Rebirth 05 Be a car tycoon

Chapter 142 Autumn Famous Mountain Bike God

"Mr. Qian, have you found out that Nanshan Motor's new car this time is working with that advertising company?"

Seeing that the domestic product Hongguang has begun to sell in various 4S stores, but there are no advertisements on TV or the Internet.

This surprised Qiu Xin a little.

Although the previous Nanshan Motors didn't like to advertise, they would use various means to promote themselves in disguise.

"Little Car", which is being danced by aunts in every community, is almost becoming a divine song that everyone can hum.

Originally, Qiu Xin thought that Xiao Hui would come up with some new song this time to promote the glory of domestic products.

But at the listing press conference, Xiao Hui only said a few words, and then did nothing.

"No, I have inquired with several people, but there is no news at all.

If it weren't for the many reports of Hongguang, a domestic product, on Vehicle Home, I wouldn't have felt that Nanshan Automobile had launched a new model. "

As the marketing director of Ogilvy Advertising, Qian Jun has a good understanding of the situation of each OEM.

He is familiar with when and which company will release a new car, and which advertising company it is cooperating with.

But after this law encountered Nanshan Automobile, it seemed that it didn't work.

"It's strange, is Nanshan Automobile really honest?"

Although he didn't know where the problem was, Qiu Xin had a premonition that it was impossible for Nanshan Automobile to stop.

If it really stopped, then he would not be Nanshan Automobile.

"Could it be that the articles on Vehicle Home are soft articles made by Nanshan Automobile?"

"This possibility cannot be ruled out, but I have read those articles, and the nature of soft articles is not very obvious.

When any new car from an OEM is on the market, Autohome will publish similar articles.

After all, this is one of the hottest events in the automotive industry. "

In 2007, the number of new models produced by various OEMs was not as large as that of later generations.

Almost every day, new cars from OEMs are launched, which is impossible in this era.

"Every OEM has various cooperations with such professional and influential automotive media as Autohome.

It is not surprising that everyone has similar soft articles. "

Qian Jun's words are not wrong.

As an industry insider, he is the clearest about where OEMs spend their marketing expenses.

To some extent, the marketing expenses of the sales department of automobile companies are the deepest.

Whether an advertisement is worth 100 million or 200 million, although there is a certain standard of measurement, it is very unquantifiable.

Of course, through bidding, this situation can be prevented to a certain extent.

However, it can only be said to a certain extent.

There is no need to say more.

"I don't understand, please help me pay more attention, I think they will definitely do something."

……

"Old Feng, why is the hot video these days "Car" again?"

Wang Wei felt a little bit unwell these days.

During this period of time, the traffic of Digua.com has grown weak.

Although other websites of the same type also encountered this problem, he still felt the pressure.

"Several pieces of news yesterday were related to the nuisance of the square dancers, and it is said that the owners of some communities even sued the square dancers.

And these square dancers use the song "Car" the most.

Therefore, the appearance rate of "Car" in media reports is also very high.

As a result, many people are naturally curious about "Little Car". "

Feng Kun briefly explained the reason why "Car" became popular again.

"You are my little car
I don't love you too much
The cute appearance warms my heart
The fire that lights up my life"

Wang Wei found that he couldn't help humming when he heard what Feng Kun said.

"I'm going, this song is really poisonous!"

After coming over for a while, seeing Feng Kun looking at him in surprise, Wang Wei realized that he actually...

"Mr. Wang, last year, Nanshan Automobile cooperated with us on "Snail House", and I am definitely very beneficial to the development of the website.

Shall we invest part of the funds ourselves and find some people to shoot some web dramas? "

"It's not that I haven't tried this, but after spending tens of millions of dollars, it has no effect."

Wang Wei obviously did not try hard.

But filming a web drama is not something you can just throw some money at and succeed.

Obviously, he has paid his tuition.

"Can we cooperate with Nanshan Automobile again? Let's see if they have any suggestions?"

"Nanshan Automobile is an automobile manufacturer, and they are not a film and television company. How can they not be doing business every day?"

Obviously, Wang Wei was not optimistic about Feng Kun's proposal.

"Nanshan Motors hasn't done anything for a while, and the account of 'there are always people trying to harm me' hasn't uploaded any videos for at least a month."

As a loyal fan of "There are always people who want to harm me", Feng Kun specially set up a small program to monitor this account.

As long as it uploads a new video, I will be notified as soon as possible.

"Ding Dong! You have new news!"

Accompanied by a weird mechanical sound on the computer, Feng Kun immediately turned around and opened the webpage.

"Mr. Wang, say Cao Cao, and Cao Cao will be here.

'There are always people who want to harm me' uploaded a new video. "

"Hurry up and have a look!"

After so long, Wang Wei naturally knows that there is such a magical account on Digua.com.

"Huh? This shooting location doesn't seem to be in China."

"Although it doesn't come from China, it looks familiar, as if I've seen it somewhere before."

"Hongguang, a domestic product! Sure enough, when a new car is launched, I knew it was impossible for Nanshan Automobile to do nothing."

Although he just watched the beginning, Feng Kun's mood started to get a little excited.

"Woo~woo~"

"I'm going, it's just an MPV starting at 4.99, why do I feel the smell of a gun car?"

"Mt. Qiu, this is Mt. Qiu! I remembered, I even went to the movie theater to contribute 50 yuan for the scene in the movie "Initial D."

"Huh? It seems to be true! Although the gun version was a little unclear at the time, it is the background."

With Wang Wei's reminder, Feng Kun also had an impression.

"A domestic Hongguang MPV, is it going to Qiu Mingshan to challenge the magic car? This will be slapped in the face, right?"

As the video continued to play, Wang Wei suddenly became looking forward to it.

Regardless of the outcome, this is a topic worth discussing.

And this topic is not limited to the automotive industry, but can involve everyone.

Especially those who have watched the movie "Initial D" feel more involved.

"Haha, Qiu Mingshan car god, Nanshan Automobile is too good at taking advantage of the hot spot, and even called the domestic product Hongguang as Qiu Mingshan car god, isn't this just a joke?"

(End of this chapter)