting phenomenon after a little observation.

The better the sales performance of the car company, the earlier the sales will be released every month.

The worse the sales situation is, the later the sales data will be released.

On January 1st, the official website of Nanshan Automobile announced the sales data for December last year.

Together with the announcement, there is also the sales situation for the whole year of 2006.

"65043 units! Nanshan Auto's monthly sales exceeded [-] units for the first time!"

"The annual sales volume reached 55 units, and Nanshan Automobile is firmly ranked first in its own brand!"

Soon, there were related reports on Vehicle Home.

Although this kind of article is a bit like a soft article, it is indispensable on the homepage of Autohome at the beginning of each month.

As for which manufacturer this object is, it depends on who has the best sales.

There are still many OEMs that have not announced sales in December, but combined with previous information, some things can already be determined.

"Bordo, have our sales figures come out yet?"

Although it was the New Year's Day holiday, Dr. Hassan returned to the company for the first time.

For these Germanic people, this is definitely a very rare thing.

After all, people don't care about anything after eight hours of getting used to it.

"There is already a first version, and the sales department is still reviewing it."

Bordo is also a little nervous. Nanshan Automobile has now announced its sales in December. According to the current situation, the number one position in the niche car market will no longer be maintained.

"How about the statistics now?"

"The annual sales volume is 68 units, firmly sitting on the first position in the market, which is 55 more than the 13 units announced by Nanshan Automobile."

"Of course I know that the sales volume of the whole year must be the first in the market, but what about December?
Did December exceed [-]? "

Dr. Hassan gave Bordo a dissatisfied look.

"Uh...this..."

Bordeaux looked at Hassan very tangled.

"Bordo, do you still want to stay in Huaxia?"

"There are more than 4000 units. The current statistical data is like this, but we are still verifying."

After feeling Hassan's anger, even if the data in December was not ideal, Boldo quickly answered the answer.

"More than 4000, isn't that lower than Nanshan Automobile?"

As soon as Hassan said this, Boldo's face immediately turned red.

This moment is a very special moment for niche cars.

They had sat at the number one position in the Huaxia market for many years, but they were pulled down.

Although it was only pulled down for one month in December, it was down when it came down.

……

"Mr. Lu, the December sales of Nanshan Automobile are released today."

Although he was at home on vacation, Chai Hang hesitated for a while and called his boss.

"Huh? Is there anything special about their data?"

Lu Weimin is not stupid. He received a call from Chai Hang at this time, talking about the sales of Nanshan Automobile.

There must be a story here.

"I just got news from inside Xiaoxiao Auto that their sales in December were more than 1000 units less than Nanshan Automobile."

This is the main reason why Chai Hang is calling now.

After all, as the doctor's largest customer, the sales of niche cars have always been the number one in China.

But now this position is taken away by Nanshan Automobile.

Although it is only a month, the meaning is very different.

You know, this is Nanshan Automobile, an OEM with a very bad relationship with the doctor.

If it is Tongtong Automobile or Fufu Automobile, it is nothing.

It happened to be Nanshan Motor who had a problem with the doctor.

"Is this news accurate?"

Lu Weimin was silent for a while before speaking again.

"Although the niche car has not been officially announced, it is likely to be accurate.

In the past, Niche Auto announced the sales volume of the previous month on the first day of each month.

Normally, they have now announced sales for December.

But until now, there is no sales data for them online.

This can be regarded as confirming from the side that the sales of niche cars have been surpassed by Nanshan Automobile this month. "

Chai Hang's words were poured on Lu Weimin like cold water.

This is definitely not the result he hoped to see.

"More than half of Nanshan Motor's sales are due to the light of the domestic product that does not make money.

Strictly speaking, those models are not cars at all, and it is actually more appropriate to classify them as commercial vehicles. "

"If the sales volume of domestic products is taken away, then Nanshan Automobile, let alone No.1, has no hope even if it wants to squeeze into the top five."

"Well, contact the media that has a good relationship with us and write some articles with this point of view."

……

"Mr. Yamashita, the sales volume of Nanshan N7 in the first month of its launch has exceeded [-] units, surpassing our Han Landa."

Fengfeng Motor, Hiroshi Saito came to Yamashitaro's office early in the morning.

This new year's day holiday, he didn't have a good time at all.

"We can't increase the sales volume of Hanlanda, the main reason is the problem of production capacity.

After the construction of our new factory is completed next year, we will definitely be able to break through the threshold of monthly sales of over [-]. "

Yamashitaro obviously does not think that his own products will be beaten down by Nanshan Motors.

However, some things just don't happen if you don't think they will.

"Yes, but the headquarters will let us report the overall situation of China's auto market in the past year in January every year.

This time, Nanshan Motor successfully surpassed the niche car and became the sales champion in December.

And throughout 2006, the sales volume of Nanshan Auto was second only to Niche Auto.

In this case, after the people at the headquarters know about it, they will probably feel that our work has not been done well. "

Saito Hiroshi felt that his life would be difficult for the next period of time.

"It's not that we haven't mentioned to the headquarters that we should pay attention to the Chinese market. When Nanshan N5 was launched, we made a special report.

But those people have never been to Huaxia, they don't understand the situation here, so they can't listen to it at all.

This time Nanshan Automobile has risen completely, if it can bring some touch to those people in the headquarters, it is not a bad thing. "

Up to now, Yamashitaro can only comfort himself from another angle.

What else?

"Well, that's true. Then, taking this opportunity, we once again raised the topic of attaching importance to the Chinese market with the headquarters."

(End of this chapter)