Rebirth 05 Be a car tycoon

Chapter 113 Entering Overseas?

Xiao Hui moved quickly.

On the first day of spring, after the red seees were delivered, he called Xiang Changle and Zheng Zhihua to the office.

"Mr. Xiao, are you making a new car?"

"A new car?"

When Xiao Hui said that there was a new car model that he wanted to discuss with the two of them, the reactions of Xiang Changle and Zheng Zhihua were completely different.

Obviously the answers are almost the same, but the meaning is actually the opposite.

For Xiang Changle, the NS4 project was just launched years ago, and now there are new projects, the pressure will definitely be much greater.

But for Zheng Zhihua, he definitely hopes that the more new cars the better.

Anyway, the sales department is only responsible for selling cars.

How to develop and produce the car is not something they need to worry about.

"Yeah, we are now the second-largest car company in terms of sales during the Chinese New Year, and we are already the number one sales among independent brands.

At this time, we should consider the overseas market. "

To Xiang Changle and Zheng Zhihua, Xiao Hui had nothing to hide.

They still need to do specific things.

"Is the company going to develop a model for overseas markets?"

Xiang Changle confirmed with some hesitation.

"Yes, we will officially enter the overseas market by the end of this year."

After Xiao Hui finished speaking, both Xiang Changle and Zheng Zhihua were silent for a moment.

"Mr. Xiao, currently the largest overseas auto market is Citigroup, followed by Europe and Toyo. Compared with these places, there is still a big gap in sales in other places.

But the auto market in these places is very mature.

Not only local brands have very strong brands, but also international giants that can enter.

At this time, we are going to grab a piece of the action. It is estimated that it will not be so easy. "

Xiang Changle broke the silence first.

"Yes, so we need to develop a good product to break this market pattern. Do you have any suggestions?"

Although Xiao Hui had already made a decision, he was still willing to listen to other people's opinions.

Even if it is what to do or what to do after listening.

It does not prevent him from seeking other people's opinions.

"In Europe, the most popular is the hatchback station wagon, which is their local specialty.

Whether it is in Citigroup, Toyo, or our country, the market for this kind of car is relatively limited.

On the other hand, Toyo mainly focuses on small cars, especially K-CAR miniature cars with oriental characteristics, which are very popular.

This is also very different from other places, and it should be related to Toyo's special geographical environment and policies.

On the contrary, Citigroup's market is relatively closer to our domestic market.

If you really want to enter these markets, it is relatively appropriate to go to Citigroup.

However, Citigroup's competition is also the fiercest.

The local Tongtong Automobile and Fufu Automobile are all or have been No. [-] in the world.

Toyo's Fengfeng Automobile, Nissan Automobile and Benben Automobile have also been deeply cultivated in Citigroup for many years.

Even the car companies in Bangziguo have gained a firm foothold in Citigroup.

At this time, if we want to really succeed in Citigroup, we must launch eye-catching models.

Moreover, it is different from domestic consumers mainly in terms of appearance.

Citigroup consumers are difficult to serve. They not only look at the appearance, but also attach great importance to the power performance of the car.

For example, some large-displacement engines can be seen on many models of Citigroup.

Even the Jager models of Benben Motors are derived from the 3.5L engine in Citigroup.

And some medium and large SUVs always have a displacement of more than 5L, and even use an 8-cylinder engine.

These are very big challenges for our company. "

What Xiang Changle said inside and outside the words is that it may not be appropriate to enter the Citigroup market now.

After all, Nanshan Automobile has just made a name for itself in China.

How can it be so easy to rule the world in Citigroup?
"It's quite reasonable to tell the dean that Citigroup's market is indeed not that easy to open.

At the beginning, the Orientals took advantage of the opportunity of the oil crisis and relied on their fuel-efficient features to gain a firm foothold in Citigroup.

Look at the niche cars, although they have developed very well in China, but they often run into walls in Citigroup, and their development is not satisfactory. "

Zheng Zhihua's point of view is similar to that of Xiang Changle.

If the company only transports models such as N7 and N5 to polar bears and other countries for sale, then he thinks it is not too difficult to sell thousands of units a year.

However, it is completely different to develop a special car model and go to Citigroup to develop the market.

"Yes, in the eyes of many people in Citigroup, China is still a big country of bicycles, and the situation that the streets are full of bicycles after get off work is their eternal memory.

At this time, our models will be exported to them, and few consumers will recognize it. "

Xiang Changle and Zheng Zhihua expressed their objections when they talked about each other.

"Let me summarize your point of view."

Xiao Hui was not angry at all, picked up the cup and took a sip of tea, and then slowly expressed his opinion.

"Your point of view is nothing more than three points.

First, Citigroup's market opinions have been divided by those international giants, and it is very difficult for us to compete with them.

The second is that they like large-displacement engines. Except for a 3.5L engine that is barely large-displacement, there is no engine with a larger displacement available.

The last one is the recognition of Citigroup people on our brand and models.

Yes, these problems do exist.

However, in front of a good product, everything is not a problem.

They want surging power, so we develop a large-displacement engine.

It is difficult for them to recognize our model, so we will give them a stunning model to attract everyone's attention with an overwhelming advantage.

As for competition, since when are we afraid of competition? "

As soon as Xiao Hui said this, Xiang Changle and Zheng Zhihua fell silent again.

In their view, their feelings have been talked about for a long time, and all of them are in vain.

"Mr. Xiao, many large-displacement engines in Citigroup and Europe are diesel engines.

So far, we haven't produced a diesel engine yet. "

After being silent for a long time, Xiang Changle finally found a new reason.

Indeed, in the Chinese market, diesel engines are mainly used in commercial vehicles, and none of the cars use diesel engines.

But unlike Citigroup in Europe, even ordinary cars often have a diesel version.

As for large-displacement engines, diesel engines are even more common.

"Citigroup likes to use diesel engine models, so we will also develop a diesel engine.

When the time comes, it will be combined with a 3.5L gasoline engine to form several high and low configurations. "

Xiang Changle: ...

Zheng Zhihua: ...

(End of this chapter)