Rebirth 05 Be a car tycoon

Chapter 111
The Spring Festival is coming soon, but Lai Liang finds that he has turned into a trapeze.

Of course, the car and horse fee is soft, which can be regarded as pain and happiness.

"The big bosses of these car companies are crazy, so why don't they let people celebrate the New Year?"

When he came back to the company and met Lu Jiansheng, Lai Liang couldn't help complaining.

"Isn't that right, the advertising contract I signed in the last month has set another record.

These people don't care about money at all. "

Lu Jiansheng obviously also felt the enthusiasm of car companies.

In order to make their models have a better exposure rate, various OEMs, whether it is advertisements or soft articles, obviously have a lot more than before.

This is definitely a great thing for the media.

So Lu Jiansheng can be described as painful and happy during this time.

"I sorted out last night that these international giants will introduce more new models in the next three years than in the past ten years combined.

Why does it feel like they are being stimulated? "

Lai Liang is able to be the chief editor of the content of the car home, so he naturally has a few brushes.

Not only does he work hard in front of the stage, but he is also good at summarizing and studying at home after class.

"Isn't it just that I was stimulated. Have you forgotten that Nanshan Automobile won the No.12 car sales in December?"

"Yes, Nanshan Automobile won the No.1 result, but this is mainly due to the contribution of the light of domestic products.

Let's not talk about how much money such a car can earn and how much turnover it has.

As far as the positioning of the light of domestic products is concerned, it can't actually be counted as a car, right?
If the sales volume of domestic products were really stripped out, Nanshan Automobile would not even be able to enter the top five, let alone number one.

For the whole year, they don't even have a place in the top ten. "

Lai Liang's point of view obviously represents the point of view of many people on the Internet.

This is also a view instilled in everyone after the efforts of various international giants.

However, this point of view cannot be said to be unreasonable.

At least in terms of profitability, Nanshan Automobile's profitability last year really didn't even make it into the top ten.

The road is long and long.

"That's what I said, but after all, their sales are there.

Many rankings are still calculated based on total sales, and Nanshan Automobile is no longer the little transparent that anyone can ignore. "

Lu Jiansheng has worked hard in the automotive industry since the establishment of Vehicle Inter, and he is considered an older generation of automotive media professionals.

It is very clear about the changes in China's auto market and the development of international giants and independent brands.

This is the first car company like Nanshan Automobile that can put so much pressure on international giants.

"What you said makes sense, but it's a good thing for us.

Throughout 2007, and even for several years in the future, we don't have to worry about the lack of advertising support for the operation of the website, and the lack of various hot news. "

According to the routine of international giants, every time a new car is launched, there will be a series of actions.

Various early press conferences, follow-up test drives, media communications and other arrangements are enough for everyone to get four or five trips.

And that's just one car.

Now international giants such as Xiaozhong Automobile, Tongtong Automobile, Fufu Automobile, and Fengfeng Automobile have made big moves, and it is estimated that there will be work every week next year.

"This is a great thing. Maybe our company's listing can be brought forward."

As a media that relies on the automobile industry for food, it is natural to hope that this industry will be more lively. '

This will make life easier for everyone.

……

"Mr. Xiao, these international giants have been making constant moves during this period, many of which are aimed at us."

Nanshan Automobile, Zheng Zhihua came to Xiao Hui with a little worry.

It stands to reason that the company's sales are very good, and he, the head of the sales department, should be very happy.

But hearing new news from various giants every day, Zheng Zhihua found that he was not going to be happy anymore.

Not to mention other things, just for the competing models of Nanshan N5, almost every international giant will launch at least one similar product in the next three years.

In addition, there are four or five car companies that intend to launch the N7 level, although there are fewer than the N5 level.

Coupled with the various actions of these international giants in the field of cars, it would be absolutely false to say that Zheng Zhihua has no pressure at all.

"Last month, the No.1 throne was taken down by you, it would be strange if they didn't move at all.

After all, they are international giants, with a history of hundreds of years at every turn.

The background is very deep. "

Xiao Hui didn't find it strange about the movements of the international giants.

Although Nanshan Motors developed very well last year, but looking at the world, Nanshan Motors is still not enough.

"That's true, Mr. Xiao, up to now, our company's main products are the domestic products and N5 and N7, even the NS4 project that is being promoted is not a car.

However, [-]% of the models sold on the market are sedans.

Should we also develop a sedan to compete with the Passat and Magotan of niche cars, the Jager of Benben Motors and the Camry of Fengfeng Motors? "

Obviously, this is the main purpose of Zheng Zhihua's coming to find Xiao Hui today.

As a car company, there is actually no car on sale now.

This situation is definitely not normal.

At least Zheng Zhihua felt that it was abnormal.

Many people in the industry also think that the new model that Nanshan Motor is working on is a sedan.

Only Zheng Zhihua and a small number of people knew that this was not a car at all.

Up to now, Nanshan Automobile has no development plan of any car at all.

This made Zheng Zhihua very worried and a little incomprehensible.

"In the field of cars, the advantages of international giants are too obvious. Up to now, few self-owned brand companies have sold better cars.

Moreover, for the same level of models, the price of a sedan is tens of thousands cheaper than that of an SUV.

But the cost is actually the same for everyone.

International giants have enough brand power to support higher prices, so even if it is a car, they can make money, even a lot of money.

But for self-owned brands, it is actually very difficult to make money on cars.

We are an enterprise, and we must consider profitability.

At this stage of the situation, the production of cars is obviously not our best choice. "

Zheng Zhihua's question actually represents the question of many people.

Although Xiao Hui had briefly explained it before.

But today Zheng Zhihua came here to bring up this topic specifically, and he is still willing to explain it well.

"That's what we say, but we can start with mid-to-high-end cars first, so that the pressure on profitability will not be so great."

The price difference between an entry-level car and a mid-to-high-end car is double, but the cost is not much different.

In this case, it is natural that the profits of mid-to-high-end cars are much better.

No wonder Zheng Zhihua has such a view.

"The idea is very good, but for mid-to-high-end cars, consumers are more recognized by companies such as Niche Automobile, Benben Automobile and Fengfeng Automobile.

Although we have developed well in the past year, the gap with others is still relatively large.

We still have to admit this difference. "

Obviously, Xiao Hui will not change the development strategy of Nanshan Automobile because of Zheng Zhihua's views.

It is not that Nanshan Automobile will never make cars, but in the era of fuel vehicles, there is currently no plan.

(End of this chapter)