Rebirth 05 Be a car tycoon

Chapter 163 Can we learn from it?
As one of the shareholders, Penguin Weibo was launched, so Xiao Hui naturally didn't make any moves.

Of course, in terms of promotion ability, Nanshan Automobile must not be able to compare with Penguin.

However, it is entirely possible to encourage all employees, suppliers, and dealers to register on Penguin Weibo and post their official news on it.

Although the people and companies that can be affected by doing so are relatively limited.

But it still contributes a little to expanding the influence of Penguin Weibo.

After all, after a person uses it and finds it very interesting, he will naturally recommend it to people around him.

After coming and going, the number of Penguin Weibo users will naturally increase.

"Yamashita-san, according to the information we have, Nanshan Motors postponed the distribution of sales data for July because of Penguin Weibo.

And they also issued a very formal notice internally, encouraging employees and partners to register on Penguin Weibo. "

It is naturally impossible to hide the actions of Nanshan Automobile from its competitors.

Besides, they are not prepared to hide it.

"Isn't it just that the website of an Internet company is online? Does Nanshan Automobile need to make such a fuss?"

In Dongyang, the influence of Internet companies is far from being comparable to that of traditional companies.

Their graduates are most willing to go to those large trading companies after graduation.

What Sumitomo Corporation, Mitsui Corporation, Itochu Corporation and the like are the favorites of graduates from Tokyo University and Waseda.

Then there are various financial institutions and large industrial enterprises.

As for Internet companies, are there any world-renowned Internet companies in Toyo?

After much deliberation, except that Softbank, a company that has made a name for itself in China through its investment, can be connected to the Internet, nothing else is the case.

No wonder it is difficult for Yamashitaro to understand why Nanshan Motor attaches so much importance to Penguin Weibo.

"I heard that this company has Nanshan Motor's shares in it. I guess the other party wants to use Nanshan Motor's resources to promote Penguin Weibo."

"These Huaxia people just love to play with fancy things. We don't have to worry about it so much, just do our own thing well."

"Then don't we register an official blog on Penguin Weibo?"

"It is enough for us to have our own official website, there is no need for an official blog!"

……

"Mr. Xiao, the number of registered users of Penguin Weibo has officially exceeded 1000 million."

On the evening of August 8th, Ling Mengyu reported good news to Xiao Hui.

"So fast?"

Although he knew that Penguin Weibo would definitely become popular, Xiao Hui was a little surprised that it broke through 1000 million so quickly.

"Penguin attaches great importance to promotion activities this time, and the pop-up recommendation effect of Penguin Chat is also very good.

In addition, many celebrities entered Penguin Weibo at the same time, and this news was reported by Penguin News on the front page.

In this way, it is natural to attract a large number of people to register.

According to official data, the number of netizens in Huaxia is almost 1.7 million. "

"That's true. It seems that Penguin Weibo has become a hit this time."

"Yes, thanks to Mr. Xiao, you have built the structure of Penguin Weibo perfectly, and the various settings are also very easy to use.

That's why it attracted so many users as soon as it was launched. "

Regardless of whether this is true or not, Ling Mengyu must give most of the credit to Xiao Hui.

She still has this awareness.

"Today is the first day of going online, and it will attract more people, and I don't think there will be such an exaggerated increase in the future.

However, taking this opportunity, you have to let Penguin Weibo continue to advance in accordance with the operation method we arranged before.

Stabilize the current good situation. "

Xiao Hui didn't take it lightly just because he performed well on the line today.

The threshold for Weibo is not very high.

Penguin can come up in less than a month, as can several other portals.

In addition, there are ready-made examples on Penguin Weibo that can be copied, and it may not take half a month for an opponent to go online.

At this time, it is natural to consolidate the advantages first and not give others room to survive.

In the Internet industry, winners take all.

The possibility of No.1 and No.2 wanting to be equal is relatively low.

……

"Mr. Huang, I think it seems a little clear why Nanshan Automobile will cooperate with Penguin this time to create a Penguin Weibo."

Inside the dream car, Yang Jie came to Huang Changfu with his laptop in his arms, and showed him a webpage.

"Why, have you found someone inside them and asked about the news?"

In the auto industry, the hottest news today is that Nanshan Automobile announced its July sales data on Penguin Weibo today.

Along with this incident, the relationship between Nanshan Motors and Penguin Weibo has also attracted everyone's attention.

"Look! There is a list of popular events on Penguin Weibo, and the number one ranking today is Nanshan Motor's July sales in the country."

Yang Jie pointed to an interface on Penguin Weibo and explained it to Huang Changfu.

"Huh? Could this be Nanshan Motor's new marketing method?"

"It is very likely that it is. In the past two years, Nanshan Automobile basically did not advertise on various TV stations and traditional newspapers.

Even auto shows in various places are rarely attended, and various marketing expenses have been greatly reduced.

However, no matter how good Nanshan Auto's products are, they are not indispensable to consumers.

If there is no marketing and no popularity, it will definitely have an impact on sales in the end. "

As the head of the sales department of Dream Car, Yang Jie is naturally very clear about the importance of marketing.

"So you think Nanshan Motors has found another way to achieve its promotional goals through the Internet?"

"Yes, I think so. Judging from their previous marketing on the Internet, they are also very different from other car companies.

They never place advertisements directly on various portal websites, but use various videos and other methods to arouse heated discussions among netizens, so as to achieve the purpose of publicity.

Even the songs such as "Little Car" that Xiao Hui produced before were essentially for the purpose of increasing the popularity of Nanshan Motors. "

It has to be said that Yang Jie still has a few tricks to gain Huang Changfu's trust at a young age.

"But the Penguin Weibo this time is different from the previous situation, right?"

“Yes, it’s different. They even invested directly in Penguin Weibo this time.

Although I don't know why Niu Tengfei agreed to cooperate with Nanshan Automobile, but behind this cooperation, it must have something to do with Nanshan Automobile's desire to promote its own models. "

"Then you said this marketing method, can we learn from it?"

For Huang Changfu, he didn't care about the process.

What he cares about is the final result.

"As much as I hate to admit it, it's a difficult method for us to learn.

Their Internet marketing capabilities are too strong, and Xiao is always a genius with his own traffic.

His popularity on the Internet is no lower than that of ordinary stars. "

While talking, Yang Jie watched Wang Changfu's reaction, fearing that his words would cause him displeasure.

"Although it is difficult to learn completely, we still need to arrange people to study their marketing methods.

See if you can learn from some of it. "

A little reconciled in his heart, but Huang Changfu did not get angry at the sales department.

After all, there is only one Nanshan Automobile in the whole of China.

It's not that their dream cars are too weak, but that Nanshan Auto is too strong.

(End of this chapter)