Rebirth 05 Be a car tycoon

Chapter 112 Unexpected Breakthrough Direction

"Brother Hui, it's good to have you here, otherwise my sister would definitely not buy me a car."

During the Spring Festival, Zheng Yanyan returned to China.

At this time, she must be looking for Xiao Hui.

So Xiao Hui simply took the initiative to go to her house.

The two families are family friends, and visiting during the Spring Festival is also a must.

"How about it, do you think N7 is easy to drive?"

Xiao Hui naturally knew that Zheng Bin had bought an N7.

This guy took credit for himself the day he bought the car.

"Very nice, much nicer than my dad's cars."

In terms of appearance, N7 is definitely very capable.

This has been fully recognized by everyone.

"Xiao Hui, I think you can actually consider exporting N7 overseas for sale.

Nanshan Automobile is developing so fast now that it is entirely possible to set up an overseas business department to specialize in automobile export business.

Not to mention Toyo and Citigroup, there should still be markets in polar bears, Africa, and South America. "

Zheng Yanyan came back from overseas and has a better understanding of international affairs.

She has always wanted to have a closer relationship with Xiao Hui, but she didn't want to work in Nanshan Automobile so easily.

In 2007, there were still very few domestically produced cars that could be exported overseas.

In many cases, being able to export smoothly often has some impressive attributes.

Compared to Zheng Zhihua's proposal to produce cars, Xiao Hui has some interest in the export proposed by Zheng Yanyan.

However, it is obviously not so easy to use conventional products to open up overseas markets.

"If I remember correctly, the best-selling car at Citigroup seems to be a pickup truck, right?"

Although according to Zheng Yanyan's intention, the export business of Nanshan Automobile should be placed in less developed countries such as Asia, Africa and Latin America.

However, Xiao Hui is obviously keeping his eyes on the market of Citigroup.

"Yes, the overall situation of pickup trucks in China is very different from that in Citigroup.

Domestic pickups, not to mention that everyone positions them as trucks, have a management method different from that of cars.

Based on everyone's understanding of pickup trucks alone, they feel that this thing is driven by a small boss who does business on construction sites and so on.

But in Citigroup, pickup trucks can actually be made relatively high-end and become the daily vehicles of many people. "

It was a rare opportunity to show her strengths, so Zheng Yanyan was naturally very active in explaining it.

"Brother Hui, apart from Wanli Automobile's pickup trucks in China, there are not many other pickup trucks that can do it well.

And the pickup truck market is so small, you don't want to produce pickup trucks, do you? "

Zheng Bin saw Xiao Hui's intention to let Nanshan Automobile produce pickup trucks, so he couldn't help expressing his objection.

"Many of Citigroup's pickups are large-displacement, which is very different from the situation in China.

Their market environments are also completely different.

Although exporting pickup trucks is theoretically feasible, there are too many uncertainties.

On the contrary, it should be relatively easy to export Nanshan N5 and N7. "

It was rare for Zheng Yanyan to agree with her younger brother.

"Citigroup's best-selling car is a pickup truck, so we will produce pickup trucks and export them to Citigroup.

Of course, other markets are not saying that they will not do it.

It's just that the certification regulations in different regions are not exactly the same, and it is necessary to consider how to deal with it after comprehensive consideration. "

Xiao Hui looked very nervous.

These days, even if there are car companies with export business, except for some individual bus manufacturers, no one has exported products to the United States.

It is obviously not so easy for Nanshan Automobile to be the pioneer.

"Citigroup's auto regulations are okay, not particularly complicated.

Many of our domestic automobile laws and regulations have been borrowed from Citigroup.

Therefore, most of the parts can meet their regulatory requirements.

And Citigroup, like our country, does not need to do some mandatory certification, and more companies are responsible for their own products.

But once the product is defective, the possibility of recall and the amount of compensation may be relatively high. "

Obviously, because of Xiao Hui, Zheng Yanyan did special research on the automobile industry.

Otherwise, how could she, a girl, pay attention to Citigroup's car certification regulations?

Just ask Huaxia's female students who went to Citigroup to study abroad, and 99 out of [-] people don't know this information.

It can even be said that out of a hundred, no one knows.

"Yanyan, didn't you always want Nanshan Automobile to open up the international market?

Starting this year, we will take action.

After the Spring Festival, Nanshan Automobile will launch a pickup truck product, and when it goes into mass production at the end of the year, it will directly export to the international market. "

Xiao Hui inquired about the prizes he could redeem, including several classic pickup truck models, and immediately made an unexpected decision.

Apart from Wanli Automobile, it is estimated that no company will take pickup trucks as a breakthrough direction, right?
Whether it is going to the domestic market or the international market, in the eyes of many people, pickup trucks are obviously not the best choice.

"Brother Hui, think twice."

Although Zheng Bin is also very interested in Citigroup's large pickup truck that looks like a small truck, he feels that if he buys one, it should be very interesting to drive out.

But this does not mean that he wants Nanshan Automobile to produce such a product.

"The urban SUV of Nanshan Automobile is very good for export, why bother to make a special model?

Pickup trucks are relatively limited in the domestic market. "

Although Zheng Yanyan hopes to see Xiao Hui enter the international market, it is not the current way.

"The same pickup truck, Citigroup can be popular, why not in China?
We are also a member of the Automobile Association now. At that time, we can try to propose to lift some restrictions on pickup trucks on the inner city ring road, so that pickup trucks can be used as normal cars. "

In Xiao Hui's view, pickup trucks are actually more suitable for small bosses than miniature cars like the domestic product Zhiguang.

After all, the light of domestic products is used to pull goods, but it is actually a bit of a gray area.

Someday the traffic police will check you, and they will definitely check you one by one.

But pickups are different, the first five seats are just like cars.

The back was originally used for carrying goods, and no one could say anything.

Even in the countryside, the rear is used to carry people, and it also has the ability to walk in the gray area.

The most important thing is that Xiao Hui thinks that using the models that Citigroup's car companies are best at to defeat them will have the best effect.

At that time, as long as Nanshan Automobile has a firm foothold in Citigroup, no one will be able to shake Nanshan Automobile's unique position in the Chinese auto market.

"Do you really want to engage in pickup trucks?"

"Of course, am I joking?"

Zheng Yanyan: ...

Zheng Bin: ...

(End of this chapter)