Rebirth 05 Be a car tycoon

Chapter 140 You Call This MPV?

The entire first quarter of 2007 was very fulfilling for people in the Huaxia auto industry.

There are all kinds of melons to eat every now and then.

After entering April, Nanshan Automobile, a disruptor in the industry, has made new moves.

Following the light of domestic products, N5 and N7, another product of Nanshan Automobile is about to be launched.

Similar to before, this listing activity is not high-profile.

It's just that after inviting a group of media to hold a simple press conference at the Black Swan Hotel, and then sending everyone a promotional bag with an envelope, it's over.

However, the press conference is over, and this matter is obviously just beginning.

"The latest masterpiece of Nanshan Automobile, the MPV starting from 4.99 is here!"

"Hongguang, a domestic product, is the disruptor of MPV!"

"Another explosive model, Nanshan Automobile has always brought us surprises!"

Soon, whether it was Autohome or the auto channels of several major portal websites, there were related reports.

"Zheng Dong, can this domestic Hongguang be considered an MPV?"

Inside the Benben car, Guo Jianxiong frowned and chatted with Zheng Dong next to him.

As a person who almost got into Nanshan Automobile, although Guo Jianxiong is in Benben Automobile, he has been paying more attention to the movement of Nanshan Automobile.

"It doesn't matter whether it counts or not, that's how they advertise, what can you do?"

"But aren't all MPVs priced at 30 to 4.99 yuan? With a price of 5.99 to [-] yuan, what kind of MPV is it?"

In Guo Jianxiong's mind, MPV is mainly a ceremonial vehicle used for business to pick up and drop off personnel.

Or, like the Odyssey produced by the company, a multi-purpose vehicle for family use.

"Who stipulated that MPV can only be a car worth hundreds of thousands? Conceptually, MPV is a multi-purpose vehicle suitable for all kinds of users.

The light of domestic products of Nanshan Automobile can definitely attract goods and people.

It can be used for home use or commercial use, and it fully meets the definition of a multi-purpose vehicle, right? "

Zheng Dong didn't mean to argue with Guo Jianxiong on purpose, but the two have always communicated in this way.

"According to what you said, the light of the domestic product is also considered an MPV?"

"The MPV must first have a hatchback structure, and the layout is based on the car structure.

And it has the shape similar to that of a car and the same driving feeling and riding comfort.

Although the domestic product Zhiguang can be regarded as a multi-purpose vehicle, it cannot be regarded as an MPV.

But the domestic product Hongguang is different.

Just from the appearance point of view, there is still a big difference between them and the light of domestic products. "

"Our monthly sales of the Odyssey are about [-] units, which is already among the best among MPVs.

You said that after the domestic product Hongguang comes up, will it have any impact on our sales? "

Although the future of the company does not seem to have a direct relationship with personal interests.

However, the future of the company will actually have a major impact on every employee.

Some companies, when the prospects are not good, immediately lay off employees.

Some companies will cut salaries or reduce bonuses.

Obviously, Guo Jianxiong still hopes that the development of Benben Auto will be better.

This has nothing to do with being patriotic or not, it's just the normal expectation of ordinary employees.

"We're not competitors at the same level.

It's like Nanshan Automobile's 10,000+ sports car, you ask if it will have any impact on the sales of Ferrari or Lamborghini, is it meaningful? "

"Then you said that the sales volume of their domestic product Hongguang will exceed ours?"

"Although I don't want to admit it, it's basically inevitable.

Unless we can also reduce the price to [-] to [-], or a hundred thousand. "

In the Chinese market, the appearance of a car is very important.

However, price is equally important.

Among the two, if either one is missing, this car cannot become a hit.

……

"This Nanshan Automobile can always make troubles from all angles."

In Tongtong's car, Jim looked at the various reports on the vehicle home very speechlessly.

"The price is 4.99, they are going to be the price butchers."

Yu Xing obviously knew why Jim was talking to himself like this all of a sudden.

"Yeah, you Huaxia people are terrible. Such an MPV can be sold for tens of thousands of dollars. How can you make money?"

"Nanshan Automobile is building new factories in Mingzhou and Hanzhou at the same time. I heard that the local government has an agreement with them that the new factories must reach a certain output within a certain period of time.

I guess Nanshan Automobile is also under pressure and wants to produce and sell more cars, so the price is set so low. "

As soon as Yu Xing saw the news, he began to analyze the logic behind the pricing of the domestic product Hongguang.

Obviously, no matter how powerful the cost control ability of Nanshan Automobile is.

It is impossible to have any high profit at this price.

Being able to maintain small profits is considered very powerful.

So why did Nanshan Automobile do this?

From Yu Xing's point of view, it is obviously for sales.

"The key is that after they do this, it will have an impact on the price system of the entire industry.

I have seen that the prices of new cars released during this period have generally dropped.

Especially the car companies of China's own brands, their prices have dropped even more. "

"That's because they started to reduce configurations. Some configurations are installed on all models, but now they are only installed on the highest configuration.

Correspondingly, the starting price of the model has come down. "

"The MPV market is our traditional advantage market for Tongtong Automobile. If the price of MPV has also dropped due to the emergence of Nanshan Automobile, it will have a greater impact on us."

"Probably not? After all, the positioning of our GL8 is different from that of the domestic Hongguang."

"Who knows! Under an avalanche, no snowflake is innocent."

……

Niche cars.

Hassan specially convened a group of executives for a meeting.

"Nanshan Motor surpassed us in sales for the first time in December last year, although thanks to the efforts of the sales department, we are still the sales champion in the first quarter of this year.

However, with the listing of domestic macro products, the sales of Nanshan Automobile will definitely reach a new level.

At that time, we will lose our number one sales position in the Chinese market.

How do you deal with it? "

"If the company can give more sales funds, we can engage in a wave of promotional activities."

As the sales director, Bordo was naturally under the greatest pressure at this time, so he was the first to stand up and respond to Hassan's question.

"The models of Nanshan Automobile sell well, and the low price is the most important reason. I think the purchasing department can find a way to reduce the cost, and then we will lower the price."

The director of the financial department stared at Scola in the purchasing department with a bad expression.

In any company, the relationship between the finance department and the purchasing department does not seem to be good.

If the relationship between the two departments is good, the boss probably will feel bad about it.

"Price cuts are naturally necessary, but they won't come down right away.

I do have another suggestion. "

Scola glanced at the chief financial officer blankly.

(End of this chapter)