Rebirth 05 Be a car tycoon

Chapter 123 The Arrogant Oriental
At the end of January 2007, the car sales for the whole year of 1 finally came out.

This year, the production and sales of Huaxia Automobile exceeded 700 million in one fell swoop, taking the second place in the world.

The 30% increase in production and sales has made everyone fully aware of the potential of the Huaxia market.

Over time, becoming the world's largest auto market is an inevitable result.

In addition to the top-ranked manufacturers such as Niche Automobile and Nanshan Automobile, the performance of Toyo car companies this year is also remarkable.

You know, the more mid-to-high-end models, the higher the profits.

But in this era, the mid-to-high-end car market that various OEMs generally look at is dominated by the Toyo family.

The top three have been occupied by Jager, Camry and Tianlai for a long time.

To put it bluntly, although Benben Automobile, Fengfeng Automobile and Nissan Automobile are not the top few in terms of sales, they are definitely the top few in terms of profit.

When various newspapers interviewed these car companies, they all boasted how powerful their mid-to-high-end cars are.

"Mizuno-kun, tomorrow is the day to report last year's performance to the headquarters, this time the performance of the Huaxia market will definitely win the recognition of those in the headquarters.

At that time, the SUV model we proposed should be imported more quickly.

Several other models developed for the Chinese market should also have movement. "

Eiichi Sato was in a good mood.

Although the sales department is under great pressure during this period, after all, the sales volume has been surpassed by Nanshan Automobile.

However, more than half of the current profit source of Benben Auto is contributed by Jager, and their Jager was the sales champion in the middle and high-end market last year.

This is where Eiichi Sato's confidence lies.

It is also the main reason why Benben Auto makes money.

"For the same car, the profit margin in the Chinese market can be several times that of the overseas market, and the supply is often in short supply.

The people at the headquarters really didn't expect this situation.

I have heard that in China, the four-wheeled vehicle business is about to fall into a loss this year.

I don't know why the attitude of those people has not changed at all. "

As the general manager of the Huaxia branch, Hiroyuki Mizuno has no objections to those at the headquarters.

That is also false.

"Those people's impression of Huaxia is still decades ago, thinking that the streets are full of people riding bicycles, that people here can't even afford tea eggs, and don't even brush their teeth.

In this case, it must be very difficult for us to find a way to make them change their minds.

But I don't think you need to be too discouraged. Right now, Citigroup and Toyo's domestic market are not making much money.

The role of Huaxia Branch will definitely become more and more obvious.

When half of the company's profits come from the Chinese market, even if they don't want to pay attention, the shareholders will force them to pay attention. "

Although Eiichi Sato has no love for Huaxia, even the Chinese people in his heart are full of contempt.

But it didn't hinder his eagerness to make money in China.

There are still a lot of oriental people like this in China.

"Some time ago, the sales volume of Nanshan Automobile won the first place in the market, and there was a wave of heavy reports in the media.

This time, we also found a few familiar media and asked them to report on the situation of the mid-to-high-end car market.

Let everyone know that the strength of our Benben Automobile cannot be compared with a grass-roots team like Nanshan Automobile. "

In the same city, it is very difficult for Benben Auto not to compare with Nanshan Auto.

After all, Nanshan Automobile is now the car company with the largest sales in Nancheng, and even in South China.

"This is no problem. Our sales department has already started planning. When the time comes, let everyone take a look at the performance of Huaxia's own brands in this level of market."

"That's right, let me point out that Nanshan Automobile doesn't even have the confidence to enter the sedan field, and only dares to toss in the SUV market."

……

"Feifei, look at these reports, it's really too much."

In the employee dormitory of Nanshan Automobile, Zhong Lilan refreshed the webpage in annoyance.

As an intern of Nanshan Automobile, she is still very concerned with news about her company on the Internet.

However, after reading several relevant reports interviewed by the media, they generally belittled Nanshan Automobile there.

In particular, the interviews with the general managers of Fengfeng Automobile and Benben Automobile were ridiculing Nanshan Automobile for not daring to enter the car field.

"Oriental people have the smallest minds, even when you meet them face to face, they are all polite.

In fact, as soon as he turned around, his attitude immediately changed.

Our company stole the limelight from several of them, so naturally don't expect them to have any good words. "

Yu Feifei saw the problem more thoroughly.

"But their attitude is also arrogant, right? It is said that the mid-to-high-end car market is dominated by Orientals, and 80.00% of the market has been eaten by the three of them.

Even Niche Auto and Tongtong Auto cannot compare with them. "

"Looking at last year's sales, what people say is true."

"Although it is true, this attitude is too much, isn't it?"

"So what? The company can't change the model promotion strategy just because of one of their interviews, right?"

"I'm just a little angry!"

……

"Jim, these Orientals are not only competing with us in Citigroup, but their performance in China is also worrying.

Does the sales department have any good suggestions? "

Mark, the general manager of Tongtong Auto China Branch, naturally noticed the various reports recently.

Although Tongtong and China performed very well in 2006, it depends on who they compare with.

For example, in the field of mid-to-high-end cars, Tongtong Automobile is really not as good as Toyo Automobile.

This does not match their status in the global auto market.

Obviously, Tongtong Automobile is the world's number one, but in the Chinese market, it seems that it can't compare with Dongyang Automobile.

How can this situation be tolerated?
"With a more fuel-efficient engine and a more beautiful appearance, if we want to teach Dongyang car companies a lesson in the Chinese market, or even in the world market, the best way is to let the people in the design center make new cars that meet these requirements. Two conditions."

As the head of the sales department, Jim still has a very good understanding of the situation in the Chinese market.

"Of course I know this, more fuel-efficient engines are already being promoted at the headquarters.

But with a more beautiful appearance, this matter is very mysterious.

What kind of car is considered beautiful? "

"I think the cars launched by Nanshan Motor in the past two years can be described as beautiful.

Judging from the reaction in the market, consumers are also highly recognized. "

"Jim, do you think it is possible for us to cooperate with Nanshan Motor?"

"Huh? Are we working with them?"

(End of this chapter)