Rebirth 05 Be a car tycoon

Chapter 151 Mr. Xiao, something big happened!

"Lao Yang, we are old acquaintances. I am relieved to leave this matter to you, but you must act quickly, and don't be afraid of spending money."

In Shuangqing City, Ma Luanshuo of Fufu Automobile Sales Department met with advertisers in a low-key manner in a coffee shop.

Obviously, the things discussed today are not suitable for talking in the company.

"Manager Ma, don't worry, we are in this line of work, we have a very good relationship with all dealers, and we have our own people who can make arrangements at any time.

If necessary, I can organize hundreds of people to demonstrate at the 4S store of Nanshan Automobile in one day. "

Yang Ze smacked his chest swearingly.

The return on this extra money is very good. As long as it is done well, there is no need to do anything else this year.

"Of course I believe in your ability, but this time the situation is different, you still have to be more thorough.

Aren't there some trolls on the Internet now?

You have to get in touch in advance, and when something happens, immediately post on various places such as the Haijiao Forum.

Then you can also post the rights protection videos to websites such as Digua.com.

The best thing is to let this matter ferment in the second article and become a household name. "

Ma Luanshuo got the instruction, obviously it was not that simple to do something.

Instead, I hope that Nanshan Automobile will be hurt.

"No problem, I will arrange for someone to write the article in advance today, and it can be published at any time.

But this time we have made such a big move, and there may be more special expenses at that time.

When reviewing fees, you can help explain them. "

"Don't worry, money is not a problem!"

In this era, almost any international auto giant is struggling to make money in the Chinese market.

Not to mention mid-to-high-end models, even entry-level sedans have double-digit profit margins.

It was not until the competition became more and more fierce later that the profit margin dropped.

Obviously, since Fufu Automobile is going to do something, the budget is naturally sufficient.

……

Wang Kai is a car owner of Nanshan N5.

Some time ago, due to a trivial matter, I had an unpleasant quarrel with the 4S shop of Nanshan Automobile.

Immediately after that, someone contacted him actively, wanting to help him out.

Being able to vent his anger and get money, Wang Kai will definitely not refuse such a good thing.

Soon, he followed the other party's prompts and operated like a tiger.

Then I went to the 4S store to talk to people.

Needless to say, this theory is definitely fruitless.

And that's exactly what he wanted.

He recorded the whole process.

He even specially prepared a miniature camera to record the negotiation process.

In order to irritate the staff of the 4S store, his attitude was extremely bad and his words were very aggressive.

In the end, of course, "parted on bad terms."

Immediately afterwards, he frantically joined various car fan groups of Nanshan Automobile.

Post some processed pictures in it, and then say all kinds of half-truths and half-false words.

A few days later, he felt that the century was ripe, so he called together three or five friends. At around 4 o'clock on Saturday morning, when the 4S store was most popular, he parked the car at the gate of the [-]S store, and then held up a banner.

"Nanshan N5 is garbage, engine oil will increase!"

"Unscrupulous manufacturers are harming the interests of consumers!"

"Nanshan Auto is bullying others, give me justice!"

The scene quickly became chaotic.

This kind of behavior will obviously have a great impact on the 4S store, and the other party will definitely not let Wang Kai do this.

Although no large-scale conflict was caused, some tension and heated dialogue were inevitable.

After these videos were shot, they were specially edited and soon appeared on various websites.

The most important thing is that similar things are not just done by Wang Kai.

In different cities, several car owners went to the local dealers to defend their rights.

Even in order to make the effect better, Yang Ze also bought the maintenance personnel of one of the dealers to add some gasoline to the engine oil during normal after-sales maintenance.

Then someone "customer service" took the initiative to contact these car owners to remind them to confirm whether there was an increase in engine oil.

In this way, within a week, the heat of this matter rose.

Many people on the Internet don't think about the stories behind so many things.

Or whether what you see is reasonable.

Anyway, everyone is watching the excitement and doesn't think it's a big deal.

The more lively it is, the higher everyone's interest is, and the more heated the discussion will be.

……

"President Xiao, something serious happened!

There have been a lot of negative news about our company on the Internet in the past few days. At first, I thought it was just that the demands of individual customers were not met, so I vented my personal anger there, so I did not report to you in time.

But since the day before yesterday, the heat of this matter has been rising rapidly.

The best time to suppress has been missed.

This is a mistake at my job. "

Inside the Nanshan car, Zhu Zhengfeng stood in front of Xiao Hui with a face full of remorse.

He hunted every day, but he was pecked blind by an eagle.

It made him feel very embarrassed.

"The technical department reported this to me yesterday, and a batch of engines have been specially arranged for testing.

A batch of models were also randomly checked from the market to confirm whether there was an increase in oil. "

In this day and age, people don't pay much attention to public opinion on the Internet.

Often things have been fermenting for a while before they start to be dealt with.

Nanshan Automobile has done a relatively good job in this regard.

But it is also impossible to start public relations immediately after seeing any negative news on the Internet.

That's not realistic at all.

"These negative reports and videos came out in the last week. If there is really a problem with the engine of our N5, it is impossible to focus on this week, but there will be related reports before."

Obviously, Zhu Zhengfeng believed that someone was instigating this matter.

"Check it first, see if you can find any clues, and see who is behind the scenes."

Even a person who is made of mud has three points of anger.

Needless to say Xiao Hui.

At this time, he may not want to make the mastermind behind the scenes pay some price.

Otherwise, in the future, other people will come to Nanshan Automobile in different ways, so there is no end to it?

"As long as you are active on the Internet, you will definitely be able to leave clues.

Our relationship with Digua.com is not bad, I will contact them at that time to see if I can find some useful information about the accounts that posted the videos.

In addition, during this period of time, we have also found a few security experts, and we can also let him dispatch at that time. "

Zhu Zhengfeng didn't remind Xiao Hui at the first time, and now naturally he has to do everything possible to find a way to make meritorious service.

"The idea is not to break the law. We can be flexible in doing things, but the way we show it is to be legal and compliant."

"Don't worry, I guarantee that people will not find any faults!"

(End of this chapter)