Rebirth 05 Be a car tycoon

Chapter 164 Don't Be Afraid To Spend Money

"Manager Yu, we really tried our best this time, but it is really difficult to overwhelm Nanshan Automobile in terms of heat."

As the creative director of Ogilvy Advertising, Qiu Xin felt that he was a little bit unconfident when he was passively attacked.

The top talents in the advertising industry can't compete with those half-way monks from Nanshan Automobile.

"Nanshan Motor's tricks are indeed not comparable to ordinary people. This time they deliberately postponed the release of sales data in July.

It whetted everyone's appetite.

Then he established Penguin Weibo with Penguin, successfully entered the Internet industry, and opened up a new world for automobile marketing.

In the past two days, the No. 1 trending searches on Penguin Weibo were all related to Nanshan Automobile.

If there is nothing tricky in it, it is really hard to believe. "

Yu Xing is also under a lot of pressure now.

Tongtong Automobile, as the world's number one car company, is now unable to secure its No.3 position in the Chinese market.

In this situation, the people at the headquarters of Citigroup will definitely not be able to accept it.

They don't want to listen to your explanation so much, they just think that you guys are not good enough.

Then change a group of people.

"Actually, I have a rather bold idea, but I just don't know if it's appropriate to come up with it."

Qiu Xin is able to be the creative director of Ogilvy Advertising, obviously he has a few talents.

Although he couldn't come up with a more amazing marketing plan than Nanshan Automobile, it didn't mean that he was not good enough.

"It's already this time, what else is not suitable to say?
You know, the headquarters has given us a lot of support this time.

Citigroup's engineers were absolutely unwilling to work overtime, and this time they made an exception.

If our new Excelle is still not selling well by then, it will be ugly. "

Obviously, after obtaining the design drawings of mid-to-high-end cars from Nanshan Automobile at the beginning of the year, Tongtong Automobile is fully committed to promoting the mass production of this model.

Now it is mid-August, and the first prototype has been produced.

At this time, it is natural to consider starting publicity.

Otherwise, when it goes on the market, everyone will not know that there is such a new car, so how can there be a hot sales scene?

"Penguin Weibo has attracted more than 3000 million users in just a few days, and this number is still increasing.

In this case, Penguin Weibo's unique advantages in publicity are no longer comparable to other platforms.

Although the traffic of the four major portals is also considerable, basically everyone will open one of them to take a look after surfing the Internet.

But overall, the user viscosity of the portal is still very low.

But Penguin Weibo is different. I have tried it. If I have time, I can browse it for an hour or two without any problem. "

"You want us to advertise on Penguin Weibo?"

Yu Xing frowned, his face a little ugly.

It is no secret that Penguin Weibo has a stake in Nanshan Automobile.

Therefore, it still needs a process for other companies to take the initiative to advertise on Penguin Weibo.

"No, we don't need to give any money to Penguin Weibo, we just make full use of this platform to promote ourselves.

Although many people and companies have not realized the convenience of Penguin Weibo in publicity, Nanshan Automobile has already tried the sweetness.

Isn't Tongtong Automobile now planning how to start promoting the new generation of Excelle?
In my opinion, directly putting the picture designed by Xiao Hui on the official Weibo account of Tongtong Motors will definitely attract the attention of many people.

In particular, we can take out the fact that we spent [-] million U.S. dollars to buy this design drawing from Xiao Hui, and then hype it up.

As a result, the topic of New Excelle will naturally rise. "

Qiu Xin's mind was still spinning very fast.

Facing the new things that just appeared, he quickly had some ideas of his own.

This is very rare.

"Do you think it is possible for us to become No.1 on Penguin Weibo's popularity list like Nanshan Automobile?"

"Commercial organizations can cooperate in many things as long as they give money.

Our Ogilvy Advertisement has been connecting with Penguin Weibo in the past two days. It is said that they have a bidding rule for the ranking of hot topics. "

"Bid?"

"Yes, to a certain extent, the hot list can be bought with money.

Different position rankings, different time periods, different durations of the hot list, and different fees. "

Qiu Xin's words refreshed Yu Xing's perception.

"Aren't they afraid of ruining their reputation?"

"Naturally, there are concerns, but people are destined to be advertisements behind the advertisements, and it doesn't mean that you will be able to use it if you spend money.

For some news, people are obviously unwilling to accept orders. "

"If that's the case, wouldn't we have to spend a fortune on Penguin Weibo?"

"Yes, but this fee should be much cheaper than advertising on other portals.

In a way, you are also making money for the company. "

……

"Bordo, on this Penguin Weibo, the hottest thing yesterday was related to Nanshan Automobile, and the most popular thing today is related to Tongtong Automobile.

Why doesn't our niche car have any information on it? "

Dr. Hassan, as the general manager of Xiaozhong Auto China Branch, naturally has to pay attention to the public opinion in China at any time.

"I also find this a bit strange. Normally, it is difficult for things in the auto industry to be on the hot list.

After all, compared with the scandals of various celebrities, car news is much more boring. "

Bordo felt overwhelmed when Hassan questioned him today.

"I don't care so much, Tongtong Motors has already started to promote their new Excelle, and our new Passat will also start the promotion.

Otherwise, after the new car rolls off the assembly line, how will it be sold? "

Hassan is full of expectations for the new Passat.

Not only is this the most beautiful car from the niche to date, but it's also the first to have a sibling.

At the same time, it is also the most important means for niche cars to keep the number one position in the market.

If this car turns yellow, the number one position in the niche car market may never be regained.

"I personally contacted Penguin Weibo to see if they accept advertising.

The sales department has already produced an advertisement promoting the new Passat in advance, and it can be released. "

At this time, Bordeaux didn't care whether he was in a hurry to go to the doctor or not.

Anyway, let's talk about the days in front of us first.

"Don't be afraid to spend money, we can still afford this little money!"

(End of this chapter)