Rebirth 05 Be a car tycoon

Chapter 141 Innovative Solutions for Niche Cars

"Oh? Then we have to listen carefully!"

The chief financial officer pretended to be very certified and listened to the lecture.

In fact, he wanted to see Scola's jokes.

"One of the important reasons why the sales of Nanshan Automobile can continue to increase is that their models continue to increase.

In the first quarter of this year, they have always been No.2. Now everyone is worried about being surpassed by them.

That's because Nanshan Motor has launched a new model.

That being the case, why can't we also produce several new models? "

To increase a company's sales, price reductions are naturally a very effective way.

However, it is obviously a good idea to launch more new products.

"Scola, you said it lightly.

There are plans for which models the headquarters will develop each year.

Besides, it's not like you don't know how expensive it is to develop a new model.

Not to mention the lack of time, if this method is really effective, Huaxia's independent brands will have succeeded long ago. "

Although the chief financial officer's words were not pleasant, they were recognized by many people.

"That's true. Some of Huaxia's independent brands have launched several cars at one go, but the sales volume of each car has not exceeded [-] units, and the monthly sales of several cars have not even exceeded [-] units.

In this case, don't say that it has no contribution to the company's overall sales.

The loss in development costs alone is enough to make people feel distressed. "

Dr. Hassan has a technical background and has a good idea of ​​the cost of developing a new model.

Not to mention the newly launched platform models, the cost of more than one billion euros can easily be spent.

Even if it is a basic brand-new replacement model, it cannot be produced without a few hundred million euros.

If this is for the Chinese market, it is impossible to ask the headquarters to develop a few more models.

Moreover, from the perspective of the entire niche car, it seems that it is not cost-effective.

"Although the sales department hopes that the company can launch more models, we are also confident that these models will be sold well.

However, the launch of a new model is not that simple, and the problem cannot be solved in a short time. "

Bordo naturally hopes that there will be more cars for sale in Niche.

But he won't fight against everyone.

"What you said is very reasonable, but the proposal I mentioned is a little different from what you understand."

Scola is the Germanic who has stayed in China for the longest time in the Chinese branch of Xiaozhong Automobile, and he is also half of Chinese descent, and his university is at Kyoto Language and Culture University.

He can be said to understand the situation in Huaxia very well.

Of course, because of his situation, many Germans in the China branch of Xiaozhong Automobile are reluctant to have a close relationship with him.

"Scola, tell me more about your proposal."

Dr. Hassan knew that Scola was not the casual type.

Since he said today that he has a new proposal, it is still worth listening to.

After all, Scola is the Huaxia Tong in the niche car.

The kind of person who really understands China's national conditions.

"As we all know, when buying a car, Chinese people value two things most, appearance and price.

Even to a certain extent, appearance is going to play a decisive role.

Only when everyone takes a fancy to it will they consider the issue of price and configuration.

In the past few years, our niche car has been very successful in China.

But no matter any model, there are always some consumers who don't like that appearance. "

Dr. Hassan's face, Scola will definitely give it.

Otherwise, I really won't be able to get along in the company in the future.

He's not that stupid.

"You said that this is a well-known thing, so there is no creativity in what you said."

The chief financial officer retorted again.

But Scola is not angry at all.

His hole cards haven't been revealed yet.

"When our headquarters is designing a model, there will be several schemes such as ABC in terms of shape and interior and exterior decoration. Dr. Hassan, is my understanding correct?"

Scola said while looking at Hassan.

"That's right, when I was in Stuttgart, I had ten years of experience in R&D and design.

As for the process of model design and related situations, I can briefly introduce it to you. "

As a technically born leader, Hassan is still willing to show his professional level in front of his subordinates.

"In the design of any model, there will be many design proposals. After many evaluations, one is finally selected for in-depth development.

For example, Scola said that ABC has several shapes and interior and exterior decorations, which exist in every car.

Even some styles will exist at the same time, respectively used in the European market and the American market.

After all, different markets have different pursuits for styling. "

"Dr. Hassan, in this case, if our Huaxia branch produces and sells different models of the same model, and then names it on the basis of the current one, do you think the Huaxia people will recognize it?"

Hearing what Scola said, Bordo became interested.

"It's certainly not effective in other markets and it's a waste of money.

But on Huaxia's side, they pay little attention to the power parameters, and the most important thing is the appearance.

As long as we change the appearance, even if it is similar to the current car in other aspects, there will be a group of people willing to buy it. "

"Boldo is right, I think this approach works in the Chinese market.

For example, the new model Passat we are promoting can be slightly slowed down at that time, and a new name can be re-launched as another new model.

At the same time, several models we are mass producing can also do the same.

At that time, the number of models we are selling will be doubled immediately. "

After Scola's proposal came out, the atmosphere of the meeting immediately became heated.

Bordo is a supporter.

Naturally, there are also opponents.

"It's hard to say how much the new car will sell after it's launched, but it will definitely have an impact on the original model, right?"

"Whether there will be an impact is hard to say now, it depends on how we operate, but the combined sales of the two cars must be far greater than that of the one car, which is basically certain.

Even the situation where one plus one is greater than two is unknown.

The most important thing is that after this, we don't have to worry about not having any new models launched every year in the future. "

"Dr. Hassan, why don't our sales department conduct a survey first, take a car to test the water, and see how consumers respond?

In case Scola's proposal is recognized by consumers, it can be launched in the shortest possible time. "

Bordo's face was full of anticipation.

The cost of this innovative solution is not high, but the effect is worth looking forward to.

(End of this chapter)